Podcast
Your Digital Marketing Coach with Neal Schaffer
Hosted by Neal Schaffer · EN
As Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
27episodes
Episodes
Newest firstAll episodes
From Views to Leads: YouTube for Serious Marketers
Jun 18, 202500:47:13Tap to summarizeIn this episode of the Your Digital Marketing Coach podcast, we’re taking a deep dive into a platform that’s often overlooked in digital marketing — YouTube. With so much talk around LinkedIn, TikTok, and even AI-driven search, it’s easy to forget that YouTube is the second largest search engine and a massive opportunity for both B2C and B2B marketers. My guest, YouTube expert Dane Golden, shares why YouTube is more than just a place to post videos — it's a powerful engine for growing trust, building relationships, and driving real business results. If you’re not using YouTube strategically yet, now’s the time to rethink how it fits into your digital marketing mix.Guest LinksConnect with Dane on LinkedInDane's Agency VidActionDane's YouTube Ads PodcastLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
Transcribe →The Repurposing Playbook: 5 Anchor Formats That Fuel 50+ Pieces of Content
Jun 11, 202500:22:00Tap to summarizeIf you’re creating content without repurposing it, you’re leaving value — and reach — on the table. In this episode, I break down my complete framework for turning a single piece of long-form “anchor content” into over 50 separate pieces of content across social, blogs, newsletters, and video platforms. Content is your most powerful digital marketing tool, but only if you treat it like the asset it truly is. This episode is for anyone who wants to grow their online brand, expand their reach, and save time by working smarter, not harder.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
Transcribe →The Mobile-First Marketing Mindset: Are You There Yet?
Jun 6, 202500:38:23Tap to summarizeIn this episode, I sit down with Dr. Mary Beth McCabe, a university professor and co-author of one of the most widely used mobile marketing textbooks in the world. We dive deep into what it truly means to have a mobile-first mindset in your digital marketing. This isn't just about having an app—it's about how mobile impacts everything from messaging, email, and social to analytics and even AI. Whether you’re a small business owner or an experienced marketer, understanding mobile can help you connect faster and more directly with your customers. This is a must-listen if you want to future-proof your digital strategy and grow your brand.Guest LinksConnect with Dr. Mary Beth McCabe on LinkedInLearn More about Mobile Marketing EssentialsLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
Transcribe →Is Your Social Media Dashboard Holding You Back? Here’s What I Found
Jun 3, 202500:17:00Tap to summarizeIn today's episode of the Your Digital Marketing Coach podcast, I’m diving into something most people take for granted—the social media dashboard. You might still be using a tool built for posting links and photos, but today’s platforms demand more, especially with the rise of short-form video. This is a big deal, because the way you manage and share content can make or break your marketing efforts. I’ll share my personal journey of finding a better tool, and how switching dashboards helped me save time, create better posts, and get more out of my strategy. If you're serious about growing your brand and reaching people with the right kind of content, this is a must-listen.Some Social Media Dashboards Mentioned in This Podcast (affiliate links)BufferSocialBeeVista SocialOcoyaSendibleLaterSprout SocialSocialPilotLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
Transcribe →Stop Losing Leads: Fix Your Website with Better Analytics
May 21, 202500:38:59Tap to summarizeYour website is your digital storefront — so are you tracking the right things to make sure it's actually working for your business? In this episode of the Your Digital Marketing Coach podcast, I talk with analytics expert Philippa Gamse about what most marketers are missing when it comes to website data. Whether it's unclear calls to action, poor form conversion, or people dropping off your videos early, your analytics hold the key to fixing these leaks. Website analytics aren't just for tech folks — they’re essential for growing your brand, increasing conversions, and turning more visitors into real customers. Philippa helps break it all down so any business owner can start making smart, informed changes today.Guest LinksConnect with Philippa on LinkedInWebsites that WinLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
Transcribe →Delegation 2.0: Scaling Content Creation with Generative AI + Freelancers for <$1K a Month
May 14, 202500:30:48Tap to summarizeIf you're struggling to create enough content to grow your business, you're not alone. Even after years of podcasting and blogging, I still face this challenge. That’s why this episode is all about showing you a real-world system to scale content without breaking the bank. You'll learn how to use generative AI and trusted freelancers in a smart, repeatable way—all while staying under $1,000 a month. This is an important topic because content is at the heart of digital marketing. It brings people to your site, builds trust, and helps convert followers into customers. Without content, your digital marketing doesn’t work. So if you're looking to build a stronger system, spend less, and still grow faster, you won't want to miss this one.Tools Mentioned (include affiliate links to help support the show!)ChatGPT: For writing and image generation.Elementor: For blog featured images in WordPress.Upwork: For finding good freelance help.Fiverr: Upwork alternative.Trello: For managing my content process.Loom: To explain tasks to freelancers quickly.Frase: For SEO optimization of blog posts.SocialBee: For scheduling social content.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
Transcribe →5 Unconventional Content Marketing Approaches [Joe Pulizzi Interview]
Mar 25, 2023Tap to summarizeIf you have an interest in content marketing, you might know who Joe Pulizzi is and his absolute authority on the subject. But just in case, Joe is considered the legitimate Godfather of Content Marketing because he is the:Founder of Content Marketing InstituteFounder of Content Marketing WorldAuthor of several content marketing books, including the recently revised Epic Content MarketingHe also recently founded the Creator Economy ExpoBut Joe is not going to give you the content marketing advice that you already know. On the contrary, Joe is going to teach you some unconventional ways of thinking about content marketing.Intrigued?You should be!GUEST LINKSCreator Economy Expo: https://nealschaffer.com/cex [affiliate]Epic Content Marketing on Amazon: https://amzn.to/3JJ96NE [affiliate]The Tilt: https://thetilt.comLearn More: Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/books/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com
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