Podcast
Your Business on Purpose
Hosted by Dawnette Palmore · EN
Your Business on Purpose" is the go-to podcast for women who want to take control of their finances, build thriving businesses, and create financially stress-free lives—without sacrificing what matters most. Hosted by Dawnette Palmore, a seasoned entrepreneur with 24 years of experience and a decade as a money coach, this podcast delivers practical insights to help you succeed in both business and life. Tune in for strategies, mindset shifts, and expert advice to fuel your financial and entrepreneurial journey!
42episodes
Episodes
Newest firstAll episodes
E.215 Business Strategy for Entrepreneurs: Stop Confusing Strategy with Planning | Marja Fox
3d ago00:32:42Tap to summarizeIs your business running on a plan, or is it running on a strategy?In this episode of Your Business on Purpose, Dawnette Palmore sits down with strategic facilitator and former McKinsey Associate Principal Marja Fox to explore why so many entrepreneurs confuse planning with strategy, and how that mistake can keep them stuck.Marja shares why strategy is really about making intentional decisions, not creating rigid long term plans. Together, they discuss how business owners can stop reacting to every opportunity, build confidence in their decision making, create healthy boundaries around what they say yes and no to, and develop a business that grows with purpose instead of chaos.If you've ever wondered why your business feels busy but not intentional, this episode will give you a completely different perspective on growth.In this episode, you'll discover:• Why strategy and planning are not the same• The biggest strategic mistakes entrepreneurs make• How to make smarter business decisions• Why agility is one of your greatest competitive advantages• The power of saying no• How to lead like the chess master instead of trying to be every chess pieceDownload Dawnette's FREE Financial Literacy for Business Owners Guide:https://yourmoneyonpurpose.com/home-4419Learn more about Marja Fox:https://www.marjafox.comhttps://www.linkedin.com/in/marjafox
Transcribe →E.214 The Financial Records Every Business Owner Should Keep (Before It's Too Late)
1w ago00:22:31Tap to summarizeDo you know which financial records you're actually supposed to keep as a business owner?If someone audited your business tomorrow, could you quickly find your receipts, bank statements, tax documents, contracts, and other important records? Or would you be searching through emails, downloads, and old folders hoping everything is there?In this episode of Your Business on Purpose, I'm breaking down exactly what financial records every business owner should keep, how long to keep them, and a simple organization system that will save you time, reduce stress, and help protect your business.Whether you're a brand new entrepreneur or you've been in business for years, staying organized isn't about making your CPA happy. It's about making better business decisions, preparing for tax season, and having confidence that your business is protected.In this episode you'll learn:• The 5 categories of financial records every business owner should keep• What counts as proof of a business expense• Why bank statements are different from your bookkeeping records• Which tax and legal documents you should never throw away• How long you should keep your financial records• A simple filing system that takes just minutes to maintain• Why progress is always better than perfection when it comes to getting organizedIf you've ever thought, "I'll get organized later," this episode is for you.📘 FREE RESOURCEDownload my FREE Financial Literacy for Business Owners eBook and start building a stronger financial foundation for your business today:https://yourmoneyonpurpose.com/home-4419Connect with MeWebsite: https://yourmoneyonpurpose.comIf you enjoyed this episode, please subscribe, leave a review, and share it with another business owner. Every share helps another entrepreneur build a business with more confidence, more profit, and more purpose.
