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As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies.

He is a keynote speaker and the author of 30+ books on marketing, consumer behaviour, advertising, and social media. His most recent book, The New Chameleons: How to Connect with Consumers Who Defy Categorisation, won the 2021 NYC Big Book Award in the Marketing & Sales category.

How Michael started in marketing
Consulting for the world’s leading brands
Starting with the customer first
The molecule approach
How to engage with your customers
The importance of your current customers in new development
Spend time learning technology to shape the future

Where To Find Michael:

https://www.linkedin.com/in/michaelsolomon/

https://www.michaelsolomon.com/

E8: Michael Solomon: Engage With Your Customers Like A Big Brand