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YouTube Creators Hub
The Long Game: How Reno James Grew His YouTube Channel with Consistency and Cross-Platform Strategy
00:30:30
In this week's episode of the YouTube Creators Hub Podcast, the host interviews Reno James, a former D1 swimmer turned social media influencer, who shares his journey of growing across Instagram, TikTok, and YouTube. What We Offer Creators ...
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Transcript40 lines
- [00:00]
Reno James
Working when things are going bad is so much harder than when things are going good. So you gotta take the emotions away from it. And that's something that I've gotten a lot better at and it's something that people have to experience.
- [00:15]
Unknown Host
Hello and welcome to this week's episode of the YouTube Creators Hub podcast. Hope you're having a great day. Whenever and however you are listening to the show, don't forget to subscribe to the podcast. Whether it be on YouTube or an audio show, it doesn't really matter. We go live with new episodes on Friday. We're brought to you by all the things that we have to offer you. I offer YouTube one on one coaching and consultation. If you're looking to grow your channel and would like to work with someone, definitely check that out. I do channel reviews and channel audits. If you're not quite ready for a coach just yet and you want to have a little bit of a smaller barrier to entry, definitely check that out. And we've grown our creators community over on Discord. Five bucks a month gets you in that group. You can chat with creators all through the week. We do a monthly mastermind call that I host on Zoom and I release new weekly exclusive podcast episodes every Friday on that feed as well. So definitely go check out all of those things that we have to offer you. But if you're looking to start, grow or monetize a YouTube channel, this is where you need to be subscribe to the show. We have new amazing creator guests every single week. So with that said, let's jump into the conversation. Hello everyone and welcome to this week's conversation on the YouTube Creators Hub podcast. I'm so excited today to to be joined by Reno James. Reno just graduated with a finance degree. He's a former D1 swimmer at Cleveland State University and after graduation he took a full time job and moved out to Arizona where he decided to go all in on social media. He started posting every day, sharing his daily routines, fitness, lifestyle and what it's like chasing growth while living alone. Since then, he's grown across Instagram, TikTok and YouTube by showing up consistently and keeping it real. Currently, Reno's YouTube channel is growing like crazy with a great community that he has over there. It's again R e N O James over on YouTube. Reno, how are you doing today?
- [02:03]
Reno James
I'm doing great. Thank you for having me on. I'm looking forward to it.
- [02:07]
Unknown Host
Yeah, let's go ahead and just podcast ever.
- [02:10]
Reno James
So this is exciting.
- [02:11]
Unknown Host
Nice. Let's get into it then. How did you start the YouTube channel? What was the origin story of the channel?
- [02:16]
Reno James
Oh, that's my favorite question. So back when me and my cousin, way back were kids, right? We love the idea of making videos and posting online. We love the idea more. So just having a YouTube channel, we thought that was just like so cool to think you can have a passion towards something and then you could make that passion into something greater than that. Could maybe provide a career or a business out of it. So it started when I was around, maybe in high school, like junior senior year. I was like, I wanted to make one, I made a few channels, I was experimenting, I wanted to do some with friends. But it's hard to align goals when you're growing up and you're that young. But it wasn't towards Covid time when like I really was like, you know what, let's just make some videos and post it. And I was very like finance based. I was trying to like give young kids advice. Around my age, like stocks, I would go around, do like side hustles, picking up trash to resell or going on Facebook, marketplace. And it was a lot of fun and I was really enjoying it. The Fun Part of YouTube is you'll know you like it at the beginning because you get nothing out of it. You get no views, you get no like excitement. It's just like a grind. But if you enjoy the process of it, you can really do something with it. And then I took a big break when I was in college because I was swimming, I was in school, I didn't have the energy to do it. There was too much going on and it wasn't until I really committed. After I graduated, I was like, okay, I want to grow my YouTube channel. YouTube has been my favorite platform. But I was like, how do I get more traffic into my YouTube channel? And I was like, okay, if I'm going to do this, people are going to see it. I have to accept that. So I was like, let's start up TikTok and Instagram. Let's just try to make videos here and maybe traffic into YouTube. And when I did that, I started seeing kind of growth on Instagram and TikTok. That's when brand deals started coming in. And that all turned out to be like a great environment with so much opportunity that I can't emphasize enough. It's like some of like the greatest opportunity in our generation. I see. And now that I've developed a little bit of a fan base or whatever you want to call it, my YouTube now is doing well and I'm definitely focusing more on YouTube again. And it's been so much fun. I've enjoyed YouTube so much.
