How to Turn Social Media Attention Into Business Growth | Marketing | YAPCreator Replay | E1

Summary

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How to Turn Social Media Attention Into Business Growth

Young and Profiting with Hala Taha
YAPCreator Replay | Episode 1
Date: March 4, 2026

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Episode Overview

In this kickoff episode of the YAP Creator series, Hala Taha delves deep into the psychology of attention and the craft of content creation. This masterclass-style episode explores how top entrepreneurs and creators like Gary Vee, Sean Cannell, and Alex Hormozi capture attention in a crowded digital world—and, crucially, how they transform fleeting interest into true business growth. Hala offers a toolkit for creators and entrepreneurs looking to “stop the scroll,” boost engagement, and build lasting trust with their audiences.

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Key Discussion Points & Insights

1. The Battle for Attention on Social Media

• Attention is the new currency: In a noisy digital landscape, grabbing and keeping attention is essential for business growth.
• Master the “first eight seconds”: You have a brief window to make users stop scrolling and actually engage.

2. The Power of Thumbnails, Titles, and Topics

• Sean Cannell’s Take (04:45):
  • Thumbnails and titles are the “first line of offense.”
    • Simple, bold thumbnails with strong color and minimal text work best.
    • Titles need to be direct, keyword-driven, and value-centric.
    • The topic itself must be relevant: “Right time, right place.”

      “If you get a chance on this free platform to get in front of a complete stranger, are you gonna miss that opportunity or are you gonna get it?” (Sean Cannell, 04:45)

3. The Algorithm Shift: The Rise of the Interest Graph

• Gary Vee’s “TikTok-ification” of Social Media (05:48):
  • Platforms now prioritize interest relevancy over direct engagement.
  • Social feeds are shifting from “who you follow” to “what you’re interested in.”

    “That interest graphic algorithm is now gonna eat up everything. Cause it’s better. It keeps you on the platform longer.” (Gary Vee, 08:11)

  • Creators must focus on more than one niche to match diversified interests and reach more varied audiences.

    “The reason I know everybody from afar…my grid has been fucked up for 12 years...I care about being as relevant to as many different people as humanly possible.” (Gary Vee, 08:52)

• Rethinking Virality:
  • Most posts won’t go viral; focus on consistent value delivery instead.

    “I never think about going viral ever. I only think about making good content that is valuable to the people on the other side.” (Gary Vee, 09:49)

4. Hooks, Curiosity Gaps, and the Art of Grabbing Attention

• Crafting the Perfect Hook:
  • “Curiosity gap” drives clicks and watch time—promise intrigue, but don’t deliver everything upfront (15:50).
    • Use headline overlays, specific numbers (especially odd or non-round ones), and intriguing promises.
  • Example from Alex Hormozi (16:44):

    “In this video, I’m going to show you how to turn $1,000 into $45,000 through email...I’ll give you the 10 tactics that have worked very well for us so far.” (Alex Hormozi, 16:44)

  • Combining visual actions (props, gestures) with strong hooks further enhances impact.

5. Delivering on Promises—Value as Dopamine

• Ken Okazaki’s Social Media Analogy (17:53):
  • Time is the real currency; viewers “pay” with their attention and expect a dopamine hit (the 'aha' moment) in return.

    “If you say, ‘Hey, come over here and I’m going to give you a dopamine hit,’ and you don’t deliver, two things happen: they feel you’re a scumbag and they don’t come back.” (Ken Okazaki, 19:35)

  • Never over-promise and under-deliver.

6. Maintaining Attention: Pattern Interrupts and Novelty

• Practical Tactics:
  • Use editing tricks—zoom-ins, quick cuts, sound effects, B-roll footage—to break patterns and sustain viewer focus.
  • Novelty, delivered in bursts, acts as a reset button for the brain.

