← Your Daily Real Estate Podcast with Tristan Ahumada
Your Daily Real Estate Podcast with Tristan Ahumada
Episode 852: One Idea, Seven Videos: Stop Being a Content Slacker
00:06:04
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One content idea, turning it into at least seven. Let's talk about this, because once you have one idea, I think you're not pushing hard enough to create more content off of this one amazing idea. And look, I know you're busy showing property with family, doing a listing presentation, calling clients back, it gets really busy. So I've created this simple flowchart for you so that you can take a look at it and then get more ideas as to what you need to be doing off of one amazing content idea once a week. I ran a five hour workshop on this this past week and I'm condensing this into a few minutes and I'm trying to take the best piece of this for you so that you can go ahead and do it. All right, so it starts with one idea. Let's say you want to create some content around creating or finding the top five things to do this next week in your town. And let's just say for me, in my town, I'm going to call it Malibu 5 things to do in April locally in Malibu. And I might add with the family, just because maybe I'm targeting people with families for the specific piece of content. So now that I have one topic idea, here's the key. Inside of Claude or inside of ChatGPT or wherever you go, you create a project. And in that project you have an instructions. The instructions is guiding this project, whatever you dump in there, to create all of these pieces of content that I'm about to give you. But first you've got to create the project. You go to ChatGPT or Claude and you say, hey, I want to create instructions for a project, for creating a blog. And not just any blog. A blog that has great aeo, great SEO so people can find it whether they're on Google or whether they're searching in AI, ChatGPT, Gemini, Claude, wherever, or even perplexity. Now, once you create these instructions, you put it into the project and now you're ready to go. Because what you do is you dump this one idea, you dump an article in there and then and it'll populate this great blog for you. Now the hope is for you to be able to go through this and fix it and make your own. But now you have this one amazing project where you dump an idea. It populates great stuff for you, but what do you do with it? Well, here's where you create a lot of content. Hopefully you put that blog into your website, into your personal website with your domain name. Like I would probably put it into tristanalmother.com or tristanandassociates.net, one of those. But that's typically where you end. And this is where I want to challenge you because you, you have at least seven other places or things you can do with this. Ready? Number one. And I've got this flowchart if you need it. I'll send this over, I'll put it in a Google Doc. But I made this on, on a really nice flowchart for you. Number one, from the blog. You're going to do a simple headline. And I did this. You watch me do this on Facebook a lot, but a headline for Facebook and a headline for LinkedIn and I'm going to read to you what a headline sound. So let's say it's, it's this idea that we created a blog around the 5 Things to do in April in Malibu. Well, it would sound more like this. I'm just going to read a headline from mine. April's here. A lot of things to do in Malibu, not just the beach. Here are the five things to do this April and, and Broad beach is one of them. So there you go. I'm just picking one, but I'm putting people, I'm sending people to the comments to check for more things. So that's a headline, number one. So what you can do, here's a cool thing. As I give you all of these seven things, start thinking like this. Because you have one project that creates this amazing blog. And if as you get better, you probably add a skill to Claude and be like, hey, sound more human. Make it even better at this, at that. So you've got one project. What you can do is create a second project. Because as soon as you dump this blog into the second project and you say, okay, second project from this one, I need you to create a headline. Here's what it looks like. That's number one. Number two, I need you, I need you to create a headline for a graphic. And if you take a look at my graphics on Instagram, they get millions of views. They work a lot, especially local ones. Right? For you, that's two. So you know, I'm dropping the blog. Make a regular headline. Make a headline for a graphic and make me a graphic. Number three, a transcript for a 60 second video. Number four, a transcript for a five minute video. Long form video for YouTube so you can just read it. Number five, a substack newsletter. And if you don't know what substack is, go to substack.com, sign up and then now you have a substack account. It's the newest social media craze. Jump on it. Number six, a database newsletter. You could typically just use that substack one and put it into your database newsletter. And then a lead magnet. A lead magnet. You can build out on Claude and say, hey, lead magnet from this blog. Sorry, Claude from this blog. Make me a lead magnet. And if you don't know what a lead magnet is, it's just a PDF that's used for marketing as a giveaway so that you can give it away and say, hey, I've got the five places you need to visit in Malibu this April. The best one out of those is. And you could tell them for the other four, go to the link above and download that. But you typically don't have anything to download. Now you do. So I've got this broken down for you. There are seven things. There are not a lot of details to it. It's just a really nice flowchart. So you have it and you know what to build out. The idea would be to automate this, right? And I'll be showing you how to do this. We're about to do this AI coaching that we're going to launch in the next three weeks. So if you're interested in that, jump in. If not, share this with somebody you think may need this. Have an awesome day. We'll talk again tomorrow. Sam,