- [04:26]
Unknown Host
If you were to explain to my audience listening to this episode right now what your channel is about now, like what is your target audience? How would you describe your channel?
- [04:36]
Reno James
I would say for me personally, it's like I'm documenting my life and it's like, where am I going to go? What is it going to be? And it all started because after college with my job, I worked for a bank, a 9 to 5 in real estate, commercial real estate. I had to move out to Phoenix, Arizona. I've never even been out west before. I'm located in Ohio now but. And I grew up in Ohio my whole life. But I had to move out west to Arizona knowing absolutely nobody, starting a new job. And I was like, that's interesting for me and for other people can probably relate to it. But I was like, this is something that's like cool enough where I feel like it's respectable, where I could document it and it could be a cool journey of growth. And especially with the Instagram. And of course you get motivation from other creators that do the day in the life stuff. I was like, it's just something where it's like lifestyle. I would say lifestyle is the broad term for it.
- [05:28]
Unknown Host
Yeah. A lot of your videos, the past eight videos of yours are all outliers, which means that they're in the upper percentage of videos on your channel and you're getting a ton of views coming in from these videos that you're doing. What would you say for creators listening to this who are on YouTube and they're looking to possibly branch out and increase their brand visibility and maybe tinker around with the idea of getting on Instagram or TikTok, like what you just mentioned. You talk about that process and how they all can work together.
- [06:03]
Reno James
Yeah, for sure. Because YouTube long form and short form are just totally different. They're the same, but they're totally different. And this is YouTube. I always thought like YouTube can be a full time job. Like the amount of work that you can put in, it's unlimited. Like you could always do more. I do see short form content is like the life. The span of a video is very short. Right. You post it, it'll get views and, and it would die off versus you two will go for a long time and it's, it's a lot more work. Wait, so you, the question was kind of long. What was like the point of the Question you wanted me to answer again.
- [06:37]
Unknown Host
Just as far as like branching out to multiple avenues, like other socials like Instagram and TikTok and how they can work together with YouTube to grow one brand.
- [06:47]
Reno James
Oh yeah, it's just more eyes. Like that's how I looked at it. Cause I was like, dude, my videos on YouTube are getting like 100, 200 views. I'm like, half of them are probably me. I'm watching on a repeat. So I was like, how can I get out there more? And I was like, for you, page is where you gotta be. TikTok is a beautiful place. I don't have a ton of luck on TikTok, but it's a beautiful place where you can post it. Anyone in the world can see it. And that is something that, like I said, it's just so powerful. So I recommend if you're gonna do it, doing it right is you gotta be on all of the platforms. Like people are like, focus on one right? If you want to be a YouTuber, don't waste your time in these other ones. I disagree with that. I think if I post something on TikTok I could get 5,000 views of 5,000 people. And Instagram I could get 5,000. And it can be totally different people. So that's 10,000 total. If you have the many, the different platforms and different eyes that are going to see your stuff, at the end of the day you're just getting the brand, your image, it's getting out there to the public. So you know, if you're confident with your stuff and you want it to be seen by the most amount of people as possible, you got to branch out. I think it's something that's necessary and it's a lot more work. If you make one video you can just post it on. It's called cross posting, where you post it on all the platforms.
- [07:58]
Unknown Host
And how much of it is repurposed do you put? I know, like TikTok's vertical. And if you're doing a long form video over on YouTube, how much of it is basically just cut and paste as far as being able to make the most use of your time?