7. The Irreplaceable Power of Storytelling

• Story as Retention Glue (22:40):
  • Audiences remember stories, not facts.
  • Employ a three-step mini-story arc in content:
    1. Problem (the hook)
    2. Struggle (emotional connection)
    3. Resolution (payoff)
• Yasra Khan’s Three Rs (23:31):
  1. Repeatability: Is your story easy to retell?
  2. Relays Emotion: Does the story make people feel something?
  3. Reframes Beliefs: Does it shift perspectives or challenge assumptions?

  “If your story tells me what I already know, it’s not changing my belief. Can you take me from point A to point B and reframe how I look at the world?” (Yasra Khan, 24:18)

8. Relatability and Building Loyalty

• When creators share struggles and emotionally connect over common challenges (work-life balance, pressure, etc.), they build both trust and loyal followings.

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Notable Quotes & Memorable Moments

• “Most posts are a strikeout... I never think about going viral ever. I only think about making good content that is valuable to people.”
  — Gary Vee (09:49)

• “Your story has to be repeatable... it has to relay emotion... and it has to reframe beliefs.”
  — Yasra Khan (24:18)

• “The only universal currency on social media is time…People pay you with their attention and expect a dopamine hit.”
  — Ken Okazaki (17:53)

• “Titles should be direct, keyword-focused, and hint at the value you’ll deliver.”
  — Hala Taha (03:00)

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Timestamps for Important Segments

• 03:00-05:00: Importance of thumbnails, titles, and picking the right topic
• 05:48-10:24: Gary Vee on algorithm shifts, niches, and the future of social
• 15:50-17:10: Crafting powerful hooks and the “curiosity gap” technique
• 17:53-20:14: Ken Okazaki on the economics of attention and delivering value
• 20:14-22:40: Editing tactics, pattern interrupts, and sustaining engagement
• 22:40-24:50: Storytelling frameworks and Yasra Khan’s three Rs

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Actionable Takeaways

• Optimize your first 8 seconds: Use bold hooks, specific numbers, and visual action.
• Focus on timely, relevant topics: Let the interest graph connect your content to new audiences.
• Deliver promised value—every time: Never overhype; always fulfill your hook.
• Use pattern interrupts: Keep videos visually and sonically varied to fight boredom.
• Master mini-story arcs: Even short-form content benefits from a clear problem, struggle, and resolution.
• Cultivate relatability: Be honest, be human, and connect on shared struggles.

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Stay tuned for Episode 2, where Hala explores trust and authenticity—crucial pillars for building loyal communities online.

Transcript

[A]

