Ramit Sethi: How to Spend Without Guilt and Still Build Wealth | Finance | YAPClassic

Summary

Podcast Summary

Episode Overview

Podcast: Young and Profiting with Hala Taha
Episode: Ramit Sethi: How to Spend Without Guilt and Still Build Wealth
Date: January 9, 2026
Guest: Ramit Sethi, NYT bestselling author and host of Netflix’s “How to Get Rich”

This episode explores how to design and live your "rich life" by spending guilt-free on what you love while still building lasting wealth. Ramit Sethi breaks down the psychology of money, the importance of identifying individual financial values, common money scripts from childhood, and actionable strategies for both spending and saving. He also dives into frameworks for conscious spending, achieving financial freedom, and developing healthy money mindsets in relationships.

---

Key Discussion Points & Insights

1. Ramit’s Early Money Beliefs and Family Background

[02:49–07:27]

• Ramit grew up in a frugal, first-generation Indian household (“We didn’t talk about frugality, we lived it.” – Ramit, 02:49).
• Family outings were rare and coupon-driven; simple luxuries like ordering an appetizer were special.
• Parents encouraged creativity in pursuing goals, like getting scholarships for college, rather than obsessing over scarcity.

Memorable Moment:

“We would eat out maybe once every six to eight weeks. And we only ate out when we had a coupon…We would never order appetizers. Never enough drinks for everybody. Most people would get water. And that’s how we grew up.”
— Ramit Sethi [03:10]

2. Discovering a New Approach to Money

[07:27–15:34]

• Ramit applied for 65 scholarships, meticulously using systems (even a VHS camera to practice interviews).
• Lost half his first scholarship check by investing during the dot-com bubble—learned early, low-stakes lessons.
• Found traditional financial advice unappealing; wanted to create an approach for living well, not just saving.

Notable Quote:

“Most of the advice…is awful advice and we don’t even wanna follow it. You have some old guy…looking down, you’re not allowed to have lattes…Nobody wants to listen to that kind of advice.”
— Ramit Sethi [08:35]

3. The Birth of “I Will Teach You To Be Rich”

[10:36–13:08]

• Started by teaching friend groups about personal finance for free; no one showed up.
• Pivoted to blogging—reached more people by meeting them where they were.
• Emphasizes evolving your approach to connect with others and amplifying your message.

4. The Power of Compounding and Sticking With Your Passion

[13:24–15:34]

• Ramit doesn’t claim financial products excite him, but the psychology and designing a "rich life" do.
• Key is to blend technical skill with communication.
• Career longevity offers tacit industry knowledge but requires reinventing yourself (e.g., podcast, Netflix show).

5. Defining and Creating Your Rich Life

[15:34–19:57]

• “A rich life is yours. It’s not mine…it’s not anybody else’s” — Ramit Sethi [15:55]
• Rich life examples: travel, luxury goods, simple daily joys (picking up kids from school, morning coffee).
• Your "rich life" evolves—everyone’s values and aspirations shift over time.
• Encourages deepening what is uniquely meaningful to you.

Exercise:

Host Hala describes her “rich life"; Ramit guides listeners to examine what markers would make their lives feel magical—no judgment, just clarity.

6. The Psychology of Money and Invisible Scripts

[23:58–32:16]

• Money beliefs (invisible scripts) are often absorbed unconsciously in childhood.
• Examples: “We can’t afford it”; “We don’t talk about money”; "That’s for rich people."
• These beliefs affect how we spend, save, and communicate—especially in relationships.
• Positive scripts also exist: resourcefulness, creativity, prioritizing effort over money.

Notable Story:

“My mom…called up the local soccer league…‘I can’t afford all these fees’…they said, ‘If you come early… and chalk the field, we’ll waive those fees.’ So little did I know my mom was going early… so we could play soccer.”
— Ramit Sethi [27:38]

7. Couples & Communication: Building a Shared Vision

[28:36–33:31]

• Most money disagreements in couples are about small, “transactional” things—but the root is a lack of shared vision.
• Example: Arguing about grocery brand names or small spending habits, rather than big-picture goals.
• Advocates for creating a detailed, emotional, shared “rich life vision.”
• Only four numbers really need tracking for conscious spending (see below).

The Four Numbers to Track (Conscious Spending Plan)

[32:19]

• Fixed costs: 50–60% of take-home pay.
• Investments: 5–10%.
• Savings: 5–10%.
• Guilt-free spending: 20–35%.

“You really do not need to track how much you spend at the grocery store…I only really track four numbers...”
— Ramit Sethi [32:16]

8. The Skill of Spending and Breaking the Anxiety Loop

[33:31–37:29]

• Most people only learn how to save, not how to spend intentionally.
• Many high earners still feel “broke” (anxiety is a habit).
• "The psychology of spending is absolutely fascinating… The way you feel about your money is highly uncorrelated with how much you have in the bank."

— Ramit Sethi [34:32 / 36:22]

9. Money Dials: How to Spend on What You Value

[37:29–46:08]

• Money dials = areas you LOVE to spend on; turn these up, cut back mercilessly elsewhere.
• Host Hala’s: bags & designer clothes. Other common dials: eating out, travel, health/wellness, convenience.
• Encourages listeners to ask, “If you could quadruple your spending in a category, what would you do differently?”
• Spending vision can be non-linear and aspirational (e.g., hosting family events, custom luxury trips).
• Society often demonizes certain spending, especially around appearance and status (often gendered criticism).

Notable Quote:

“Most people are very linear in their thinking…Think multidimensionally…The vision can get as big as you want. The point is, you’ve got to have something you are working for.”
— Ramit Sethi [39:31]

10. Dealing With Shame and Outside Criticism

[43:54–46:08]

• Ramit shares being mocked when he dressed better and why it’s vital to focus on your values, not others’ judgments.
• The more uniquely you live your rich life, the less the world will understand—embrace it.

11. Unusual Money Dials: Convenience & Social Status

[50:32–53:49]

• Ramit’s personal dial: convenience (“I want my life to be a beautiful orchestra, everything organized…” [51:08]).
• Social status is the least acknowledged as a dial, but people often spend the most here (e.g., home ownership for appearances).
• No shame as long as you’re honest and can afford it.

12. Frameworks & Permission for Guilt-Free Spending

[53:49–55:34]

• Spend extravagantly on what you love only if you can afford it—cut costs elsewhere.
• Example: choosing quality over frequency for experiences, like upscale sushi.

13. Ramit’s Book Buying Rule & $30,000 Questions

[55:34–56:52]

• "If I see a book I even remotely want, I buy it—best ROI you can get."
• Avoid agonizing over “$3 questions” (should I buy this coffee?); focus on “$30,000 questions” (investment rates, asset allocation, career growth).

14. Big Levers for Building Wealth

[56:52–69:14]

A. Dream Jobs & Salary

• Finding a great job is a skill (network, research, deliver key interview messages).
• Always negotiate. “People mistakenly think their job in an interview is to answer questions. If you believe that, you’ve already lost.”

B. Getting Raises

• Don’t ask for a raise passively; proactively set goals with your manager, report consistently, arrive with evidence (“the briefcase technique”— [60:25]).

C. If You're Living Paycheck to Paycheck

• Use the CEO strategy: Cut costs, Earn more (“your biggest lever”), Optimize spending.
• Be honest about spending patterns—identify what's truly holding you back.
• Build a financial buffer first, then break the cycle.

D. Finding a Side Hustle Idea

• “Don’t wait 10 years for the perfect idea. Get 20 ideas and test them quickly.”
• Action trumps overthinking and perfectionism.

---

Notable Quotes & Timestamps

• “We didn’t talk about frugality, we lived it.” — Ramit Sethi [02:49]
• “I don’t want to be sitting there tracking the price of broccoli for the rest of my life.” — Ramit Sethi [04:47]
• “It’s valuable to talk about this, but I’m not doing it in a way that reaches people. So let me switch tactics.” — Ramit Sethi [12:10]
• “A rich life can be picking up your son or daughter from school every afternoon…Your rich life is yours.” — Ramit Sethi [15:55]
• “You really do not need to track how much you spend at the grocery store…I only really track four numbers.” — Ramit Sethi [32:16]
• “The psychology of spending is absolutely fascinating. The way you feel about your money is highly uncorrelated with how much you have in the bank.” — Ramit Sethi [34:32, 36:22]
• “You should spend extravagantly on the things you love, as long as you cut costs mercilessly on the things you don’t.” — Ramit Sethi [39:31]
• “The more you turn those dials uniquely to fit your life…the more that the rest of the world will not understand you.” — Ramit Sethi [45:12]
• “If I see a book that I’m even remotely interested in… I just buy it.” — Ramit Sethi [55:34]
• “Finding a job is a skill…Don’t be a loser candidate who just posts their resume…get surgical.” — Ramit Sethi [57:19]
• “There’s a limit to how much you can save; there’s no limit to how much you can earn.” — Ramit Sethi [66:15]
• “Don’t wait 10 years for the perfect idea…Get 20 ideas, then test and chop.” — Ramit Sethi [67:53]