- [08:13]
Reno James
That's. I'm really happy you brought that point because that's been one of the biggest struggles for me and that's where it was so hard to manage. Both because when I started doing the short form, I really wasn't posting much on YouTube because everything I was recording was vertical. And as like you just said, you can't really post vertical content on YouTube. And when I say vertical, you mean like when you short, when you make a short form video, it's this. Long form is this. So it's really hard to balance both. And that's why like you have to dedicate like when I first started doing the Instagram and TikTok, I would say I really dedicated 90% of my time and energy to, to short form content. And I was 10% on YouTube. But once a month I'd post a video, right? And then as like I started building traction, I was like 20, 25 hit and I made a goal. I was like, I want to post just once a week. If I can get a schedule of once a week and get on that consistency, that over time, over a long period of time will eventually grow. And I want to work on getting better. It's not just posting, it's focusing on what do people like, what do people don't like, how can I make this into something better? So then it started shifting into, okay, now I'm going to do 40% of my energy and time on YouTube, try to get that one video out a week and then the rest on Instagram. TikTok. Now like you said, my past eight videos have been doing great or whatever. And I've also noticed that I probably putting 80% of my time on YouTube and it sucks to say because when you shift your focus and energy into something. I also have not seen much growth on Instagram since I've made that shift. So it's definitely, you got to weigh your options and the opportunity cost of if I'm going to take this time and put it over here, you're not going to see as much growth and it's something that you got to balance and you got to pick what do you want? What do you want out of this? Truly, Right? So yeah, that's what I'd say. I can't really reuse YouTube and Instagram and do it. If I make a YouTube video, that's one thing. If I make a short, it's one absolutely.
- [10:01]
Unknown Host
No, I appreciate you answering it. You mentioned you're trying to upload once a week on YouTube. As far as long form videos go, what does your distribution or content schedule look like now for someone who is all over the place on Instagram, on TikTok, tock on YouTube now, like, what are you trying to get out in a week and what platforms?
- [10:20]
Reno James
So now I used because when I was in Arizona and I say full scent, it's because I didn't miss a day. Sometimes I was posting Twice a day. And I was really obsessed with that. And that's hard. That would take a toll on you really. Just going day in and day out of constantly posting. Now, you know, you miss a few days. I'm okay with it. At first it was hard to miss a day when you're on that streak of six months. But now I've tried to get like maybe four to six videos out a week on short form content. And like, I really want to focus more on quality rather than quantity. Versus at the beginning it was so much just get out, get it out. Even if it was crappy sometimes I'd be like, you know what? 5,000 people are gonna see it. That's really not that much in the big grand scheme of things of what I want to see. So I was like, just post it. But now I'm trying to get higher quality. And yeah, and I actually on YouTube two weeks ago, I started trying to post twice a week and it's been hard. I actually got like an editor for this most recent one. But I figured if I can do like a talking style video and then like a vlog, I feel like I could manage both of that. But that's gonna take away from Instagram and TikTok. You know how it goes.
- [11:28]
Unknown Host
Absolutely. What with the past month or so, when you've seen this explosion of growth on YouTube, when you really started to focus on it, what are some things that you're implementing in this current season on YouTube that seem to be working so things that you can really see the correlation between. Okay, when I started doing this, I've started seeing much more success on YouTube. Can you talk about a few of those things? Maybe?
- [11:52]
Reno James
I would say it's really cool because it's like you build this little community and it really is that simple. Like you think it's something big and fancy, but it's like you get this many views, it might go up a little bit, but it's like let's say 10% of all the people that watch your videos, they like it and they'll watch your next one. As that continues to grow, you get a little bit more views, but you get like that loyalness of a certain amount of people will watch your video now. And that comes in where they're expecting you to post a good video and you want to make their time worth it. So like when my Sunday video goes up, I'm like, right now I like to think I have 3,000 people that will watch my video for sure when I post it on a Sunday. And I have to respect that their time. They're gonna sit down on their couch or on their phone and watch it. And I want to give them something that entertains them, educates them just a little bit inside of my life. And maybe they're interested in my personal life. But that's how I've seen growth, right? I haven't had a viral video by any means, so my growth has been very little. And over time, hundreds of views, maybe a thousand, two thousand, it's been slowly rising. So it's really cool to see how it works. And I get excited because I'm like, okay, at this rate, it's a marathon, it's not a sprint. At this rate in a decade, like where could it be? You don't know. And you gotta be present with it because it is an ups and downs games. There's a lot of highs and a lot of lows with it and I'm doing really good at being present of just you'd focus on the video, post it. I want to make the people that do watch my videos happy and if I do that, I'm happy.
