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A "100% wool" label names the fibre, but not which wool, which grade, or whether anyone tested the cloth behind the declaration.

In this episode, we debate: whether a fibre-composition label gives shoppers the right answer by naming what a garment is made of, or whether it quietly stops too soon, leaving the expensive part of the claim - grade, verification, and testing - unchecked.

We unpack 6 concepts you will need before reading the article: composition versus grade, risk-based market surveillance, the hidden price ladder, supplier declaration versus test report, checks against documents rather than cloth, and the future passport gap.

This is a standalone episode. No prior context required.

Related episodes: The Disclosure Gap, The Ingredients List, Where the Logo Ends.

Useful for listeners comparing wool labels, textile composition claims, cashmere and wool quality, clothing labelling, product passports, customs checks, supplier declarations, and when to ask a seller for a test report.

Read the full article: youreanatural.com/consumer-intelligence/the-line-nobody-checks