---

Timestamps for Key Segments

| Time | Segment | |------------|--------------------------------------------------------------| | 02:49–07:27| Childhood money influences, scholarships, and grit | | 07:40–09:48| Investing early, losing money, refocusing on learning | | 10:36–13:08| Frustrations teaching peers, starting a finance blog | | 15:34–19:57| Defining and designing your own “rich life” | | 23:58–28:36| Psychology of money, invisible scripts, inheritance of beliefs| | 28:36–33:31| Couples & money communication, the Conscious Spending Plan | | 33:31–37:29| The skill and psychology of spending (not just saving) | | 37:29–46:08| Money dials, spending unapologetically, dealing with shame | | 50:32–53:49| Convenience & social status as money dials | | 55:34–56:52| Book buying rule, $3 vs $30,000 questions | | 56:52–64:28| Finding jobs, getting raises, negotiation strategies | | 65:01–67:07| Advice for living paycheck to paycheck, CEO strategy | | 67:31–69:14| Starting a side hustle, finding profitable ideas | | 69:32–71:24| Final actionable tips, Ramit’s secret to profiting in life |

---

Conclusion & Takeaways

• Designing a rich life is personal and intentional—it requires self-exploration and clarity about what truly fulfills you.
• Break free from inherited money scripts; recognize and rewrite beliefs from your upbringing.
• Spending is a skill—learn to identify your unique money dials and cut expenses elsewhere without guilt.
• Focus on high-impact financial actions: automate investing, negotiate proactively, and prioritize earning potential over frugality minutiae.
• Use the CEO strategy: cut costs where possible, earn more by maximizing your unique skills, and optimize your ongoing money systems.
• Testing and action beat perfectionism—move quickly, iterate, and let your financial habits and values evolve.
• True wealth is measured by your ability to live a life designed on your terms, not just by your net worth.

---

Where to Learn More

• Ramit Sethi: iwt.com | Netflix’s “How to Get Rich” | Social: @ramit
• Young & Profiting Podcast: youngandprofiting.com

---

This summary captures the actionable insights, Ramit Sethi’s unique frameworks, and the energetic tone of an episode designed to inspire listeners to live their richest, most intentional lives.

Transcript

[A]

Today's episode is sponsored in part by Shopify, Indeed Intuit Framework, Quo, Working Genius, Spectrum Business and Northwest Registered Agent. Shopify is the global commerce platform that helps you grow your business. Start a $1 per month trial period at shopify.com profiting attract, interview and hire all in one place with Indeed. Get a $75 sponsored job credit to boost your job's visibility at indeed.com profiting start the new year strong. Take control of your cash flow with QuickBooks Money Tools. Learn [e-mail] money publish beautiful and production ready websites with Framer get started building for free [e-mail] profiting for 30% off a Framer Pro annual plan. Quo is the smarter way to run your business communications. Try quo for free plus get 20% off your first 6 months when you go to quo.com profiting working genius helps you fill gaps in your organization. Take the Working Genius assessment and get 20% off with code profiting at working genius. Com keep your business connected with fast and reliable Internet, phone, TV and mobile services from Spectrum Business. Visit spectrum.comfree4life to learn how you can get business Internet free forever. Northwest Registered Agent gives you the tools and guidance you need to build a complete business identity. Visit northwestregisteredagent.com yapfree and start building something amazing. As always, you can find all of our incredible deals in the show notes [e-mail] deals. Yang what does it mean to live a truly rich life? And how can we design a vision for one? For too long, the financial world has told us the same story. Save, save, save. And cut out the small pleasures. But my guest Ramit Sethi is here to smash those invisible money scripts and show us a completely different path to wealth and happiness. Ramit is a New York Times bestselling author and the host of the Netflix series How to Get Rich. He believes that real wealth isn't about tracking every penny. It's about spending extravagantly on the things that you genuinely love while cutting costs mercilessly on everything else you don't. In this conversation, Ramit breaks down what a rich life really is, how to identify your unique money dials, and how to have confident drama free money conversations, whether you're negotiating a raise, investing for the future, or talking finances with your partner. So settle in, sit back and enjoy this yaff classic with Ramit. 6 Safi.

[B]

So Ramit, to kick us off, let's get to know you a little bit better. Your family is from India. Your parents immigrated to the states in the 70s. So your father was an engineer. And being a first generation Indian, I have to assume that you grew up with a lot of unique perspectives around money. So tell me, what were your beliefs around money when you were growing up?

[C]

Well, we had a family of six, and my mom stayed home and my dad went to work. And so a lot of the beliefs about money were just absorbed from watching my parents. So for us, we didn't talk about frugality, we lived it. And so one of the things I remember most, most vividly is we would eat out maybe once every six to eight weeks. And we only ate out when we had a coupon. We had a drawer full of coupons, and we would look at which coupon is still not expired. And it was usually a pizza place. And we would go there and of course we would only order what was on the coupon. We would never order appetizers. Never enough drinks for everybody. Most people would get water. And that's how we grew up. And it was a great life. But as I got older, I looked back and I realized, wow, I learned a lot of things. I learned that we were not wealthy, which is totally fine, but we were not poor. I learned that my parents taught me, if you really want something, there's usually a way to get it. For example, when they taught me, look, be good enough to get into an elite college and the money will take care of itself. And that is exactly what happened. They encouraged me, I applied, I got in, and then I applied to 65 different scholarships which ended up paying my way through undergrad and grad school. There was luck involved, there was hard work involved, but most of all, there was a psychology involved of pushing myself. So I learned all those things, and those were really valuable. I think later in life, I also learned that there are probably other ways to look at money. That became the next chapter of my life.

[B]

Yeah, and I definitely want to get into the mindset of money and the invisible scripts that we tell ourselves and learn from our parents. But first, let's. Let's continue on with your story. And you mentioned something just a bit ago about this scholarship project that you did when you got into Stanford. Your parents couldn't afford to send you to school, so you took matters into your own hands. And I feel like this really displays your grit and your get shit done personality. So I'd love for you to really go in deep and tell us that story.

[C]

There's no way they could have afforded it. And they told us that openly. They're like, look, we don't have, like. They laughed. You think we have money set aside for college? Yeah. Right. And I do want to share this one story, which was so funny. One time, we were all in our van, and my parents needed to get, like, a money order or some sort of thing signed. And so they went to the bank, and they came back out of the bank laughing. And we're all like, why are you laughing? Like, who comes out of a bank laughing? And they said that when they went in there, the bank told them, it'll cost like, 30 bucks to give you this thing, or if you have $10,000 in your account, we can waive the fee. And they were laughing like, who has $10,000 in their account? It was laughable to them, right? It was like, not even in the fathom of reality. So when it came to college, same thing applied. But my parents also taught me there's a way. There's lots of ways to get creative. They're really street smart. And so my mom and dad. It's unbelievable now that I think about it, they took me around to different career centers at different high schools. Like, for everybody listening, did you even know where your career center was in your high school? No. And then can you imagine your parents driving you to a rival high school and going into their library and being like, yeah, our son goes to that high school. And everyone's like, what's this guy doing here? And they're like, can you show them all your scholarships? My parents did that. And what they were teaching me was, who cares if it's weird? Like, their whole life was weird. They moved to a different country, so they didn't care. And they were like, we're going to help you pay for college. We don't have the money, but we're going to help you do it. And so I love systems. And I think this will. This will come out through how I talk about money. I don't want to be sitting there tracking the price of broccoli for the rest of my life. I don't want to live that life. Nor do I want to sit there and just go into college and incur a bunch of debt without even trying to. So back then, I applied through everything with a typewriter and. Or a printer. We didn't even do it on the Internet. So I had this manila folder of applications, and I built a system to rapidly apply to 65 different scholarships I started winning. I won the ones where it was an essay because I'm a pretty good writer. But some of them where I Started to go in an interview. I kept losing. Like, I would get all the way to the interview and then I would lose. Very frustrating. So I asked my dad, dad, can you pull out that video camera? You know those big VHS cameras? He pulled it out and he filmed me asking me some interview questions. Now in my head, I was Mr. Debonair. I was James Bond. I got these smooth answers. Then when I saw myself on camera, this is how I talked. Yes, I would like to attend this university. And I was like, oh. So with the help of my parents, I did a little coaching, improved, started closing those scholarships, and that's what ended up paying my way through undergrad and grad school at Stanford.

[B]

I love that. And then from my understanding, you also got your first desire to learn more about personal finances from this project as well. You went to invest one of your first scholarship checks, which is pretty risky to do.

[C]

I shouldn't have done that.

[B]

You know, it took turn for the worst. But sometimes, you know, our biggest mistakes end up being blessings in disguise. So what happened there?

