
Loading summary
Hala Taha
Today's episode of Yap is sponsored in part by Airbnb, OpenPhone, Shopify, Mercury, Bilt Indeed and Boulevard. As always, you can find all of our incredible deals in the show notes or@younginprofiting.com deals yap gang do you want to become a creator entrepreneur? Maybe you want to launch a course or a mastermind in teacher expertise? If this sounds like you, then I invite you to join an exclusive webinar presented by Teachable Slay your six figure Sales Funnels. The webinar will cover everything from branding and crafting your offer to building a six figure sales funnel and I personally will be conducting this special 90 minute session. This is something that would cost thousands of dollars if I sold it in a course, but you get it for free thanks to Teachable. I'll teach you how to create content that not only connects you with your audience, but also works behind the scenes to bring in steady income even when you're not online. I learned what works from real experience. Last year my courses made over $500,000 and I'll be breaking down my step by step process for creating an effective sales funnel. Get a live training with me in person. Sign up now@yap media.com event. That's yap media.com event to join Teachable Slay your Six Figure Sales Funnel webinar. Again, it's June 18th at 11:00am Eastern. If you want the link easily, check out the Show Notes. But again it's yap media.com event to register and and learn everything you need to get started. As a creator entrepreneur.
Mimi Bouchard
You essentially went from blogger to then multimillion dollar founder of the Activations app. Why did you take that leap and where did it go from there?
Unknown Speaker
It came after going through a pretty tough period. I was incredibly hungry to create a beautiful life for myself. I was visualizing every day. I was trying to do everything that these mentors authors would tell me to. And I tried. And I wanted more. I wanted more out of an audio that made me feel I was energized. Activations is a new form of audio, just like how you would listen to a podcast, an audiobook, or simply music.
Mimi Bouchard
I've personally been using activations in the app and it enabled me to basically change my energy, shift my biofield while cleaning, while cooking, while taking a walk.
Unknown Speaker
I always like to say that transformation is actually a lot more simple than everyone likes to say it is. There's two steps to it. The first step is a lot of us like to live in the comfort of not believing we can because it's scary to put ourselves out there. The difference between an average person and a successful person is us humans have this penchant for clean slate and what we don't realize is that.
Hala Taha
Foreign Are you ready to manifest your dream life? Are you ready to attract an abundant amount of money into your world? Are you ready to step into your future self? Well, lucky for you, our guest today is entrepreneurial trailblazer Mimi Bouchard, who's the founder of the top rated Activations app.
Mimi Bouchard
She's also the author of the new book Activate your future Self.
Hala Taha
Now, Mimi is the definition of a young and profiting entrepreneur. She's only 28 years old and she's shaken up the personal growth space with.
Mimi Bouchard
Activations, which is an entirely new type of audio experience designed to help shift.
Hala Taha
Your mindset and embody your most powerful self as you move through your day.
Mimi Bouchard
Activations is already an extremely popular app.
Hala Taha
It was formerly known as Superhuman, you.
Mimi Bouchard
Might have heard of that, and it's earned fans, including celebrities like Miranda Kerr, along with tens of thousands of devoted users around the world.
Hala Taha
For example, I use the Activations app and Jenna Kutcher in my network loves.
Mimi Bouchard
To use the Activations app.
Hala Taha
And if you want to try it.
Mimi Bouchard
Just for our YAP listeners, there's a special limited time offer.
Hala Taha
You can get a massive discount two weeks to try it for free. It's only available through our exclusive link.
Mimi Bouchard
Activations.Comprofiting, so you've got to go to activations.comprofiting to unlock it.
Hala Taha
If you go on the app, it's.
Mimi Bouchard
Not going to work. You've got to go to activations.com profiting and you've got to click that actual link.
Hala Taha
It's in the Show Notes, or you.
Mimi Bouchard
Can type it in your web browser.
Hala Taha
So don't go to the App Store. The discount will be automatically applied at checkout when you go to activations.com profiting. And in this episode, Mimi shares what Activations are. They're not quite podcasts, they're not affirmations or something totally new. She also talks about the concept of Future self, which I absolutely love and I already use it, as well as biofields, the science behind how to activate.
Mimi Bouchard
Your future self and then also bounce.
Hala Taha
Back Rate how we can bounce back.
Mimi Bouchard
From setbacks faster and why that's so.
Hala Taha
Important, especially for us entrepreneurs before we dive in. If you're a new listener, make sure you follow and subscribe to this podcast so you never miss expert insights like this. Mimi, welcome to Young and profiting podcast.
Unknown Speaker
Thank you so much for having me. I'm so excited for this conversation.
Mimi Bouchard
Me too. I love the topic of today's conversation. I feel like everybody needs to learn how to basically step into their full potential and their future self. And I can't wait to dig into all of that. But first I want to get a little bit of a glimpse in terms of your career journey, your transformation that you've taken personally because you essentially went from blogger to then multimillion dollar founder of the Activations app, which is amazing. So you entered the tech and wellness space. You're a super accomplished female founder and entrepreneur. So I thought we could start from when you were 18 years old and you ended up dropping out of college and then moving to London.
Hala Taha
Talk to us about that experience.
Mimi Bouchard
Why did you take that leap?
Unknown Speaker
So it was over a decade ago at this point that I started this personal development journey. I was incredibly hungry to create a beautiful life for myself. And it came after going through a pretty tough period from the age of 11, 12 to the end of my 20s, doing a lot of drugs and had quite an intense eating disorder and just really hated myself quite deeply, more than I think the normal teenage angst phase. It was quite bad. There was, you know, a lot of negative things that I'd gone through and I won't get into the details, but self harm bulimia, just at a very low point. I also just had no idea what I wanted in my future and I essentially changed my life after picking up my first personal development book. It really brought me onto a new path then my focus after healing myself from some of the other stuff, my focus really turned onto making money because when I grew up, my family didn't have a lot of money. I born into a family of artists and bless them, but it really was tough growing up, remortgaging the house all the time. A lot of difficult conversations about money, how we can just not afford any of this. And I had a lot of anxiety around money because there was always lack, it was always so much lack. So really after getting into personal development around that age, 18, 19, I started reading all these books and it was kind of my saving grace. I decided to move across the world with, I think it was about $10,000. I had saved up from working at a bar one summer and wanted to go very far away, somewhere English speaking and we could do working holiday visas as Canadians. So I moved away and I just tried to figure out how to make a reality that I desired work. And I did a Lot of random jobs. I remember working five jobs at once at one point because I was struggling to find a normal full time job. I was working at a juice bar from 6am to noon and then I would go interning at a styling agency from noon to 6 on the other side of town. And then I'd come to the other side of town and babysit this Italian family and then do some dog walking on the side to make an extra buck or two. And then I'd work on my online magazine at night. So there was this big period of just trying to make something work and just trying to find myself as well. And I spent a lot of time alone at that point and started getting more and more into the self development work and psychology and reading about how our mind can create our reality and was really quite obsessed with earning money because it was something like I mentioned that I didn't have a lot of. I was visualizing every day. I was trying to do everything that these mentors, these authors would tell me to. So meditation was a big one that everyone told me to do. And I tried and I couldn't stick to it. And I wanted more. I wanted more out of an audio that made me feel that I was energized, right. Because all of this work I was doing was to actively try to become a version of myself I hadn't yet become. So I decided just on a whim one day in my early 20s to record a voice memo to myself and use a lot of these visualization practices and modalities that I was learning about. And then I would add inspirational cinematic music as layers on top and garageband by myself. That was kind of the original activation. I started recording so many of these. And when I started listening to these activations in my daily life, I wouldn't listen to them with my eyes closed. I would listen to them while I was cooking dinner. I would listen to them while I was on the tube in London. I would listen while I was working out at the gym. I really felt my future self energy in that moment. And when I look back, if you think about it like a graph, the growth that I experienced in my life from when I started listening to these activations, it was like a bell curve. It was so quick. I was trying all these different things for years. Then finally I felt like I had found something that was really working on rewiring my mind. Then years later I launched an app called Activations that offers this to the public. And There are over 700 activations now on the app. And yeah. I've changed my life in every way, shape and form, from my body and my health and my self image to financially a huge amount. I really went from having under $10 in my bank account at one point when I was in London to now owning a business worth tens of millions of dollars. And I'm not even 30 yet. I feel like this work is the reason I got there, and I'm a big believer in that and beautiful relationships in my life. I really feel like I'm living the dream. So I'm excited to share more about how this work changed my life and how maybe someone else can change theirs with it too.
