In this episode, I sit down with Carrie Green, founder of the Female Entrepreneur Association, to unpack what really goes into a successful launch in today’s online business landscape. We take an honest look at her recent launches, including what worked, what didn’t, and the lessons she’s learned by launching again and again in a fast-moving space.

We talk about the role of ads in boosting visibility and growth, why introducing paid elements earlier can strengthen a launch, and how maintaining your energy across multi-session experiences is just as important as your strategy behind the scenes. Carrie also shares how she uses urgency and scarcity without pressure, while building systems that make each launch feel more effortless over time.

We also explore why testing and adapting is essential for traction, and how Carrie leans into systems and AI to simplify content creation and delivery—especially when balancing live sessions, community engagement, and personal well-being.

3 Key Takeaways:

1. Launch strategies are living, breathing things — not one-and-done blueprints

Carrie reminded me that no two launches are the same, and what worked last time might need tweaking next time. Staying curious, testing ideas, and adapting your approach is where real evolution happens.

2. Paid elements and strategic urgency matter early

When I introduce paid elements earlier in a launch — instead of waiting until the very end — it can validate demand and build momentum. Combining that with thoughtful urgency and clear deadlines helps people make decisions without feeling pressured.

3. Systems and energy management are launch superpowers

Getting clear on repeatable systems — from content planning to AI-assisted drafting — doesn’t just make launches easier, it protects your energy. And in launch land, saving your energy = staying present with your audience.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Connect with Carrie Green on Website, Instagram, Facebook

Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

Transcript

One of my absolute favorite things is to go behind the scenes in a real big launch and find out exactly what they did, what worked, what didn't, and what you can use in your launches and what you can learn from it. And that is exactly what we are doing today.

If we have not met, my name is Theresa Heath. W and I help course creators, membership owners, and coaches grow their online business. I help them create a launch strategy that works for them, their audience, and the offer that they have, and I help them to actually sell the offer with confidence and ease.

And in today's episode, I am doing an interview with the amazing Carrie Green. Now Carrie is. The real OG of the online space. Carrie has a membership called a Female Entrepreneur Association, which she has had for years and years, and she was almost like one of the first [00:01:00] people in the UK to really be in this space.

And I massively admire Carrie. I admire her for lots and lots of reasons, but one of the reasons I really admire her is. It's like she keeps her head down and she stays focused and she's committed to creating a really good product that's really helpful. And she's not in the online space for the fame and the fortune and all the other things, the, you know, different stuff that you see online that sometimes the online experts show you.

She has. Really just found her thing that she loves to do and has just poured everything into it. And I love that about her. I love the fact that, like I said, she is quality. She's not salesy or spammy or horrible in any way in terms of like how she comes across and how she sells. She's genuinely the real deal in the online space and I love that.

So I was really grateful too. [00:02:00] Not only have we connected a numerous times over the years, but actually to hang out again. It was actually again back in June at Atomic on 2025 where both her and I were also speaking. You might notice that obviously I've done very. Few interviews since coming onto YouTube, which I plan to continue to do.

Very few, but both Laura and Carrie were kind of in the bag already and they're such good quality people. There was no way I was not gonna do these interviews, so that's why. You're not going to see many interviews if you are watching YouTube, if you are listening to the podcast. But if you've been listening for a long time, then you will know that I used to do lots of interviews, but that isn't gonna be the case going forward.

However, when I have someone amazing that I know can teach us stuff, I'm obviously going to bring them on, and Carrie is one of those people. What I loved about this episode is that Carrie and I dug deep into her latest launches. Now, if you are [00:03:00] new to me, you might not know that I love watching someone else's launch and I go through their launch and in the background, what I'm doing is I am like pulling it apart.

Not in a, like this is terrible, but pulling it apart in a Why is this so good? Why is it working? What are they doing? What. What kind of psychological things are they doing? How are they making this so successful? So that is what I love to do for fun. I know I probably need to get out more, but I love watching other people's launches and Carrie's launches have been ones that I've been watching this year, and I am so very honored that we get to go through them and I get to share with you.

What she said about what is working and what's not working. So in this episode, she's gonna take us through her latest launch and share with us some of the things that worked really well for her. We also talk about how she managed to get, and I think if I remember rightly, it was 46. Thousand people sign up for her launch, how she continues to [00:04:00] grow her audience to this day, and what she recommends to you in order for you to grow your audience so that you can have successful launches too.

Basically, this is just me and her geeking out on all things launches. But as I've already said, she's hugely successful at what she does. She has had some hugely successful launches this year and there is an awful lot that you can learn from her. So I really hope you enjoy this episode. Carrie, welcome to the podcast.

Hello. I'm so excited to be here. Me too. This has been like a long time coming. I feel like. I feel like I should have had you on. Flipping ages and ages and ages ago, but just time gets busy. I know, but we both spoke at Atomic Con, uh, so we got to catch up again there. Yeah, because I feel like I, well, so I saw you in person years and years and years ago before I think you had the children.

Uh, yeah, I think so. So [00...