[C]

Well, they. They wrote the check to me as a high school kid. Like, that's a lot of money. Even a few thousand bucks is a lot of money for a high school kid. So usually they send the money straight to the college. Not in this case, they just sent it to me. I was like, cool, I'm going to put that money in the stock market. Because back then in 1999, 2000, everybody thought they were a genius. Kind of like the last few years where you have a bunch of bitcoin nut cases. Yeah. Thinking they're geniuses. I go, all right, we'll see. And of course, we have seen. So I said, let me take this money. Let me invest in the stock market. And I promptly lost 50% of that money. I was like, maybe I'm not as smart as I thought. And that was actually a fantastic lesson because, look, we're all going to be humbled in life. Might as well get humbled early when the stakes are low. Okay. It was a little bit of money relative to now. And I think when that happens, you can choose your approach. You can say like, the world isn't fair, or I hate everybody, or you can say like, oh, man, like I don't know what I'm doing. And I think I'm an alert. And I chose. Fortunately, I chose the second one. So here I am, I'm now in college. I'm reading every book I can find about personal finance. I'm watching the TV shows, reading the newspapers, and the magazines. And I was studying psychology, so I was studying human behavior, persuasion, and social psychology. And I'm starting to get a different view on money. And I'm starting to realize that most of the advice that you and I are given about money is awful advice and we don't even wanna follow it. So you have some old guy coming on here with his pocket protector looking down, you're not allowed to have lattes, no jeans, no clothes, no vacation. Nobody wants to listen to that kind of advice. Me too. I don't want to listen. My college friends didn't want to listen. We wanted to go out, be able to buy a round of drinks for our friends, be able to maybe take a vacation on spring break. We wanted to live a life, a rich life. And therefore I started talking about money in college. I had learned it. I built my own system. I tried to help my friends. And that was really the genesis of 20 years later, what I'm now doing.

[B]

Yeah, I love it. So we actually have something in common. We both started blogs in college.

[C]

Oh my God.

[A]

Yeah.

[B]

So I started a hip hop and celebrity news site in college that became really popular.

[C]

Awesome.

[B]

And you started a finance blog when you were in college.

[A]

Yeah.

[C]

Well, in retro, first of all, your sounds a lot cooler than mine. Let's just be very clear. I should have done that. But okay, I did my nerdy one. Yes.

[B]

But here's the thing. When I started a blog, I felt like it really gave me a lot of skills. Even though I didn't end up making a ton of money. I had a big team and everything like that. It was a great experience. But the skills I learned, I feel like I took with for the rest of my life and really helped me level up. So I'd love to understand the genesis of that blog, like how you first got the idea and maybe how it ended up benefiting you later on in terms of monetizing and skills.

[C]

Oh, wow. What a great question. It's. First of all, it's so cool to meet a fellow blogger because we don't really exist anymore. We're kind of extinct. So that's super cool. So my blog started out of frustration because I spent about a year and a half trying to teach my friends in college about personal finance. I had a one pager, it was printed on both sides, and I would hear one of my buddies complaining in the dining hall about their third overdraft fee. And I was like, hey, I actually know a little bit about personal finance. I do this one hour class. It's Totally free. Like, come on, I'll teach you, like, everything you need to know. And people would be like, oh, okay, like, that sounds interesting. And then they never showed up. For a year and a half, there I am in empty rooms. I had, like, a handful of people come. And I found myself spending more time trying to convince people to come to a free class than actually teaching it. And I still have some of my college buddies on Twitter. They're like. They have pictures. They're like, oh, my God. This is, like, one of the few classes that you taught. I was in the original I Will Teach youh To Be Rich class. So I did that for a year and a half, and it was very debilitating. I think that every one of us, whether you're listening, watching, if you have an idea, and you're like, the world needs to hear this, but the world doesn't seem to be listening. That's really a pivotal point for you to make a decision. It might be that you're delusional. And actually the world doesn't care. Cause you have a horrible idea. That's possible, but you need to be able to read the cues, read the room. On the other hand, it might be that you have a really good idea, but you're not presenting it in a way that makes people care. And so here I was, this cocky college kid, and I was like, no, the world does need to hear this. But I'm obviously, this is not working. Like, I'm beating my head against the wall. It's. Nobody's coming. So I said, you know what? I think college kids are lazy. And I also think they don't want to come to an event about money. I later learned why people don't like to go to events about money. Because it makes them feel bad about themselves. And usually it's just somebody telling them all the things they've done wrong. And so I said, all right, I'm going to write a blog. I like to write like I talk. Like, here we are, joking around, and maybe these lazy college kids will learn more sitting in their dorm room. And that's exactly what happened. So within about a year, I started seeing traffic going up. I learned how to make friends with journalists. I remember the Wall Street Journal covered me. Well, I pitched them hard, and they finally covered me. And that was the big conclusion. Early on, this is like, 2004. It is valuable to talk about this, but I'm not doing it in a way that reaches people. So let me switch tactics so that I can connect.

[B]

Yeah, it's Pretty interesting how you found your passion so early on. Like, if you think about it, you've been sort of on the same track since college in terms of the things that you're talking about. So can you talk to us about the compound effect of sticking to one thing for, for many years?

[C]

Yeah. And I'll give you some nuance on it because I don't want anybody to think that you have to find the perfect idea right early on. And if you don't, you're doomed. That's not, that's actually not what happened to me. So my journey has been different and I want to share the nuances of it. So, okay, I don't wake up in the morning and get excited about Roth iras. Really, I don't give a shit. Like, I've taught people how to do it. I think it's great. But what I'm much more interested in is a rich life and psychology. And money just happens to be a really great way to approach that topic. Right. That's why we're talking right now, because it's kind of hard to talk about money. You have to be technically proficient and then you have to also be a communicator and all this, it has to all come together. I love that challenge of putting all these things together. And hopefully the people listening have never heard somebody talking about money. Like, I am, like saying, I actually want you to spend more on eating out or a beautiful cashmere coat or a trip. In fact, why don't you upgrade your flight? Nope, they never hear anybody talking like that. So we'll get to that. But I also think that, like, it wasn't money that was fascinating to me. I like money. Money enables me to live my rich life. But I wouldn't say I wake up in the morning obsessed or excited about a spreadsheet. No way. And I think that shows up in my life. My posts, you know, like, I'm not sitting there calculating spreadsheet numbers. I'm showing you, like, oh, I took this two month trip and like, here's what I love about how I designed this trip for my wife and me. That part is cool. I also think that starting early, it does compound because I've been around the block, I've seen different people come and go. I have friends who have been in the industry for decades. That part is really powerful. There's a lot of tacit knowledge that comes from staying in an industry for so long. You see what's true and what's not. I think on the other hand, I need to constantly reinvent myself and find a way to stay excited. So hence, even in the last three years, I have started a podcast. I was late to the game, but I wasn't ready until I. Until I had a great idea, and then I did it. I have a Netflix show that's out called how to Get Rich. These are all ways of staying fresh and staying excited so I can keep doing this for the next 40 years.

[B]

Yeah, I love that, and I'm so happy that you broke that down. I feel like it's a great transition to talk about some of your frameworks, that you talk about concepts. Let's start with a rich life. So it's one of the things you often talk about is how to live a rich life and having to have a vision for your rich life. So in your own words, what does it mean to live a rich life, and how can we go about creating a vision for one?

[C]

Well, a rich life can be traveling for two months a year. A rich life can be living in a beachfront house or having a beautiful cashmere coat. A rich life can be picking up your son or daughter from school every afternoon. Your rich life is yours. It's not mine. It's not anybody else's. And when you really internalize that, that you can design your rich life. Just like you would design a beautiful meal for your friends or even a beautiful house or a outfit you can design. And you should design your rich life. Suddenly, all these concepts that we see on social media about, do I need this car or do I want to go to Bora Bora, they just sort of become so obviously transactional. It's like, if you want to go to Bora Bora, fantastic. Let's actually talk about the best hotel. Let's talk about how long you want to go. That's amazing. But how does that roll up into something bigger? What is your rich life? And so this is the question I always ask people first. In fact, maybe we can do a little ex. Let's do some exercises together.

[A]

Sure.

[C]

So if I ask you, what is your rich life, what would you say?

[B]

Well, my rich life is being able to travel whenever I want to be working a job that I love that helps me buy whatever I want. I love luxury goods, bags, clothes, shoes, fancy cars. I'm, you know, young and profiting, so I need a life that makes a lot of money. I work hard and I play hard.

[C]

Great. Okay. So what I want everyone to hear in my response is, I love the vision. No judgment. You love nice cars, nice luxury goods. Fantastic. As we go deeper into it, we'd want to understand, what do the finances look like? Do you understand your ratios and all that stuff? But first, it's always about meeting people with what their rich life is. So rich lives change, by the way. When I was young and I was sort of just graduated, my rich life was to be able to go to a restaurant and order an appetizer. That's it. Like 10 bucks, maybe 12 bucks. Why? Why was that my rich life? Because when I was a kid, we couldn't afford it. And so it felt incredibly freeing to go, I can get that. In fact, I see two. I can get both of them. This is crazy. You see how small my dreams were, but how meaningful they were to me. And then it grew. I moved to New York, and it was hot in August. Sometimes I'd go into meetings. I'd come off the train, and it would. I'd be dripping in sweat. I said, you know what? I wish I could take a taxi whenever I wanted so I didn't have to get off the subway sweating. And so that became part of my rich life a little bigger. But again, we're talking about modest numbers here. Now my rich life is much bigger. Okay? My rich life involves traveling for months per year with my wife, bringing friends or family with us, working with only people I like and respect, et cetera, et cetera, et cetera. But the point is, it doesn't matter how much money you earn, at least at the beginning. It's really about designing your rich life for something that is uniquely you.