- [13:25]
Unknown Host
A lot of it is just showing up week after week and I've learned that on this podcast and on YouTube. It's just showing up and just knowing that, hey, you know, who your target audience is, what types of videos you like to create and speaking of that, like how do you come up with ideas? Like do you have a list or what does your process look like of when you're releasing that video on Sunday? How early on in the week are you sifting through the idea pool and how do you go about doing that?
- [13:50]
Reno James
Yeah, that's a great one as well. So I am lucky because my lifestyle content can be very diversified of a lot of different things. So I'll go from anywhere of me talking about something of living alone, what is it like as a 20 year old living alone? Or it could literally be me picking up the camera and it's like a vlog. A Day in the Life. So what I have been getting into is like the cinematography of making videos and if it's going to be like A day in the life where I want it to be high quality, that takes planning, that takes a ton of filming, that takes a ton of time, a ton of energy. So that you asked me how, like how do I plan it? That takes a lot of planning and time versus one of my best videos ever performing right now. I woke up on a Sunday, a little hungover. I laid in my bed all morning, 11am Comes, I get my coffee and stuff. I'm like, dude, I can't miss a Sunday. I haven't missed a Sunday in five months. So I like put together, I'm like, what could I make? And I did. I just reached 10,000 subscribers. I was like, that's cool. Let me. I bet people are interested in how much do I make with 10,000 subscribers. So I put together that video. I talked me saying what it how do you get to the YouTube partnership program? And I went through the numbers and that right now is my best performing video. So it just shows. It doesn't always have to be the biggest and best production. It can sometimes just be what do people want to watch? And that's a really good lesson of I'm realizing it's how you package the video, right? If somebody doesn't click on it, they ain't watching it. So you got to make it so it's engaging for them to click on it.
- [15:19]
Unknown Host
I want to interrupt this conversation briefly to talk about the newest offer we have here at our community and that is our channel review service. I have done 39 of them in the past three weeks and I will say it has been some of the most fun I've had. It's a 10 to 12 minute video that I record. As I'm putting my eyes on your YouTube channel. I talk about things where you could be improving, things where you're doing well, and just a very brief deep dive into kind of getting another set of eyes on your YouTube channel. So if you don't want to quite go the YouTube coaching route just yet, and you just want to get someone's opinion on your channel with a lower barrier to entry, definitely check out that service. It'll be linked down below in the show notes. Now with that said, back to the conversation, let's talk about that engagement then. The packaging, the thumbnail, the title, what's. What is your strategy there as far as you're doing lifestyle content and on your channel now and a lot of your titles and thumbnails, you're doing a really good job of packaging them. Like your channel now has a video, how to deal with loneliness. Pov, you finally bought that bike. My healthy and relaxing evening routine. All these videos are getting almost 10k, 20k views. You're doing a really good job. So what have you gotten into a rhythm as far as branding as far as the thumbnails and the titles go?
