Matt Abrahams: Spontaneous Speaking for Entrepreneurs, How to Communicate Confidently On the Spot | E330

Summary

Episode Summary: Matt Abrahams on Spontaneous Speaking for Entrepreneurs

Podcast: Young and Profiting (YAP) with Hala Taha
Host: Hala Taha
Guest: Matt Abrahams, Professor at Stanford Graduate School of Business, Author of Think Fast, Talk Smart, and Host of the Think Fast, Talk Smart podcast
Episode: Matt Abrahams: Spontaneous Speaking for Entrepreneurs, How to Communicate Confidently On the Spot | E330
Release Date: January 20, 2025

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1. Introduction to Spontaneous Speaking

In this episode, Hala Taha welcomes Matt Abrahams to discuss the critical skill of spontaneous speaking for entrepreneurs. The conversation delves into why the ability to communicate effectively on the spot is more crucial than ever in the fast-paced business environment.

Notable Quote:

Matt Abrahams [03:33]: "In today's business world, the ability to speak spontaneously is more crucial than ever."

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2. The Fear of Public and Spontaneous Speaking

Matt and co-author Deborah Shifrin explore the pervasive fear of public speaking, noting that 85% of people report feeling nervous in high-stakes communication situations. They discuss the evolutionary roots of this anxiety, linking it to historical group dynamics where status and resource access were vital for survival.

Notable Quote:

Deborah Shifrin [04:52]: "We can Prepare to Be Spontaneous all communication, planned or spontaneous, needs to be goal-driven."

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3. Importance of Spontaneous Speaking in the Modern Era

The duo highlights how the rapid influx of information and the immediacy required in modern interactions necessitate strong spontaneous communication skills. They address concerns about technology's impact, emphasizing that while tools like AI change how we communicate, they also offer new avenues for effective interaction.

Notable Quote:

Deborah Shifrin [06:23]: "We are bombarded with information all the time. People are asking us questions, people are asking us for feedback."

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4. Mindset Strategies for Confident Communication

Connection Over Perfection: Deborah emphasizes shifting focus from being perfect to making genuine connections. She introduces the concept of "maximize your mediocrity," encouraging speakers to let go of the need for flawless delivery to free up cognitive bandwidth for meaningful interaction.

Notable Quote:

Deborah Shifrin [13:35]: "It's not just the mind over the fear, it's the body as well. When we make ourselves big, it sends a signal to our brain to calm down."

Personal Anecdotes: Matt shares his experiences of nervousness while interviewing high-profile individuals, underscoring the universality of speaking anxiety and the importance of self-compassion.

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5. Messaging Strategies: Structure and Clarity

What, So What, Now What: Deborah outlines a three-step framework for structuring communication:

1. What: Present the information or idea.
2. So What: Explain its relevance or importance.
3. Now What: Define the next steps or actions.

This structure aids in delivering concise and impactful messages, making spontaneous speaking more manageable.

Notable Quote:

Deborah Shifrin [39:05]: "What, So What, Now What? That structure helps me get through it and it takes pressure off me."

Storytelling: Emphasizing that all effective communication inherently involves storytelling, Deborah advises using structured narratives to enhance engagement and retention.

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6. Practical Tools and Exercises

Brevity Challenge: An exercise encouraging individuals to reduce their speech by half to prioritize key points, enhancing clarity and conciseness.

Recording and Self-Review: Deborah recommends recording one's communication to identify areas for improvement, highlighting the importance of both verbal and non-verbal cues.

Notable Quote:

Deborah Shifrin [48:54]: "This is a game that comes from the world of improvisation, where you start by saying something and then you cut it in half."

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7. Negotiation and Networking Tips

Know Your Priorities: Understanding one's objectives and non-negotiables is crucial for effective negotiation, preventing unnecessary conflicts and fostering mutual respect.

Active Listening: Deborah stresses the importance of truly listening to others, focusing on the "bottom line" of conversations to respond thoughtfully.

Patterns in Communication: Recognizing and adapting to recurring patterns in interactions can enhance one's ability to read the room and respond appropriately.

Notable Quote:

Deborah Shifrin [55:39]: "Reading the room to me is all about just observing what's going on in the moment and then reflecting on it after the fact."

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8. Conclusion and Actionable Takeaways

The episode wraps up with actionable advice for listeners to enhance their spontaneous speaking skills:

• Focus on Being Curious: Prioritize understanding others over impressing them.
• Maximize Mediocrity: Let go of perfection to foster genuine connections.
• Use Structured Frameworks: Implement "What, So What, Now What" to organize thoughts.
• Practice Brevity: Strive for concise communication to maintain clarity.
• Reflect and Adapt: Continuously assess and refine communication strategies.

Notable Quotes:

Deborah Shifrin [64:53]: "Focus on your communication. At the end of every day, take 30 seconds to think about what is something that went well in your communication today and what is something you'd like to improve."

Hala Taha [68:35]: "Learning to communicate effectively with others is such an important part of getting ahead in life and business."

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Final Thoughts

Matt Abrahams' insights, complemented by Deborah Shifrin's expertise, provide a comprehensive guide for entrepreneurs seeking to improve their spontaneous speaking abilities. By addressing both mindset and messaging, the episode equips listeners with practical tools to navigate high-pressure communication scenarios confidently.

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For Further Learning:
To delve deeper into mastering spontaneous speaking, consider reading Matt Abrahams' book, Think Fast, Talk Smart, and tuning into his podcast, Think Fast, Talk Smart. Both resources offer valuable strategies and exercises to enhance your communication skills.

Transcript

[Hala Taha]

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[Matt Abrahams]

Of course.

[Hala Taha]

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[Deborah Shifrin]

Standing on the precipice of a 30 story building covered in snakes and spiders rather than giving a presentation. Quite frankly, I think the other 15% are lying. We can Prepare to Be Spontaneous all communication, planned or spontaneous, needs to be goal driven.

[Matt Abrahams]

How can we get over our nerves when we're feeling especially self conscious?

[Deborah Shifrin]

When it comes to managing anxiety, you really have to the single best thing you can do in small talk is just be curious.

[Matt Abrahams]

When we're negotiating or trying to convince even our partner of something, how should we communicate?

[Deborah Shifrin]

First and foremost, we have to.

[Hala Taha]

Yap fam. So what do you think? It's a simple question, but one that a lot of us struggle with. Especially if you hate being put on.

[Matt Abrahams]

The spot, whether at work or at Thanksgiving dinner.

[Hala Taha]

But in today's business world, the ability to speak spontaneously is more crucial than ever. Whether you're navigating a job interview, negotiating a deal, pitching an idea, or simply engaging in small talk, you need to be able to communicate effectively and comfortably. To help us master this skill, I'm thrilled to welcome Matt Abrahams, a professor at Stanford's Graduate School of Business. Matt is the author of the book.

[Matt Abrahams]

Think Faster, Talk Smarter, the host of.