[B]

And I love the fact that you're saying that it evolves over time. At one point, your big, ambitious goals for your rich life, looking back, you're like, I can't believe that this was my goal. But you keep growing over time, and you keep kind of pushing out your marker in terms of where you want to go in terms of your rich life.

[C]

Yeah. And remember, anyone listening to this who's in their 40s, 50s, or 60s, you will also intuitively know it doesn't always go up in terms of spend like your rich. Some people's rich life is sitting on the patio with a warm cup of coffee and just watching people walk by. Beautiful. Spending time with your kids or grandkids. Beautiful. I love that. So it's. It can be luxury goods, it can be relationships, whatever the case may be. Sometimes it involves money, sometimes not. But it really, in my view, is about deepening that relationship. So if you say, I love to spend time with my kids, I say, fantastic. What would it take in order for you to make that time with your kids magical? Not just ordinary, but magical. And that is when we really start to explore not just a life, but a rich life.

[A]

What's up Yap gang? If you're a serious entrepreneur like me, you know your website is one of the first touch points every single cold customer has with your brand. The think about that for a second. When people are searching on Google, everybody who interacts with your brand first is seeing your.com initially. But here's the problem. Too many companies treat their website like a formality instead of the gross tool that it should be. At Yap Media, we are guilty of this. I am really due for an upgrade from my website and I'm planning on doing that with Framer this year because small changes can take days with my other platform and simple updates require tickets. And suddenly we're just leaving so much opportunity on the table. And that's why so many teams, including mine, are turning to Framer. It's built for teams who refuse to let their website slow them down. Your designers and marketers get full ownership with real time collaboration, everything you need for SEO and analytics with integrated a B testing. I love that. I love testing and making sure that we've got the best performing assets on the page. You make a change, hit publish and it's live in seconds. Whether you're launching a new site, testing landing pages, or migrating your full.com, framer makes going from idea to live site fast and simple. Learn how you can get more out of your.com from a framer specialist or get started building for free [e-mail] profiting for 30% off a Framer Pro annual plan that's 30% off in 2026. Again, that's framer.com profiting for 30 percent off. Framer.com profiting rules and restrictions apply. Hey Young and profits. As an entrepreneur, I know firsthand that getting a huge expense off your books is the best possible feeling. It gives you peace of mind and it lets you focus on the big picture and invest in other things that move your business forward. Now imagine if you got free business Internet for life. You never had to pay for business Internet again. How good would that feel? Well, now you don't even have to imagine because Spectrum Business is doing exactly that. They get it that if you aren't connected, you can't make transactions, you can't move your business forward. They support all types of businesses from restaurants to dry cleaners to content creators like me and Everybody in between. They offer things like Internet, advanced wi, fi, phone, TV and mobile services. Now, for my business owning friends out there, I want you to listen up. If you want reliable Internet connection with no contracts and no added fees, Spectrum is now offering free free Business Internet advantage forever. When you simply add four or more mobile lines, this isn't just a deal. It's a smart way to cut your monthly overhead and stay connected. Yeah, fam, you should definitely take advantage of this offer. It's free Business Internet forever. Visit spectrum.comfree4life to learn how you can get business Internet free Forever. Restrictions apply. Services not available in all areas. Hello, Yap gang. I know my young and profiting listeners want bigger businesses and a better life. And the new year is the perfect moment to reset and commit to your growth. But let's be real. You can't build an empire if your finances are all over the place. That's why getting intuit. QuickBooks is one of the best first moves you can make this year. They've got powerful money management tools built right into their platform, and they have them for every stage of your business, whether you're a solopreneur or a small business. And I love that. QuickBooks helps you get paid faster, pay bills smarter, and even gives you access to funding when opportunity pops up. So QuickBooks can help you with bookkeeping, can help you with getting paid, can even help you with projections and understanding where your business is at financially. Plus, QuickBooks Money Solutions reduces manual work by half and keeps your money and your books perfectly synced. That means less time staring at spreadsheets and more time actually building the vision that you started with. That's the upgrade that every profiting entrepreneur needs. Start the new year strong. Take control of your cash flow with QuickBooks Money Tools. Learn [e-mail] money Again, that's quickbooks.com money terms apply. Money movement services are provided by Intuit Payments Incorporated, licensed as a money transmitter by the New York State Department of Financial Services. I love that.

[B]

I think that's a really great point. So let's talk about psychology. So one of the reasons why I love having you on with me is because at Young and Profiting Podcasts, our two favorite topics are are money and psychology. This is what we talk about all the time.

[C]

Oh, my God. This is my home.

[B]

Yeah, so it really is your home. Like, you fit right in. You always say that a central topic of yours is that money isn't just about math, it's about psychology. You can give us all the information and knowledge about credit and debt. But until we master our money psychology, nothing really makes a difference. So you've got this classic book, I will teach you to be rich, and you talk about invisible money scripts, and that was originally coined by Dr. Brad Klonk. I might have butchered that name, but I think that's how you say it. And invisible money scripts are unconscious, transgenerational beliefs about money that are developed in your childhood. You mentioned some of those beliefs that you had as a child growing up earlier in the show. But I know that you have this awesome podcast where you essentially bring on couples, you start to unpack their problems around money, and a lot of these couples have invisible scripts. So can you tell us some of the common things that people believe around money and how that can negatively impact ourselves and the way that we approach life, as well as our partners and spouses and our lives together?

[C]

One of the easiest ways to discover your invisible scripts is to answer this question. What do you remember your family saying about money when you were a kid? Does anything come to mind for you?

[A]

Yeah, my dad, actually.

[B]

So also Arab American immigrant. He was a surgeon. He made a lot of money when he came to America, and then he felt like everything was free because he was. He was so. He was so not used to making money that he was very generous and sort of just always gave his money away. So I have a very, like, I'm not cheap. Because my dad was, like, really not cheap.

[C]

Wow. And what would he say? Do you remember a phrase he said?

[B]

He would just say, that's free. If something was 100 bucks, he'd be like, oh, that's free, Baba. And like, he would. And so, like, for me, nothing is expensive. Oh, that's cheap. You know what I mean? So very different, I think, for most people growing up.

[C]

I think so. But you can already see the connection between your love of luxury goods, et cetera, and trace it back all the way to your families. Good or bad, it just is. And I think a lot of us are startled by the idea that the decisions we are making right now in our 30s or 40s or 50s, can actually be traced directly back, often to some phrase our parents said around the dinner table. Here's some examples. We can't afford it. Now, imagine hearing that 10,000 times as a child and adolescent, and maybe you really couldn't afford it. Maybe, Maybe not. Most people don't even know what they actually can afford. But it's just a phrase we reflexively say. Now, imagine you come on my podcast because this has happened many times, and you're now earning $350,000 a year. And your partner says, like, we've saved all this money. We've been frugal. We've, like, can we finally enjoy ourselves? Can we finally put some grass in the front yard? It has dirt. And you have all these logical reasons why, well, we gotta save and we gotta increase our savings rate by 1%. But deep down, it's your mom or your dad repeating in your ear, we can't afford it. Okay? So that's one of the most common things that happens. We can't afford it. We don't talk about money in this family. Is another common phrase that then translates into invisible scripts. Money's not to be talked about. It's shameful. We keep it secret. We don't learn about it, et cetera. That's for rich people, AKA we are good people. But those rich assholes, we don't need to be like them. We don't need to indulge in a fancy restaurant because we're simple and we don't need all that show off stuff. That's one that I think a lot of immigrant families learn. I certainly absorb that one.

[A]

Yeah.

[C]

So those are some invisible scripts about money. But we should also remember, like, they're positive invisible scripts. My parents taught me that money's usually not the primary thing. Like, if you work really hard, it's you're smart, you can usually find a way to crack the money code. Wow, that's a really powerful invisible script. I later found out when I was in my twenties, I asked my parents about how they raised us and we had a. We played a lot of sports. It's expensive, right, to have kids in sports at multiple kids at one time? I found out in my 20s that my mom had called up the local soccer league and she was like, look, I can't afford, like, all these fees. I have too many kids and soccer. And they said, okay, if you come early on Saturday morning and chalk the field, meaning put the chalk on the field, we'll waive those fees. So little did I know that my mom was going early to chalk the field in the early morning to a soccer field so that we could play soccer. We didn't even know that. Talk about learning an invisible script. Really powerful stuff.

[B]

So, so sweet. I love that story. I know that one of the biggest things that couples fight about is money, and a lot of it is due to communication issues around money. So what are some of the communication barriers around money? And what can we do with our spouses to create a vision for a rich life together.

