Podcast
Your Daily Real Estate Podcast with Tristan Ahumada
Hosted by Tristan Ahumada · EN
A Daily 2-5 minute podcast for the real estate agent, team, or broker. Learn to grow your business, stay aligned with your priorities, and stay on top off the latest processes and systems to keep your business growing. I share my thoughts and ideas that will keep you continually moving forward no matter what is happening in the real estate world.
253episodes
Episodes
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Episode 904: Your Clients Love You, But They’ll Never Hire You Again (Here’s Why)
Yesterday00:06:51Summary readyAlmost nine out of ten buyers say they would hire their agent again, but only 18% actually do. That gap is where your money goes to die, leaving many realtors wondering why their client retention is in the basement despite all those thank-you cards. While you are probably hunting for how to get listings or looking at a CRM at 2 AM, your past clients are busy forgetting your name because you vanished after closing. I am breaking down why becoming a realtor takes more than a license or a tech stack full of robots. Success in this housing market depends on building the kind of brokerage authority that keeps home buyers from wandering off to a ChatGPT bot or some generic home valuation site. Even if you are with Keller Williams, eXp Realty, or Compass, your commission is tied to accountability that no artificial intelligence can touch. When a deal gets messy at 9 PM on a Sunday, a first time home buyer doesn't want a chatbot, they want the person who shows up with consistency. Building your personal branding means having the guts to tell a client to walk away from a bad house, even if it kills your paycheck today. Closing the sales gap is a matter of character, making sure that when people search for a local agent or find a realtor near me, my name and yours are the only ones they trust. You might be scrolling social media or checking mortgage rates today, but real lead generation happens when you act like a fiduciary, not a walking advertisement. Every luxury property pro or new construction expert knows a listing presentation just gets you in the door, but your business plan should focus on the long-term investing goals of your people. If you plan to sell your home or help others buy a house, remember that photography and a Zillow badge cannot replace human sincerity. I study exam ethics and market trends to provide a free home appraisal that actually means something. My marketing is not providing coaching hype words, it is helping a seller or investor through escrow, property taxes, and closing costs without treating them like a lead in a sales funnel. This is how a top agent handles land for sale, houses for rent, and buying a home with actual heart. The 18% Metric: Why satisfaction is a lie and how I track actual loyalty. Human Accountability: Why personal responsibility beats any virtual tour or automated marketing. The Deal Killer: How telling a client "don't buy this" creates a referral fee engine for decades. The Consistency Habit: My simple way to reconnect with a closed deal through sincerity, not a newsletter. Bridge the gap between being liked and being hired again by subscribing to this five-part series. #RealEstateAgent #RealtorLife #RealEstateTips #ClientRetention #TristanAhumada #RealEstateInvesting #HousingMarket #BrokerageGrowth
SummaryEpisode 903: The $140K Memory Problem Most Agents Ignore
2d ago00:11:23Summary ready88% of buyers say they'd use their agent again, yet only 18% actually do. This massive disconnect stems from a memory failure rather than a marketing problem. You aren't losing deals because you're a bad real estate agent, you’re losing them because you forgot the name of their dog, and they forgot you exist. This session breaks down how to bridge that gap using a Claude project to build a second brain, a process that takes about 90 minutes to set up and requires only five to ten minutes of maintenance. The NAR data confirms that client relationships are usually strong at the closing table, but five years later, you’re driving by a for sale sign that belongs to someone else. Instead of treating past clients like a cold database or a forgotten mailing list, you can build a memory that persists. Using Claude, ChatGPT, or Gemini, this AI workshop process turns your top 50 past clients into consistent repeat business and referral income. Creating impact from that 18% NAR stat to a 35% retention rate for an average agent at a $700k home price results in $140,000 in extra GCI every year. Successful real estate agents use artificial intelligence to track the details that build true loyalty, such as the names of their kids, the dog, their spouse's work, and the specific reason they almost backed out of the real estate contract. This strategy bypasses the need for a cool CRM or generic AI prompts by prioritizing a personal connection that feels authentic. Through uploading MLS information, tax assessors information, screenshots of old