Mimi Bouchard
Yeah, it's so amazing. As you tell your story, I feel like I can relate to it so much. I know that you have a new book called activate your future self. And yesterday I actually talked to Benjamin Hardy live. He's actually been on my show four times. And we always talk about this concept of the future self. And everybody has their own version of what future self is. But in Ben's own words, he says, your future self is the person you intentionally decide to become. And every decision you make today is either casting a vote for that version or against it. So basically, it's your future self that really should define the actions and the things that you need to do today. However, in order to influence your actions, you need to actually start to rewire your brain to, to actually feel like your future self and step into your future self. And I know that the work that you're doing with activations really helps support people do that. So first I'd love to understand what is your version or definition of future self.
Unknown Speaker
Yeah, so I have a slightly different definition to him. I believe that this future self energy that I promote people to step into is something that you can actually live in this moment. It's not necessarily always going to live in the future. And your future self for me is synonymous with your higher self, your best self, your ultimate self, your favorite self. It is something that you can tap into right now. So in this moment, I'm actually feeling 100% like my future self. I'm acting like her. I am sitting like her, I'm dressed like her. I feel like I have her mannerisms. I am projecting myself like her. And there is really this beautiful relationship with that present and future. Because obviously, if we want to create more abundance in our lives and more success in our lives, we need to act like that version of us that already has those things. So that is the basis of my work to create Your dream life, you must first become your dream self. To create that ultimate future self life, you must first become your ultimate future self. So I work a lot in self image psychology. We talk a lot about identity. And our activations really helps you become that identity, create that self image and embody and radiate and magnetize your future towards you by being this future self now. So a slightly different. I really like to think that my work sits in between more of the spiritual and woo woo, but also very pragmatic. I'm a pragmatic person myself and I like to say that a lot of this work is the same thing in different languages. Someone that may be religious could call it prayer. A spiritualist could call it the law of attraction. An atheist may call it the placebo effect. A scientist may call it quantum physics or the ras, the reticular activating system in your brain. But it all comes down to being pretty much the same thing. What you exude energetically and what you pray and hope for and what you assume you is going to happen in your life, it's way more likely to happen if you are in this specific state of being and you focus on becoming that future self now. So a lot of the work that I teach, I always want to bring it back to some sort of science, but I also leave room for there to be more theory in it.
Mimi Bouchard
So I assume one of the first steps we have to do is actually think about who we want to be in the future or how we imagine ourselves to be in the future. So what are some tangible ways that we can do that?
Unknown Speaker
Absolutely. And that kind of leads me to my two step process. I always like to say that transformation is actually a lot more simple than everyone likes to say it is. And coming from someone who has seen hundreds of thousands of people use this app and transform, and someone that has transformed her life as well. It's a lot more simple than people like to say it is. And there's two steps to it. The first step is clarity. And the second step is becoming. Become very clear, crystal clear on who that future self vision of your life is. That future self, you. Who is she? How does she dress? How does she move? What does she have? What kind of life does she live? And then once you have that clarity, you must become her in everyday moment. So bringing it to the first part of this equation, clarity, the most important question you could ask yourself is, how does it feel energetically to be my future self? How does it feel in my body just as you're sitting here? Right now, as you're listening to this podcast, whatever you're doing, just notice how your body is feeling. And we have biofields around our body, three to five meters around us. We have these biofields, energetic biofields. These have been measured by scientists. And our energy is created by our thoughts, our beliefs, and our self image. So our energy literally will create our life. And if we have clarity on how that future self feels and we embody the energy of that future self version of us, we are going to become a magnet to those things that we desire. So the first step is clarity. And I believe that the most important thing is to really understand that future self frequency is what I call it. And that is the energy, how it feels inside and around your body, how it feels to be your. Your ideal future self. Okay, so once you get clarity on that, then you can move on to the next step. But some other ways to figure that out that are a bit more tangible. Writing is an incredible tool that has personally changed my life so much. And it is so good when you are needing clarity to just take out a journal and write. Because you putting pen to paper and focusing on one thought at a time, you is magic when it comes to putting all of your thoughts on paper and getting clarity from the jumbled craziness in our minds. And I like to think that just free writing is very effective. But you could also find prompts online. We also have a whole writing category on activations that are guided journaling with this cinematic music that is very on brand for us. So you can literally do it yourself or if you want more guidance. There are so many resources online, so. But essentially you want to figure out clarity on the five pillars of your future self, I.e. physical, financial, social and spiritual. If you could get clarity on what your future life is in those five categories and then at the end figure out how it feels to live in that body, then you are so, so much closer. You're 50% of the way there. And then the second part of the equation is just becoming that version of you and in everyday moments, acting as if you are already your future self. While you're grocery shopping, while you're walking the dog in these everyday moments and habit stacking, this practice is the ultimate hack of all, I think.
Mimi Bouchard
Okay, I want to dig a little deeper on all of this. So you mentioned that we need to feel like we're going to be in our future state, right? And a lot of that is energy. And I know that part of the activations app is that you've Got these different frequencies when it comes to the music that are on all these different activations. So can you talk to us about what that does to us energetically and how you decide what type of music to include on the different activations?
Unknown Speaker
We have quite an intense process when it comes to choosing the music and activations. And I think for a lot of people listening, they still might be thinking to themselves, what the heck is activation? So I'll give a bit of a background. Activations is a new form of audio, just like how you would listen to a podcast, or you'd listen to an audiobook, or simply music or a meditation. And activation is also a new form of audio that you can listen to in everyday moments. It's essentially a motivational pep talk that you listen to while you do other things. So it's really good for habit stacking. So when it comes to the actual music inside of it, we use some of the top composers all over the world to create these cinematic, beautiful, movie moment experiences for our listeners. And this has always been very important to me personally, because when you think about how your energy creates your life, what affects your energy when you're listening to a certain song, like that bridge of that song that really makes you feel a certain way, how can you bottle up that feeling of transformation, excitement, growth, and inject it into an audio that also has layers of visualization, of affirmations of all these different types of mental reprogramming tools? That combination is pretty magical. And then in some of our activations, like you mentioned, we do have our audio engineers layer in different frequency levels as well, and emotions have frequencies to them. I write about this in my book, Dr. David Hawkins. He found that shame vibrates at a 20 Hz frequency, while love and joy vibrate at like a 500 Hz frequency. So really, audio and emotion have such a beautiful tie. But one of the things I'm proudest of when it comes to activations and all of the intense years that I've put into building this beautiful product, and I am so obsessed with the audio component of it, because this is where we change lives. You can throw away everything else. This is the most important part, is the actual audio. And I have been a perfectionist when it comes to this. I have looked far and wide for the best audio engineers, the best composers to put together these tracks and to work with me very closely on designing each track. We have over 700 activations on the app, and every single one was a labor of love. So really, the cinematic component, I want our Audience to feel. I want our listener to feel like they are literally at this cusp and this crossroads and they're about to choose the path that makes them transform. And they get so excited about what's to come. They see their future ahead of them. It's this very emotional, beautiful, invigorating feeling listening to very cinematic, moving music with this visualization guidance as well. So I love how you asked about that. I'm such a nerd when it comes to the audio side of things because it's literally why I started all of this. And you asked before about my journey as a business owner. I've done things very differently from the beginning. I launched this product without ever thinking about anything but the product. And a lot of companies will focus on the marketing and trying to find the product market fit and doing things kind of the more typical way. All I did was obsess over the audios and everything started falling into place from there. And we haven't ever raised money with the business and all of our growth has really been word of mouth. And it's because the product itself is so good. And a lot of these companies, you'll see, they spend so much into marketing and then you get the product and it's not as good as you were hoping from all the marketing, but I feel like with ours it's the opposite. We're trying to figure out the marketing piece, but the product is so strong. So I really feel that is because of the obsession I've put behind the actual audio component.
Mimi Bouchard
I've personally been using activations in the app and I love it so much. So I'm a person who has never been able to meditate. Now, I've had this show for seven years. I've interviewed people like Deepak Chopra, and I have people like Deepak Chopra talking to me personally. And I still can't get into meditation. I believe I have undiagnosed adhd. I can't sit still.
Unknown Speaker
I'm so you. We are the same human.
Hala Taha
Yeah.
