I've been researching the current challenges creators are facing on YouTube, particularly with demonetization issues. I share my thoughts on why YouTube, as great as it is for discovery and stats, can be risky for creators—especially those who rely on it for income.

I spotlight the story of Steven song, a talented animator who invested hundreds of thousands of dollars and over a decade into his channel, only to be demonetized without warning. You’ll hear how the lack of human customer support at YouTube is affecting creators’ mental health, and why relying solely on YouTube revenue might not be the best strategy.

All Your Eggs in One Basket

I talk about the importance of diversifying your income streams and caution against tying essential expenses to unpredictable YouTube payouts. I also offer some practical advice on making your content more discoverable, like focusing on great episode titles and eye-catching thumbnails, while reminding you that YouTube’s algorithm can be both a blessing and a curse.

If you’re thinking about starting a video or audio podcast, or simply want to learn about the realities of growing on YouTube in today’s landscape, this episode gives you valuable insights and honest advice from my years in the industry.

Ready to take your podcast to the next level? Visit schoolofpodcasting.com and use the coupon code “listener” for a special deal. I look forward to helping you succeed!

The secret reasons Youtube is demonetizing channels (video)

I got demonetized it's over. (video)

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy

YouTube Demonetization is on the rise.