[Hala Taha]

The podcast Think Fast, Talk Smart, and he's dedicated his career to helping individuals master the art of spontaneous communication. So let's get started and learn how to think faster and talk smarter.

[Matt Abrahams]

Matt, welcome to Young and Profiting Podcast hala.

[Deborah Shifrin]

I am so excited to be here with you. Thank you.

[Matt Abrahams]

I am so excited too, because I'm so fascinated by communication and human behavior. They're two of my favorite topics and you are just such an incredible expert in this area, so I can't wait to jump right in. We've all heard that old statistic that most people fear public speaking more than death. And that's just the regular planned public speaking. But it also sounds like, based on your research, that many of us also fear impromptu spontaneous speaking even more. So just how scary is public speaking and spontaneous speaking to the average person? And why do you think that's the case?

[Deborah Shifrin]

It is really terrifying. People would rather be standing on the precipice of a 30 story building covered in snakes and spiders rather than giving a presentation up to 85% of people report feeling nervous in high stakes communication situations. Quite frankly, I think the other 15% are lying. This is something that's just innate to being human. Those of us who study it have found it across all cultures. It tends to start around the same time young teens are. When our anxiety around speaking in front of others really takes off. And you're right, it's not just planned communication. It's also, in the moment, spontaneous speaking, which, if you think about it, is most of our communication. So it's part of being human. We feel threatened by the opportunity to be up in front of others. Those of us who study us think it has an evolutionary origin to it. When our species was evolving, we would hang out in groups of about 150 people. And your relative status in that group meant everything. And when I say status, I don't just mean who's driving a fancy car, who has the most social media followings, I mean access to resources like food, shelter, reproduction. So anything you did that put your status at risk would cause anxiety. And getting up in front of others was exactly that. So it is ubiquitous, yet it is something we can learn to manage.

[Matt Abrahams]

But now, in modern days, why is spontaneous speaking so important?

[Deborah Shifrin]

Yeah, well, because things come at us so fast and furiously. Think about it. We are bombarded with information all the time. People are asking us questions, people are asking us for feedback. We make mistakes, we have to correct. Things go wrong, we have to apologize. We're in a situation where we have to make small talk. The interactions that we're having both in person and virtually require us to speak spontaneously and to shift very quickly as we do it.

[Matt Abrahams]

And do you feel like the Internet and things like AI and all this technology that's going on, do you feel like that's hurting our communication skills as younger people?

[Deborah Shifrin]

I don't know if I would say hurting. It's definitely changing and challenging it. There are more ways to communicate, and some of those ways are actually really helpful to us. We can be more efficient in our communication. We can spend more time with it because of tools that help us get messages out more quickly. At the same time, we miss the opportunity to connect. So I am an optimist when it comes to technology and communication. But we do have to adjust and adapt. And the big thing we have to remind ourselves is, is in the workforce, we have multiple generations, and some of the generations more likely the younger generations are more comfortable and used to using technology, and those of my generation or older aren't. So we're in this transition phase. And we all just have to remember that we're all learning and we learn at a different pace. But I do think technology can help us communicate. We just have to leverage it appropriately.

[Matt Abrahams]

Do you feel like older generations, like boomers and maybe Gen X, that they're better at spontaneous communication? Or do you feel like it's the same across the board?

[Deborah Shifrin]

The need to communicate spontaneously, I think is the same. I actually think that all generations struggle, but for different reasons. Younger generations, in my observation, tend to struggle with the connection piece. A lot of spontaneous communication is about connection. Older generations, my generation and even older, tend to struggle with the speed of communication because a lot of spontaneous speaking happens immediately and it happens quickly. So I think everybody struggles a little bit, but the reasons they struggle differ based on just their experience and how they grew up communicating. That all said, we can learn to do this better.

[Matt Abrahams]

Yeah. I was just going to say this is something we can actually improve. It's not this just natural born skill. And you have it or you don't. Can you share the story of how you got better at spontaneous speaking?

[Deborah Shifrin]

It's a confluence of several things, but it turns out with my last name, Abrahams, a B, I always went first through school, literally from kindergarten through university. I always knew where I sat. I always sat front row, closest to the door. So whenever the teachers, and I am a teacher and I know it's just easier to do things alphabetically, I would always be called on first. So growing up, I just got used to having to speak spontaneously. My friends whose last names were later in the Alphabet would always thank me. They said thank you because you would start and it would give me time to think and plan and prepare. So part of my ability to speak better spontaneously, and I can certainly improve, as can all of us, came from experience. Practice. And experience is a large part of what helps us get better at all. Communication. It's like an athlete. Athletes train to be spontaneous. They do a lot of drills. So in the game they can be agile and respond to what happens and we can all do the same thing. I, either through good fortune or dumb luck with my last name, got a lot of reps early on in life.

[Matt Abrahams]

Yeah, to be honest, this is a skill that I really, really want to be better at because I feel like for me specifically, it is so important for my job. And I always prep for my interviews. I go through the books, but your book, think faster, talk smarter. I'm literally going to go back and take notes and try to teach other people and do whatever I can to Just retain the information as much as I can. So I'm really excited to go back and literally study it so, so well. And I don't feel that way about.

[Hala Taha]

A lot of books.

[Matt Abrahams]

So think faster, talk smarter, guys. I highly recommend it and I think for my skills, I feel like that's literally the number one area I can improve. And I'm really good at speaking about marketing and podcasting and business and sales and all the things that I'm an expert on. But I'm always having to talk to like AI experts and neuroscientists and biohackers and people that I've like no. And they're like geniuses and then I have to like be smart in front of them. So just thoughts around that in terms of being comfortable about what you're an expert on and then talking in situations where you're by far not the expert.

[Deborah Shifrin]

Absolutely. So first, thank you for the compliment. The book was written to really be applicable. There are try this parts of the book. I think the only way to learn any communication, but especially spontaneous communication, is by doing it. And so I've tried to make the book accessible in that way. And thank you for saying that it was successful, at least for you. So I'm going to give advice that I give to people when I talk about small talk because what you're asking about is really touching on the same issue. The single best thing you can do in small talk when you're meeting people you don't know or you don't feel that you are at the same level they are, is just be curious. We have this pressure we put on ourselves to be interesting. And I think what's most important. And I learned this from a guest on my podcast, Think Fast, Talk Smart. Her name's Rachel Greenwald. She taught me this notion of the goal is to be interested, not interesting. So lead with curiosity. You don't have to know everything, but be curious. And when you're curious, others will open up and share. And if they're good at what they do, they'll help make their content accessible to you. So we put a lot of pressure on ourselves to feel like I need to be the expert, I need to ask the best question, I need to have the best feedback. That's a tremendous amount of pressure to put on ourselves. Instead we say, hey, I just want to connect and I'm curious about what the other person says. That reduces that pressure. It makes it easier for the other person to share. So my mother in law had a black belt in small talk. She was amazing. And her secret was three words, tell me more. So, just expressing curiosity. I think HALA will help you now. You need to do your research. You need to understand the domain that the person's in. But just getting the person talking, demonstrating interest, being curious, allowing them space to respond, that's the best way, I think, to get conversation going and to elevate your knowledge level and appropriateness of what you're saying.