Today's episode of Young and Profiting is sponsored in part by Shopify, Indeed, Intuit, Framer, Quo Spectrum Business, Northwest Registered Agent, Bitdefender and Experian. Shopify is the global commerce platform that helps you grow your business. Start your $1 per month trial period at shopify.com profiting attract, interview and hire all in one place with Indeed. Get a $75 sponsored job credit to boost your job's visibility at indeed.com profiting intuit quickbooks bill pay it's a bill management tool that brings all of your bills, vendors and payment details into one organized dashboard so you can track and pay everything in one place. Learn [e-mail] BillPay publish beautiful and production ready websites with framer. Go to framer.com profiting and get 30% off their framer Pro annual plan. Quo gives your team 1 shared business number like a shared inbox. Every call and text is in one place. Try Quo for free plus get 20% off your first six months when you go to quo.com Profiting Spectrum business delivers high speed, reliable connectivity built specifically for small to medium sized businesses. Visit spectrum.combusiness to learn more. Northwest Registered Agent gives you the tools and guidance you need to build a complete business identity. Visit northwestregisteredagent.com yap4 and start building something amazing. Start protecting your business today with Bitdefender's Ultimate Small Business Security. Get 30% off your [e-mail] profiting the Experian app helps you track spending and find subscriptions that you forgot about and you no longer want. Get started with the Experian app today. See experian.com for details. As always, you can find all of our incredible deals in the show notes [e-mail] deals yap fam we're living in the era of social media, and if you're an entrepreneur, your ability to grab attention online can make or break your business. So I thought, what better time to bring back the Yap Creator series? We're kicking things off with something I know a lot of you struggle with the psychology of attention and content creation. Because, let's get real. The Internet is noisy, everyone is fighting for the same eyeballs, and most content gets scrolled right past. But the top creators? They've cracked the code. In this episode, you'll hear how people like Gary Vee, Sean Cannell and Alex Hormozzi hook their audience in seconds, keep them watching and turn casual viewers into loyal fans. We're talking thumbnails, titles, storytelling, the whole game. Everything you need to stop the scroll and start building real trust with your audience. There's so much good stuff packed into this episode, so let's jump right into it. Young and profiters welcome back to the first ever episode of the App Creator series. This series is a deep dive into the art and science of content creation. Everything from mastering attention to understanding the psychology that fuels audience engagement. Every piece of content you put out should be meaningful, intentional, and ultimately drive action. This series is all about giving you the tools to make that happen. Throughout these episodes, I'll share insights from powerful creators who have been guests on the show. Experts like Sean Cannell, Gary Vee, and Alex Hormoz. Today we're kicking things off with a critical first topic, the psychology of attention and content creation. In a world where attention spans are shorter than ever, mastering this is essential. The goal is to make people stop scrolling, engage, and stay with you until the very end. Top content creators use sneaky tactics to hook you into their videos and get you to want to keep watching them. With about only 8 seconds to make an impact, it's crucial to stand out. Imagine a crowded street where everyone's shouting to be noticed. Your goal is to make viewers stop and pay attention. On platforms like YouTube, thumbnails and titles are your first chance to hook in viewers. Thumbnails act like curb appeal. The more visually striking and straightforward they are, the more likely that people are to click. Titles should be direct, keyword focused and hint at the value that you'll deliver. Bold titles that spark curiosity or make clear promises set the stage for viewers to stay engaged. Sean Cannell, who built his YouTube channel from scratch, stresses the importance of thumbnails and titles as a strong first line of offense. He recommends clean, simple thumbnails with bold colors, minimal text, and a clear focal point. A cluttered thumbnail or a vague title is not going to spark curiosity, it's just going to confuse people. Less is more. The goal is to create a pause effect that stops viewers from scrolling and makes them want to watch. If you've been creating content for a while, you've probably heard a lot about titles and thumbnails, But Sean adds another key element topic. Here's what he has to say about that.

[B]

YouTube is recommending brand new channels, but here is the painful part for you listening to this if you get a chance on this free platform to get in front of a complete stranger, are you gonna miss that opportunity or are you gonna get it? Good news is it doesn't just come once in a lifetime. But what I've noticed is that sometimes when those channels get recommended, I'm like, I'm at that. That title doesn't really grip me. That thumbnail's not that great. And those are gonna be the two metrics. What is included in that topic? Right time, right place. So it's the topic itself and then a good title that makes it even more interesting. Like, that's an irresistible video. And so you want to get the click and those are what you're optimizing for.

[A]

Sean says the biggest factor to grab people's attention is having a topic at the right place and the right time. Gary Vee calls this the TikTok ification of social media. When we spoke earlier this year about his new book, Day Trading Attention, Gary broke it down for me, solidified things for me.

[C]

So, for example, I'm one of the biggest LinkedIn marketing experts. I teach like a two day class. It's the most popular class. And I'm always, I can hack the algorithm and that's why people hire me. So one of the things that's happening this year is that they're prioritizing interest relevancy over engagement probability. It used to be that you would post something motivational, something inspirational. If people shared it, you'd go viral. Now it's all about posting a specific topic, educating People, and then LinkedIn will match users based on the things they like. The interest graph.

[A]

Exactly.

[C]

So I actually wanted you to. Can you go super deep on the interest graph? Because I feel like this is the major trend happening with all social media sites. And that's what I.

[A]

From your book.

[C]

I was like, oh, he's right on the money. This is.

