In this episode, I’m sharing the five numbers I track to make better business and launch decisions. I explain why I treat everything in my business as an experiment and how focusing on the right data helps me understand what’s working, what needs improving, and where to focus my efforts. I break down the five key metrics I monitor: cash flow, email list growth, launch signups, launch engagement, and purchases. I also share three additional metrics I track for awareness—landing page conversions, YouTube views, and podcast downloads—and explain why starting with just a few key numbers can help you make smarter decisions without feeling overwhelmed. 3 Key Takeaways: Focus on Metrics That Drive Decisions Not every number deserves your attention. Tracking a few key metrics consistently can provide clearer insights and help you make better strategic decisions without feeling overwhelmed. Treat Your Business Like an Experiment Every launch, campaign, and piece of content provides valuable data. Looking at results objectively allows you to learn, adjust, and improve rather than relying on guesswork. Small Tracking Habits Lead to Better Results You don’t need a complicated dashboard to get started. Even tracking one or two core numbers can help you spot trends, identify bottlenecks, and improve future launches. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube