In this episode of Your Dream Business Podcast, I’m letting you right into the backstage of my recent launch for the Grow Launch Sell program. I share what went on in the bootcamp and masterclasses I ran, and I walk you through both the wins and the challenges I faced. I also break down the numbers — from ad spend to email stats to conversion rates — so you see the full picture of how the launch performed. More than anything, I want you to see how I’m treating each launch as a learning opportunity. I talk about what I’m going to keep, what I’ll change next time, and why I believe in leaning into personal sales calls, leveraging current members, and scaling ad investment when the time’s right.

What You’ll Hear

How I designed my bootcamp + masterclass strategy
The marketing and promotional tactics I used to drive attention
The raw numbers - ad spend, opens and click rates, conversions, and more
What surprised me (for better or worse), and what I’m going to adjust next time
Why I believe sales calls and involving my existing members are powerful tools
My plan for increasing ad budgets and refining strategy in future launches

Key Insights I Want You to Walk Away With

Transparency builds trust. Sharing your struggles and lessons alongside wins makes your business more human.
Metrics are your anchor. Knowing how much you spent, what converted, what didn’t — it all matters.
Constant iteration. Every launch is an experiment. I’m always refining and improving.
Human connection still wins. I’ve seen firsthand how sales calls and having current members talk about their experience make a difference.
Strategic scaling. I’m careful about how and when to increase ad spend — but I don’t shy away from it when the data supports it.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Check Hannah Isted on Website FREE Webinar Blueprint Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook

Transcript

Do you ever wish that you could see behind the scenes of someone else's launch, where you pull the curtains back and you find out what they did, what worked, what didn't work, what their numbers were like, what they spent on ads? That is exactly what I'm going to be sharing with you today. The launch I did back in August for the Grow Launch Sell program. I did a bootcamp and master classes, and today I'm taking you through what I did and I'm sharing with you all the details. I'm also sharing the things that went really well that I'll do again. The three things that I will do different in the next launch that I do. Hello and welcome back to another episode of the Your Dream Business Podcast. In today's episode, I thought I would give you a behind the scenes look at my latest launch. One of the things I've been thinking a lot about, and I've been watching a lot of content and I've been to some events, is the fact of. Showing up as real as possible, and I always pride myself on that. If you're new to me, if this is the first episode you're listening to, then I really do pride myself as being authentic, as being honest and giving people a very honest view of what it's like [00:02:00] to be in the online business. And I recently did two sessions. I did a session in someone else's group, and it was a session called something like Behind the Scenes of a Six Figure Business. I took 'em through everything, including like what I turn over, what expenses I have, what systems I use, what my team looks like, what I sell, what I make money with, and that was really awesome and I got really good feedback from that. And it was within someone's private group, so I was happy to do that, but it wasn't my group. Then the next day I did a session in my group to my people where I talked about the full debrief of this launch that I'm going to talk to you about. Now, they got a much more in-depth debrief and they got numbers like literally how many people bought, how many people signed up, how many people engaged, like they got all the numbers, all the percentages, all the things. Now, I'm not going to be as vulnerable as that on the podcast, but I am gonna [00:03:00] give you lots and lots of good stuff. So I'm gonna talk you through kind of what the launch was and what kind of the percentages of things were and, and then I'm gonna share with you what really worked well and I'm gonna share with you what didn't work so well and what I'm gonna change for the next one, because one of the things that I talk about and I want you to know is that. First off, let's be honest. Launching is hard work. I am not gonna pretend otherwise. It takes a lot of energy. There's a lot of moving parts, and when you do a big launch like I did for this one, it's a lot of work. I was exhausted at the end of it. But the reason we are willing to do that hard work is because then we have all the assets to rinse and repeat and do again. I will be using this launch. Pretty much in its entirety, I'll be making tweaks and you are gonna hear about the tweaks I'm gonna be making. 'cause I'm gonna tell you, but I will be using this launch again. So this isn't a [00:04:00] one and done. This isn't like, you know, I just created this campaign to launch the Grow Launch Sell program. When I say launch, I just wanna make it really, really clear, and I know I've said this a few times, but I just wanna make sure that we're on the same page. In the online space. A launch is a marketing campaign. That's all it is. We're not launching something for the first time, although obviously you do call that a launch. When I talk about launching, launching your online offers, it's just a marketing campaign. But basically I will use all the stuff I did in this last marketing campaign and I'll be using it again. So even though it's a lot of work, it's absolutely worth doing the work because I've got it and I can learn from it. And I can do the thing again. So let me start by telling you what my launch was. So I did a bootcamp, a five day bootcamp, which actually I spanned over two weeks. And the reason I span it over two weeks. So I did I think two days the first week and three days the next week. And the reason I don't do five consecutive [00:05:00] days is because I overdeliver, okay? And I joke that I'm a little bit like a fire hose and I to your face. Like I give you a whole lot of stuff and to have me show up and give you that level over five days consecutively, they would be absolutely flawed and exhausted. And so would I, I put a lot of energy into it. I put a lot of my, I when I put everything into it. So for me. The five days, having them over two weeks feels so much better. Okay, so I had the bootcamp for five days, and then immediately after the bootcamp I had two standalone master classes. I've never done that before. I've never had, I've either done master classes. Or I've done a bootcamp or a challenge or an open house. And the webinar, the masterclass is technically the last session. Now this is where it gets a bit confusing, but basically I teach how to do webinars and [00:06:00] some people will go, I don't wanna do webinars, I use challenges. But at some point you all go to go into the sale. And that is basically a webinar. So normally I would've just offered the bootcamp and the masterclass for the bootcamp would've just happened to the bootcamp people. This time I went from promoting the bootcamp to the minute we stopped talking about the bootcamp. I immediately promoted the masterclass and I had two standalone masterclasses, which were the same. And I didn't offer replays. This was the first time I didn't offer replays. So so much of this was a test. I'd never done the standalone master classes. I'd never done this particular bootcamp. I had never offered no replays. This whole thing, all I kept telling myself, and what I recommend you do if you're launching ...