Mimi Bouchard
I just could never get into it. And I always say after these conversations, I'm going to do it and then I never do it. However, as soon as I got the Activations app, it enabled me to basically change my energy, shift my biofield. Like you were saying, what? While cleaning, while cooking, while taking a walk. And that's the way that I like to shift my energy. I like to be doing something sort of mindless, working out, cooking, cleaning, and then listening to something that's going to be shifting my energy. And it's not like a regular podcast or something where you just learn you feel good. It's somebody directly speaking to you and shifting your energy. It is super intentional and anything that you feel like you need you can just search and find. For example, if I feel like I want mine to be like a focus about love, I'm single right now, so like finding the right partner, attracting the right partner, or I want this to be more about like something's wrong with my business. I want this to be more about attracting money and you can decide what kind of energy shifts you want to take. So I've really been enjoying it. And for all you guys that want to try it, you can go to activations.com profiting so I highly encourage you guys check that out.
Unknown Speaker
And just as an FYI for everyone listening, if you want to just try the app out for two weeks free on that specific link that hala just mentioned, activations.com profiting there is a very special deal for you, but it's important to only go to the link on like Safari or on your Internet because the App Store doesn't actually allow discounts. So we aren't able to offer discounts on the App Store, but if you go to that specific link, you can get a two week free trial and an insane discount off of your yearly subscription. We never offer discounts this big, but we thought for your audience we would here. And we also offer a money back guarantee, so it's very risk free to try. You do not need to commit if you don't like it. We don't want you to commit if you don't like it, but just give it a shot. And two weeks is enough time for you to start seeing a tangible difference in your life. And guess what? If you don't want to commit to it and subscribe, then you can try doing these practices in other ways. You don't need to buy the app to take advantage of this work. You can listen to voice memos on your phone, you could record your own voice memos, and you can try to layer in inspirational music on GarageBand yourself and kind of do a homemade version like I originally did before I ever had the app when I first started. So I just want to be clear, like this work is available to everyone. The app just is a cheat code to get there faster or to get the content at your fingertips. But you can also do it yourself and see results.
Hala Taha
Hey App fam, let's talk about being smart with money. And I mean really smart. If you're a renter you should absolutely be taking advantage of bilt. Think about it. We're already racking up points on groceries, travel, dining out, and basically everything we spend our money on. So why aren't we earning points on one of our biggest monthly expenses, rent? Of course, that's where most people are missing out big time. With Biltine, paying rent finally pays off. And I'm here for it. There's no cost to join, and just by paying rent, you unlock flexible points that can be transferred to your favorite hotels and airlines, a future rent payment, your next lift ride, and so much more. When you pay rent through bilt, you unlock two powerful benefits. First, you earn one of the industry's most valuable points on rent every month. No matter where you live or who your landlord is, your rent now works for you. Second, you gain access to exclusive neighborhood benefits in your city. Bilt's neighborhood benefits are things like extra points on dining out, complimentary post workout shakes, free mats or towels at your favorite fitness studios, and unique experiences that only BILT members can access. And when you're ready to travel, BILT points can be converted to your favorite miles and hotel points around the world, meaning your rent can literally take you places. So if you're not earning points on rent, my question is, what are you waiting for? Start paying rent through BILT and take advantage of your neighborhood benefits by going to joinbuilt.comprofiting that's J O-I N B I L T.comprofiting make sure you use our URL so they know that we sent you. Again, that's Join Built B I l t dot com PROFITING to sign up to Built today. Yeah fam. In this world of entrepreneurship, timing is everything, especially when it comes to hiring. One bad hire can set you back weeks, while the right one can take your business to the next level. That's why finding the right people quickly starts with Indeed. When it comes to hiring, Indeed is all you need. Stop struggling to get your job post seen on all these different job sites, because Indeed Sponsored posts help you stand out and hire fast. With Sponsored Jobs, your post jumps to the top of the page for your relevant candidates so you reach the people you want faster and it makes a huge difference. According to Indeed data, Sponsored jobs posted directly on indeed have 45% more applications than non sponsored jobs. One of the things I love about Indeed is that it makes hiring so fast because I get quality matches instead of wasting time going through unqualified resumes or scheduling interviews with people who just aren't the right fit. I really wish I had used Indeed earlier because it would have saved me so much time with my hiring process and so much stress. Plus, with Indeed sponsored jobs, there's no monthly subscriptions, no long term contracts, and you only pay for results. How fast is Indeed in the minute we've been talking 23 hires were made on Indeed according to Indeed Data Worldwide. There's no need to wait any longer. Speed up your hiring right now with Indeed and listeners of this show will get a $75 sponsored job credit. To get your job more visibility at indeed.comprofiting just go to indeed.comprofiting right now and support our show by saying you heard about Indeed on this podcast. That's indeed.com profiting terms and conditions apply. Hiring Indeed is all you need hey yap gang. I'm so excited to tell you about Boulevard, a platform that's absolutely transforming the self care industry. I can't tell you how many times I've tried to book a facial or hair appointment. And guys, that's pretty often only to get stalled by an outdating booking system. It turns me off so bad. As a customer and as somebody who's built a business from the ground up, I know how important every client interaction is. If I'm having a hard time booking, I feel like I won't like the service that I'm going to get. And first impressions matter. It's so important to make sure that you have an easy way to schedule appointments. That's why I highly recommend Boulevard if you're running a self care business. Whether it's a salon, med, spa or barbershop, you know that creating exceptional client experiences is everything. Boulevard is truly the gold standard when it comes to software for self care businesses. This isn't just another booking system, it's a world class technology with a personal touch built specifically for appointment based businesses like yours. Think of it as the apple of scheduling software. Sleek, intuitive and powerful. With Boulevard you get effortless online booking, built in payments, appointment reminders, personalized client profiles, smart marketing tools, detailed reporting, and so much more all in one easy to use platform. See why top beauty and wellness brands are switching to Boulevard to empower their teams and grow their businesses. Right now Boulevard is offering new customers 10% off your first year subscription. When you go to joinblvd.com profiting to book a demo. Again, that's join J-O-I-N-B-L-V-D.com profiting to book a Demo and get 10% off your first year subscription. That's joinblvd.com profiting.
Mimi Bouchard
I'll tell a really personal story. The other weekend, for the first time in my life, I got stood up on a date.
Hala Taha
Okay?
Mimi Bouchard
I had somebody talking to me for a month and a half. Facetiming, talking, whatever. He was supposed to come, whatever. And then he just totally stood me up. And I've never had that happen before. And it was so confusing, so devastating. I just was like, you know what? I'm gonna try some activations in the morning. And I listened to activations all morning while I was cleaning, and I felt so much better. I went out to work out, and I was listening to stuff like attracting the right love, having the right energy. That night I went on the best date that I went on in years. Somebody totally different that I met that.
Unknown Speaker
Day, that happened for a reason. That guy stood you up because maybe you were meant to meet this other person.
Mimi Bouchard
I know. And now he's, like, basically my boyfriend.
Unknown Speaker
That's amazing. I know.
Mimi Bouchard
And I swear to God, had I not listened to different activations the morning I listened to, like, five different ones in a row. They're like 10, 15 minutes. And I was just cleaning and doing errands, trying to just, like, shift my energy. I would have never been in the right state of mind. I would have never attracted that person because my aura would have not been the same. My aura that night, being stood up the night before for somebody I was talking to for a month and a half. But instead, I was bubbly, happy, just myself.
Unknown Speaker
I'm so happy to hear that, hala. Honestly, that's the exact perfect situation where you want to use this. And I've heard of so many stories that are similar, because activations, they make you feel different. That's it. They make you feel like the best version of yourself. And what would the best version of hala do in that situation? Sit and mope around that this stupid guy lost the best thing that could have ever happened to him? Or no, you know, have amazing opportunity and see it as the burnt toast theory. You know how it says this thing bad happens? Maybe it's because something better was actually on its way. And we have so many of, like, the relationship, manifest love, and we have a lot of manifest money type of ones. But the love category also gets so much traction because we want to find love. Women all around the world, we definitely want to find the right person for us. So it's definitely a beautiful thing to call in.
Mimi Bouchard
So aside from people who are looking for love like me, who else should be using the activations app.