[Matt Abrahams]

Related to this and something that I loved learning about in your book was your advice to be mediocre, to not be afraid to be so dull. And this is my biggest fear. I won't say anything if I feel like it's not useful. I'll just move on to the next thing. So I'd love to just hear your perspective on how can we be more mediocre.

[Deborah Shifrin]

To prepare for this work I did that ultimately ended up in the book, I did a lot of research across many academic domains. Psychology, anthropology, sociology, communication, neuroscience, and improvisation. And improv has just amazing insights into communication, especially spontaneous communication. And in improv, they have this notion of dare to be dull. In other words, the goal in improv is not to be an amazing star with everything you say. Instead, the job is to just get things going, keep things moving along. And sometimes the best way to do that is just to do it, be dull. So I've transformed that into what I call maximize your mediocrity. And I teach at Stanford, I teach Stanford Business School students, and I start my first class every quarter by saying, the goal of this class is to maximize your mediocrity. And Hala, you should see these students jaws drop. They have never been told to be mediocre. But the point is this. If you think of your brain like a computer, it's not a perfect analogy, but it works for this. If you have a laptop or a phone that has lots of apps or windows open, each one of those apps and Windows is performing less well because the other ones are open. You have limited bandwidth and you're spreading it thin. When I am putting pressure on myself to say the right thing in the right way at the right time to be perfect, I am actually putting so much pressure on myself. I'm using all this bandwidth to judge and evaluate and assess my perfection, or lack thereof, that I actually have very little bandwidth to actually do the communication. So when you give yourself permission to just get it done, I like to say it's about connection, not perfection. If I just connect with the person, if I just convey my information, I then free up all this bandwidth that allows me to do it really well. So I end my very first class by saying, I told you to maximize mediocrity. And the reason is so you can achieve communication greatness. When we remove that pressure from ourselves to be right, to be perfect, we actually free up bandwidth to help us get the point across and do it well. And I'll just say one more thing. This is why memorizing is the enemy of communication success. And I know for many people they're like, wait, wait wait, wait. If I don't memorize, I'm lost. No, memorizing makes it harder to actually communicate because part of your brain is constantly assessing, am I saying what I had memorized? Which only leaves the other part of your brain to actually communicate. So it is better to have a roadmap, a structure, just bullet points that you are familiar with than memorizing word for word. So being mediocre is all about changing cognitive bandwidth to be in your favor.

[Hala Taha]

Let's hold that thought and take a quick break with our sponsors.

[Matt Abrahams]

Yeah fam.

[Hala Taha]

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[Matt Abrahams]

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[Hala Taha]

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[Matt Abrahams]

So in your book Think Faster, Talk Smarter, you have a six step method. Could you go over that at a high level for us?

[Deborah Shifrin]

Absolutely. Let me introduce the method. It really divides into M and M. My favorite candies. It's about mindset and messaging. The first four steps are all about mindset when it comes to communication in general, but specifically spontaneous speaking. Anxiety looms large. We started by talking about that. Most people are nervous. Most people are really nervous in spontaneous situations. So step number one is learning to manage that anxiety. Once we've managed that anxiety, the next thing we have to do is we need to do exactly what we talked about, not get in that mindset of I have to be perfect. So we have to focus our efforts on just getting the idea across. It's about connection, not perfection. Third, we have to see these situations as opportunities, not third, threats. Many of us see speaking in front of others as a threat and we have to reframe that as an opportunity that can really help us to be successful. And then the final step of mindset has to do with listening. And many people are like, what? Listening is important. You're talking about speaking. No, you have to listen. You have to be able to focus on what is needed in the moment. It is critical. So we start with anxiety. We move to how. We focus on connection, not perfection. It's about opportunities, not threats. And then it's about listening. Then we transition to messaging. The final two steps are about messaging. When we communicate, we must leverage structure. Many of us just take the audience on our journey of our discovery of what we want to say as we're saying it. In other words, we ramble, we list, we itemize. It's very hard for others to remember lists of information. And then the final step is we have to be concise and clear. Many of us say much more than we need to say. My mother has this wonderful saying, tell the time, don't build the clock. Many of us, when we speak, say more than we need to. So the last two steps are about structure and being concise. So taken together, that methodology can help you feel more comfortable and confident in all communication, but especially spontaneous speaking. And you don't have to be an expert in each of those steps. Doing any work in any one of those areas will help you.

[Matt Abrahams]

So I want to drill down and since you broke it apart in two parts, let's split it. Split it. Mindset and messaging. And I'd love to use a personal example. Yesterday I interviewed Tom Bilyeu. Do you know who that is?

[Deborah Shifrin]

I don't. Who is Tom?

[Matt Abrahams]

He's this huge podcaster. So he's got this podcast called Impact Theory. He's huge on YouTube. He's probably top 10 podcasters of all time, and he's huge. And because he was competition, my nerves were at a different level. I've interviewed Matthew McConaughey, I've interviewed Damon John, Gary Vee, all these celebrities. And I wasn't nervous at all. But because he was a podcaster, I just kept feeling like he's judging me. And I kept feeling like, oh, he probably thinks he's better than me. And even my lips were quivering and that never happens. And I felt like I just wasn't as present as I'm used to. And I really wanted to impress him. Right. And so I felt like I did a good job. I had prepared. I feel like he probably didn't notice, but I felt I could have done such a better job. For example, I feel literally a hundred times more present now than I did yesterday in that interview. And it's. Cause I just feel comfortable with you. I don't feel like you're judging me. And so I'm able to be myself. And even this morning I woke up, the first thing in my mind was, you blew it. You know, that's what I woke up with. And I was like judging myself. So I know this speaks to a lot of the things that you were just outlining when it comes to mindset. So how can we get over our nerves when we're feeling especially self conscious? What could I have done differently in terms of internal dialogue or physically, like breathing or whatever, I should have done one.