texts, and the request for repairs, you create a knowledge base for predictive analytics within your own business. When the time comes to send a text message or personalized email, you can avoid generic speak entirely. Your AI assistant pulls from closing documents and inspection reports to mention the kitchen renovation or a child's eighth grade graduation without you having to recall every detail manually. This workflow automation functions as a productivity tool for lead management and sphere of influence marketing. Organizing your property records and client notes in this manner creates a competitive advantage that most realtors ignore. The Path to Retention: Review the NAR statistics that reveal the $140k commission gap in your real estate business. Create a client project for your core sphere to automate empathy and relationship management. Utilize voice notes, PDFs, and LinkedIn data to build a memory instead of a simple contact list. Generate a one-liner from Perplexity or Claude that outperforms any follow-up script or real estate coaching template. You can prevent referral business from walking out the door to a competitor. Connecting AI to your daily real estate tasks allows you to turn past transactions into clients for life while amping up your sales volume. Subscribe and join the Brilliant Tribe to start building. #RealEstateAI #ClientRetention #RealEstateTips #GCI #ClaudeAI #RealEstateAgent #RealtorLife #AIWorkshop #NARStats #SphereOfInfluence #RealEstateMarketing #RealtorTips #RepeatBusiness
SummaryEpisode 902: Stop Using Generic Listing Presentations (Do This Instead)
3d ago00:14:15Summary readySellers can smell a canned, generic pitch from a mile away, and they are tired of hearing the same script from every agent on the block. Walking into appointments with the same templated PDF as your competition is basically asking to be ghosted. One simple change to your real estate workflow can move your listing conversion rate from average to a staggering 80% just by making the presentation actually about the house and the human inside it. You do not need four hours to customize every deck, you just need to treat AI as a workspace rather than a basic search engine. Building a Claude Project for agents or a custom GPT for real estate creates an engine that mirrors your professional voice and realtor branding. This process relies on training a machine on your listing presentations, your specific CMA methodology, and your actual objection handlers. Once you upload your brand kit and real estate scripts, you can generate a custom, high-converting pitch in under ten minutes to reach your local market. This system allows you to focus on closing transactions and real estate lead nurturing instead of fighting with design software. Solo real estate entrepreneur or leader of a high-volume real estate team, this improves realtor productivity and expands your sphere of influence. This AI real estate strategy makes your listing agent marketing stay sharp, helping with client acquisition and lead conversion. Mastering real estate automation allows you to streamline your property marketing and listing strategy while maintaining a high client retention rate. This realtor success approach drives business growth for the modern realtor through better real estate coaching and customer relationship management. Using this for real estate prospecting and market analysis creates a competitive advantage that yields real roi for realtors. Start your real estate transformation today to see better real estate performance. Key Takeaways for Top Producers: The 10-Minute Customization: How to go from property address to a full, custom pitch without wasting your entire afternoon. Pattern Matching vs. Prompting: Why uploading your "past hits" creates a more authentic professional voice than any generic AI tool. Objection Prep: Generate a situational "cheat sheet" for every unique seller motivation so you are never caught off guard. The Brand Kit Advantage: How to make every AI output match your specific colors, logo, and real estate marketing style automatically. Hit subscribe for daily real estate growth strategies and leave a comment if you are ready to build your engine today. #RealEstateAI #ListingPresentation #RealtorMarketing #TristanAhumada #AIforRealEstate #RealEstateTips #ListingAgent #PropTech #RealEstateSEO #RealtorSuccess
SummaryEpisode 901: Stop Making Generic AI Content: The Fix Every Agent Needs