Unknown Speaker
So a lot of people that benefit a huge amount from the app are in quite transitional times in their life. Whether that they feel like they've been at the same job for a really long time, they're ready to make a big shift. The app and activations really help you take that next step. It's when you've been feeling like some limiting beliefs are holding you back, like it could never happen to me or I'll be happy when all of those limiting beliefs basically get poofed away when you do this work consistently. So it's amazing for people that are in transitional times, whether you're starting a new job, whether you're trying to conceive, or whether and you're in a new relationship, you want to create a new relationship, whether you want to create your own entrepreneurial venture, whether you've started your business and it's not going as well as you wanted it to, and you want that extra boost, you want to become the version of yourself that can create more abundance in their life. And it really helps people that really want to take that next level. If you've already done a lot of this personal development work, you've tried some other apps, you've done the journaling, this is something very new that might really trigger something new inside of you to see more change. Because this personal development market is saturated. It is. Everyone is trying to throw something new at you to try. But why don't you just simplify it is my question. It is a lot more simple than you think. If you simply get crystal clear on who your future self is, on how it feels to be them energetically in the moment, how they act, what their identity is like, and then you become them in everyday moments. And activations as a tool to get there, you are going to see results. And there's no doubt in my mind about it. Because when you start acting as if you are already your future self, all these crazy things start to happen. So the first thing that happens is the classical conditioning piece. So we've all heard of the Pavlov's dog theory. Pavlov rings the bell, the dog salivates even if there's no food, because the action of ringing the bell has actually created the neural response in that dog's mind to salivate, to have a physical sensation and physical thing happen. So the same thing happens when you listen to, let's say, the activation walk into your future every afternoon when you're walking your dog. If you're listening to that activation, you. You are not Even going to need that activation after a few weeks to feel empowered, unlimited, abundant, magnetic. Okay. The same thing with when you're getting ready in the morning. I like to listen to activations when I'm putting my makeup on or I'm doing my hair in the morning just to listen to in the background. And when you do that, soon enough you're going to be looking at yourself in the mirror while you're getting ready and feeling so much confidence and love and just bliss towards this life and yourself. So the classical conditioning piece is amazing because it's essentially hacking the system. You really start to pair new thoughts with these everyday actions. The point of activations is to do it in the mundane, everyday moments. This makes it so easy to do. It makes the mundane exciting, and it also habit stacks your practice. And the second very interesting piece to all of this is the reticular activating system. So we all have the reticular activating system in our minds. It's basically like a filtration system that all of our brains have. Some people call it the RAs. And when you are flooding your brain with new beliefs, when you are flooding your brain with new energy, with new possibility, with new potential, even if you're listening to an activation in the background, not even consciously thinking about what it's saying and how it's making you feel, just playing it in the background. When you do that, your RAS starts to change. You will start to filter new information through your mind that you may not have already seen before, that always existed. A really easy example that you may have already heard of is the whole red car example. You know, thinking of buying a red car, you start seeing it everywhere. It's not because it's being manufactured more, it is simply because your ras is now programmed to notice it. So the same thing happens if you keep telling yourself that you're a victim, that it will never happen for you because of X, Y and Z. Whatever stories you want to tell yourself, if that is what's going through your mind on repeat every day, you're going to find reasons why that is your truth. You're going to see your neighbor from down the road become successful and you're going to say, oh, see, it happened to them, but not me, because it's not me. It never happens to me. Or you're going to start seeing that person reject you and think it's all because you're the victim. But no, the reality is that you are the creator of your life and it's your mind that sees these things. And Reaffirms those things. So the same thing goes. If you want to tell yourself that I'm 100% responsible for my life, you're going to start seeing possibilities, opportunities, reasons why that is true everywhere. And that belief itself is. It's one of the first things I talk about in my book. Activate your future self. You are 100% responsible for your life. That's an empowering belief. Because if you don't believe that to be true, then how could you do what is necessary to create your dream life? It is empowering. It is a harsh reality. But if we can just embody that and feel the excitement that that belief holds, we are ready to create a new life for ourselves. And you only live once. Why not make this one shot at life? You have the one that you desire. This is not a dress rehearsal. This is our one life. And time is moving, Time is passing. It's time to live our best lives right now.
Mimi Bouchard
So inspiring. And it reminds me of a conversation I had recently with Donald Miller, who's the creator of storybrand. And we were talking about how you have the power to basically rewrite your own life story. And with future self, it's an opportunity to just write a version of you that you desire to become. But oftentimes we have a lot of insecurities regarding our desires. We often feel like our desires are unrealistic or we could never actually achieve them. And it prevents us from actually writing this story down and then acting as if.
Hala Taha
So talk to us about how we.
Mimi Bouchard
Can get past these limiting beliefs that our dreams are too big or unrealistic.
Unknown Speaker
Well, it's just understanding the truth. Because the truth is that there have been thousands of people before you that have achieved what you wanted from being at a worst place than you are right now. That's it. It's the truth. You can find truth everywhere. You can find people that have been in completely worse situations than you, worse connections, worse social ability, that have created the dream career that you've always wanted. And I think a lot of us like to live in the comfort of not believing we can because it's scary to put ourselves out there. But the truth is, if you are ready to put in that work and to try and put yourself out there in that period before people start applauding and noticing you, then you are going to be successful at some point in your life. And if you keep doing this work and resetting and reevaluating and looking around and trying to notice where you could improve, it is going to work that is the fact. That is the fact. So when people have these limiting beliefs and I just hosted a seven day workshop last week, I got back last night and I was around 20 women that all had similar limiting beliefs that we've all had at some point. Whether that's the. I'll be happy when, whether that's the very prevalent. It can't happen to me. That one a lot of people feel can't happen to me. Why not? It's happened to that guy, you know, it's happened to that girl. Why wouldn't it happen to you? That belief is simply the only thing holding you back. Whatever you believe is the truth and everything will point in that direction. Whatever you believe is the truth. Read the book the Biology of Belief by Dawson Church. It is crazy how our thoughts literally create and mold the reality around us. We can decide. So those limiting beliefs, we all have them, okay? Everyone you know is born and goes through life and develops these limiting beliefs. But you can crush them. They are very easy to change. You just have to look at them in the face and rewrite that story.
Mimi Bouchard
For yourself and also for your business. A lot of my listeners are entrepreneurs that tune in and something that you talk about your energy. Hygiene. Right? And so we have to have really clean, good energy. I'd love for you to stick on the science a bit and I'd love for you to talk about biofields.
Unknown Speaker
So every living thing emits a measurable energy field. And scientists have actually measured the biofield around our body. It is from three to five, six feet around us. And it is us that is the source of the energy. Our thoughts, our beliefs, that is the source. It creates energy. It creates the effect around us. And our energy fields can literally act like a magnet to what it is that we are exuding. Right? So that is the importance of exuding an energy that matches the vibration of what you desire. Like attracts like. You've seen all these scientific tests that you have a particle over there and a particle over here. And they will be attracted towards each other if they have a like frequency, a like energy, but they will be repelled if they do not. So you are like an antenna, you know, you are sending out radio signals to what you desire based on the energy that you are emitting. It's pretty incredible when you want to talk about money here because money is something that's actually been the easiest thing for me to quote. Manifest. I don't know if I. I don't love using that word manifest. I use it, but I feel like it Devalues the power of what I'm trying to say sometimes.
Mimi Bouchard
And that's scientific. There's actually proof that there's science behind this. Yeah.