[Deborah Shifrin]

Thank you for being vulnerable and sharing that. A lot of people keep that inside. And somebody as successful as you and who comes off as confident as you do, sharing that you get nervous, I think is great for people to hear. We all get nervous. It is the rare person who doesn't in high Stakes, situations, and also, thank you for feeling comfortable with me. That makes me feel really good. So when it comes to managing anxiety, you really have to take a two pronged approach. You have to manage both symptoms and sources. Symptoms are what you physiologically feel you shared some of those. And sources are the things that initiate and exacerbate the anxiety. So allow me to share a little bit on both sides of that. So when you begin to feel nervous, your body is responding to threat. It's the fight or flight response. Everything that goes on for you is what would happen if you were being chased by somebody. So deep belly breathing is perhaps the best thing you could do. And when I say deep belly breathing, I mean filling your lower abdomen. If you've ever done yoga or meditation or tai chi or qigong, it's this deep belly breathing. And the important part is it's the exhalation. So I, I like to joke instead of saying the rule of thumb, the rule of lung is you want your exhale to be twice as long as your inhale. And if you take two or three deep breaths, like a three count in and a six count out, you slow down your autonomic nervous system. You be less jittery, you'll speak more slowly, you'll be more present. So that's a great thing to do to start. If you're somebody who shakes, you said you there was a little quivering going on. That's adrenaline. Adrenaline. Sole purpose is to move you from threat to safety. So we want to move, but we want to move with purpose. So big broad gestures. If you're standing in front of an audience, you want to walk forward. Movement in a positive way that supports what you're saying gives that energy a place to go, and you will shake less. My personal symptom, that happens to me, I blush and I perspire, I turn red and I sweat. That's because your core body temperature is going up, your heart's beating faster, your body's tensing. It's like you're exercising. When most of us exercise, we sweat and we perspire. So we have to cool ourselves down. Before I ever speak, before I'm a guest on a show like yours, I will always hold something cold in the palms of my hand. The palms of your hand control the temperature of your body, just like your forehead or the back of your neck. We've done this on a cold morning. If you've ever held warm tea or coffee in a mug and felt that it warms you up, we're doing the opposite Cooling ourselves down. So there are things you can do and there are many other things you can do to reduce the symptoms. But we also have to think about sources. Sources are the things that initiate and exacerbate anxiety. In your case, it sounds like you didn't want to look foolish. You wanted to look your best being. You wanted to show up as best as you could. That's a lot of pressure you're putting on yourself. So by removing that goal, what's making you nervous in that situation is the goal to come off in the way you wanted to come off? A goal is a future state. So what's making you nervous as a potential negative future outcome? So if we can make ourselves more present oriented, by definition, I'm not worried about the future. So anything you can do to get more present present. Some ways to get present are to do something physical. Walk around the building, do some light exercise. You could listen to a song or a playlist like athletes do. To get present oriented, start at 100 and count backwards by 17s. That gets you present oriented. My favorite way to get present oriented is to say tongue twisters. You can't say a tongue twister right and not be in the present moment. Plus, it warms up your voice. So by managing symptoms and sources, you can be more present oriented. You can be more focused on what's happening in the moment and less nervous. So that was a very long winded answer. I'm sorry, but the question is very real, and it's something that most of us can benefit by managing our anxiety.

[Matt Abrahams]

Yeah, 100%. And so I started to get better halfway through the interview. And I think one of the things that I was doing is in my head, I was repeating, you are the podcast princess.

[Hala Taha]

Hala.

[Matt Abrahams]

He's here because you have a top 100 podcasts. You are a great podcaster. And I was repeating that stuff. You're the podcast princess. Holla. You're the podcast princess.

[Deborah Shifrin]

Holla. I love that I have a mantra I use, and my mantra is, you have value to bring. So I remind myself, because I can get negative. I can get my thought, you know, I'm not prepared. This person I'm talking to is so amazing. I just say, I have value to bring. There's something that this person has chosen to speak with me, be it on a podcast, be it a student asking me a question, be it somebody I just randomly meet, I have value to bring. And that alone cancels out that negative talk. So that's great. You found a tool for you which is it's called positive affirmation. And that seems to work for you. That's great.

[Matt Abrahams]

Yeah. And how about the fact that I felt so embarrassed afterwards? What's the importance of. Of being kind to yourself when it comes to these things?

[Deborah Shifrin]

Grace is really important in this. I think what helps many people is to realize that they're not alone in this, that lots of people suffer from this. A real quick story. The very first book I wrote was called Speaking Up Without Freaking Out. It's all about how to manage anxiety. I was in San Francisco airport. They called my name over the loudspeaker because the chair I was supposed to sit in on the airplane was. Was broken. And they wanted to let me know that. I come back, and the guy standing next to me said, you wrote that book on speaking anxiety? I said, yes. Have you read it? He said, no, but it helped me. I was like, you didn't read the book, but it helped you? What do you mean? And he said, just knowing that a book like that existed helped him normalize his fear. He said, I thought I was the only one because it might work. Everybody's so good. But I realized you didn't just write the book for me, so that. My point here is you have to give yourself a little grace. It is normal and natural in the presence of somebody you admire, in the presence of somebody who is very qualified and accomplished to want to do well and to be nervous. That makes complete sense. So allow yourself that permission to be nervous, and then remind yourself that you have value to bring, that you can do some things in that moment. And as you said, your conversation yesterday turned out great. He didn't even know you were nervous. So we have to remind ourselves of that. The biggest thing that can help here is reflection. Not rumination, but reflection. Reflect now, hala, on how and what you did to get yourself through that. So the next time you interview somebody where you might feel that way, you remind yourself it is through that reflection that we can change. If we don't take the time to reflect, if we don't give ourselves grace, we're going to fall victim to that same cycle over and over again. So congrats on doing it, and congrats on feeling a little embarrassed. That means that this was important for you.

[Hala Taha]

Totally.

[Matt Abrahams]

And I feel like now that I've totally reflected on this, like, this conversation couldn't have came at a better time. I feel like the next time I interview somebody who's a huge podcaster and I feel like is going to be judging me, I can Kind of give myself some grace and do some of those activities that you mentioned to just get myself ready. Like, okay, Holly, you are going to feel nervous. This is how you're going to get over it. So one of the things that I do when it comes to spontaneous speaking that I don't know is right or wrong, is I tend to be comfortable sharing my own stories. And I was doing that a lot, especially when I first started podcasting to the point where I got some bad reviews, where some people were like, holla, stop talking about yourself. And then I got more careful about, I'm only gonna share stories that I don't share very often. And I'm gonna share new stories and not tell a lot of the same stories. Cause my listeners listen to more than one episode.

[Hala Taha]

Right.

[Matt Abrahams]

So what are your feelings about talking about yourself when it comes to spontaneous speaking?

[Deborah Shifrin]

This is a great question because you have to find a very delicate balance. Those who study communication and conversation distinguish between supporting and switching tactics. A supporting tactic is where you reinforce what the other person is saying. And a switching tactic is where you switch to something that you want to say. And I'll link this to your question in just a moment. So if we're having a conversation hala, and you say, hey, I just got back from Hawaii. And I say, oh, which island did you go to? That's a supporting tactic that invites you to say more. If I say, oh, I just got back from Costa Rica, that's a switching tactic. You want to balance these out. And the research suggests you want to be slightly more supporting than switching because that puts the other person in the position of you demonstrating interest and you wanting to hear what they have to say say. The same ideas apply to disclosure of our own stories. We want to share some, but not too much. We should be communicating in a way that gets the other person to talk more. But we still have to share some of our stories. So the rule of thumb that they have in this switching versus supporting approach is you want 2/3 supporting, one third switching. And I think the same idea when it comes to telling stories about ourselves or that are very personal to us versus soliciting stories and input from other people. So I think you should tell some, because if not, it just sounds like you're interrogating people if you don't share anything about yourself. But if you say too much about yourself, then it becomes almost rude. So I like this one third you talking, two thirds, them talking approach.