[C]

So this is why I started the podcast, because my wife and I, we were engaged, and we started talking about money. And I was like, okay, this should be easy. Like, I'm the money guy. It's all good. And we started talking about a prenup, and it was going well at the beginning, and then it got really hard. And what I wished was that I could hear how other couples talked about it. I don't need some three bullet points about, like, have the conversation. I'm like, what fucking conversation? What am I supposed to say? Literally, word for word, of course, nothing like this exists. And so because of my business and my community, I could create that. And so the way that this podcast started was totally accidental. This couple on Instagram reached out to me this during COVID and they're like, hey, we have $525,000 of debt. We're drowning. Can you help us? I was like, all right, but you got to do it live. They're like, cool. I'm like, and you have to share all your numbers. They're like, okay. I was like, what? You said yes. So we did it, and it was magic. And that is because none of us has ever actually heard a real couple sharing real numbers from behind closed doors. So I bring on couples and they. I. They have. They have to reveal everything. So they have $825,000 of debt. I've got couples like that. I have couples that have over $10 million in net worth, and they're arguing or they're disagreeing about money. And sometimes it's that one person is an overspender. Sometimes it's that they just see money completely different culturally. Like the Pakistani couple that I had on, and he was expected to send money back to his family in Pakistan. And there are just a variety of different gay, straight, older, younger, geographically diverse. So the biggest mistake that couples make with money is they lack a rich life vision together. So they come in and their presenting case is, she spends too much at Target, or he is always using money for X, y, z. And they really believe it's about the pickles. Like, I can't believe that my partner buys the name brand pickles. I was never raised to buy name brand. Generic is fine for me. I go, okay, we're going to talk about these fucking pickles. All right, fine. So we talk about the pickles for, like, 25 minutes. And then I'm like, out of curiosity, do you remember anything growing up? And they're like, yeah, like, you know, my uncle was smothered to death with pickles. I go, wow, I wonder if that has anything to do with what we're talking about. So what happens really is they're focused on this transactional discussion of pickles or their tires or some target expenditure. But when I ask them, what is your rich life? They have no answer. It's really generic. I want to travel, I want to spend time with family. I go, where do you want to travel? How long do you want to travel? What airplane seat do you want to sit on? And so as we start to craft something together, which is their unique rich life, not mine, but theirs, suddenly all these transactional discussions about how much somebody spends at the grocery store become totally irrelevant. In fact, for everybody listening, you really do not need to track how much you spend at the grocery store. I don't. I actually only really track four numbers. And if you track those four numbers, you have more than enough to save, to invest, to even use for guilt free spending, which can be date night, travel, et cetera. So it's a beautiful illustration of how money is not just about numbers, it's really about communication and psychology.

[B]

Well, I have to ask you, what are the four things that you track.

[C]

The four numbers to track? So if you've got a pen, pull it out because I'm going to give you these right now. These are part of my conscious spending plan. So the first is your fixed costs. Your fixed costs should be 50 to 60% of your take home pay. And fixed costs would be your rent or mortgage, utilities, car payment, gas, insurance, anything that is fixed, fixed and you're paying it off, even debt payments, that would be 50 to 60%. The next would be your investments. So what percentage of your take home are you putting in investments? I recommend 5 to 10% to start. Of course, I'd like to see that number bigger, but that's a good start. Savings, same thing, 5 to 10%, that would be money that you don't need for about one to five years. And finally, my favorite one, guilt free spending, which is money you get to use for whatever you want. Handbags, you want travel, you want face cream, you want to go out for drinks with your friends. 20 to 35% of take home, all those, if you just do those things, you're going to be in great shape. It means you do not need to track the price of asparagus because it's already baked in. You do not need to worry about inflation. It's already baked into your plan and you can get all these and a template for the conscious spending plan on my website.

[B]

Awesome. So I think that's wonderful advice and I'd love to move into conscious spending. Money dials. First, I want to read a quote that you've said in the past. It's about anxiety and money. You say deep down, a lot of people love feeling anxious about money because it's all they've ever known. I want to share a little story. It goes along with a lot of what you just said. My brother and his wife are very successful. My brother's a pediatric neurologist. His wife is a nurse anesthesiologist. Okay. Together, they're making over a million dollars a year. They just have two little kids. They live in New York area, so it's pretty expensive. But the thing about my brother and his wife that always makes me go crazy is they always act so broke, even though they're well above most people. Some families are not anxious about money and make $150,000 a year. They're making so much more money than the average family, but always think they're broke. So why is this a thing? And how can people like them become more comfortable spending money?

[C]

Wow, what a great question. It's one of my most fun topics to talk about because everybody teaches us how to save, but nobody teaches us how to spend. And the psychology of spending is absolutely fascinating. The frank truth is that most of us will go our entire lives without learning the skill of spending our money meaningfully. If you think of our lives like an orchestra, most of us have only one note, and that is save. That's it. That's all we know. Save, save, save. It's like taking the piano and playing it for every song. It's like, that song sucks. Now we need some drums in here. Give me something else. What I want for people is, yes, you got to know how to save. That's a very valuable note. But you've also got to know when to spend on convenience or safety or even luxury. And what's interesting is that we all intuitively get this. In other parts of our life, we do not measure everything. Like, do you measure how long you hug your dad? Oh, I'm gonna optimize my hug for 3.2 seconds because otherwise it's too long. No, we just intuitively know that we wanna hug our loved ones. We wanna spend time with them. And what I love to see is for people to combine the rigor of knowing their numbers, like the conscious spending plan, and things like the rule of 72 these are all things that can be learned. They're not complicated. As well as the intuitive, fun side of saying, you know what? Gosh, we have two kids. Wouldn't it be amazing if we took them to the zoo and we make a million dollars a year. Can we arrange some kind of behind the scenes exhibit? And you know what? We make so much money. Let's bring a couple of their friends with us. Maybe friends who couldn't afford to do that. Let's bring them with us. What a beautiful way to use your money to create these magical memories. So that's my vision for how spending is a skill. I think with folks like your brother and many others who I talk to on the podcast, by the way, you can actually hear them agonizing. Here's the psychology of it. They grew up hearing about saving, saving, saving. They've internalized that as their only note. They believe deep down that there's some day where they will finally feel good. And they believe that that day is a number when I have 1 million, 2 million, 5 million. The truth is, the way you feel about your money is highly uncorrelated with how much you've got in the bank. I talked to 10 million people with $10 million and they feel anxious and guilty. As my quote said, some people come to love feeling anxious. It becomes comfortable. If they don't feel anxious, then it's a new uncomfortable feeling which they then become anxious about. That better to go with the anxiety they know than the one they don't. And so it's possible to change. And the way that I do that is really by going deep into what they love and encouraging them that if you spend a little bit more, it's not going to destroy your life. And of course, I show them the math, but the math is irrelevant. It's a feeling. But on the other hand, there are a lot of people who will never change because deep down they don't actually think it's a problem.

[B]

Yeah, let's move on to money dials. Cause I think it fits right into this. And then don't forget to circle back to the rule of 72. I don't want to forget that whenever you feel like it makes sense. So with money dials, you've said in the past, show me a person spending and I'll show you what they love. So fit people spend time to be fit. They spend money on the gym, fashionable people. They spend time on shopping and clothes. So tell us about money dials and some of the common money dials out there.

[C]

Okay. Should we just do it for you? Let's just do the exercise together so everyone can see it.

[B]

Yeah. Yeah.

[C]

All right, so let me explain what a money dial is. A money dial is something that you love to spend money on. Not just like, but love. So if I were to ask you, what do you love to spend money on? What would you say?

[A]

Bags.

[C]

Beautiful. So you love bags. I love it. So for everybody listening, think about what your money dial is. The answer we just got is kind of unusual, but I love how quick you were. You've clearly thought about it. The most common money dial, the most common area people love to spend on is eating out. Number two is travel. Number three is health and wellness. Number four is convenience. And there's a variety of other ones if you just search for money dials. So you said bags. Fantastic. Here's my second question for you. If you were to quadruple the amount you spent on bags, what would it look and feel like?

[B]

If I would quadruple the amount of money I spent on bags, I would look really fly. I would feel really powerful and accomplished.

[C]

Would you buy the same type of bag you have now, just four of them? What would you be getting?

[B]

Honestly, I don't know if I would buy such an. There might be a threshold to how much I would spend on a bag, but I'm guessing I would buy more expensive bags.

[C]

Okay, more expensive bags. What else? Turn that dial up. Let's go to 5x6x7x.

[B]

Maybe I would have a custom bag.

[C]

Okay, what else?

[B]

I'm not sure. I mean, I love designer shoes. I don't know if I would keep spending it just on bags, but just in general, I'd probably be leveling up all my stuff to be designer, ready to wear or whatever.