Transcribe →E.212 What Your Bank Account Says About Your Leadership
3w ago00:13:34Tap to summarizeYour bank account is more than a list of transactions. It's telling the story of your leadership.In this episode, Dawnette challenges business owners to stop asking, "Where did all my money go?" and start asking a better question: "What story am I writing with every dollar I spend?"You'll learn why financial struggles often have less to do with income and more to do with intentional leadership, why more revenue won't fix poor financial habits, and how reviewing your bank statements can uncover the hidden patterns shaping your business. You'll learn:• Why your bank account is a mirror, not a report card• How your financial decisions reveal your priorities• The connection between leadership and money• Why awareness creates freedom• A practical exercise to help you take back control of your financesThis episode will challenge the way you think about money and help you become a more intentional business owner.Your bank account isn't judging you. It's telling the truth.In this episode, Dawnette explains why your business finances are one of the clearest reflections of your leadership. Instead of feeling guilt or shame when reviewing your numbers, she encourages business owners to become curious about the story their money is telling.Through real client examples and practical coaching, you'll discover why many cash flow issues aren't actually income problems, but planning and leadership problems. More importantly, you'll learn how small, intentional financial decisions compound into long term business success. 00:00 Welcome and today's challenging question01:20 Your numbers tell a story, not your worth02:30 Your bank account is a mirror, not a report card03:30 Stop comparing your business to everyone else's05:10 Leadership and money are deeply connected06:00 What your bank statement would reveal07:30 A real client who thought they had an income problem09:00 Why more money doesn't solve bad financial habits10:30 The small decisions that define great leaders12:10 This week's financial challenge13:30 Every dollar is another opportunity to lead well15:00 Final encouragement and next stepsYour bank account reflects your decisions, not your value.Money problems are often leadership problems before they're financial problems.More revenue will not fix poor financial habits.Every dollar should have a purpose.Awareness creates choice.Choice creates change.Change creates freedom. Print your last three months of business bank statements.Review every transaction without judgment.Ask yourself one question:"Did this move my business toward the future I'm trying to build?"Celebrate the intentional decisions. Learn from the ones that weren't. Then choose differently going forward. Learn more at:https://yourmoneyonpurpose.comFollow Dawnette:Instagram: @yourmoneyonpurposeLinkedIn: Your Money On Purposebusiness finances, cash flow management, fractional CFO, money mindset, financial leadership, business cash flow, entrepreneur finances, business budgeting, profit planning, financial freedom, small business finance, CEO mindset, business owner tips, financial coaching, intentional spending, business growth, stewardship, money habits, entrepreneur podcast, Your Business on PurposeShow NotesEpisode SummaryIn This EpisodeKey TakeawaysAction StepResourcesKeywords
Transcribe →E.211 The Mindset Shift Every Business Owner Needs Before They Scale | With Valerie Rivas
Jul 1500:24:57Tap to summarizeMindset isn't just a motivational topic. It's one of the biggest factors determining whether your business grows or stays stuck.In this episode of Your Business on Purpose, Dawnette Palmore sits down with business growth strategist and entrepreneur Valerie Rivas for an honest conversation about what it really takes to build a business that lasts.Valerie shares her journey of leaving a successful banking career, taking a leap of faith into entrepreneurship, rebuilding through difficult seasons, and discovering that growth begins long before revenue increases. Together, they discuss the mindset shifts that help entrepreneurs overcome fear, build confidence, access capital, and create businesses positioned for long term success.You'll also hear practical advice on preparing your business for funding, using AI as a strategic partner, journaling for clarity, and creating daily habits that keep you focused when business feels uncertain.If you've been feeling stuck, questioning your next move, or wondering if you're capable of building something bigger, this episode will remind you that success starts with the way you think.In this episode you'll learn:• Why mindset impacts every business decision you make• How to overcome fear and embrace growth• What lenders and funding partners look for• Why rebuilding your business isn't failure• How AI can help you become a more effective business owner• Three practical habits that will strengthen your confidence and resilienceYour business will only grow as much as you do. If you're ready to stop surviving and start building with purpose, this conversation is for you.
Transcribe →E.210 My Business Is Growing... So Why Don't I Feel Rich?