[Matt Abrahams]

Yeah, I feel like that's good because people love to talk about themselves. So if you want somebody to like you, you actually want them to talk about themselves, because they'll feel like it was like a really happy, positive experience.

[Hala Taha]

Experience.

[Matt Abrahams]

Because they got a chance to speak about themselves.

[Deborah Shifrin]

Absolutely. Absolutely. And that's why going into those situations, thinking about questions you might want to ask is always a good thing. Even if it's spontaneous, Even if I'm going into a party or to some kind of conference setting where there's going to be people milling around, I. Right before I go in the room, I can come up with two or three questions that I'm interested in, and that's how I start, because you're right. People like to talk. People like to share information about themselves. Having those questions at the ready can really help you.

[Matt Abrahams]

And when people are talking, is there certain things we should be listening for and things that can help us keep the conversation going?

[Deborah Shifrin]

Absolutely. So first and foremost, we need to listen better. We're just not good listening. We listen for the top line, and then we begin judging, evaluating, rehearsing. You need to focus your listening. You need to listen for the bottom line. What I teach my students and what I try to do myself. And when I host my podcast, when I just talk to people on the street, I try to listen to paraphrase. So as somebody's talking, I'm saying, what's the core essence? What's the bottom line? If I had to paraphrase or summarize what they said, what would I say? And when you listen that way, you listen more deeply. So in conversation, I'm listening for the bottom line, and that's where I start my response. So I might even comment on what that bottom line is. I might say, oh, you're really curious about this. So I name it, and then I add to it. So we have to listen better. We have to listen for the bottom line. So as you're listening to somebody, think about, if I had to paraphrase what they're saying, what would I say? So use that as the starting point for what you want to contribute next.

[Matt Abrahams]

This reminds me of something that Chris Voss does. Do you know who that is? Split the difference. I can't remember what the word is.

[Deborah Shifrin]

Yeah, I just interviewed Chris for my podcast. Great guy. Really interesting insight.

[Matt Abrahams]

Yeah, I've interviewed him like five or six times, so I should definitely remember what I'm talking about right now. But basically, I don't remember what it's called. But you paraphrase what somebody's saying as a question. So, yes, then they'll just say More information.

[Deborah Shifrin]

He likes to talk about mirroring.

[Hala Taha]

That's what it is.

[Matt Abrahams]

Yeah, that's what it is.

[Deborah Shifrin]

And then Charles Duhigg calls this looping. It's this notion of you start with what the person says, you loop back to it, and then you move forward and. And they're both talking about exactly the same thing. It's. You recognize what the person has said, which validates them, which builds connection and trust, but it also gives you a starting point for what comes next.

[Matt Abrahams]

Yeah, totally. Okay, Matt, so I know this is spontaneous speaking, but is there any way that we can actually prepare? Because when it comes to wanting to prepare for something, if you know the general topic, I'm assuming that you can at least prepare a little bit, even if you're trying to talk on the cuff, right?

[Deborah Shifrin]

Absolutely. Halali, you are right. We can prepare to be spontaneous. And that sounds counterintuitive, but it really is true. One of the key ways to get yourself prepared is to become familiar with structure. Most of us, when we are nervous and we're put on the spot, we just list and itemize things. We. We just say whatever comes into our mind, and that makes it really hard for the audience, the person or people we're talking to, to digest it. A structure is a logical connection of ideas. A beginning, a middle, and an end. Let me give you an example. If you've ever watched an advertisement, you have likely seen the structure, problem, solution, benefit. Advertisements start with some issue challenge that exists. They then say how their product or service fits, fixes that issue or challenge, and then how you benefit. So if you're selling cars, selling medicine, selling alcohol does not matter. They all follow that structure. It's a logical connection of ideas. If you are familiar with structure, you have a recipe that you can follow for answering questions, for making small talk, for giving feedback, for apologizing, whatever the situation is. So if it's okay with you, can I share my favorite structure that I think works in a lot of situations? Would that be all right?

[Matt Abrahams]

Yes, of course.

[Deborah Shifrin]

Excellent. So it's three simple questions. What so what now? What the what is the information you're getting across? It could be your idea, your product, your update, your feedback. The so what is why is it important or relevant to the person you're talking to? And then the now what is what comes next? Maybe it's do you have questions for me? Let's go into that other room. Let me show you something. It's the next step. So let me give you just real quickly a couple examples of how this might work. Imagine you're in a meeting and your boss says, hey, give me an update on that project you're working on. You hadn't prepared for an update. So you follow this structure. You answer the three questions. The what is your update? Here's what I've done. The so what is, here's why it's important it matches our goals or expectations. And then the now what is. Here are the three things that I need to have happen before I can progress. So, simply by answering, what so what now what? You've given a structured, packaged, concise response to the update. Similarly, let's imagine you're walking out of a different meeting and somebody turns to you and says, how do you think that meeting went? Again, you're not prepared to give feedback. You didn't know you were going to have to give feedback. You simply answer these three questions. I might say, I thought the meeting went great. Except when you talked about the implementation plan, you spoke quickly without a lot of detail. That's the what. When you speak quickly without a lot of detail, people might think you're nervous or unprepared. That's the so what. Next time, slow down and add these two additional bits of information. That's the now what so in two very different situations, both spontaneous, by just answering those questions, what so what? Now what? That structure helps me get through it and it takes pressure off me because I don't have to think about how to say it. I know how I'm going to say it. I'm just going to answer those questions. I just have to think about what those answers are. So structure is key and you can prepare and practice structure. I challenge all of your listeners, when they are done listening to this episode or any of your other awesome episodes at the end, to simply say, what was the key takeaway for me? Why was it important? And how can I use it? And by drilling that just for 10, 15 seconds, you get more used to using this structure so it becomes natural to you. So structure is a really key ingredient to helping with all these situations we've been talking about.

[Matt Abrahams]

Yeah. And when it comes to structure, would you consider storytelling and stories to. To have structure too?

[Deborah Shifrin]

Structure is just another fancy word for story. All stories have a structure, right? Beginning, middle, and an end. When somebody says, tell more stories, or this is about storytelling or narrative, what they're really saying in what I am hearing them say is use a structure. Use a structure that engages people. So, yes, I see those as synonymous and very important.

[Matt Abrahams]

And what kind of other structures do you lay out in your book or anything else that you want to share about structures?

[Deborah Shifrin]

Oh, thank you. The first part of the book is about the six step methodology. The second part of the book is about six specific spontaneous speaking situations. And for each one of them it has a particular structure that I like teaching. So let me give you an example of one. Many of the people listening to your show are entrepreneurs or people who have ideas that they want to motivate others by. I have a structure that I really like for pitching. So this is short pitch persuasion, like an elevator pitch. This structure is different from what. So what now what? This structure is just sentence starters. You finish these sentence starters. So it's what if you could. So that for example, and that's not all. If you finish those four sentence starters, you have a good pitch. So Hala, I'm going to ask you to put me on the spot if you're willing to do this.