[D]

I told my brother that I thought Tumblr was going to be bigger than Facebook and Twitter. I went, Twitter, Facebook, Tumblr. In my investing, those are the first three companies I invested in in my life. Out of a liquor store in New Jersey. It's like funny. It's like, I'm like, you can see I'm laughing at my. It's so improbable. Like it's absurd, comma, I thought Tumblr was going to be the biggest because of this conversation. Just took 15 years for it to happen again. Everybody. Social media for the first decade plus was very simple. It was like email marketing. You would get as many people to follow you as possible and then you would post and a percentage of those people would see it. That was the game. And that was easy for me to figure out because I did email marketing in 97, 98, 99, when that was like new and I was a big winner in that game. That was underpriced attention. I was competing against liquor stores that were making catalogs, but I was getting to the customer for free instead of how much a catalog cost and getting to them faster. It was huge. It was foundational. So I saw the same thing in social. So I masked big followings. That was the focus. TikTok ification of social media. Like I talk about in the book, that interest graphic algorithm is now gonna eat up everything. Cause it's better. It keeps you on the platform longer. Let's use common sense. You go to your Facebook, you're now 27. You went on Facebook at 18. The people you followed are people you met, like one night hooking up or at a random party or whatever. And now you're seeing posts of them in Ohio with. And you're like, I don't give a fuck. But just like email, we don't unsubscribe from our fucking list. We just delete it or archive it or like, we don't put in the work to clean up our shit. So you kept seeing shit you didn't give a fuck about, which made you not spend four hours on it. It made you spend 14 minutes on your feed.

[A]

Yep.

[D]

Then you go to TikTok and you're seeing unlimited shit that you fuck with. And four hours later you're like, what the fuck just happened? Yeah, that's good for TikTok. That was bad for Facebook. Now all of them are gonna be like, TikTok. And every social network is gonna have the for you page DNA in them for quite a while now, maybe forever. Cause it's more humanly true. That's what I focus on. And that's why focus on your niche is about to fuck up everyone. You're gonna need to talk about more things than ever that are true to you because you're gonna need that content to find more different audiences for you to be as big as you want to be.

[C]

I was gonna ask you, does that mean riches are in the niches now because of the interest graph? But to your point, if you've got

[D]

multiple topics, it' got it. Think about how weird I am. The reason I know everybody from afar, especially in the game you're in, are like, what, like garage sale videos? Then I. I mean, my grid has been fucked up for 12 years. Everyone's like, make a good grid. It's gotta be on brand. I'm like, you fucking have no idea what you're talking about. The grid is like 5% of the consumption. The feed is the whole game. So you go to my fucking thing. You're like, who is this? Jets video garage sale keynote board meeting. Like I'm confusing the shit out of people because I don't care about the grid. I care about being as relevant to as many different people as humanly possible. Let's talk about viral.

[A]

Sure.

[D]

I'm gonna use baseball. I know it's not as popular anymore, but it's the easiest one. Going viral is hitting a grand slam. Do you know anything about baseball? A little.

[C]

I know enough to be enough.

[A]

Yeah.

[D]

You know what a strikeout is?

[A]

Yes.

[B]

Good.

[D]

Most posts are strikeout.

[A]

Okay.

[D]

Right. Doesn't do what you want it to do. I'm in the business of singles and doubles and triples with the occasional home run and grand slam, but could give a shit about hitting a grand slam. Or if you don't follow baseball, everyone, I won't use an analogy. I don't ever think about going viral ever. I only think about making good content that is valuable to the people on the other side. And that means that most of my stuff will consistently do solid, occasionally do better than solid, and once in a while go viral. I believe that most people suck at social media cause they try to go viral on every post and when they don't, they cry to mommy.

[C]

So you're more about posting as much as you can. Hopefully they all do pretty good.

[D]

And posting as much as you can is also based on self awareness of like. I start with like, do I have something to say that could bring someone value? Again, I need everybody to hear this. That comes in all shapes and sizes. I mean this. If you're funny and you do a skit like King Bach, that's value. You made somebody smile and it's a fucked up world out there. And the feeds are fucking negative and media's negative and like that little ha ha ha. If you're attractive, like people like looking at attractive people. If you know something about LinkedIn that's valuable to the people that want LinkedIn. Like we all have value. If you know something about BMX or wine or sneaker. Like value, value, value. I think people have niched themselves in in a corner. What happens if you know a lot about sneakers and you know a lot about bourbon? Post both.