- [16:39]
Reno James
Yeah, I appreciate that you said it's good because I honestly don't think my thumbnails and Stuff, I feel like they could be a lot better. But my biggest thing is, like, authenticity. And I'm like, okay, this is what my skill set is and what I love about YouTube and what my thing is. Like, I just want to portray my personality a lot. I think I can. I'm getting good at talking in front of the camera, and I can display how I am as a person on there. So when I come to my thumbnail, I try to get my face in it every time, because if they. There are faces in it, who the hell made this video? So at that. And I put some words on it that maybe reflect what the video is going to be about. But I have to say, people are always like, oh, you have to know the thumbnail. You have to know the title and everything before the video and to make it that good package. And I try to do that. But there are definitely some times that I struggle with that overall packaging. But what I found is like, A Day in the Life. There's some titles that are just universally. Do you. Is somebody in the mood to watch this video? It's like A Day in the Life. If you title it A Full Day in the Life, it's very. It's a very easy title to make. That is pretty good, right? I want to. Can I relate to this guy and can I see his day in the life? What is it like? How is it compared to my life? I feel like that's such a fun way to go about it, and that's just what I've been doing. I would like to get better at creating something that's crazy, but I also don't want to go down that route of, like, clickbaiting. Right. I would rather have a loyal, good audience that likes me and supports me, then get a million views. But it's one video and nobody cared about me. It was like I just made a really good thumbnail and a really clickbaity title. I don't want to go down that route. It's just. That doesn't seem like it'd be fun.
- [18:15]
Unknown Host
Yeah, I agree completely. And talking about community and fostering a community, how are you doing that? Are you commenting as much as you can or. Obviously Instagram and TikTok and Facebook, they curate community a bit better than YouTube. Being the YouTube guy, I'm always talking to YouTube creators with 10 millions of subscribers, all the way down to a couple hundred subscribers. And the same thing is that they wish that YouTube had a better sense of community other than just the comment section. They had the community tab and Stuff like that. How are you fostering your community to where they're, you're building the brand around you, to where they trust you, to where when you do pitch a brand or a product or whatever it may be, they're going to do that, they're going to act on that. How have you done that with your community?
- [18:58]
Reno James
Yeah, like you said with YouTube, there's only really comments. So I've been very good at. I like and I try to respond to every comment. I would say I've been like replying to 90% of the comments. Once a new video comes out though, I'll stop replying to comments on the old one. So it's like I'll reply to comments for a whole week of that videos but then once my new one comes out, I'm replying to the new video. So if people are watching it late, I probably don't respond to those. Instagram and TikTok, I haven't really been taking the time to respond, respond even in the dms. I just don't really go in there because it's just, it's a lot of time invested with I got my job and then I got to make these videos. Then I got like a brand deals, I got the emails. Like it's so much. And right now I'm like, okay, if I talk to all these people, that's going to take a lot of time up. So it is hard to do that. But I do wish you two had like stories. That would be cool. I feel like Instagram stories are a great way to keep in touch with the day in the life. Like what's going on?
- [19:56]
Unknown Host
How are you balancing it all? You do have a bank day job that you work 9 to 5. This is a hobby for you right now? I assume it would be an aspiration to do it full time. What are some guardrails that you have up, some systems you have in place to make sure that you are able to get it all done?
- [20:12]
Reno James
Yeah, I would say there's a lot of sacrifice. Like you really. I'm lucky where I love it so it's, it's really fun for me. But it's really hard because you gotta sacrifice maybe some weekends, right? There's been Saturdays where I've woken up and edited for eight hours straight. And it's just I want to get this video out. It's what I got to do. And like, I will always say it's worth it because I've seen the growth and like I'm seeing the numbers and I'm like, dude, I'm young right now, so to put in this grind right now, I think it's going to be worth it. And I'm like, if it gets to a point where it is just like a side thing where I can really get out a video quickly or whatever and have a team under me, where I do have an editor, I do have somebody that can respond to my emails, I think it could eventually it would be self sufficient. Not 100% always be in it, but like it would be way more easy to manage right now. I do enjoy the fact that I know every part that's going on. It's really hard when you're doing it all to trust somebody else to do what you're doing. They're never ever going to do it how you're envisioning it. And that's really hard to accept.
- [21:14]
Unknown Host
Absolutely. Let's talk about your money making on the channel. Can you walk us through the different, I call them buckets, or the different ways that you're making money from your content and then maybe give us at the end like an estimation of maybe what you average per month as a creator?