[Matt Abrahams]

Okay, sure.

[Deborah Shifrin]

Pick a particular product or service that I would know. Something I know, just give it to me and without any thought, I'm going to pitch it just using this structure. So if I do my job right, I'm going to demonstrate spontaneous speaking. So I don't know what you're about to say. You didn't know I was going to ask you to do this. So we're both being spontaneous. Give me something to pitch a product or service that I would know about.

[Matt Abrahams]

A Mac laptop.

[Deborah Shifrin]

You did that because I had problems with my Mac laptop. What if you could easily access all of your information in a sleek looking device so that you could be prepared and have the information you need at your fingertips? For example, imagine you are flying from Los Angeles to New York and you have to create a presentation that you have to deliver when you land. Wouldn't it be great to have a small, compact, good looking laptop that you could work on? And that's not all. You get access to a whole community of applications and users that can be supportive of your efforts. So by simply answering those specific prompts, what if you could. So that for example, and that's not all. You can craft a pitch. What if you could gets people's attention. Attention is the most precious commodity we have in the world today. So that makes it relevant. Here's what's important for you. For example, grounds it in reality, we remember detail better than we remember high level information. And that's not all extends and expands whatever you're talking about beyond the moment. So just knowing those four sentence starters can help you pitch anything in the moment.

[Matt Abrahams]

And one of the things that can also help us with having our speeches be sticky and having people remember what we say is brevity. So, speaking of Apple, you talk about Steve Jobs, and he's got the ipod and he's got very focused messaging. A thousand songs in your pocket is the focused message. But how can we come up with our own impromptu, brief message? What are some tactics for that?

[Deborah Shifrin]

Yes. So two things beyond having a structure. Structure is critical to being more concise. Two things. One, you have to think about your audience and what's relevant and most important to them. And. And then focus everything you're doing like a magnet towards that relevance. So I am constantly thinking to myself, what is most important to my audience in this moment? And that's what helps me focus. Second, all communication, planned or spontaneous, needs to be goal driven. A goal has three parts. Information, emotion, and action. What do I want the audience to know, how do I want them to feel, and what do I want them to do? So before I walk into a conference room where I might get questions or be asked for feedback, I think, what do I want this audience to know? How do I want them to feel, and what do I want them to do? By focusing on relevance and by focusing on your goal, you will become more concise and clear. And if you can, then convey your message in a structure like we just talked about, that's how you truly become relevant and focused.

[Matt Abrahams]

And it makes sense because in this podcast, when we first joined, I was like, hey, it's a lot of entrepreneurs. And then you decided, out of all examples, to talk about the pitching example.

[Hala Taha]

Yes, because you felt like it would.

[Matt Abrahams]

Be very relevant for our audience.

[Deborah Shifrin]

We are getting so meta right now. Yes, that's exactly what I did.

[Hala Taha]

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[Matt Abrahams]

So one of the exercises you suggest to help us with focus is called a brevity challenge. Can you tell us about that?

[Deborah Shifrin]

Yes. So most of us, as I said, say more than we need to do. We can actually challenge ourselves to say what we're saying with fewer words. This is a game that comes from the world of improvisation, where you start by saying something and then you cut it in half, and then you cut it in half again. So a great way to do this is to look at something you've written, maybe even a text or a document or something, and challenge yourself to say it in half the number of words. Half. How would you do that? And again, I'm not saying that whatever the result of that is in half number of words is the right way to do it. But what we're training our brain in, this brevity example, is we're training to prioritize. Here's a great use for AI, by the way. If you've written something, an email, a document, put it in AI and say, make it half as long, or highlight just the key elements and then look at what it comes out with. I'm not saying to leverage what it comes out with, but just look at what it has done to make it more concise and then use that as a reference point. Say, oh, you know what it did, it cut out all the big words. Or do you know what it did? It took all of the action verbs and put them up front. So you begin to see how you can prioritize and get briefer in what you say. So whenever you write something, you can always challenge yourself and say, how would I say this in half as long? By training that process, you train your brain to do that in real time.

[Matt Abrahams]

I know Mark Twain, I think, has this quote, Writing is easy. You just got to cross out all the wrong words or something like that.

[Deborah Shifrin]

Absolutely. He's got wonderful sayings about communication, but. Right, it's about self editing, but doing it very quickly. And the more you practice it, the better you get at it.

[Matt Abrahams]

We are talking about business right now. How do we get better at reading the room in business situations?

[Deborah Shifrin]

Yes, yes. So my podcast is Think Fast, Talk Smart. The book is Think Faster, Talk Smarter. The Think fast and Think Faster part are all about pattern recognition. And we have to remind ourselves that whenever we're communicating, patterns are at play. And we have to be looking at those patterns and cataloging those patterns. Many of us are in repetitive situations. We have meetings with the same people over and over, or we do similar tasks. Like you interview now you interview different people, but you're interviewing and you can begin to look and notice patterns. Many of us are just so focused on getting through our communication that we don't spend time focusing on the patterns. And if we can train ourselves to look at those patterns, it helps us read the room. That's what reading the room is. It's pattern recognition. So we might notice that 10 minutes into most of our meetings, the energy level dips. Well, that's a pattern. And I can notice, hey, we're coming up on 10 minutes. Maybe I should do something different. So reading the room to me is all about just observing what's going on in the moment and then reflecting on it after the fact and coming up with a plan on how to deal with it in the future. So we have to take the time to get a little meta in our communication to observe what's going on and then to really reflect and then be prepared to adjust and adapt when we see those things play, play out.

[Matt Abrahams]

I remember one of the first interviews that I ever did on this podcast was with Chase Hughes.

[Deborah Shifrin]

Yes.

[Matt Abrahams]

And he's this behavioral expert. And I remember he told me if people start blinking really fast, it means that they're not paying attention. And that if somebody's blinking, normally that means that they're engaged, but if they start blinking really fast, it means that they're not paying attention. And of course, if they're looking around at their shoes or like, well, hold.

[Deborah Shifrin]

On, I'm now gonna just. I'm just gonna stare the whole time. So you think I'm paying attention to it? Yes. No, you're right. But you have to observe that. You have to notice that. Right. In order to act on it.

[Matt Abrahams]

Yeah. How about when we're negotiating? I know that's a big thing also for entrepreneurs. When we're negotiating or trying to convince even our partner of something, how should we communicate?