Jul 800:09:23Tap to summarizeDoes your business look successful on paper, but you still feel stressed about money?You're not alone.In this episode of Your Business on Purpose, Dawnette Palmore shares one of the biggest financial lessons she learned after building a business that generated nearly $750,000 a year. From the outside, everything looked successful. Behind the scenes, she was asking the same question many entrepreneurs ask today:"Where is all the money going?"You'll discover why revenue isn't the same as wealth, why profit creates true financial freedom, and how learning to steward your money can completely change the way you run your business.Dawnette also walks you through a simple exercise using your own bank statement that will help you stop judging your finances and start understanding them. Because real financial transformation doesn't happen overnight. It happens one intentional decision at a time.If you've ever had a record sales month but still worried about paying yourself, this episode is for you.In this episode, you'll learn:• Why revenue and wealth are not the same thing• The difference between making money and keeping money• How to uncover the story your finances are telling• Why stewardship leads to lasting financial freedom• One practical exercise to help you gain clarity over your business finances todayRemember:Success isn't measured by how much money flows through your business. It's measured by how well you steward what has been entrusted to you.If this episode encouraged you, be sure to follow Your Business on Purpose, leave a review, and share it with another entrepreneur who's ready to build a profitable business that supports the life they were created to live.
Transcribe →E.209 They're Not Waiting to Grow Up: How Two Young Entrepreneurs Are Building the Next Generation of Business Owners with Ariel and Aria
Jul 100:25:06Tap to summarizeWhat if we started teaching kids about money before they ever had to worry about paying bills?In this inspiring episode of Your Business on Purpose, I sit down with two remarkable young entrepreneurs, Ariel and Aria, founders of the Neighborhood Kidpreneurs Foundation. Their mission is simple but powerful: help kids discover their passions, build businesses, develop confidence, and learn financial literacy through real life experiences.From selling handmade products to organizing community events, these young leaders are proving that entrepreneurship has no age limit. They share what they've learned about money management, overcoming self doubt, handling setbacks, and why making learning fun is the key to raising confident future business owners.This conversation isn't just for parents. It's for every entrepreneur who believes success is about leaving a legacy, creating opportunities, and investing in the next generation.If you've ever wondered how to teach kids about business, money, or leadership, this episode will leave you inspired and hopeful for what's possible.In this episode you'll discover:• Why financial literacy should start early• How entrepreneurship builds confidence and resilience• Creative ways to make learning about money fun• Why business is about serving others, not just making money• The lessons many adults wish they had learned as kidsIf this episode encouraged you, be sure to follow the podcast, leave a review, and share it with someone who believes the next generation deserves a better financial future.
Transcribe →E.208 What Happens When the Money Stops?
Jun 2400:16:00Tap to summarizeWhat happens when the money stops?Not because your business failed. Not because you did something wrong. But because a major client leaves, revenue slows down, the economy shifts, or life simply happens.Most entrepreneurs spend years focused on growth. More clients. More sales. More revenue. But very few spend time preparing for disruption.In this episode of the Your Business On Purpose Podcast, Dawnette Palmore shares the 5-part Business Survival Framework every business owner should have in place before uncertainty strikes.You'll discover:• How to determine your true break-even number• Why every business needs a Hills & Valleys Fund• How to reduce dependency on a single client• The importance of building a strong protection team• How to stress test your business before a crisis happensDawnette also shares a personal story about how relying too heavily on one client contributed to the collapse of a business generating hundreds of thousands of dollars per year and the lessons she learned from that experience.The reality is that every business will face challenges. The question isn't whether uncertainty will come. The question is whether you'll be prepared when it does.If your revenue dropped by 50% tomorrow, would you know exactly what to do?Listen now and start building a business designed not only for growth, but for stability, confidence, and long-term success.Remember: Money on purpose creates a life on purpose.
