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Your Podcast Consultant: Podcast Tips To Avoid Podcasting Mistakes
Targeted Podcast Promotion: Going Where Your Audience Already Hangs Out
00:06:39
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Transcript8 lines
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Someone asked me, how do I promote my movie podcast? Well, a lot of times we just overthink it. Today, I've got an easy solution.
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Welcome to your podcast consultant. Small lessons with big value. With more than a decade of experience and millions of downloads, this hall of fame podcaster is a featured speaker, author, and mentor to thousands. Now he wants to work with you, your podcast consultant, Dave Jackson.
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Yeah, sometimes we just want to make these big, huge splashes and we overthink everything when the obvious answer is right in front of us. So I saw this on Reddit. Somebody said, I do a horror podcast. I want to promote my show. I've done social, I've done this, I've done that. So if you think about it, podcast promotion at its core is getting your content in front of people who should be listening to your show, but they're not. And so in this case, people that like horror movies. And then you ask yourself, well, where can I find people that like horror movies? And I would say at the movies. So this is what you could do. And this is fairly cheap. First of all, if you want to go the extra mile, you can go to Sticker Mule, upload your logo or your URL. I'll talk about that in a second. And make yourself one T shirt to wear. And then you can go to Canva, or there are all sorts of other places where you can make a business card. And on that business card, you could have a QR code. Now, I use a tool called Switchy that not only will make the QR code, but it will track how many times somebody goes to that, you know, basically points their phone at it. And then as your. Let's go with the horror movie. So you. You go down to the Cineplex. There are six movies showing. You stand at the entrance, and as people walk by, you just go, excuse me, are you here to see whatever the name of the movie is, you know, Walking Dead 27 or, you know, you know, Friday the 13th part infinity? And they go, yeah. Then you simply go, hey, here's a podcast I do for people just like you. I'd love it if you would check it out. And you hand it to them. Now, granted, they're going to probably throw it in a trash can. Some of them. Some of them will stick it in their front pocket, and some of them will take it with them. You know, when they're sitting there watching a bunch of ads waiting for the movie to start, and they're gonna point their phone at your QR code and start checking out your show probably somewhere around 3%, but a business card is probably less than $0.05 each.
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This is really.
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And the other thing I would say is don't buy like 12,000 cards. Start off with, you know, 100 and see how long they last, because you might want to later change the card. But podcast promotion at its core is understanding specifically, who am I trying to target? And notice this one isn't like men 27 to 32. No, it's who you could be whatever age. Sometimes the demographic thing kind of throws this off. No, I want people that like horror movies. Well, then go to where people that like horror movies go and, and make friends with them. It's really that simple. Now you're like, but okay, what if I only hand out 28 cards because not that many people go to the movies anymore? Well, realize you build your podcast one person at a time. That's it. And when that person finds it and they like it, they're likely to tell someone else about your show. And the last time I checked, many times birds of a feather flock together. So that one person likes your horror movie podcast hangs out with other people who like horror movie podcasts. And so you went from one business card and now you've got maybe three listeners from that and you're like, yeah, I'm looking for more like 30,000. Yeah, if you do it enough that three turns into nine, turns into 12 turns into 36 turns into 52. It just takes time. Word of mouth works. It's just slow. But so many times we're trying to figure out, where can I rent a plane to write my URL in the sky? No, no, no, let's go much simpler and just figure out who am I trying to reach and where do they go? And let's go there and make friends and then tell them about your show. If you need help with this, come out and Visit me at schoolofpodcasting.com Use the coupon code listener and that will help you save on either a monthly, quarterly, or yearly subscription. I'm Dave Jackson. I help podcasters. It's what I do. Been doing it for over 20 years
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and I can't wait to see what
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we're going to do together because I want to be your podcast consultant.
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Are you dreaming of starting your own podcast but not sure where to begin? Podcasting in six weeks gives you a clear step by step path to go from idea to launch with confidence. This practical course is designed to help you create, record, edit, publish, and promote your podcast in just six weeks. Now, whether you're starting from scratch or feeling overwhelmed by the technical side, you'll get the guidance, structure and tools you need to launch a podcast that sounds professional and reaches the right audience. When you're ready to stop overthinking. When you're ready to start podcasting, just join Podcasting in six weeks today and turn your voice, your ideas and expertise into a show people want to hear. The best part is, it's only a dollar. Check it out. Classes start June 3rd. Go to schoolofpodcasting.com six weeks.