4d ago00:10:23Summary readyThe era of copy-pasting generic prompts is over, as anyone still doing it is officially blending into the wallpaper. One top producer recently slashed her writing time from sixty minutes down to eight using a 30-minute setup that keeps her personality intact while growing her personal branding for agents. You need to treat your machine as a trained junior writer rather than a basic search engine to get more listing presentations and show up in local search results. Building a custom Claude Project for agents or a custom GPT for real estate allows you to automate real estate marketing and property descriptions without losing your unique perspective. This strategy relies on pattern matching, where you bake your seventh-grade reading level, specific real estate niche, and past successful captions into an automated content engine. Maybe you are a solo realtor focusing on lead generation or a high-volume real estate team managing client relationships, either way, this workflow guarantees your social media strategy, email marketing, and prospecting scripts remain authentic. Feeding your AI writing tools five examples of your best work creates a mirror of your professional voice that works 24/7 to improve realtor productivity. This system handles your real estate newsletter, Instagram captions, and video scripts so you can focus on closing transactions. This is how modern real estate professionals use artificial intelligence to reach their sphere of influence and increase real estate efficiency without the typical burnout of constant content creation. Investing in AI coaching for agents and using real estate technology ensures you stay ahead in real estate lead nurturing and buyer leads acquisition. This real estate workflow is the ultimate realtor branding move for any real estate entrepreneur looking for agent growth and long-term real estate success. Key Takeaways for Top Producers: The 30-Minute Setup: A one-time investment in a Claude Project or custom GPT prevents the "robot voice" from infecting your brand. Voice Fingerprinting: Force your tool to use your contractions, specific stories, and bold opinions instead of academic theory. Data Loading: Uploading your "past hits" teaches the system exactly what converts your specific audience. Better Relationships: Stay in front of your people consistently so you can spend your time at the closing table. Open your preferred tool today and build your engine. Hit subscribe for daily growth strategies that actually work. #RealEstateAI #RealtorMarketing #ClaudeAI #RealEstateTips #AIForBusiness #PropTech #RealEstateGrowth #TristanAhumada
SummaryEpisode 900: The Handwritten Note Advantage Nobody Talks About
5d ago00:06:17Summary readyA handwritten apology lands 10 times better than a text message, but most people are too lazy to pick up a pen. While everyone else drowns in soulless AI automation and generic DMs, the 1% of successful entrepreneurs use old school methods to build real human connection. This episode of our real estate coaching series breaks down the best handwritten note ideas that turn cold leads into lifelong advocates. You might be a real estate agent or a small business owner; these marketing strategies bridge the gap between just another contact and a trusted relationship. We cover the professional apology, celebrating a client’s new chapter, and the recognition note for the quiet hustlers nobody else notices. Building a sustainable business that lasts requires prioritizing people over pixels. Using personal branding and relationship-based selling is how you dominate your local market and increase referral business without spending a fortune on lead generation. Put down the phone and use direct mail marketing to mark moments that matter. This communication skill is a massive competitive advantage in any sales industry. Mastering client retention and customer loyalty gives your real estate career a huge lift in conversion rates. We talk about meaningful conversations, referral etiquette, and how to stay top of mind with your sphere of influence. This isn't just old school marketing, it’s emotional intelligence applied to business growth. These productivity hacks actually work because authentic connection is the ultimate brand strategy. Use these scripts for realtors to improve your outreach and see why gratitude marketing is the best way to scale your networking efforts. Takeaways: The Power of the Pivot: Use a specific apology to fix a dropped ball and strengthen the relationship. Celebrating Transitions: Marking a "New Chapter" creates an unbreakable emotional bond. The Meaningful Follow-up: A script for that post-conversation note that proves you were actually listening. Referral Etiquette: Referral thank-yous deserve their own category to keep the leads coming. Join the community and level up your business daily. Comment "NOTES" below for my full breakdown of all 10 templates! #RealEstateMarketing #HandwrittenNotes #BusinessGrowth #ClientRelationships #Networking #RealEstateAgent #HumanConnection #EntrepreneurLife
SummaryEpisode 899: 5 Handwritten Notes That Actually Get Listings