[C]

Love it. All right, so let me explain what's going on here. So I call a money dial a money dial, because just like a radio dial, you can turn it up. I always want to understand, what do you love to spend money on? And then I want to understand, what would it look like if you could actually spend more? Why? Because I believe you should spend extravagantly on the things you love, as long as you cut costs mercilessly on the things you don't. And the sad fact is, most of us have never actually thought of spending more on the things we love. Because what's the note that we're taught by everybody? Save. And so we do it so poorly. We save. We go, ugh, I should probably save. And I go, why should you save? They go, you Just should, right? I go, this sucks. So they go, I tried to save 5% on beans. I tried to save 5% on parking tickets. I tried to save. I go, this is so ineffective. Why don't you take the area you love and spend more? And then once you know what you what your vision is and you're excited and motivated by it, then suddenly it becomes much easier to look at your expenses and cut back on the stuff that's not serving it. So if I were to come to you and we were to really work together, and I were to say, okay, look, you want to buy this, I don't know, Birkin bag? And okay. And you go, oh, my God, yeah. I go, okay, let's not just say Birkin. Show me the color, show me the style. Show me the website where it's currently for sale right now. And you're like, oh, my God, no money guys ever talked about this. So we're sitting there, we're going, and you're getting excited, and I'm like, look, this is a reality. It might take longer than you think, but we can model it all out. And you're like, oh, my God, this could be mine. Because again, it drives you. Then I go, okay, now let's look at your expenses. If you want to get that Birkin bag, this is what we need to make some changes. What would you do? And suddenly people are totally amenable to it. I also want to point out one more thing. Most people are very linear in their thinking. When I ask them, you like to eat out. What would you do if you could quadruple your spend? And one guy goes, I'd probably have to go on a diet because I'd be eating out four times a week. Ha, ha ha. And I go, ha, ha ha. That's not actually funny. I go, when you turn your money dial up, it's not just linear. It doesn't just mean more bags or more eating out. Think multidimensionally. For example, maybe as in his case, he had a list of every Michelin starred restaurant in his city, D.C. and I go, who would you take with you? He goes, I take my family because they can never afford to eat there. I go, that's beautiful. Maybe like the young woman in Pasadena who loves fashion, she wouldn't just shop at H and M. She would. If she turned it way up, she would take her mom to Italy and they would go on a shopping trip and get something custom made just for the two of them. The vision can get as big as you want. The Point is, you've got to have something you are working for. Something inspirational, aspirational. Otherwise, life is just a series of episodic transactional decisions and there is no inspiration whatsoever.

[B]

Totally. I want to talk about how society actually demonizes spending and shopping, especially for somebody like me who likes. Oh, yeah, luxury. I love that you say it too.

[C]

I'm sorry to cut you. I just love that you're so open about it. It's actually so refreshing to me. And I think clothes in particular get demonized as stupid and frivolous and personally. And I think part. There's many reasons for that. Part of it is that historically, things that women have been interested in tend to be trivialized. And I'm fighting against that. I love clothes. I love that you love clothes. And I think that if your thing is handbags, like you saw my reaction. I'm like, fantastic. That's your thing, that's your money. Now let's figure it out.

[B]

Exactly. Because everybody has their thing. But let me tell you a story. So only my mom was really cheap. My dad was really generous, right? So my mom grew up getting like two new sweaters a year. And for her, my obsession with clothes is something that she's always struggled with. Even now, you know, I'm a successful entrepreneur, multimillion dollar company. I make money off my photo shoots, dressing nice. I'm an influencer on LinkedIn. I always have to have new clothes. And it's part of my personality, my business. But she's constantly giving me. Even now, like, if she comes over my apartment, I'm like, hiding my bag, like, hiding my stuff. I have to give her the parent price.

[C]

Yeah, yeah, yeah. You know, these jeans, they were like 40 bucks. I got them on sale.

[B]

Exactly. So it's like parent price for everything. And so what should we do about people who shame us for the things that we buy? How should we treat those people?

[C]

I know exactly what you are referring to, and I'll share what I've done. My model. So I remember when I first started to try to dress a little better. And whenever we're trying something new, it could be dressing better, it could be going to a gym for the first time or anything new. We are insecure. I was, you know, here I am wearing these pants that I've never worn before, and they're a little different style and. And it's at that moment where if somebody says something mean to you, it can be crushing and it can actually change the trajectory of your life forever. And I actually remember wearing something New and my friends being like, what are you going to an interview? It actually really hurt in retrospect. I didn't have the words for it at the time, but deep down I knew that I wanted to get to be a better dresser. And I looked around at the folks I was in Silicon Valley at the time, and I'm like, why am I even listening to you? Like, you're wearing an extra large shirt from Cisco. What the. Why am I even taking advice from you? So that my approach was simply to say, like, hey, like, cool. But I'm not listening to this person. Like, they're the last person I take fashion advice from. As I have become more comfortable with my rich life and as I have refined it, it's actually become absolutely bewildering to other people. And that's exactly how it should be. So people are shocked. I'll give you an example. I have a sweater that costs more than my car.

[A]

Wow.

[C]

People go, what the fuck are you talking about? That's insane. That's exactly as it should be. I have a reader of mine who is living his rich life. He used my material. He and his wife retired in their 30s. They drive around the country in an RV. Okay, that's my personal hell. I don't want to get in an rv. Right? Do you?

[B]

No.

[C]

Okay. So I'm like. But I love that that's their rich life and they are living it. The more you turn those dials uniquely to fit your life like a handmade glove, the more that the rest of the world will not understand you. And at a certain point where you are comfortable with your clothes or your bags or your decisions on where to go to eat, you go. I actually love it because it's okay that they don't understand. I'm not going to judge them. They living their own life. But this is my life, my rich life. And I feel great about it.

[A]

What's up, young and profiters? I remember when I first started yap, I used to dread missing important calls. I remember I lost a huge potential partnership because the follow up thread got completely lost in my messy communication system. Well, this year I'm focused on not missing any opportunities. And that starts with your business communications. A missed call is money and growth out the door. That's why today's episode is brought to you by Quo, spelled Q U O. The smarter way to run your business communications. Quo is the number one rated business phone system on G2. And it works right from an app on your phone or computer. The way Quo works is magic. For team alignment, your whole team can handle calls and texts from one shared number, and everyone sees the full conversation. It's like having access to a shared email inbox, but on a phone. And also, Quo's AI can even qualify leads or respond after hours, ensuring your business stays responsive even when you finally logged off. It makes doing business so much easier. Make this the year where no opportunity and no customer slips away. Try quo for free. Plus get 20% off your first six months when you go to quo.comprofiting that's Q U O.com profiting quo. No missed calls, no missed customers. Young and profits. I know there's so many people tuning in right now that end their workday, wondering why certain tasks take forever, why they're procrastinating certain things, why they don't feel confident in their work, why they feel drained and frustrated and unfulfilled. But here's the thing you need to know. It's not a character flaw that you're feeling this way. It's actually your natural wiring. And here's the thing, when it comes to burnout, it's really about the type of work that you're doing. Some work gives you energy and some work simply drains you. So it's key to understand your six types of working genius. The Working Genius Assessment, or the Six Types of Working Genius Framework, was created by Patrick Lencioni, and he's a business influencer and author. And the Working Genius framework helps you identify what you're actually built for and the work that you're not. Now, let me tell you a story. Before I uncovered my working genius, which is galvanizing and invention. So I like to rally people and I like to invent new things. I used to be really shameful and had a lot of guilt around the fact that I didn't like enablement, which is one of my working frustrations. So I actually don't like to support people one on one. I don't like it when people slow me down. I don't like hand holding. I like to move fast, invent, rally people, inspire. But what I do need to do is ensure that somebody else can fill that enablement role, which I do have Kate on my team. So working genius helps you uncover these genius gaps, helps you work better with your team, helps you reduce friction, helps you collaborate better, understand why people are the way that they are. And it's helped me restructure my team, put people in the spots that they're going to really excel. And it's also helped me in hiring working Genius is absolutely amazing. I'm obsessed with this model. So if you guys want to take the working genius assessment and get 20% off, you can use code profiting. Go to working genius. Com Again, that's Working genius. Com. Stop guessing. Start working in your genius. Hello young and profits. Running my own business has been one of the most rewarding things I've ever done.

[B]

But I won't lie to you.

[A]

In those early days of setting it up, I feel like I was jumping on a cliff with no parachute. I'm not really good at that kind of stuff. I'm really good at marketing, sales, growing a business, offers. But I had so many questions and zero idea where to find the answers when it came to starting an official business. I wish I had known about Northwest Registered Agent back when I was starting YAP Media. And if you're an entrepreneur, you need to know what Northwest Registered Agent is. They've been helping small business owners launch and grow businesses for nearly 30 years. They literally make life easy for entrepreneurs. They don't just help you form your business, they give you the free tools you need after you form it, like operating agreements and thousands of how to guides that explain the complicated ins and outs of running a business. And guys, it can get really complicated. But Northwest Registered Agent just makes it all easy and breaks it down for you. So when you want more for your business, more privacy, more guidance, more free resources, Northwest Registered Agent is where you should go. Don't wait and protect your privacy. Build your brand and get your complete business identity in just 10 clicks and 10 minutes. Visit northwestregisteredagent.com yap free and start building something amazing. Get more with Northwest registered [e-mail] yap.

[B]

Free so I want to talk about some of the unobvious categories that you have for money dial. So I'm going to list off a couple of them. Convenience, travel, health and fitness experiences, freedom, relationships, generosity, luxury, social status and self improvement. There's probably more, but two of them I think are really interesting. Convenience and social status. So I'd love for you to explain how those two can actually be money dials.

