Brittni Schroeder is a business coach and marketing strategist who's built her business on automation, sales funnels, and helping entrepreneurs scale without burning out. But what caught my attention wasn't her impressive background—working with clients featured in The Wall Street Journal and Good Morning America, running a magazine, founding a nonprofit—it was the fact that she's in her third year of hosting the Fusion Collective Business Summit with 30 speakers. And she's doing it differently than most people.

I met Brittni through the Flodesk partners Slack channel, and what struck me immediately was how thoughtfully she approaches collaboration. She's not chasing big names for the sake of visibility. She's not recycling the same tired topics everyone else is covering. She's curating experiences that actually serve her audience—even if that means saying no to speakers who don't align.

What sets Brittni apart is her willingness to be honest about what works and what doesn't. She talks openly about the chaos of her first summit, the frustration of speakers who ghost, and the evolution of going from 10 speakers to 30. But she also talks about the magic that happens when you mentor people coming up behind you, the power of paying it forward, and why your closest circle matters more than your follower count.

So if you've ever thought about hosting a summit but didn't know where to start, if you're tired of surface-level collaboration and want to build something real, or if you just love conversations about community and doing business with integrity, this one's for you.

👉 Grab your free spot at the Fusion Collective Business Summit (Feb 3-5): https://courses.brittnischroeder.com/a/2147832720/Gq2kzmCT

👉 Join coCreator Society: cocreatorsociety.com

🗒️ Show Notes: https://rachelbusinesscoach.com/behind-the-scenes-of-building-a-summit-that-actually-serves-your-audience/

Behind the Scenes of Building a Summit That Actually Serves Your Audience