[A]

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Speed up your hiring right now with Indeed and listeners of this show will get a $75 sponsored job credit to get your jobs more visibility@ Indeed.com profiting just go to Indeed.com profiting right now and support our show by saying you heard about Indeed on this podcast. Indeed.com profiting terms and conditions apply. Hiring Indeed is all you need. Young and Profits Picture this. You're on Zoom, pitching a huge client. You're in the flow, you're confident, the client seems super interested. And then your screen freezes, the audio cuts, connection is lost. Actual nightmare. That's why I'm very intentional about who I trust for Internet and why I use Spectrum Business. Spectrum Business delivers high speed, reliable connectivity built specifically for small to medium sized businesses that just can't afford any downtime. The connection is fast and reliable, but what really keeps me loyal is their 247 US based customer support. If something does go wrong, I'm talking to a real person who understands what's at stake. Not a bot. Yeah fam. Growing your business is already hard enough. Your Internet should never be what holds you back. Visit spectrum.combusiness to learn more. Again, that's spectrum.com business restrictions apply. Services not available in all areas Young and Profits Let me ask you something. Have you ever missed an opportunity from a potential client and felt that drop in your stomach? I know I have. Far too many times. When my business first started scaling, calls were going to one person, texts were going to another, and opportunities kept slipping through the cracks. That's why we switched to quo spelled Q U O quo gives your team one shared business number. Like a shared inbox. Every call and text is in one place. Everyone sees the history. No more pointing fingers. And I thought you handled it going on. Plus the AI logs calls, summarizes them, and flags next steps so nothing ever gets missed. Growing teams everywhere are upgrading to systems like this because once you scale, your old setup just doesn't work anymore. If you're serious about building a real company, this is a foundational move. Make this a year where no opportunity and no customer slips away. Try Quo Q U O for free plus get 20% off your first six months when you go to quo.com profiting again, that's Q U O.com profiting quo no missed calls, no missed customers so like Gary says, you have to pick your topics and don't be scared to have more than one topic. The algorithm will do its job to feed your content to relevant audiences if you have a clear topic. Gary also mentions that value comes in all forms. This is really important and we'll get back to it in a bit. But first let's move on to openings and introductions of our content at Young and Profiting. We're intentional with our intros because we know the first few seconds are everything the best way to capture attention right away is by creating a curiosity gap. The curiosity gap is a psychological concept that refers to the space between what people know and what they want to know. It's used in marketing and storytelling to entice audiences by providing just enough information to spark curiosity without fully satisfying it. This prompts people to take action like clicking, reading, watching to close the gap and satisfy their curiosity. You want to keep opening curiosity gaps throughout your content. One way to leverage the curiosity gap is by using a headline overlay. An overlay like 7 Ways to Avoid Burnout. This immediately tells the viewer what value they're going to gain and it sets expectations by sparking curiosity. Well, what are the seven ways? And notice that I used a number in this example. Number seven seven Ways to Avoid Burnout Numbers attract attention because they're specific. What are the seven ways? It makes you wonder why is there seven ways and not eight or nine ways? Odd numbers are more specific. Numbers that are not whole numbers are even more specific and attract more attention. Numbers immediately tell the audience what to expect, giving the hook more of a defined promise. Seven ways is definitely more enticing than just the ways to avoid burnout. And lastly, you can increase the punch to your hook by adding more numbers like Revenue targets, timeline, or implied speed. And nobody knows how to hook viewers in more than somebody like Alex Hermosi, who has basically blown up overnight and become one of the top brands online through his engaging videos. Here's him demonstrating how to spark curiosity with numbers in the intro of a recent YouTube video.

[E]

In this video, I'm going to show you how to turn $1,000 into $45,000 through email and over the last 90 days, we spent just under 10 million emails from acquisition.com and we generate tens of millions of dollars across our portfolio using email itself. And in this video, I'm going to break down emails that I've sent and I'll give you the 10 tactics that have worked very well for us so far.