Unknown Speaker
Yeah. It's all very, very proven. And if you don't believe it, just try it yourself. Anyone listening? Just try it. Why wouldn't you just try it? Just try this work for like a month and you'll see what happens. There's no doubt in my mind. So when it comes to money, it's something that I've actually. Because it was something I was so obsessed with for so long, I specialized in it. You know, my early years, I really wanted success and money, and it was something that I felt like I really needed to feel grounded and stable. Now, obviously, I have a lot of other interests and goals in my life, but that was kind of the first thing. That's why I got into the work. I didn't want to be broke anymore. I wanted to be able to afford things I wanted to afford. I wanted to be able to live a beautiful life and own two properties, you know, and live a lifestyle that I now live. So really, this work was the catalyst for me when it comes to creating wealth. And this is even way before I ever created the Activations app. I started making money. And I would see the months that I would really commit to doing this visualization work, to listening to activations that I'd create for myself. And I saw the months that I didn't, and the months that I did were just insane. And the months that I didn't were just so average. So I specifically remember moments of that. I remember 5, 6, 7 years ago when I made my first 10k month and I was doing this work so intensely and I was really showing up as that future self. And it became quite effortless for me to take the right actions, to say the right things, to put myself in the right places. And then I remember around five years ago, my first $100,000 month. And that was crazy to me because, you know, we all have ceilings, we all have these set points with our identity, with what we can expect for ourselves. And at that time, $100,000 a month was absolutely insane to me. And I achieved it. And then I did the work over and over and over again, and it's crazy what can multiply from it. And just recently, we had close to our first million dollar month, and that was again the same thing. And then your set point has to stay at a certain level, just like our identity, or else we're going to get familiar with being a bit lower. And then we have to do the inner work to bring our set point higher to match and maintain that new income. So I would absolutely tell everyone here that you a need to really understand the truth that you can create whatever financial abundance you desire. It is a fact. That's the first fact that you can create anything you want, especially in this digital age. We are living in a time of possibility. There are more opportunities around us than ever. Okay, so you a need to believe it's possible because it is. Gosh, this life shouldn't have happened to me. This work is the only reason why it happened to me. And I'm telling you, at 28 years old, it's kind of insane. The life experience I've had and I've deeply committed to this work for a decade now. And I know there is no other explanation for it. If you just commit to this work for a short period of time, you're going to see. And I don't know if you read about this in my book Hala, but I have a few examples of some people that have tried activations that have really seen financial success from it. There is this one girl, Ally Allie is a middle school teacher and she was trying to create more abundance in her life and she had a very stable income. It was quite low for a middle school teacher. Of course teachers do not get paid enough. But she really wanted more abundance. She wanted to be able to afford certain things. She didn't want to feel guilty anymore getting her Starbucks. I remember I interviewed her for this book. So she started listening to activations. She heard me on a podcast a few years ago and she decided to give our two week free trial a try. And yeah, she started feeling really different. So she maintained her subscription and she just started listening to these activations whether it was driving to work or while getting ready for bed at night. And she would always listen to the abundance focused ones. And out of nowhere, just a few weeks later, an old student called her and asked to do some collaboration project consulting work or something like that for him. And she ended up making double her salary because of that. And that was so out of left field, out of nowhere. And it's just crazy to see how these opportunities become magnetized towards you and, and she now is such a believer in the work. She does this all the time and it really has changed her life in many other ways. So that's just one really cool story because I like to share it. It's someone that has had one very consistent, stable job and that sees Something come out of nowhere from this work. When it comes to the abundant side, we have amazing activations on the apps. I'm very passionate about this money topic. There is a category on the app called targeted visualizations, and that's like money visualization to the max. So there is a manifest money category, and we have every single type of level from manifest $1,000 all the way to manifest $100 million. We have every tier in between. And those activations, I've seen so many testimonials come in from those. So if anyone is thinking of downloading the app and taking advantage of your activations.com profiting discount code, try that category first.
Mimi Bouchard
There's so many things that I loved about what you just said that really were interesting that I've never really thought about before. The first one is that a lot of the people listening are really high achievers. For example, my company is hitting 10 million in revenue this year. And so to your point, I probably need to go do the inner work and increase my benchmark in terms of what is successful to me, because five years ago, 10 million, I would have never even expected it. So I've achieved quite a lot. And so now I need to put the goalpost a little bit further so I can stretch myself, and that requires me rewriting my story. And the other thing that's really interesting is that there's these five buckets, right? So you might be really good at manifesting money if you're an entrepreneur and you've naturally been an entrepreneur like many of my listeners, but you might not be so great at the social or at the relationships, or maybe the physical is a problem for you that you need to rewire your brain. So I just love that no matter what your hurdle is, you can kind of use activations to improve the future self of a certain aspect of your life even.
Unknown Speaker
And just the trick is play it like a game. Keep it fun. This work is fun. This work is simple and it's fun. You know, it's absolutely incredible that your business is hitting 10 million revenue. Like, that is so amazing, honestly. Good for you. Well done. That is such a huge milestone. So why don't you play it like a game to see how high that ceiling can go? And it's like, oh, get very comfortable with the feeling of 20, 30 million. Just get very comfortable with the energy of that amount. A lot of people think, oh, my gosh, that is an insane, absurd amount of money I'll never see in my lifetime. Yes, it is a huge amount of money. But imagine if you could just tune into that frequency and just get familiar with it. Play it like a game, see what happens. Get very familiar with the feeling of having what you want. And this work is supposed to be fun. It's supposed to be simple. You're going to be living your life anyways. Why not just live it with an undertone of excitement and assumption that what you want is on its way and reminding yourself in everyday moments of how it feels to be your future self? Because that's the combo.
Hala Taha
Hello young and profiters. If you've ever shopped online, you probably found something you loved and you added it to your cart and then you totally bailed at checkout. And that's why I get excited when I see that purple shop pay button at checkout. Because it makes buying so effortless you can just buy with a click. But what you might not know is that that button is the telltale sign that the store is powered by Shopify. And there's so many good reasons why successful businesses use Shopify. Shopify isn't just only about creating an amazing online store, an amazing shopping experience. They are the number one converting checkout in the industry. It's no wonder that 10% of all e commerce in the US is powered by Shopify. From household names like Mattel and Gymshark to brands just getting started like maybe your new brand. What makes Shopify stand out is how it lets you tackle all the important tasks in one place. From inventory to payments to analytics and so much more. Now we've been using Shopify at YAP Media for years now, maybe four years and I would never switch platforms because it's got so many built in tools. Social media and email campaigns are there. I can set up chat functionality. You can do anything with Shopify. They've also got global selling tools that help you reach customers in over 150 countries. And if you have an in person physical store, they've got an award winning point of sale. And so your online and offline sales are in one place, giving you a seamless experience and view of your business. With 99.99% uptime and the best converting checkout on the planet, you'll never miss a sale again. With Shopify. Stop seeing carts going abandoned and turn those sales into sign up for a $1 per month trial period and start selling today at shopify.com profiting that's shopify.com profiting again. Shopify.com profiting this episode of Young and Profiting is brought to you by Mercury, the modern business banking experience that has truly changed how I manage our finances at YAP Media. Running a business means juggling a million things and for a while banking felt like something I just couldn't keep up with. I'm not a finance person and I remember how frustrating it was dealing with all these complicated systems, hidden fees, and how long it took to just do simple things like sending money or tracking our spending. It was definitely not ideal for me and I was wasting a lot of time. Switching to Mercury has changed everything. Mercury is a go to banking product for over 200,000 startups, small businesses and e commerce brands. It's designed with a sleek interface and transparent pricing, no hidden fees, making it simple to manage your banking capital and credit all in one place. I log into Mercury every single day. With Mercury, you can accept payments, send invoices and pay vendors, plus enjoy free domestic and international USD wire transfers. You also get instant access to virtual credit cards that you can track and lock to specific merchants, earning you 1.5 cash back on every purchase. Mercury streamlines your banking and finances in one place so you can focus on growing your online business. Mercury is a technology company, not a bank check. Show notes for details. Deposit $5,000 or spend $5,000 using your Mercury credit card within your first 90 days to earn $250 or do both for $500 in total rewards. Learn more at mercury.com profiting that's mercury.com profiting Mercury is a financial technology company, not an FDIC insured bank. Banking services provided by Choice Financial Group, Column NA and Evolve bank and Trust Members fdic. The IO card is issued by Patriot Bank Member FDIC pursuant to a license from mastercard. Learn more about cash back Working Capital loans provided by Mercury Lending LLC. N M L S I D 2606284 hey Appam, lately, life's been moving a mile a minute, but in the best possible way. I've been traveling so much I feel like I haven't even settled in my new state of Austin because of all the travel and I've got a business trip coming up. I'm heading to Miami, one of my favorite cities, for a few days and I'm really looking forward to all the networking, checking out some great restaurants, eating seafood, maybe even squeezing a little beach time and tanning if I'm lucky. But you know what else? I'm looking forward to hosting my Jersey City apartment on Airbnb while I'm away. With everything going on, I knew I needed to make the most out of my time away without adding more to my plate. And that's where Airbnb's co host network comes in. For hosts who are always on the go or live in a different state than their property and might not have time to manage every little thing, you can team up with a local co host who can handle guest communication or on the ground support and so much more. That way the stay runs smoothly even if you're not around. Whether you've got a vacation home or just an extra room, turning it into income is easier than you might think. Find yourself a co host@airbnb.com host let's.
Mimi Bouchard
Say I want to feel like an entrepreneur who makes $30 million a year. What does that actually mean? And how would it show up in everyday scenarios?