[C]

Well, convenience is my money dial and I love my life to be convenient. I'm going to tell you about my life and you're going to think I'm a serial killer and I don't care because this is my rich life. So when I wake up in the morning, I want to know that my coffee, which is my favorite coffee, is in exactly the right place. I want to open up the fridge. Everything is perfectly organized and ready to go. When I open up my calendar, I can double click and the link is correct. And when I click the link, it takes me to the correct place in the dock. Basically, I want to have my life running so that even if I go blind, everything is seamless, everything's where it needs to be. Now, if you're listening to this, you're like, this guy's a psycho. Like, what does it matter to have to click an extra two pages down? It doesn't matter to you? To me, I love the idea of just beautiful orchestra of life, everything organized. Like, it gets me going. I love it. And so if I can use money to do that, then I'm going to use money. So that means having an amazing personal assistant. That means having all my stuff automated so I spend less than one hour per month on my finances. It means setting up SOPs, standard operating procedures. So for example, when I fly, my assistant knows exactly what seat, what airline. Like, there's no questions, it just runs. And I love that a money dial is one of those things where you're constantly looking for new stuff and reading magazines and like, social status is a really interesting one. Zero people admit to social status. Zero. It's the least popular money dial. Ironically, I believe it's the one that people spend the most money on. Because when you think about buying a house, and if you ask people like, why are you buying a house? And you really unpack it, a lot of people buy a house purely for social status because that's what they think you should do. That's what they think success is. In fact, in Jersey or Manhattan, it often makes no financial sense to buy a house. I've run the numbers. I lived in Manhattan for over 10 years. It made no sense. I rented and made more money renting because I invested the difference than to own. So again, people right now are going, this guy's insane. No, I just know how to run the numbers. And that's what I encourage you to do, too. Chapter nine of my book, social status is one of those things that is demonized and stigmatized. But actually, if you want to spend money for social status and you acknowledge it, I have no problem at all. You want to go to a pay for a nicer gym, Equinox, or a private gym where it's always clean and you can always get on the machines. Fantastic. There's no problem with that. But let's just admit what we are paying for and then get clear. Hey, that's actually important to Me. And I'm okay with that.

[B]

I love what you're saying because basically you're giving us guilt free permission to spend what we love, spending on whatever is going to make us happy. We live once. What's the point of taking all that money to the grave or spending it on things that we personally don't care about and just like what we've been told to care about historically.

[C]

I want to remind everybody, you have to be able to afford it. Absolutely. That is critical. So you can't just like twirl around three times and be like rich life, rich life and then go buy a private jet. You need to be able to afford it. Same thing with buying a house. You know how many people I talk to buy a house just because they think they should, but they can't actually afford it because they don't measure T.C.O. that's a problem. But I do agree that when you really know what you love, life becomes quite rich for you. So that is why when you look at my spending, it's very heavy in certain areas. Travel, convenience, fitness makes perfect sense for me, but it's really light in other areas like my car and things that I'm just like not interested in. In fact, as a good example, my wife and I, we once had sushi in the city at this really nice place and it was mind blowing. It was amazing. The presentation, the food, all of it. That was for our anniversary and we kind of looked at each other after and we're like, wow, we would love to do this more. And also, why are we going to sushi like once every month or two? Just like cheap sushi, which isn't even satisfying. We'd rather not do that and then do this once a year. So that's the kind of decisions that you may start to make or you may go, look, I don't need all this fancy stuff. I would rather have sushi once every month also Cool. But I want you to make those decisions for yourself.

[B]

Yeah, and, and to your point, it's all about balance. You can spend extravagantly on your money dials and then pull back on the things that you don't care about. And so it's all about balance and what you can afford, like you said. So one more question on spending. You've got spending frameworks. An interesting framework that you have is your book buying rule. So when you're thinking about buying a book, you just automatically buying it. Why is that such an essential spend for you? And how does that sort of turn the rule of logic in Terms of how to spend on its head.

[C]

Well, I have a. I call it Ramit's Book Buying rule. And the rule is simple. If I see a book that I'm even remotely interested in, for five seconds, I just buy it. I don't question it. I don't bother checking the review. I just buy it. Why? Because I know that to be able to get an author's life work for 10 or 15 bucks is the best deal you can ever get. And if I can just get one thing from it, it could change my life. So my belief with money is we should stop asking $3 questions and start asking $30,000 questions. A $3 question is, oh, should I buy this book and, like, let me open up 20 different tabs? Just get the book. If you want the book, get the book. That's a $3 question. Same thing with should I switch banks to get an extra 0.1% or should I get the extra extra large Coke? It's like, that's a $3 question. You don't need to be asking that. But we ignore the 30,000 and $300,000 questions. What's my savings rate? What's my investment rate? What's my expense ratio and asset allocation? Like, most people don't even know what these terms are. And so we're sitting here fighting over the scraps of cheesecake and forgetting that you're actually paying 28% of your returns to a financial advisor whose fees are 1% and you don't even understand that fee structure. I want people to stop agonizing over $3 questions and start asking $30,000 questions.

[B]

Yeah, I love that. Anybody who listens to this podcast, we're all trying to be young and profiting. We're all trying to build our wealth. So this is such a good segue to talk about your advice in the last 10 minutes that we have together about building wealth. So let's talk about getting a well paying job, because this is aligned to those $30,000 questions. One of the ways to really make a big difference is to get a really good, well paying job. So what's your advice on getting your dream job?

[C]

Oh, my God, I have so much to say about this. So I totally agree. I think that sometimes getting a job is demonized online. Everyone's like, oh, only losers get jobs. Like, entrepreneurs are so cool. I'm like, it's cool being an entrepreneur, but it's also hard. And a lot of people want to work at an amazing job where they're respected and challenged and they can contribute more together than they could alone. And they're paid well. So, you know, I have an entire course called find your dream job. There's a couple things that I would suggest that to extract from that course. Number one, finding a job is a skill. Okay, it's a skill. It's not just like throwing your resume out there. In fact, that's what everyone else does. Like, you don't want to be a loser candidate who just posts their resume and. And waits. That's how people who get bad jobs get jobs. Finding a dream job means first, start off, identify your dream role. What's the title? Then identify the dream company. At this point, you've narrowed it down to roughly 15 or so companies, maybe 10. Now you can get surgical. You can circle them like a shark. You can start going through their LinkedIn. You can start doing informational interviews with employees currently there or employees even better who used to work there. It's better cause they'll tell you the truth. You can network your way in. Ask them, like, what's the key strategy? I'm transitioning from this industry to that. What would you recommend by the time you walk in that room? First of all, your resume has already been forwarded instead of gone through the front door. That's a key distinction. Second, you know what the company cares about, so you can position yourself as such. And third, you're ready to nail the interview. Let's talk about the interview and the negotiation for a second. People mistakenly think that their job in an interview is to answer questions. If you believe that, you've already lost. Nobody wants a transcriptionist when you're interviewing. Your job is to deliver your key messages. So if they say, why are you interested in this role? You better have a crisp answer. That's a layup. You better be able to nail that. And you should be able to do it in about 15 seconds. If they ask you, tell me about your last position, you better nail that. And you're not just answering that. Oh, well, I walked in the door and I unlocked the door, and then I sit down at my desk. Nobody cares. Tell them your key messages. Well, there's three reasons that I'm really interested in this role. First, I've always demonstrated an interest in psychology and money. And that's why at my last company, I helped improve conversion rates by 16%. Looking at this company, one of the things that most interests me is blank, blank, blank. You better have those answers ready to go. I show you how to do that stuff in the course. And then finally, of Course, you can negotiate your salary. That's a skill. And please, please, please do not say ramit. How are you going to negotiate in an economy like this? People have been saying that for the last 15 years. The economy is actually fantastic. Unemployment is unbelievably low. And so maybe the same people who constantly talk about this economy when things are good, bad, or in the middle are actually just talking about themselves. You can learn the skills of finding a dream job and interviewing and negotiating, and you can land that dream job which will pay you well and potentially change the trajectory of your life totally.

[B]

And once we have that job, another way to really move the needle towards our rich life and do those $30,000 questions or moves that you talk about is getting a raise. So what's your advice in terms of increasing the frequency in which we get raises?