[A]

Aside from hooking people in with a text headline overlay, you can also hook people in with action at the beginning of a video. In the example that I just played, Alex holds up two sheets of paper when he says how to go from 1k to 45k. Action could also be something like a hand gesture, a close up of a sizzling frying pan jumping into the frame, running through a brick wall. Anything that's going to surprise and shock your audience and get them hooked. The last thing that I'll say about intros is that you should be intentional about sharing what your aud can expect right at the beginning. This gives them a reason to stay engaged. Promise something and then you have to deliver on that promise throughout the video. Former YAP guest Ken Okazaki, who heads up OZ Media Global and helps his clients generate millions of dollars from video marketing, summarize this best.

[F]

Yeah, let me paint a quick picture for you. Say you're a drug dealer, right? And, and social media, by the way, I, I see the closest analogy is it's like a farmer, right? And like you got a plot of land on the farm and the person who owns the farm is, you know, Facebook, Instagram, TikTok, YouTube, they own the farm and you are leasing a plot. Now what's going on is when you create content, then the product is your content and they use that and they sell it. The only thing on social media, universally across all platforms that is a universal currency is time. People buy time, the advertisers buy it from the farmer, and you're just the person who's volunteering to create, you know, to, to work the farm for them. Which is, you know, amazing that they convinced us to do this. But so now that we've got this analogy where time is the monetizable product, it actually is money. It's bought and sold every single day, millions of times, billions of dollars. And when you understand this, then what you got to think is like, well, if I am buying and selling time, and that's the currency of social media, when someone watches a video, let's say they spend three minutes, they pay you three units of time, and what are you getting in return? What you got to give them is a dopamine hit, because otherwise they will not get addicted. They won't come back. They won't feel like they got their money's worth. So if you say, hey, get over here, you know, spend three minutes with me and I'm going to give you a dopamine hit, they come, they pay their three minutes and you don't give it, two things are going to happen. Number one, they're going to feel like, hey, you are a scumbag. And number two, I'm never coming back. And I might even tell people to avoid you. And that's what happens when the promise doesn't meet the delivery. So what you want to do is give them a dopamine. And I think another way to say this is aha moment. If you could get people like right now I see you're nodding. I love that. When I see people nodding, I'm like, that's we're on the same page. They're having an aha moment here. And that transaction was successful. Very likely they'll come back. So you just gotta deliver what you say you're gonna deliver. If you say, I'm gonna teach you the most mind blowing Strategy to use ChatGPT, that will earn me $12,000 in the next 30 days. And then you actually show screenshots and demonstrate it, that is a good fit. But if you say it and then give some general advice without showing anything that's actually believable, not a high chance that people will continue coming back. They'll be disappointed.

[A]

Okay, let's move on to how we can keep listeners engaged after the intro. The concept of pattern interrupts can be extremely effective in longer videos. Pattern interrupts are unexpected elements in the content that break up the usual flow and give users something to focus on which re engages their attention. These can be sudden zoom ins, quick cuts, unique sound effects, or color changes. Another approach is to build in novelty with small surprising elements. This could mean adding a quick animated graphic, a pop of color B roll footage, or a brief audio cue that stands out from the usual rhythm. When you sparingly, these surprises act as mini resets for viewers to refocus and help them stay engaged. Grabbing attention with video editing tactics can help your videos move fast paced. It can help them be more engaging. But real staying power comes with good storytelling. People remember stories far more than they remember facts. Why? Because stories involve emotions and emotions make things more memorable. You want to use a value first approach in your videos that gives your audience insights that hook them in from the start. Then you want to Guide them through a mini story throughout the video that keeps them engaged until the end. When we create content, we want it to be more than just information. We want it to feel like an experience. One way to create this feeling is through a simple relatable three step storytelling structure. Number one, introduce a common problem. Number two, share a relatable struggle. And number three, provide a solution. Think of it like this. The problem is the hook, the struggle is the emotional connection, and the resolution is the payoff. This arc makes viewers feel invested in the outcome because they've emotionally connected with the journey. Relatability is key here because people connect with stories that mirror their own challenges. Maybe you're talking about work, life balance, or the pressure to succeed in a competitive market. These are experiences that many people relate on on a deep level. And when you tap into this emotional common ground and when you share your own stories, you're not just holding attention, you're creating loyalty. Your audience feels like they know you and more importantly, that you know them. This mutual understanding builds trust and engagement over time. Storytelling is a skill I think that we should all spend time improving. Yastra Khan, one of the most sought after public speaking coaches in the world, recently came on and gave me his three R's to good storytelling.

