Seriously? People Still Say 'New Episode Out'?

Summary

---

Episode Summary: "Seriously? People Still Say 'New Episode Out'?"

Podcast: Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes
Host: Dave Jackson
Date: May 15, 2026
Length: ~9 minutes

---

Overview

In this concise but insight-packed episode, podcasting veteran Dave Jackson challenges one of the most persistent bad habits among podcasters: announcing new episodes on social media with the bland post, "New episode out." He explains why this phrase is ineffective, offers actionable alternatives to hook potential listeners, and shares expert tips for crafting posts that truly drive engagement and downloads.

---

Key Discussion Points and Insights

The Problem with "New Episode Out"

• Dave's Frustration: Even in 2026, podcasters still post “New episode out” on social, followed by a link, expecting engagement.
  • "Seriously, in 2026, people are still doing this? That’s insane." ([00:46])
• Ineffectiveness: This phrase is the bare minimum, provides no context, no hook, and gives people no reason to listen.
  • "That is the epitome of the least amount you can do." ([00:56])
• Deeper Issue: If your episode doesn’t have a clear takeaway or benefit for listeners, rethink why you’re publishing it.

How to Post Effectively About New Episodes

• Lead with Value:

  • Pull out the most interesting claim, insight, or question from your episode.
  • If there’s no compelling takeaway, reconsider the episode’s value.

• Examples Dave Suggests: ([01:20]–[02:10])

  • Controversy/Statement: “Most people get posting to social wrong because…”
  • Question to Spark Debate: “Would you rather do option A or option B?”
  • Highlighting Mistakes: “The biggest mistake I see with [your topic] is… Here’s the fix we discussed.”
  • Share a Single Takeaway: “If you only take one thing away from this episode, make it this: [your main takeaway].”

• Writing for Social:

  • "Write the post as if the episode did not exist yet. Would the idea still stand on its own as something worth reading, watching, or debating?" – advice from Captivate ([03:00])
  • If not, sharpen your hook.

• Formula from Headliner:

  • "There’s a hook, right? That’s first, and then the context. And then of course, the last thing is the link." ([03:30])

Outdated Podcast Promotion Practices

• Stop Saying "Find me wherever you find your podcasts"

  • Due to poor search functionalities (example: Spotify), never rely on listeners to search for your show by name—link directly. ([03:45])

• Upgrade All Aspects of Your Posting

  • "Take new episode out out of your vocabulary. When it comes to posting on social, we want to do things intelligently. We wanna do things that actually work." ([04:00])

Using AI Tools to Help

• Dave's Tech Tip: Don’t rely solely on AI, but basic outputs from tools like ChatGPT are far superior to “new episode out.”
  • "Throw the transcript into some sort of AI and say, 'write 10 tweets or write 10 social posts for this.' Anything it comes up with will be better than 'new episode out.'" ([04:30])

Community—Listener Parties at The School of Podcasting

• Listener Parties:

  • Bring an episode, a group listens together, and you get real-time feedback on what works or is confusing.
  • "We let you know when things are really good and we let you know if we're a little confused on something." ([05:10])

• Ways to Improve: Courses, community, and 1-on-1 coaching are available. Paid members can access everything with a money-back guarantee. ([05:45])

---

Notable Quotes & Memorable Moments

• "If there is no takeaway, if there is no benefit, why are you publishing it? Not the fact that it exists." — Dave Jackson ([01:00])
• "The post needs a sharper hook." — Quoting Captivate’s advice ([03:05])
• "Please take 'new episode out' out of your vocabulary." — Dave Jackson ([04:00])
• "Anything [ChatGPT] comes up with will be better than 'new episode out.'" — Dave Jackson ([04:40])

---

Key Timestamps

• 00:46 – Dave expresses disbelief that “New episode out” is still common in 2026.
• 01:00 – Explaining why context and a hook are essential for social posts.
• 01:20–02:10 – Examples of good social media hooks.
• 03:00 – Quoting Captivate: Make your social post valuable even if it stood alone.
• 03:30 – Headliner’s social post structure: Hook, context, link.
• 03:45 – Why “find me wherever” is problematic.
• 04:00–04:40 – The case for removing “new episode out” and using even basic AI for better posts.
• 05:10 – The concept of listener parties for real-time podcast feedback.

---

Tone & Style

Dave delivers practical advice in his signature straightforward, slightly humorous, and motivational style. The message is honest: stop doing the bare minimum, and promotion will become more effective and rewarding.