6d ago00:08:05Summary readyAs automation floods the market, real estate professionals face a choice: send another generic email blast or use analog handwritten notes to actually build consumer trust. This episode of Daily Real Estate, I’m breaking down five specific real estate letter templates that trigger massive client retention. The industry is drowning in algorithmic content, making genuine human connection your absolute unfair advantage. Put down the automatic messenger bots and focus on relationship marketing that secures local real estate referrals. Sending direct mail like a home anniversary card, an empathetic sympathy note, or a neighborhood welcome letter transforms a standard real estate database into a thriving referral network. These daily habits keep your realtor branding top of mind for past clients, growing your housing market sphere of influence naturally. See how specific real estate scripts inside handwritten cards completely beat cold calling alternatives. Quit relying on artificial tricks and initiate mastering authentic residential sales growth. Your entire real estate career relies on your real estate marketing plan, yet too many let their real estate lead generation go cold. Implementing a proven real estate business plan with automated tracking helps you maintain local realtor authority. You can focus on luxury real estate, commercial real estate, or working as a first-time home buyer agent, executing smart realtor social media and physical mailers determines your long-term property valuation dominance. Consistent home selling tips combined with a strong real estate mindset will help you secure more real estate listings. Success in this tough market requires focused realtor coaching, dedicated real estate training, and active realtor community involvement. Quit hiding behind screens and scale your real estate success with genuine real estate advice. Send home anniversary notes that tether positive housing memories directly to your name. Connect through authentic neighborhood farm outreach without a hidden sales agenda. Trigger a massive real estate mindset shift by acknowledging birthdays on paper. Reconnect with past clients from your CRM management system without making awkward apologies. The next coaching challenge kicks off June 9th. Comment "NOTE" below to grab the exact real estate marketing tracking PDF. Subscribe for more real estate training and listing agent tips. #RealEstateAgent #RealtorLife #RelationshipMarketing #LeadGeneration #RealEstateMarketing #RealtorTips #PropertySales #RealtorSuccess
SummaryEpisode 898: Real Estate Lead Generation Broken? Do This Instead
1w ago00:06:58Summary readyFacebook data reveals that Messenger engagement reaches a 98% response rate among friends, yet plenty of real estate agents behave like they are in witness protection. The typical industry veteran treats their database like a dusty attic of forgotten names rather than a vault of property sales. This episode of Daily Real Estate breaks down the Purposeful Prospecting framework, a strategy the Brilliant Tribe uses to build an exit-ready business that pays for decades. You are a dopamine dealer now. Put down the generic tech toys and look at the human side of real estate prospecting and organic lead gen. Texting five people, spending 20 minutes on social media for realtor networking, posting once, meeting a new human, and writing a note helps a real estate business plan actually grow. This creates consistent client retention and a property sales strategy built on relationship marketing and realtor growth. Every listing agent needs a reliable real estate tracker to manage real estate database management and realtor social media strategy. This method guarantees realtor marketing stays authentic while improving realtor networking and real estate lead generation. Consistent residential sales and housing market success depend on your real estate mindset and active realtor community involvement. What you’ll walk away with: Mine your phone contacts from Z to A to find hidden real estate referrals. Use social media for realtors to trigger deep engagement without being cheesy. Execute the daily habits that turn a listing agent into a local celebrity. Send analog handwritten notes to stand out while everyone else leans on bots. The June 9th challenge is coming. Comment "TRACKER" below for the PDF. Subscribe for more real estate coaching and listing agent tips. #RealEstateAgent #RealtorTips #LeadGeneration #RealEstateGrowth #RelationshipMarketing #SalesStrategy #RealtorLife #PropertySales
SummaryEpisode 897: 60 People in One Room | The Coffee Shop Strategy
1w ago00:06:51Summary readyYour current ad spend is basically a voluntary tax paid to a billionaire who wouldn’t help you move a couch, yet you keep swipe-typing your commissions away while praying for a lead. Instead of wrestling with algorithms that change by the hour, you should consider walking into a neighborhood coffee shop to reclaim your territory. Asking a shop owner for their slowest three-hour window, you can essentially buy the entire room for roughly $60, turning a quiet Tuesday into a real estate farming powerhouse. While you host your real estate team meeting in a corner booth, every patron receives a drink on your tab, establishing you as the local legend who saves mornings without the misery of cold calling or robotic real estate scripts. This hyper-local marketing approach allows you to transition from a low-cost test run into a massive, co-sponsored client appreciation event that neighbors