[G]

The most important thing that I feel that storytelling does is it's just memorable. People just remember for much longer. So if I asked you, do you want people to remember what you said? Yes. Okay. Do you want to share your message in a way that people remember it? Yes. Then you must do it in a format of a story. How many of your three hour lectures do you remember from college?

[A]

Ella? Like none.

[G]

Exactly. How many movies since you were a child do you remember?

[A]

Plenty.

[G]

And all of those are stories. I imagine none of those were 30 bullet points from start to finish, right?

[A]

No.

[G]

So you have to learn to create imagery and you have to get people to feel something. If they don't feel anything, they will not remember it.

[A]

So talk to us about how we can become better storytellers. Like how can we start to infuse stories and the things that we do and get better at it. Is there a formula or how should we think about it?

[G]

There are three things that I talk about the three Rs to be remembered. The first R is your story has to be repeatable. If I hear the story, can I hear it long enough to then repeat it to someone else? So if you've heard your favorite stand up comedian, you have this bit that you like. Oh, he has a great bit on dating or great bit on whatever. You can repeat it to other people. If I can't repeat it, I won't remember it. So first thing has to be repeatable. Number two, does it relay emotion? Do I feel something when I hear your story? I can tell you about how I got into my car and I got gas and I came back home. What's the point? It's a pointless story. But is there a point to it? And you'll be shocked how many things you can make sound emotional. Like earlier we talked about cleaning the dishes and just with the volume, we made it sound a little bit emotional, right?

[A]

Yeah.

[G]

Someone asked me in a conference of 500 loan officers napkins, and we made napkins emotional. So can you talk about that with emotion? Can you resonate and relay your emotion? And number three, I feel like this is the strongest thing when it comes to storytelling. Can you reframe an existing belief? If your story tells me what I already know, it's not changing my belief. Can you take me from point A to point B and reframe how I look at the world? That's what a good story does. So three things. It has to be repeatable. You have to relay emotion, and it has to reframe your beliefs.

[A]

It's so true. Stories, like, really trigger our own emotions. We feel more relatable to the person talking. And to your point, it helps us question, like, our own beliefs. And that's the point. And that's, especially with social media, gets people commenting and giving their thoughts or agreeing they're disagreeing. And it kind of like causes a lot of engagement. So, like you heard it from Yasser, storytelling is so important to connect with your audience. So before you start your next video or content piece, think about structuring it as a mini story with three parts. The problem, the struggle, and the resolution. Even if it's a short clip, this structure can make it feel like a complete journey, keeping viewers engaged from start to finish. The goal isn't just to get them to watch. It's to make them care for long enough to get the value. And when you get them to care for long enough to stay and get the value, they're going to come back for more and become engaged fans. Today we explored the psychology of attention and content creation, touching on everything from hooks to pattern interrupts. In this landscape where attention is currency, those first few seconds count. But providing value while you hold attention can keep your audience coming back for more. If you're new to all of this, please don't feel overwhelmed Content creation is a journey, and you don't have to apply everything all at once. Start by choosing one or two techniques we discussed today. Maybe experiment with a stronger hook, or try adding pattern interrupts into your videos. Small, consistent changes can lead to big results over time. Well, I can't wait to dive into our next episode. We're going to explore the art of building trust and authenticity online, two key elements that help create a loyal, engaged audience. Thanks for tuning in, and I'll see you in episode two of the YAP Creator series.