[C]

I love this, too. So I love talking about salary negotiation. Also part of the program. Let me tell you what I would do. The common way that people do it is they wait until their review and they go in there and they go. And they sort of like, shrink in their seat and go, do you think that maybe I could, like, possibly, potentially get a raise? Like, it's okay if you can't, but, like, maybe. And the boss is like, no, get the fuck out of here. Who wants to give anybody like that a raise, sitting out there with their hand out begging? No. You take control of your career. You set up a meeting with your boss, and you say, you know what? I'd really love to discuss my career. I'd love to get some advice from you. Your boss says, great. You go in there, you say, you know what? I think I'm doing a good job based on what we talked about in my last review. But I want to be a top performer. I want to do an amazing job. Can we discuss what are the three things that would make me be a top performer in this role? In fact, in other words, I want to make your job easier. Your boss is like, oh, my God, she's loved it. No one's ever come in there and said that to her. So you discuss this. You agree. Again, if your boss says something like, just like, do better. Don't accept that. Your job is not to transcribe it. Your job is to push back and say, can you get specific? I want to make sure that I can quantify that. So you walk out of that meeting. You send an email. Hey, I want to summarize. And of course, at the end of that meeting, you go, by the way, over the next Six months. I'm gonna drive these numbers. I'm gonna drive these goals. Assuming I can, I'd love to come back and discuss a compensation adjustment. But first, let me just hit these numbers. Your boss goes, oh, my God, I never heard anyone talk like that. So you summarize. Every two weeks, you're sending a written update. By the time six months rolls around, you actually have to hit the numbers. Okay? You can't just ask for money for no good reason. You walk in there, and this is what I love. It's theatrical. I call it the briefcase technique. You can Google it and see my video on it. But the bri, you could either literally use a briefcase or just a little folder. And you sit down, you go, you know what? I was so happy to talk to you six months ago. Six months ago, we agreed on these three things. I've been updating you. I'm so pleased to report that our goal was a 6% improvement in conversion. I've actually affected a 7.2percent boom. Theatrically. Pull it out. Show this beautiful chart. Next is blah, blah, blah. Pull this chart out. And then. This is my favorite part. You go, you know, as we discussed last time, I'd like to discuss a compensation adjustment based on my research, which, of course, you've done. Salary research, to see the comps I should be getting paid, let's just say 75 to 82. And that's what I'd like to discuss today. Boom. You've laid the groundwork. You've done the work. It's very difficult to say no to you now. And if they do, you can go work at another company. But the point is, you have to put the work in and do it strategically in order to get a raise. And this is why top performers get the lion's share of the raises and everybody else gets the scraps.

[A]

Totally.

[B]

And one thing that I want to call out, especially to my Gen Z listeners out there and even like younger millennials who are quiet quitting. Quiet quitting is the last way you're ever going to get any sort of promotion or raise in your job. I mean, when you decide to do the bare minimum and you're not going above and beyond, like me as an employer, I frequently give raises well before anybody asks because it's actually really expensive to hire from the outside, and you want to keep your top talent. And so going above and beyond is really important in order to continue increasing your income.

[C]

Yeah. I want to point something out about what you just said. It's really cool. A lot of People like, well, my boss doesn't do that. Like, my boss never gives a raise. I want to respond in a couple of ways. First off, I always ask people, have you ever asked for a raise? And most people right there go, no. I go, how did you ask for a raise? Most people just walk in and they just say, like, I'd like a raise. And they have no rationale or justification. Finally, if your boss really does not give you raises, then that tells you it may be time to move on. And when you are interviewing, you want to be selective. Remember, they're not just interviewing you. You're interviewing them. So when you get to the actual manager you're speaking to and they go, do you have any questions? Don't be like, oh, you know, what do you eat for lunch? No. Ask real questions. Hey, I'm a top performer. In my last role, I was a top performer. I generated xyz, and my boss wouldn't comp. Increase my compensation. Compensation is important to me. I'd love to understand your compensation policy for top performers. And if they say what we just heard, well, I love to proactively pay my top people more. That may be the right manager for you. And if not, you may need to keep looking.

[B]

Okay, a couple last questions on how to build our rich life. This one is about saving. So there are high inflation rates, everybody is struggling, paying grocery bills, higher cost of living, high gas prices. I was doing some research in preparation for this interview, and according to go banking rates, 57% of Americans have less than $1,000 saved in their bank account going into 2023. So this is really scary, and I'd love to understand. What's your advice for people who are currently living paycheck to paycheck? How do you think they can break out of this cycle?

[C]

Okay, let's talk about two things. So first of all, if you are living paycheck to paycheck, then it's incredibly difficult. And right now, the things that are most affecting people are housing costs. That is number one. It dwarfs everything else combined. So if your rent has gone up by 300, 400, $500 a month, or mortgage has gone way up because of property taxes, et cetera, it can be very difficult. So if we boil it down, there are really three ways to get ahead in that situation. And I call it the CEO strategy. Cut costs, which we're all familiar with. Earn more, which most of us don't really think about, and then optimize your spending. That would be things like negotiating the interest rate on Your credit card, which can happen, making sure you've got the right loan amount, insurance, all of that. But ultimately, your biggest lever will very likely be to earn more. That's just the way it works. There's a limit to how much you can save, no limit to how much you can earn. I will also say that when I talk to people, this happens all the time on a podcast, they go, inflation's killing me. Groceries are just so crazy. I go, mm, you track your grocery spending? They go, no. So what are you talking about? Inflation is one of those things that's just being thrown about in the air, and we use it as a reason to justify why things feel difficult. Things are difficult for a lot of people, there's no doubt about that. But in a recent Wall Street Journal article, there was a quote of a woman who said, inflation is so terrible, it's so hard. And then one paragraph later, they mentioned that she recently took a massive vacation to Disney World with all of her family. It's like, we need to actually be honest. So in a rich life, you've got to be honest with yourself and honest with the people around you. Now, please trust me, for everybody listening, I'm not one of those guys who's like, pull yourself up by your bootstraps. It's so easy to become successful. If anything, I'm proud of the fact that I've not become one of these center right blowhards who just tells everyone, everybody can make it. No, there are structural problems and we need to address them. That's why I'm such a fierce advocate for housing. But if you are living paycheck to paycheck, the first thing is to build a buffer so that you can psychologically and financially extricate yourself from that cycle.

[B]

I love that. Okay, last question. And this has to do with side hustle. So I started my business as a side hustle. Now I have over 60 employees. So also a big advocate of side hustles. And so in your research of over 5,000 people at IWT, you found that the number one barrier to making more money with a huge margin was actually finding the right idea. So what is the key to finding a good money making idea?

[C]

Well, it's funny, you know, I have people who have been following on my newsletter for over 10 years and they want to make more money, they want to start a business. And the number one barrier by far is finding an idea. And my response to that is 10 years is way too long to be sitting around waiting. It's like they open their Mouth to the sky.

[A]

Ah.

[C]

Where's my idea?

[A]

Ah.

[C]

That's not how it works. Ideas don't fall down from the sky. You gotta go out and find them. A better reframe is, I don't need an idea, I need 20 ideas. And then I'm gonna test those ideas, I'm gonna chop them up and find out which ones are profitable and which ones are not. So many people are holding themselves back waiting for the perfect idea. And I say waiting because they're just like subscribe to a bunch of people on social and newsletters just waiting. That's not how it works. There's a process which you can do in a couple of days. I teach this in my earnable program. And you can find 20 ideas and then you can rapidly test them for profitability. Basically, don't let that excuse get in the way. It should not take you more than approximately six months to find an idea and be generating revenue from that idea.

[B]

Yeah, and it goes back to what we were saying in terms of your career, even mine and your career journey. Us starting blogs and then sort of like pivoting into courses, then launching a podcast, having a book. Like, it's like, it's. You have a similar idea, but you're constantly evolving the way in which you monetize it. Right.

[C]

Yeah, you gotta just, you gotta get moving. And you learn more from that first step and that second step than from pontificating and sitting back and strategizing and drawing grids. Like, enough. There's. Yes, we should learn. Absolutely. But let's get in the game and we're gonna learn a lot more doing it.

[A]

Yeah.

[B]

Ramit, this has been such an incredible interview. I always end my interview asking two questions that I ask all my guests that come on the show. Um, you've been so insightful, so I appreciate your time. Uh, the first question is, what is one actionable thing our young and profits can do today to become more profiting tomorrow?

[C]

Automatically set aside 10% of your income to be invested in low cost index funds. If you do that, especially if you are young, you'll be a millionaire and you can still earn more. You can still go out and buy a round of drinks. You can still do all the things you love. When you set it up to happen automatically, it will limit your risk and it will add up to much more than you can even possibly imagine.

[B]

Very good advice. And what is your secret to profiting in life? And this could be beyond financial.

[C]

My secret to profiting in life is that I love my vision of A rich life. And I have amazing people, including my wife and my teammates and my family around me who make it fun to pursue.

[A]

Amazing.

[B]

And before we go, tell us about your new Netflix show.

[C]

So this show's out. It's called how to Get Rich. Oh, I'm so. I think the magic behind the show is that all I knew about these couples and individuals was their name, and I had their financials. That's all I knew. And I then traveled around the country to meet them like a detective. You're gonna come along with me and we try to figure out what's the problem, what's really going on and can we actually help them. And money's money. It's complicated. It's emotional. It's not sitting around a spreadsheet. It's actually dealing with people's real rich lives. And so, you know, a money show has not been done on a network in decades. So I'm very excited, and I want everybody to go and check out how to Get Rich on Netflix.

[B]

Amazing. I'm sure it's going to be incredible. You're so charismatic, so smart. I can't wait to watch it myself. And where can everybody learn more about you and everything that you do?

[C]

You can find [e-mail] Netflix I'm actually doing a whole behind the scenes, like, what it was like to shoot the show. And you can find me on social media. My name is Ramit Sethi.

[B]

Amazing. Thank you so much for your time.

[C]

Thanks a lot.

[A]

Sa.