A Step-by-Step Guide to Reinventing You and Your Business

You—and every entrepreneur—will inevitably face challenges at some point in your career. These challenges might include:

Feeling stuck or stagnant.
Realizing you’ve outgrown who you are, what you do, why you’re doing it, and who you’re doing it for.
Desiring to do something new that brings more impact and joy but not knowing what it is.

If this resonates with you, it might be time for a reinvention.

Perhaps you’re content with your current business but need a total upgrade—better offers, higher-ticket products, and improved customers. Or maybe you’re ready for Your Next Act. You might have recently exited your previous venture, but assembling a team to quickly launch a new one feels hard, expensive, and time-consuming.

The solution? Reinvent yourself and your business by creating a Category of One brand—one that attracts ideal customers who are already sold on your products and services. This path leads to higher revenue, greater impact, and deeper fulfillment.

About the Book

This short guide, written by business expert and serial entrepreneur Mike Koenigs, will walk you through the key steps to reinvention:

Mindset: Develop non-negotiable values to reimagine your business.
Market: Identify your ideal audience by asking, “Who do you want to be a hero to?”
Model: Design a profitable business model that delivers a brand promise, creates transformation, and simplifies delivery.
Message: Craft a message that resonates with your perfect prospects, compelling them to raise their hand and buy quickly.
Media: Select the right platforms to reach your audience and drive conversions.
Multipliers: Leverage strategies to amplify your success and attract more customers.

Who Is This For?

Your Next Act is a powerful framework that works in nearly every industry for entrepreneurs and business owners worldwide. Whether you’re in funded startups, financial services, wealth management, professional services, private equity, insurance, coaching, SaaS, construction, real estate, or healthcare, this guide is designed to help you grow and succeed.

Praise for Mike Koenigs

“Mike is an extraordinary man. He’s brought me insights on how to reach people on the Internet that are so valuable. This is a man you should deal with. Take advantage of what he has to offer.”
– Tony Robbins

YOUR REVENUES MULTIPLY

"Every time there's a significant tech marketing breakthrough, over the last 30 years, Mike's always been a trailblazing leader for ambitious entrepreneurs. If you're around him and his team for a day, everything in your marketing gets significantly easier, faster, cheaper, and your revenues multiply. This will an exponentially greater result now that Mike has mapped out how AI can transform both your back stage and front stage. This is my 50th year of coaching, and Mike makes my top three list of great, helpful marketing transformers."

DAN SULLIVAN
Co-Founder of Strategic Coach, Bestselling Author

“Mike Koenigs is a total badass. He's a trusted advisor and an early-stage investor in Bulletproof who I rely on for cutting-edge marketing and business advice."
DAVE ASPREY, founder BULLETPROOF COFFEE

“Mike Koenigs is a master of helping transformational entrepreneurs like me go out, get our message out to the world, and then give us the tools so we can go change lives and be role models to change everyone's lives.
[JJ Virgin]

Intro: Your Category of One Business

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