Unknown Speaker
I love to answer this when it comes to the question of how do I feel like I have a million dollars in the bank if I don't have a million dollars in the bank and I'm kind of broke and I actually can't afford to fill my car with gas? That really scares people sometimes this work if they're really wanting to create more abundance in their life and they really feel that disconnect. So I have an amazing hack that everyone can use when it comes to feeling like that wealth is already theirs before it happens. So think about it very simply. What if I told you that you won the lottery? Okay, you won the lottery tomorrow for the listeners, maybe you want a million dollars, maybe you won $10 million. Maybe it was 100 million, maybe it was 500 million. Okay, whatever number that you wanting to align with energetically here. So imagine that you won the lottery. You called in, they're like, oh my gosh, congratulations, you won the lottery. Come in, do this paperwork, give us your bank details. And then they say the money is going to land in your account in seven to 14 business days. Because this kind of stuff takes time. You know, it's. It's not like they can do it immediately. They have to go through processes and all that jazz. So you know the money is on its way. In the next seven to 14 business days, how are you going to feel? How are you going to act? What is your energy going to be like in those seven to 14 business days? You're not going to wake up feeling lack. Are you kidding me? You're going to feel so excited for your future. You already know it's yours. It's just in transit. There is no doubt in your mind that anything is going to happen to it. You sign the paperwork, you were told this is a fact. This is yours. It's on its way. So that feeling, if you can bottle it up and embody it, that is what you need to remember. And in that seven to 14 day period, you're going to start thinking, okay, what am I going to do with this money? How much of it am I going to invest? How much am I going to give to my mom and dad and give to charity? Or how much am I going to spend on my dream home? How much am I going to spend when I take my sister shopping? How much? You're going to start to really plan what you're going to do with it and that makes it feel even more real, even more yours. So if you do this and you just stay in this vibration, this frequency of it already being yours, you don't feel like you need to overspend because you've already felt the fulfillment of it being yours and it's on its way. And you're going to be able to handle the spending piece when it comes into your account, but you're already feeling that energy of abundance. So that is my best hack when it comes to feeling abundance before it happens.
Mimi Bouchard
I love that. I feel like that's such a helpful tip now it's inevitable that things are going to go wrong throughout our day. I'll give you a great example of something that happened to me last week. I bought a brand new pink Porsche to celebrate all the success that I've been having. And it's a Ruby Star hot pink Porsche Cayman.
Hala Taha
So cute.
Mimi Bouchard
Two seater. And I got it last month. And I also put down an offer on a new creator house and studios for our network. I have a podcast network. And so I was on my way to meet up the interior designer and start planning the new house. And I'm driving and somebody rear ends the back of my brand new car that didn't even have a license plate on it yet. I had no fault. I was in such a great mood. I was talking to my mom on the phone, didn't do anything wrong and somebody crashed into the person behind me who then crashed into me. Now I bounced back pretty quickly. I didn't get out of the car and I didn't say like F you, blah, blah, blah.
Hala Taha
I was just like, let's call the.
Mimi Bouchard
Police, let's get a police report.
Hala Taha
This sucks.
Mimi Bouchard
But I didn't freak out and I was actually really proud of myself that I was like, damn, old Hala would have been so upset that her brand new pink car with no fault of her own got hit. But I just handled it and I was like, you know, I'm happy that it wasn't that bad and I'll get it fixed. And I'm so blessed. And I bounced back pretty quickly from it, partially probably because I've been listening to a lot of activations and so my energy has been really good. So talk to us about the bounce back rate, what that means and why it's important to ensure that you're able to shift your energy back when bad things inevitably happen.
Unknown Speaker
Yes. And by the way, I'm sorry about that car accident. At least you're healthy and safe and okay. So there are three parts in my book. We have clarity as part one, we have becoming as part two. And I spoke about that two step formula. And then part three is maintaining. And this entire maintaining part is all about the bounce back rate. Because maintaining this newfound inspiration, motivation, high vibe energy that you've cultivated is literally the most important thing. You know, it doesn't even matter that you've done this work if you don't maintain it because it's just going to be a blip of time in your life that you felt good. You need to learn how to maintain it. So as a type a recovering perfectionist, female hustler, entrepreneur, I feel like a lot of our listeners might be in the same boat here. This is something that I had to learn and it really, really shifted how quickly I saw success come my way and also just how happier and more ch I lived as in my day to day life. The bounce back rate is essentially the rate at which you bounce back from being fallen off track to being your future self once again. So a lot of us think that we have to be perfect and we feel that if we are not perfect, we need to wait for a Monday or first of the month or a January 1st to bounce back and to finally start over. And this time will be different, right? We've all felt that way, but it does so much more harm than good. And this is actually probably the thing that is holding you back the most. Because there has never been one successful, beautiful, happy, fit, abundant person that has ever had one, quote, perfect day. The most beautiful supermodels with everything that you could ever imagine. All of the people you look at in these glossy magazines, I can tell you with full certainty that not one of them have ever had one perfect day. That have woken up at 5am perfectly and didn't procrastinate at all, didn't mindless scroll at all, had only positive thoughts all day, ate organic and perfectly intermittent fasted and went to bed after journaling and doing a perfect routine like no. We can try our best to get as much of that done as possible, but not one human has ever had one perfect day where they've done it all perfectly in a 24 hour period. And that is because we are human and that is because perfection does not exist. So what are we aiming for if it's not perfection? We're aiming for a quick bounce back rate. The difference between an average person and a successful person is how quick their bounce back rate is. I remember when I first started my journey, my bounce back rate was like months. I remember trying to. I was wanting to tone up a bit and get into the body of my dreams. I was 30 pounds heavier than I am now. This was back in the day. And I really struggled with eating habits, especially after disordered eating earlier in my life. So I was really trying to live my best life, to have my happiest, healthiest body that I felt really good in, while also maintaining a positive relationship with myself. And I remember there were times where I would eat one cookie and that one cookie turned into binging the entire box and that entire box turned into ordering takeout and then binging, binging and feeling like crap about myself. And the next day I felt awful. And then I'd wait months until I actually got back into a healthy routine. And the same thing would happen with procrastinating or mindless scrolling. I'd get into these holes and I didn't realize that I was in this analysis, paralysis, trying to be so perfect and trying to wait for the most opportune moment to start again. Us humans have this penchant for clean slates. And what we don't realize is that that pension is holding us back. So what you want to do instead is what all of the actual successful, happy people do is that have the cookie. Don't obsess over it. Connect with yourself. If having more than one is not aligned with your goals, then maybe you stop. And if you have two, because maybe you had a moment of wanting to indulge more, that's okay too. But the moment you realize that maybe what you're doing is not aligned with your best self, you take a moment, you pause, and you choose to bounce back. So that's what the bounce back rate is all about. And one thing that came to mind when you were sharing your story on the Porsche is that your response was 50% of the outcome. So the great Jack Canfield, I learned this from him. E +R equals O. The event plus the response equals the outcome. Right? It's not the event equals the outcome. Your response is 50% of the equation. Right. So we can't control everything that happens to us in our lives. We can't, but we can control our response to it.
Mimi Bouchard
I feel like this bounce back rate concept is so powerful for entrepreneurs because it's our energy that shifts the the energy of the entire organization. So if something goes wrong in the business, you can't be running around like you've got your head on fire because your whole organization is going to feel stressed out. And so for entrepreneurs especially, I feel like it's so important to always think, okay, I have a quick to believe you're a person who has a quick bounce back rate. And then you've got the tools to do that. Like listening to an activation, like somebody pissed you off, one of your employees didn't do their job. Why don't you go listen to a 10 minute activation that's going to help elevate your mood so you can come back and be a better leader.
Unknown Speaker
I really am so happy that you've tried the app and you've seen the results from it. Can you tell me, like, do you have a favorite one? How do you use the app? A lot of people will just use new content all the time, but I'm the kind of person that listens the same to on repeat until I hate them and then I move to the.
Mimi Bouchard
Next ones I like listening to. So Lucky girl energy.
Unknown Speaker
Yeah, Lucky girl energy.
Mimi Bouchard
My favorite one that I listen to all the time. So I listen to that almost every.
Hala Taha
Day and then I like to listen.
Mimi Bouchard
To general cleaning ones. Today when I was just preparing for this podcast, even I was listening to like one about calm focus. So it just all depends on what I'm doing. I really, really like to listen to it when I'm cleaning because again, I have ADHD and it's just like what a positive thing to do while I have to do those chores anyway. And usually I would just listen to music, but this is music plus reshifting my subconscious mind and so I love using it for that.