- [21:32]
Reno James
Yeah. So most of my money has been from brand deals. And that's why like Instagram was awesome. And I really started to work hard on Instagram because when I realized that I was like, oh, this is like really cool. I can work with some of these brands are awesome too. Once you get a little bit bigger, like I'm working, I wonder. I think I'm allowed to say I'm working. Yeah, they post about it. I'm working with factor. Like I'm getting sent me meals and I make a video for it. And that is so cool. I'm getting paid to get free meals and make a video for it. But I would say the brand deals have been the biggest and it starts very small. Like when I got my first brand deal, I remember telling my parents, I was like, this is gonna be huge. Right? Like all this. I was like, oh, I'm going to ask for $500. And my dad was like, like, my parents are older. They're like, dude, what are you talking about? They responded to me. It was like a running vest that had water. They were like, we can't do that, but we can do $25. And I'll never forget seeing that email being like, dang, bro, I really look like an idiot right now. But it was like all part of process. I was upset for a little bit, but I was like, dude, I just started this. What did I expect if it was easy, everyone would do it, so. So I was like, I'll do it for practice. And it has been kind of like a slow incline. And I would say it's been an incline, though there might have been a few months where it dipped down. But it's been like every month has been going higher. And now I'm a part of the YouTube partnership program. I've been a part of that since I think the very end of March. And that was that video I made the 10,000 subscribers. So I talk about how much I made in that video. And right now my videos are averaging, what, like you said, 10 to 15k views. A good video, I'd say. And my RPM is like 5, 4 to $5. So a really good video is going to make like over 100 bucks, but my average video is only going to make 50 bucks. YouTube on a monthly basis I'd say is like around $500. And then brand deals now can range from like 500 to a thousand per brand deal. So, you know, if you do a few of those, it gets pretty good. But it's definitely, like, awesome to see that side cash coming in because it's like, I don't need it. I have my job. But it is nice knowing that, dude, I'm nice. I'm making a little side cash from this as well.
- [23:44]
Unknown Host
What's been the best investment you've made in the channel? Maybe it might be a purchase for hardware, software. As far as, like, things that you use. What's been the best purchase you've made?
- [23:54]
Reno James
Yeah, so I use my phone for the longest time, just my phone. You have problems with storage? Anyone who makes videos that you know, you get a problem with storage?
- [24:02]
Unknown Host
Yeah.
- [24:03]
Reno James
So my first camera that I was using, I was actually borrowing from a friend, so I would say 100%. Oh, I had it right up here. But a camera was the best piece of equipment I bought, especially for YouTube because it makes the whole process easier. Way higher quality. And it was just like, it was doable. Once I got this camera, I was like, oh, this? I could actually do this consistently and good. And like, I can compete, right? When I'm just, you know, my iPhone. I was like, I'm always going to be a little bit lower than some of these other people. So I would say the camera is the best. And I think the camera is honestly one of the best investments you can make in 2025. Like having that, like this piece of equipment or with how the Internet is and how social media is and how These brands are paying people to advertise for them. I just think it's like a gold mine where if you're comfortable with it, I definitely recommend doing it. I did buy a MacBook Pro. This, a MacBook Pro is where I do all my editing and like the business is being run on here. So I would say a nice computer and a camera are my two pieces of equipment that are just game changers.
- [25:07]
Unknown Host
What's been the hardest part of the YouTube and content journey that maybe most people don't see? Like, you and I may know because we're creators, but just the outside just doesn't quite understand. And how did you deal with it?
