Kassandra is a London-based award-winning jeweller and creative director who through a journey of self-discovery found inspiration to channel the experience, texture, and voice of herself and her community into her craft.

Kassandra has studied jewellery manufacture and design in Hatton Garden. Kassandra was a former social researcher, youth worker, community worker, charity manager, transformation & strategy manager, and domestic violence professional. She has always wanted to empower people to find their voice, especially when life is not easy.

For Kassandra, jewellery has become more than creating bold and unapologetic pieces; her story lives in what she creates. In 2020 her lightbulb moment came as she started to express her own voice in her work and using it to support other Black, minority, and first-generation creatives.

Arriving in Hatton Garden… how it began
Leaving employment
Starting your own brand and promoting it
The hustle of selling
Building brand on social media
Personal brand v business brand
Being disciplined as an entrepreneur
Building a separate personal brand
Being authentic to you
What advice would you give a young creative?

Where To Find Kassandra:

https://www.instagram.com/klgjewellery
https://www.linkedin.com/in/kassandra-gordon-b36b0466
https://youtube.com/playlist?list=PL223gdmAv0Xj2dAtueLwxgjvqkfdif6SX
https://klgjewellery.com
https://anchor.fm/blackcreativehandbook