Unknown Speaker
Amazing. Yeah. I feel like when I'm on a walk I want to listen to a podcast or when I'm just in the mood for something more educational. And then I also have a certain mood for just listening to music when I don't want any words in my mind. But then there is that mood for an activation where you're like, I just want like a pickme up you know, I just want to feel good. Like, I want to feel like I'm the main character when I have that craving. It's definitely activation time.
Mimi Bouchard
And to your point, when I'm working out, I want to listen to music. But something like cleaning or walking or driving, I love to listen to the activations now. So kind of a place for everything. Okay, so a couple more questions as we close out this interview. The first one is, I know that environment is really important to make sure that all these sort of energy shifts and identity shifts really can take place. Because sometimes your environment can hold you back no matter what kind of internal shifts that you're taking. So can you talk to us about that?
Unknown Speaker
Absolutely. If you have a messy room and you're trying to feel clarity, it ain't going to happen. Our physical world is a manifestation of our inner world in every sense of the word. So if you are looking for clarity, try to clean. And some of our cleaning activations that are focused on clarity are amazing because of that. It's like a double whammy. But yes, your environment is everything. Try to live in a way that your future self lives. You know, if she keeps her environment tidy and she goes the extra mile to wipe down surfaces after cooking dinner or something, just do that. It feels good. My biggest hack is also dressing like your future self. I loved to do this in my journey. I used to wear things that weren't really aligned with my future self. My style has evolved and changed over the years. I've realized the more I've connected with my future self, I feel I wear just a little bit more feminine type of clothing. Everyone's different. But for me personally and I think in the past, I'd wear like ripped jeans and band T shirts from when I was in high school and I was trying to look like a entrepreneur and someone that owns a business and who I wanted to see be portrayed in a certain way and also feel like my future self. So I started to just dress like her before I had that successful business and before I had what I wanted. And it really, really helped. I really loved the results from that. So dressing like your future self is another big hack, other than your environment being a great hack as well. And oh, one environment tip as well that you guys can just take right after this episode is I used to write these post it notes to myself just as reminders because all of this work is simple, but the hard part is reminding yourself every day. That's why activations are good to have habit stacking. That's why it's good to journal every day just to remind yourself of who you want to be. So one of the things I was doing earlier in my journey now I truly feel like I'm living my future self most of the day. But what I used to do is I'd get these post its and I would put them on my water bottle or on the back of my phone case or I'd even put reminders in my calendar and it would say these three words. Be her now. That is all it said. I put these post it notes everywhere on my bathroom mirror. Be her now. Every time I open my laptop, Be her now. And that's it. It's just like Nike's just do it. Be that version of you now. Be her now. Be him now. And really, when you remind yourself it's that easy. Tune into it. That's why we have activations for like when you're in line at the grocery store. That is literally the best type of way to use it. Just listen to it in the background of your life. Remind yourself to be that version of you now.
Hala Taha
So good.
Mimi Bouchard
I feel like Jordan Harbinger told me a hack one time in terms of trying to shift your identity that you might want to think of something like be her now every time you walk through a door.
Unknown Speaker
Yes.
Mimi Bouchard
So if you can train yourself to know every time you walk through a door, you like, put your shoulders back and kind of think of be here now like you're walking to the next room or whatever, that that's a good hack to get yourself and remind yourself to kind of be your best confident self. So I know perfectionism can hold us back, especially entrepreneur types. We like to be perfect. Sometimes we kind of hesitate to take action before it's perfect. Can you talk to us about the importance of taking messy action?
Unknown Speaker
Yeah. Well, my strategy, honestly has always been throw spaghetti at the wall and see what sticks. I've been lucky that I haven't had to deal with a lot of perfectionism in the sense of stalling. I'm a recovering perfectionist, as I like to say, but I used to do it with things I get obsessed about, like my audio on the app. And I do have high standards for a lot of things like that. But when it comes to being in that freeze state, you just need to remember that you freezing is actually causing harm. A lot of us feel like if we don't do anything, we're like, okay, we're safe. We're in the safe comfort zone. But what you are not choosing is Also a choice. And that is something we all need to remember. What you are not doing is also a choice. So that is what I would say to the people that get stuck with that freeze. So my strategy as an entrepreneur has always been, like I mentioned, throw spaghetti at the wall, see what sticks, try everything, put yourself out there. I had cultivated a deep belief within myself by my mid-20s that anything that I was going to do was going to see success. And even if that Wasn't the truth 100% of the time, I had that mentality going into things that had so much confidence. I had so much confidence and hope and energy towards what I desired. And I think that helped a lot.
Mimi Bouchard
So I know you've been doing Activations. You've had this app for a while, and for anybody who wants to try it Again, guys, it's activations.com profiting. You can get the two week free trial. How do you see Activations, the app, evolving in the future? You know, we've got AI and all these different things.
Unknown Speaker
I definitely have a lot of ideas and I have quite a few advisors that I speak to about how we can integrate AI into the app in different ways. But again, as being one of those perfectionists with the product itself, I wouldn't want to integrate anything unless it was so, so aligned with that brand. So there's opportunity everywhere. I also think the benefit of AI is that you don't have to hire as many people. I like a lean team. I don't want dozens of people on my team. I just don't want to manage that many people. I also think that personally, as a business owner, the more people that you have, the less things get done, in a way, is the generalization. I want to hire a very, very strong team, but I think a lot of my team already, they utilize AI in great ways to get things done faster, to review work, and it's been pretty incredible. So a lot kind of on the horizon there. I don't want to promise anything before it happens, but we're living in an age of opportunity. Like I was saying earlier, it's really just an exciting time that we're all living in. And anyone that can really capitalize on this boom is going to be definitely reaping the benefits.
Mimi Bouchard
In the years when we were talking earlier about journaling and scripting out our own story about our future self, myself, if I was to do that, I'd probably do it in ChatGPT and I'd.
Hala Taha
Probably have it go back and forth.
Mimi Bouchard
Until I got extreme clarity on Those five buckets. And I would use that as a tool to help me define my future self. So I recommend everybody do that. Yeah, that's so good. Okay, so we end our show with two questions that we ask all of our guests. The first one is, what is one actionable thing our young and profits can do today to become more profitable tomorrow?
Unknown Speaker
I would say close your eyes and just connect with your energy and just feel what it feels like to have that amount of money that you desire in your bank account. The first step is just knowing what it feels like and getting familiar with that feeling and feeling like it is possible for you. So that's my very baseline tip that you can do anywhere you are. Just take a moment, connect with your body, connect with the energy that you are radiating off of you. Connect with your physical body and feel what it feels like to have that number that you desire in your bank account right now.
Hala Taha
And what would you say your secret.
Mimi Bouchard
To profiting in life is? And this can go beyond business, romanticizing.
Unknown Speaker
It all and being obsessed with feeling good. Because I have had this obsession with feeling good for a long time and it has created a beautiful life for myself. And having just a deep knowing that everything is happening exactly as it should in perfect divine timing. And having that faith that I am creating my future with, exuding the energy I desire for that future.
Mimi Bouchard
Mimi, you are the definition of young and profiting. I have to say, you are like a perfect example of a young and profiting entrepreneur. You have totally attracted this life for yourself and now you're helping others do it. So thank you so much for all the work that you're doing and putting out there. Where can everybody learn more about you and everything that you do?
Unknown Speaker
Thank you so much, Hela. And right back at you, sis. Look at us. We're two young women making it happen. If you guys want to read my book, I just released a book book a couple months ago with Hay House. It's called activate your future self. You can find it on Amazon or anywhere you buy books. And if you want to take advantage of Hala's humongous discount that we are offering for her listeners on the Activations app, make sure to go to the website to claim it. You cannot claim it on the app store. They do not offer discounts on Apple. So just go to activations.com profiting and take advantage of this amazing offer. You can also get your money back, money back guarantee risk free if you forget to cancel. But I'm really excited for you to try it because Two weeks is a sweet spot to start seeing a difference. So really. And my Instagram is just at Mimi Bouchard. Other than that, that's where you can find me.
Hala Taha
Amazing.
Mimi Bouchard
We'll stick all those links in the Show Notes, guys, to make it super easy for you. Mimi, it was such a pleasure to talk to you today.
Unknown Speaker
Thank you so much. It was lovely meeting you foreigners.
Hala Taha
What an amazing conversation with Mimi Bouchard. One of my biggest takeaways from this episode was learning how activations can completely transform the way that we show up. Activations are not meditations. They're powerful cinematic audio experiences designed to reprogram your mindset in real time. Whether you're walking, getting ready for the.
Mimi Bouchard
Day, or doing chores like I love.
Hala Taha
To do when I'm listening to activation, Mimi has created a brand new category of functional audio that helps you feel more energized, empowered and aligned with your future self. If you've been waiting for a sign to finally become the happiest, healthiest and wealthiest version of you, this is it. Whether you want to manifest your goals or improve your confidence, upgrade your money mindset, or just feel more alive in your daily routine, you can join the hundreds of thousands of users who have shifted their energy with activations. Yeah, fam. You can try it now with a special limited time discount by going to activations.com profiting. So if you want easy access, just head over to the Show Notes. But again, that's activations.com profiting. It will not work in the app Store. And then the discount for two weeks free, totally risk free, will be applied automatically at checkout now. Our conversation with Mimi was incredible. I feel so inspired. And the insight that truly resonated with me was Mimi's concept of future self. She reminded us that your future self is not a distant goal, it's who you choose to be. Right now, your future self is your best, most powerful version. And to create the life that you want, you must first embody that identity. Today, as Mimi said, your self image and how you act, think and feel, that's what creates your life. It's that level of clarity that shapes.
Mimi Bouchard
Every decision, every habit and every opportunity that you attract.
Hala Taha
Mimi also walked us through her simple but transformative two step formula for activating your future self. Clarity and becoming. First, you got to get crystal clear on who you want to be. Mentally, financially, socially, physically, emotionally. You've got to write up your story of your future self, who you want to be, and then you start becoming that version of you. Now embody the energy, the habits, the mindset of your future self in your everyday life. That's how your transformation will become inevitable. And of course, we can't forget the bounce back rate. Especially for us entrepreneurs, it is so important for us to manage our energy and for us to have healthy energy hygiene because it is our energy that transforms our organizations. Your ability to quickly recover from setbacks is what is going to set you apart. Growth is not about avoiding failure. As entrepreneurs, we're always having failures, but it's about bouncing back better and faster. Thanks for listening to this episode of Young and Profiting Podcast. If you learned something or felt inspired, share this episode with somebody who's ready to transform. And if you enjoyed the show, we'd love for you to leave us a five star review on Apple Podcasts, Spotify.
Mimi Bouchard
Castbox or wherever you listen to the show.
Hala Taha
It's the best way to help us grow and keep us bringing you valuable content. And if you'd like to watch your podcast as videos instead, all of our episodes are uploaded to YouTube and all of our in person content is now on Spotify video. You can also connect with me directly on Instagram at Yapwithhala or LinkedIn or by searching my name, Hala Taha. And as always, huge shout out to our incredible YAP production team. I couldn't do this podcast without you guys. This is your host Hala Taha AKA the Podcast Princess signing off.
Podcast Summary: Mimi Bouchard – The 2-Step Manifestation Formula to Level-Up Your Mindset, Mood & Money | Productivity | E355
Podcast Information:
In episode E355 of the Young and Profiting podcast, host Hala Taha engages in an insightful conversation with Mimi Bouchard, a 28-year-old entrepreneurial trailblazer and the founder of the highly acclaimed Activations app. Mimi shares her transformative journey from struggling with personal challenges to building a multimillion-dollar business, offering listeners actionable strategies to enhance their mindset, mood, and financial well-being.
Mimi opens up about her tumultuous early years, marked by substance abuse, an intense eating disorder, and profound self-loathing. Her life took a pivotal turn when she stumbled upon her first personal development book at 18, which ignited her passion for self-improvement and financial stability.
[05:50] Mimi Bouchard: "I was incredibly hungry to create a beautiful life for myself... I decided just on a whim one day in my early 20s to record a voice memo to myself..."
Determined to escape her circumstances, Mimi relocated to London with $10,000 savings. There, she juggled multiple jobs to make ends meet while nurturing her dream of transforming her mindset. This period of intense self-development and experimentation laid the foundation for her eventual success.
After years of personal growth and persistence, Mimi launched the Activations app, a platform designed to help users embody their future selves through specialized audio experiences. Her dedication paid off, propelling her business to a valuation in the tens of millions before she even turned 30.
A central theme of the conversation is the concept of the "Future Self." Mimi defines her future self not as a distant dream but as an accessible, present reality that individuals can embody daily. This approach bridges the gap between aspiration and action, making personal transformation tangible.
[12:00] Mimi Bouchard: "For me, your future self is synonymous with your higher self, your best self, your ultimate self... You must first become your dream self."
Mimi emphasizes that aligning with one's future self involves adopting the behaviors, attitudes, and energy of that envisioned identity in everyday moments. This alignment serves as a magnetic force, attracting desired outcomes and opportunities.
Mimi introduces her transformative "2-Step Manifestation Formula," which simplifies the process of personal transformation into two actionable steps:
The first step involves gaining crystal-clear clarity about one's future self across five key pillars: physical, financial, social, spiritual, and emotional.
[14:30] Mimi Bouchard: "Transformation is actually a lot more simple than everyone likes to say it is. There's two steps to it."
To achieve clarity, Mimi recommends techniques such as journaling, guided writing prompts, and utilizing resources available on the Activations app. Understanding how one’s desired future self feels energetically is crucial for setting the right intentions.
The second step focuses on embodying the future self in daily life. This involves acting, thinking, and feeling as if the future self's qualities and successes are already present.
[14:40] Mimi Bouchard: "Once you have that clarity, you must become her in everyday moments."
By integrating this mindset into routine activities—such as grocery shopping, exercising, or even handling setbacks—individuals reinforce their alignment with their future selves, fostering continuous growth and manifestation.
A distinguishing feature of the Activations app is its use of carefully curated cinematic music and layered audio techniques to influence the listener's energy and mindset.
[18:34] Mimi Bouchard: "We use some of the top composers all over the world to create these cinematic, beautiful, movie moment experiences for our listeners."
Mimi explains that different frequencies and emotional tones in the music are designed to resonate with specific vibrations, such as love, joy, or focus. This synergy between sound and intent amplifies the effectiveness of the activations, making the transformative experience both immersive and impactful.
Mimi shares personal anecdotes demonstrating the profound impact of Activations on her own life and those of her users. From overcoming personal setbacks to achieving significant financial milestones, the activations serve as a catalyst for real, measurable change.
[30:17] Mimi Bouchard: "As soon as I got the Activations app, it enabled me to basically change my energy, shift my biofield... that's how I like to shift my energy."
One notable story involves Mimi being stood up on a date. By using activations to shift her energy, she not only recovered quickly but also attracted a new, compatible partner, exemplifying the practical benefits of maintaining a positive and aligned mindset.
A crucial part of the discussion centers on the concept of the "Bounce Back Rate," which refers to the ability to swiftly recover from setbacks and realign with one's future self.
[74:27] Mimi Bouchard: "Everything is happening exactly as it should in perfect divine timing."
Mimi elaborates that maintaining a high bounce back rate ensures that temporary challenges do not derail long-term progress. Instead, resilience becomes a key differentiator between average individuals and successful entrepreneurs, enabling continuous momentum toward their goals.
Mimi offers several actionable strategies for listeners to implement the 2-Step Manifestation Formula in their lives:
[66:53] Mimi Bouchard: "Our physical world is a manifestation of our inner world in every sense of the word. So if you are looking for clarity, try to clean."
These tips emphasize the harmonious balance between internal mindset and external actions, underscoring the holistic nature of personal transformation.
Looking ahead, Mimi envisions integrating artificial intelligence into the Activations app to enhance user experience and streamline content creation. She highlights the potential of AI to personalize activations further and reduce operational complexities, ensuring the app remains at the forefront of functional audio technology.
[72:01] Mimi Bouchard: "There is opportunity everywhere. I also think that personally, as a business owner, the more people that you have, the less things get done... I have a lot of ideas on how we can integrate AI into the app in different ways."
This forward-thinking approach aims to expand the app's capabilities, making it even more effective in helping users embody their future selves.
The episode concludes with a heartfelt endorsement of the Activations app and Mimi's motivational insights. Hala and Mimi reinforce the importance of embracing one's future self, maintaining resilience, and utilizing tools like Activations to foster personal and professional growth.
[75:01] Mimi Bouchard: "Being obsessed with feeling good... is my secret to profiting in life."
Listeners are encouraged to take advantage of a special limited-time offer to try the Activations app, empowering them to embark on their own journey of transformation.
Resources:
This episode offers a compelling blend of personal narrative, scientific insights, and practical advice, making it a must-listen for entrepreneurs and individuals seeking to elevate their mindset and achieve financial abundance.