I'm doing a podcast episode about why I'm using a challenge to launch my next intensive... while actively running that challenge.

Yeah, it's meta. But here's why I wanted to talk about it:

Challenges are one of the most misunderstood tools in online business. People either think they're gimmicky and salesy, or they think they're this huge, complicated thing that requires a massive audience and a million-dollar tech stack.

Neither of those things is true.

In this episode, I'm pulling back the curtain on why I chose to use a challenge to launch my next Society intensive, what makes a challenge actually work, and why this format might be one of the smartest moves you could make in your business this year.

In This Episode:

What a challenge actually is (and what it's not)
Why challenges work better than webinars, email sequences, or "just posting about it"
The five things that make a challenge actually effective (most people get at least three of these wrong)
How challenges filter the right people in—without being salesy or manipulative
Why I'm running this specific challenge for the second time (and what I learned the first time)
How to know if a challenge makes sense for your business

Action Steps:

Ask yourself: Is there one transformation I could guide people through in 5 days?
Think about what your audience keeps asking you—could that become a challenge?
Consider whether a challenge could help you validate an idea before building the full offer

Challenges aren't just for big launches or people with huge audiences. They're for anyone who wants to build trust, create real engagement, and give people an actual experience of what it's like to work with you.

👉 Join Challenge Creator Lab (FREE - starts Jan 26): https://cocreatorsociety.com/challenge-creator-lab

👉 Join coCreator Society: cocreatorsociety.com

Why I'm Using a Challenge to Launch (And Why You Might Want To, Too)