[Deborah Shifrin]

Oh, this is a big topic. Think fast, Talk Smart is all about communication tips. And we've spent a lot of time talking about negotiation. So I've talked to lots of experts, as I know you have. Let me summarize a couple of things that I've taken away from all of my interviews. First and foremost, we have to know what we want, what is it that we want, and what is it that we're willing to give up and our non negotiables. Many of us enter into negotiations without a clear what's our non negotiable and where can we negotiate? That's number one. Number two, we have to take the time to think about the other person's position. How much do they prioritize what it is we're negotiating over? We have this assumption that we make that everybody that we're dealing with holds whatever they hold at the same level we do. Right. And let me give an example. My wife and I over the years have developed this technique so we don't fight. And our negotiations go better when we have something that we might disagree on and have to Negotiate about. Before we ever start, we declare how important that is to us. So let me give a really mundane, simple example. Let's say we want to go out to dinner and my wife really wants to go to Italian food, and I really want to do Mexican food. That could be a negotiation, that could be a fight. But before we do it, we simply say, declare our priorities. She might say, going to Italian food, that's an 8 on a scale of 1 to 10. And for me, Mexican food's a 4. There's no negotiation, there's no conflict. What happens is, I might assume, well, her desire is the same as my desire and I'm going to really push. And now all of a sudden, because I'm pushing, her desire rises. Because, hey, nobody likes to be threatened. So figure out priorities as best you can, because you might not even need to negotiate. The third bit of advice is to think about the approach and metaphor that you're bringing to the situation. Michelle Gelfin, who's a colleague of mine at Stanford's business School, studies negotiation and she says, mind your metaphors. A lot of us, when we approach negotiations, see it as a battle, see it as a fight. And when you see it that way, that changes your whole demeanor, how you approach it, the words you use. But if you see it as a dance or as a conversation, that changes it as well, or a problem to be solved. So think about how are you approaching it? And then the last thing, and I'm sure this isn't surprising, you have to approach from a place of listening. Many of us go and say, here are all the reasons we should do it my way. Start by listening, start by asking questions. That also connects you, but you get get an idea of what's important. So if you follow those four steps, really know what your non negotiables are. Think about the person's prioritization, how are you approaching it in terms of your mindset, your metaphor, and then ultimately listening, you're going to negotiate better.

[Matt Abrahams]

One of my last questions for you is about networking. A lot of us have to go to these networking events. How can we best prepare? Like you mentioned, even though it's spontaneous, there's still preparation involved. And then how do we excel at small talk?

[Deborah Shifrin]

When you're networking, just like when you're interviewing, first and foremost you should be thinking about who are the people that are in the space or in the room or on the zoom that you're connecting with. So do some research, reconnaissance and reflection about who the people are that you might be speaking to. Because that will help you focus your content. Second, come up with themes that you want to get across. So in a networking environment, what are some key ideas I want to get across and share? And you can plan those in advance, whatever those are. You may want to share your opinions or you have strong opinions on AI or something going on in the news that's your theme. And then stockpile some specific support for those themes. Maybe it's a story you have, maybe it's some data you heard about, maybe it's a conversation you had with somebody else. So you stockpile those. Think of it this way. If you ever see a restaurant's kitchen and everybody's cooking fast and furious during a high peak time at the restaurant, they have everything prepared in advance, everything's pre chopped, pre sauteed. So they're just assembling. You can do the same thing. Think about these themes and then think about these different types of support for those themes. So when I'm in the networking situation and somebody brings up a point, I could say, I can connect that point to this theme I wanted to get across and I can pull in this example. So you've taken the pressure off of yourself to originate in the moment, and instead you're just connecting and building. And that can actually help you feel better. And it allows you to be more agile and spontaneous. Think about this. An athlete does drills for certain aspects of the game. You know, professional basketball players do a lot of free throws, right? Or they do a lot of positional work. So if I'm in this position and the ball comes to me in this way, I shoot it in that way. That's what you're doing. So when it happens, you're free to respond. But you've done that pre work. So have a clear theme, have some supporting material that you can pull into that theme. And then when it comes to small talk, directly start with questions or observations. Ask somebody a question or observe something that's happening in the environment, just comment on it. I made a great good friend simply by standing in line at a conference. I didn't know anybody. I looked around and I noticed lots of people were dressed in blue. It wasn't a uniform, it just happened to be coincidence. I turned to the guy, I said, I didn't get the memo on wearing blue. He looked around and said, you're right, everybody's wearing blue. Started a great conversation. We've now become friends. When I travel to where he lives, I visit him all the time. It started simply with an observation. The last thing I'LL say is the thing that challenges many people in small talk is getting out of it. How do you end it? Rachel Greenwald, who I mentioned earlier, taught me this technique. She calls it the white flag. Not for surrender, but in auto racing, the white flag is what you wave right before you end the race. So when you want to end small talk, most of us just rely on biology. I'm hungry. I'm thirsty. I have to go to the bathroom. It's awkward. Instead, you wave the white flag. You signal you're going to leave in a little bit. So if you and I were talking, I might say, I've really enjoyed this conversation. In a few minutes, I'm going to go over there and talk to people. But before I leave, I want to ask you one more question about something you did on a recent podcast. So do you see what I've done there? I've signaled that I'm going to leave soon, so you can prepare yourself. It's not a surprise, but I dive in for just a little bit more information. So before you start, you do your stockpiling in your themes, and you now know a way to end it. Makes networking and small talk so much easier.

[Matt Abrahams]

Oh, my gosh, that was such good advice. And I don't do this on purpose. I never did it on purpose. But because I go speak at so many podcast conferences, what happens is I'm preparing these awesome presentations and I'm pulling all this data, and then the whole time, I'm just touting what I learned in my presentation to everybody when I'm doing small talk. And that's my theme. And I never realized that I'm actually doing that, but didn't realize that I was doing that. So that's just such a cool tip, especially for people who might not be doing a presentation to try treat it like you would.

[Hala Taha]

So I love that.

[Matt Abrahams]

So in your book, you talk about.

[Hala Taha]

An NPR journalist who has a killer.

[Matt Abrahams]

Last question that she likes to ask her interviewees. Can you tell us about this killer last question and why it works?

[Deborah Shifrin]

This is Deborah Shifrin you're talking about. Deborah is also a colleague at Stanford. And before I tell you the question, her goal is to give people an opportunity to say more. So a lot of us in our dialogue, we ask a question, they respond, we ask a question. But if you actually pause for a moment and you ask people and you just give them an opportunity to say more. So not only does she say, is there anything else you'd like to say? Her magic question is, is there anything More you'd like to add. She also builds in a pause. So when somebody's done answering a question, if you pause just a little bit before you ask the next question or comment on it, you give people space. We are so busy and our attention is so pulled in different directions. Space to say more is a gift. And so if you allow people more space, you actually show that you care, that you want to learn more, and that you want to connect. So I encourage all of you, when you are having deep, meaningful conversations or want to have deep, meaningful relationships, pause a little bit, give people space and really listen to what they say, and it will transform those relationships.

[Matt Abrahams]

So we're going to get meta again. Is there anything important that I neglected to ask?