Transcribe →E.207 You're Not Being Overlooked by Accident: What Your Presence Is Costing You with Itica Milanes
Jun 1800:26:51Tap to summarizeWhat if the reason you're not getting the clients, promotions, speaking opportunities, or recognition you deserve has nothing to do with your expertise?In this episode of Your Business On Purpose, Dawnette Palmore sits down with Executive Presence Coach and 3-time Emmy Award-winning former television anchor Itica Milanes to discuss the hidden impact executive presence has on your career, business, income, and influence.Together, they explore how people form opinions within seconds, why confidence and communication matter more than most realize, and the costly opportunities that can be missed when we aren't showing up at our best. You'll learn practical ways to improve your presence, eliminate credibility-killing habits, strengthen your communication skills, and create a lasting impression both online and in person.Whether you're an entrepreneur, executive, speaker, or professional looking to grow your influence, this conversation will help you understand why executive presence isn't just a soft skill. It's a business asset.Key Takeaways:• How executive presence impacts opportunities, income, and growth• The communication habits that weaken credibility• Simple strategies to elevate your confidence and professional imageConnect with Guest:Itica MilanesEmail: itica@iticamilanes.comConnect with Dawnette:Website: www.yourmoneyonpurpose.comIf you enjoyed this episode, be sure to subscribe, leave a review, and share it with someone who is ready to stop being overlooked and start showing up with confidence and purpose.
Transcribe →E.206 Your Business Is Not Your Retirement Plan
Jun 1000:16:26Tap to summarizeIs your business your retirement plan?If so, this episode may completely change the way you think about wealth.In Episode 206 of Your Business On Purpose, Dawnette shares the hard lessons learned after a once-thriving business generating up to $750,000 per year experienced a dramatic decline. While the business looked successful from the outside, the reality behind the scenes revealed a critical truth that many entrepreneurs overlook: revenue is not wealth.Through a personal and emotional story, Dawnette explains why business owners must stop relying solely on their businesses to fund their futures and start building wealth beyond their companies.In this episode, you'll discover:• Why your business should not be your only retirement strategy• The difference between revenue, profit, and true wealth• How cash reserves create options during difficult seasons• Why retirement assets and investments matter for entrepreneurs• The role protection planning plays in preserving everything you've built• The 4 Pillars of Entrepreneurial Wealth:Cash ReservesRetirement AssetsInvestmentsProtection PlanningWhether you're just starting your business or have been an entrepreneur for decades, this episode will challenge you to think differently about your financial future and help you build a life with more security, flexibility, and choice.Because the goal isn't just to build a successful business.It's to build a successful life.Connect with Dawnette:Website: www.yourmoneyonpurpose.comPodcast: Your Business On PurposeFractional CFO | Money Coach | Insurance Strategist
Transcribe →E.205 Why Women Stop Trusting Themselves And How to Rebuild Self-Trust with Ev Foster
Jun 300:28:18Tap to summarizeHave you ever felt stuck making a decision, even when you already knew what you wanted?In this powerful episode of Your Business On Purpose, Dawnette Palmore sits down with leadership mentor, author, and founder of Change Starts With Choice, Ev Foster, to explore why so many capable, successful women struggle with self-trust.Together, they unpack how childhood experiences, societal expectations, and the pressure to constantly perform can disconnect us from our intuition and leave us second-guessing ourselves in business, relationships, and life.You'll discover why confidence doesn't come before the decision—it comes because of the decision. Ev shares practical insights on rebuilding self-trust, tuning into your intuition, regulating your nervous system, and creating space for clarity in a world that constantly demands more of your time and attention.In this episode, you'll learn:• Why self-trust is the foundation of confident decision-making• How childhood conditioning impacts the way we trust ourselves as adults• The difference between intuition and fear• Why high-achieving women often struggle with personal decisions• How rest and reflection create clarity and reduce stress• Why putting yourself first isn't selfish—it's essential• The connection between burnout, productivity, and self-worth• Simple practices to strengthen your intuition and inner confidenceIf you've been waiting for more certainty before taking action, this conversation may be exactly what you need to hear.Because the truth is: you're not stuck because you don't know enough. You're stuck because somewhere along the way, you stopped trusting yourself.Connect with Ev Foster:Website: Change Starts With ChoiceBook: Change Starts With Choice (available on Amazon)Connect with Dawnette Palmore:Website: www.yourmoneyonpurpose.comInstagram: @yourmoneyonpurposeLinkedIn: Dawnette PalmoreIf you enjoyed this episode, please subscribe, leave a review, and share it with a woman who needs the reminder that she already has the wisdom she's been searching for.
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