actually enjoy. You are building genuine community networking rapport with residents who live exactly where you sell, bypassing the static of real estate ads to create a lasting sphere of influence. Engaging in face-to-face prospecting creates a level of local branding that a flickering screen cannot replicate, and honestly, people are much nicer when you’re the one providing the caffeine. What You Will Learn: Identifying the specific hours for maximum lead generation for realtors. Turning a shop owner into a partner for referral marketing. Scaling a solo experiment into a small business partnership. Using prospecting strategies that favor your bank account over a tech giant’s ego. Owning the zip code requires showing up where people actually drink and vent. You can prioritize real estate business growth through tangible real estate networking, or you can keep donating your commission to a platform that sees you as an ATM. #RealEstateMarketing #LeadGeneration #LocalBusiness #RealtorLife #RealEstateTips #CommunityFarming #HyperLocal #Prospecting
SummaryEpisode 896: 3 Things In Mastering Door to Door Sales I Wish I Knew Sooner
1w ago00:12:40Summary readyMost real estate agents who door knock are doing it completely wrong. They walk up empty-handed with a business card and a rehearsed pitch, then wonder why doors stay shut. The truth is, door to door sales techniques that actually work have nothing to do with selling and everything to do with giving value first. Homeowners don't want another salesperson at their door — they want a neighbor who brings something worth keeping. If you've been knocking doors with nothing to offer, you're not prospecting — you're just annoying people and wasting your own time. The logic is simple: when you lead with value — a neighborhood directory, a community event invite, or a simple raffle — you change the entire dynamic of the conversation. Instead of being the agent who gets turned away, you become the person they remember, keep on their fridge, and call six months later when they're ready to list. One solid conversation at a door beats fifty cold pitches every time. Mastering door to door sales is about consistency, the right tonality, and never showing up without something that makes the homeowner's day slightly better. The agents who understand this are the ones who turn a few hours of knocking into listing leads that pay for the rest of the year. What you'll find inside: • Three door to door sales techniques that start conversations instead of shutting them down • Why the Local Legends Directory is hands down the most effective door knocking tool • How to use a simple event invite to become the recognized face in any neighborhood • The tonality and physical presence tricks that keep doors open longer • Why one meaningful conversation is worth more than fifty business cards handed out Leave a comment with the strategy you're going to try first and I'll help you build the flyer for it. Subscribe so you never walk up to a door unprepared again. #RealEstate #DoorToDoor #DoorKnocking #RealEstateAgent #LeadGeneration #Prospecting #RealEstateTips #DoorToDoorSales #RealEstateMarketing
SummaryEpisode 895: Reddit Is Your New Lead Generation Goldmine
1w ago00:09:21Summary readyReddit just passed Facebook as the third most visited website in the US. While you spend hours choosing a filter for a post that five people will see, your next client is typing specific questions into search engines that don't care about your curated feed. Three of the top four sites in the country, Google, YouTube, and Reddit, are where people go for answers, not for a mindless scroll. Your real estate marketing is likely targeting the wrong crowd because buyers and sellers have migrated to platforms that reward information over inspiration. The logic is simple: AI search and ChatGPT are now pulling directly from Reddit threads to answer questions about neighborhood guides and relocation. If a stranger is the one answering a thread about moving to your city, they are the local expert, not you. You can dominate local SEO and Google Business Profiles by simply showing up where the questions are being asked. This transition to Answer Engine Optimization means your content strategy needs to focus on long form video and community engagement rather than short-term loops. It’s time to put your agent authority where the actual web traffic lives. What you’ll find inside: Why Reddit real estate threads are the new gold mine for lead generation. The reason YouTube SEO beats every other social platform for conversions. How to use AI overviews to get your name in front of home buyers. A simple method to find neighborhood questions that turn into listing leads. Leave a comment with your city and I'll tell you which platform you should own first. Subscribe to keep your business from becoming a relic of 2019. #RealEstateStrategy #RedditRealEstate #YouTubeRealEstate #LocalSEO #SearchIntent #RealEstateAgent #MarketTrends #AIRealEstate
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