[Deborah Shifrin]

Oh, well, thank you for that opportunity. I think one of the things we did not talk about that is important for us to think about is not just what you say, but how you say it. We need to be thinking about our body and our voices when we communicate. So it's not just feeling comfortable and confident speaking in the moment, it is appearing comfortable and confident. So let me share just a couple bits of advice about what we can do with our body and our voices. First and foremost, you want to be big. Many of us, when we get nervous or are feeling threatened, we make ourselves small. So the best thing you can do is take your shoulder blades and just pull them down. Make yourself broad. I'm not pushing my elbows back. I'm not puffing my chest out. I just pull my shoulder blades down and I make myself look bigger. You look more confident. You want to hold your head straight and not tilted. I'm not saying be stiff and rigid. Just make yourself big. When you speak, vary your voice. If I were to have spoken like this for this entire interview, people would have left a long time ago. Our brains are wild for novelty. Things that change. So add emotive words. If you are somebody who doesn't have a lot of variation, add adjectives and adverbs. So. So I would never say, I'm really excited to be here. No, I'd say I'm really excited. So emphasize those words. So the one thing we didn't talk about is how you say what you say. And we need to remember that. And the single easiest way to work on this is to record yourself, either through voice memo or through video. Really easy to do that these days and watch. It's painful to watch yourself. But when you do, you'll see these things that work for you and things that you might want to change. All of my MBA students I teach, whenever they do a presentation, I make them watch themselves without listening to it, and then I make them listen themselves without watching it, and then do both together. And while they hate it, they love it because they learn so much and they actually are able to change.

[Matt Abrahams]

Can you say that again? What do you make them do?

[Hala Taha]

You make them.

[Deborah Shifrin]

They record themselves and then they view it in three ways. Video only, audio only, and then both together.

[Matt Abrahams]

Got it? Yeah, that'd be really painful. Like, for instance, when I listen back to my interviews, I'm like, I hate this. I can't listen to it. But you have to do it. You have to do it to improve.

[Deborah Shifrin]

It's the burden of being a podcaster. You have to listen and watch. But my hunch is, holla. You've probably changed some of your communication based on what you've seen.

[Hala Taha]

Of course.

[Matt Abrahams]

Of course. So, Matt, this has been such an incredible discussion. Like I mentioned, I'm so excited to.

[Hala Taha]

Just, like, go back to your book and study.

[Matt Abrahams]

Study it tooth and nail. It's called Think Faster, Talk Smarter. I always end my show with two questions that I ask all of my guests. So the first one is, what is one actionable thing my young and profits can do today to become more profitable tomorrow?

[Deborah Shifrin]

Focus on your communication. At the end of every day, take 30 seconds to think about what is something that went well in my communication today and what is something I'd like to improve by simply taking time to catalog what works for you and really lean into that and take the things that challenge you and start fixing that. Working on it can help. Every day I do this, and on the weekends, I go back and look at everything and then I set a plan for myself. So I am constantly working and honing on my communication. And it will help you be more profitable. It'll help you connect better with people and ultimately help you feel better about.

[Hala Taha]

The relationships you have and what is.

[Matt Abrahams]

Your secret to profiting in life. And this can go beyond financial and business.

[Deborah Shifrin]

Being open to opportunity. I rarely say no. I say yes to many opportunities. And my life has unfolded really pleasantly and in great ways simply because many people's natural response is to say no, to be protective. And I like to approach things with curiosity and openness, so I encourage everybody to do that. It has been my superpower, where I've looked for opportunity and really driven towards it.

[Matt Abrahams]

And where can everybody learn more about you? Tell us about your podcast and everything like that.

[Deborah Shifrin]

Oh, thank you for the opportunity. This has been fantastic. So the podcast is called Think Fast, Talk smart. It is 20 minute episodes about communication, all aspects of it. We've been around for almost five years. Lots of episodes. Check us out at faster smarter IO where everywhere you get your podcasts, including YouTube. Check out the book Think Faster, Talk Smarter. You can get it wherever you get your books. Really trying to help people hone and develop their communication and improve their careers.

[Matt Abrahams]

Amazing.

[Deborah Shifrin]

Matt.

[Matt Abrahams]

I had such a fun time in this conversation. I personally learned so much. I feel like you're going to impact me for many years to come just with this conversation. So thank you for your time today.

[Deborah Shifrin]

Hala thank you. This was a true delight. You are a master at what you do.

[Hala Taha]

Well. Young and profiters. There you have it. Learning to communicate effectively with others is such an important part of getting ahead in life and business, and learning to speak better spontaneously is a skill that we could all get better at, even if it's just so that we can be a little bit more interesting at that next networking event or social gathering. Matt Abrahams has so many great tips for exactly how to do this and I just want to highlight a few of my favorite things here in closing. First, small talk. This can be super awkward sometimes, but there's just one thing that you need to remember to raise your game and that's be curious. Focus on being interested more than being interesting. People love to talk about themselves, so give them a chance to shine. Try using supporting conversational tactics that focus the conversation on the other person more than you use switching tactics to to bring it back to yourself. Part of this also involves being a better listener and a great way to improve your listening ability is to focus on the bottom line of what the person is saying, not just the top line. Next, maximize your mediocrity. We put so much pressure on ourselves to say the perfect thing that we leave ourselves little actual bandwidth to focus on the conversation at hand. If you give your permission to just be basic and acceptable, then you'll release this pressure and give yourself a better chance of being engaging. Yap. I've thought about this hack so many times. It has helped me so much personally in interviews and talking with really impressive people. I just tell myself, holla. Just listen and be basic. It will make them like you more. It's worked like a charm and another great hack. If you're still feeling nervous before you have to speak, then try to cool yourself down by holding something cold in your hands for a few minutes. Work off some nervous energy and get fully present in the moment by walking around listening to some music or even just saying a tongue twister over and over to yourself. All right, guys, I'm going to raise the white flag on this particular episode. But before I leave the party, I wanted to leave you with one more question to ask yourselves as you think about this episode. What was your key takeaway? What insight was most important to you and how are you going to use it? All right, I'm out.

[Matt Abrahams]

Young and profits.

[Hala Taha]

That's all the time we have today. Thanks for listening to this episode. And if you listened, learned and profited from this incredible conversation with Matt Abrahams, please share this episode with somebody who might love it. And if you did learn something new, if you enjoyed the show, then take a couple minutes. Drop us a five star review on Apple Podcasts Spotify. Nothing helps us reach more people than a great review from you. And guys, I read these reviews every, every single day. I check for new reviews. They make my day. I love getting feedback about the show. It motivates me, it motivates the team, it motivates people to listen to the show. So do your part and write us a review on Apple Podcasts. And if you prefer to watch your podcasts as videos, I've been doing so many in person videos. I just interviewed Mel Robbins in person. I interviewed Gary V in person. I interviewed Sahil Bloom the other day in person. If you wanna watch those videos, head to our YouTube channel. Just look up Young and profiting. You'll find all of our videos on there. You can also find me on Instagram @yap with Holla. I've got a lot of fun stories you guys can follow along or LinkedIn. Search my name. It's Hala Taha. You can't miss me on there. Before we wrap, I did want to give a big shout out to my incredible YAP Media production team. That's my production agency and it really takes a village to put on this show. So shout out to Christina, shout out to Sean. Shout out, shout out to Paul, Raven, Hisham Fur Khan, Joshua Max. Shout out to everybody for working so hard on the show. This is your host, Hala Taha, AKA the podcast Princess, signing off.