---

Actionable Takeaways

• Never announce a podcast with just “new episode out”—always lead with a hook or value proposition.
• Experiment with questions, bold statements, or provocative ideas to drive social engagement.
• Rethink old techniques (like “find me wherever”) and always provide direct links.
• Use AI tools to generate better social copy, but always edit to fit your voice.
• Consider community feedback (like listener parties) for improvement.

---

For more advice and support, check out schoolofpodcasting.com and use coupon code listnr for a 30-day money-back guarantee.

Transcript

[A]

Hey, before we start the show, I just want to let you know I'm starting a live six week class June 3rd. I'll tell you more about it at the end of the show. I just saw it again this morning and I'm here to tell you, every time I see this, a single tear comes out of my left eye. You can do better.

[B]

Welcome to your podcast consultant. Small lessons with big value. With more than a decade of experience and millions of downloads, this hall of fame podcaster is a featured speaker, author and mentor to thousands. Now he wants to work with you. He's your podcast consultant, Dave Jackson.

[A]

I saw this and I was like, seriously, in 2026, people are still doing this? That's insane. What are they doing? They go to social. So whatever you want to use, Facebook, Twitter, X Blue sky, whatever. And the thing they are using to get me to go listen to their episode is the phrase new episode out. Yeah, that's it. Just new episode out and a link that is the epitome of the least amount you can do. And so. Okay, Dave, well, what do you want to do? Lead with the most interesting claim or takeaway from the episode. And if there is no takeaway, if there is no benefit, why are you publishing it? Not the fact that it exists? Hey look, I made something. You could turn the episode into a question asking something debate worthy, you know, something go out and slightly, you know, poke the bear of your audience. So here are just some quick examples. Something like most people get whatever the topic. So in this case it might be most people get posting to social wrong because. And then whatever the reason they do it, I don't know, they have zero creativity. In this episode we break down how to post on social or how to do it right or how to get more clicks or whatever the benefit, you know, would you rather do option A or option B? That would be again, kind of a question. We talked about this exact trade off in the latest episode and then have a link. You know the biggest mistake I see with whatever the topic is is and then what's the biggest mistake? Here's the fix we discussed. Then put the link. It's a hook. Another one might be. If you only take one thing away from this episode, make it this. And then the takeaway. A quick tip from the men and women over at Captivate said, write the post as if the episode did not exist yet. Would the idea still stand on its own as something worth reading, watching or debating? In other words, are you delivering value in the post? If not, well then the post Needs a sharper hook. And then the people over at Headliner said a good shorthand like, how do I do this? Is there's a hook, right? That's first and then the context. And then of course, the last thing is the link. And so in the same way that in the past I've said, please quit saying find me wherever you find your podcasts. Why? Because in many cases you can go to things like Spotify and search for the exact name of your show and it won't show up because their search is not great. So take that out of your vocabulary and please take new episode out out of your vocabulary. When it comes to posting on social, we want to do things intelligently. We wanna do things that actually work. And I'm just here to tell you, yes, it's better than nothing, right? It's better than not posting. But if you're gonna post there and it doesn't take a lot to do this, come up with a hook. You can use ChatGPT if you want to, you know, throw the transcript into some sort of AI and say write 10 tweets or write 10 social posts for this. And it's whatever it comes up with. And I'm not a huge fan of letting AI do everything, but anything it comes up with will be better than new episode out. So if you need help with anything with your podcast, really, one of my favorite things we're doing now at the school of podcasting are listener parties. And so you bring an episode and then we announce it and a bunch of us get together and you get to watch us listen to your show because you know when we're supposed to laugh or when we're supposed to cry and you know, you can tell if it's engaging or not. And then we let you know when things are really good and we let you know if we're a little confused on something. So we have all sorts of ways to improve your show along with the courses and the community and of course, one on one coaching with me. For more information, go over to schoolofpodcasting.com, use the coupon code listnr when you sign up and realize that comes with a 30 day money back guarantee. And when you're a paid member of the school of podcasting, you get access to everything. I'm Dave Jackson. I help podcasters. It's what I do. And I can't wait to see what we're going to do together because I want to be your podcast consultant. Are you dreaming of starting your own podcast? But not sure where to begin Podcasting in six Weeks gives you a clear, step by step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Now, whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure and tools you need to launch a podcast that sounds professional and reaches the right audience. When you're ready to stop overthinking. When you're ready to start podcasting, join Podcasting in six Weeks today and turn your voice, your ideas and expertise into a show people want to hear. The best part is, it's only a dollar. Check it out. Classes start June 3rd. Go to schoolofpodcasting.com six weeks.