- [25:19]
Reno James
Definitely the motivation when views are low because you'll go through this. The beginning. I was so excited. I was so pumped up for a few months. It was just, I didn't question anything, just bang, bang, every day wake up. I was like, let's go, I'm ready. Then you go through a phase where it's like you got that out of your system and now you have these like ups and down months where you're posting good content and it's doing great and you get so excited. Everything's working out for you, brands are reaching out for you, people are commenting, you're getting such good feedback and then you're still posting that same content and you don't get anything and you're like, what is going on? I'm doing the exact same thing. And then it starts to get a little worrisome where you're like, okay, is this, is this it? Would I just reach my peak? Like, I haven't done that. I haven't done anything for a while. And then a video will do good and it like goes. But the consistency of working when things are going bad is so much harder than when things are going good. So you got to take the emotions away from it. And that's something that I've gotten a lot better at and it's something that people have to experience. Like, I always think if somebody just started and within a month they went super viral, I don't think that would be the best. I don't. I would feel bad for them now looking back because the managing of all of that when you don't aren't experienced with it all, would just mess with your brain and there's gonna be a point where it's not going good. And I feel like you just wouldn't understand that. You didn't have that grind of why it's like this and you didn't Understand it. So I will say it was hard at the beginning to see those ups and downs, but it made it, like, real. And I was like, okay, now I can understand that. Even when things are going bad, it's okay. Enjoy the process, and in the long run, it should pay off.
- [27:01]
Unknown Host
I've done almost 450 episodes of this podcast over the past 10, 12 years. And that is a very common answer where people say being able to stay motivated when growth stalls or views aren't coming in the way that you think they should. And oftentimes it's personal to the creator because sometimes a creator is used to getting 50,000 views per video on average, and maybe they've gone down to, say, 20 or 25, where another creator would be ecstatic about that. So it really is about where you are as well as a creator. And so I think to hear you talk about that is really cool. As far as listening to this show, as far as people who listen to this show are in either one of three phases. They're starting, they're trying to grow or monetize a YouTube channel. As we close out this episode, what bit of final advice would you give them? Maybe you wish someone would have given you early on in your career as a creator?
- [27:54]
Reno James
Yeah, I think I feel like the main things are you're going to be doing this if you're into it, pick your niche. If you're going to pick one, make sure you like it. Because if you don't, if you're like, I'm going to do this and hope that's not gonna work out, it's so much and it's so time consuming and it's so long of a game where you gotta like what you're doing. That's the. That's gotta be the biggest thing for it. And then wait, repeat the question again.
- [28:19]
Unknown Host
Yeah, just the advice. Maybe you wish you would have gotten some. Something that you wish you would have known sooner.
- [28:24]
Reno James
Yeah, it's really tough because I want to say really good advice, but I was always good at this is knowing it's a marathon, not a sprint. Like, I always knew that. I was like, okay, if I get in this, I'm going to do it for the long game. But I would say a lot of people might not think that way. So that would be advice I would give to them is knowing that, dude, if you do this for two years, you might do great, but it's probably once you stop, you're done. It's like, you're not going to just do this for two years and then have a business or something. It's going to be ongoing. Know that if you're going to start this, it's going to be something that's in your life now for however long you're going to do it for. And I feel like that's the most important thing because success doesn't happen overnight.
- [29:06]
Unknown Host
That would keep a lot of people from burning out and quitting. And we see very few creators really stick with it because they see the big creators and they think that's where they need to be immediately. And that's just not how this thing works. Reno, thank you so much for joining me this week on the podcast. Again, it's Reno James. I'll have his link to his YouTube channel plus his Instagram account in the show notes if you guys want to reach out and see what he has going on and maybe even be a part of his community. But we really appreciate you being a guest on the show this week. And that's a wrap on this week's episode of the YouTube Creators Hub podcast. If you are a content creator and you are starting growing or trying to monetize your channel wherever you are in the timeline of a content creator, this is the show for you. Every Friday we release new episodes with wonderful content creators just like the one you heard today. So if that's interesting to you, subscribe to the show. It really does mean a lot. We have a YouTube channel where you can watch the show. If you'd rather watch the podcast, it really doesn't matter to me. But if you're on YouTube, Spotify, Apple Music, Google Play, whatever, we would love to have you as part of our community. Don't forget to check out one of the numerous things that we have to offer creators, Whether it be YouTube one on one coaching with myself, Creator Communities Group, which is five bucks, get you in there for our monthly Mastermind calls and our newest offer, which is our channel review service that has been very popular lately. Check all of those out in the show notes. And with that said, we'll talk to you guys next week.