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What 6 Years of Weekly Uploads Actually Pays a YouTube Creator | Tasia Custode
00:37:46
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- [00:01]
A
Once I figured out that structure and like, what does my week actually look like that I'm delivering YouTube content every single Thursday morning? What does that look like in terms of, like, the mini work back for the week? Of like, what tasks need to be done when.
- [00:14]
B
Hello and welcome to the conversation this week on the Creators Hub podcast where I sit down with a creator each and every week and I break down what makes them successful and we talk about their journey as a creator. Today I'm joined by Tasia Custodie. She has a YouTube channel just after her name. I'll link it in the show notes as I always do. As of right now, 121,000 subscribers, over 400 videos uploaded. She's got a great community over there and I'm going to tell you a little bit about her before I introduce her. So tasia is a TV host and video producer with nearly 20 years of broadcast experience, honing her skills both in front and behind the camera. As founder and CEO of Brio Media, she splits her time between business ops, story producing, directing, creative and editing. So she's got her hands full. Tasia is also the sole content creator for her YouTube channel that I just mentioned, where she provides viewers with tech tips, app reviews and a metric ton of Google content when she's not producing videos. And she can also be found traveling the globe listening to T. Swift music and cheering on the Montreal Canadiens, which, by the way, the Canadian team is still in Arnaud. Did they get beat in the World Cup? Oh, no. Brought up a. Nah, I brought up a source subject. But anyways. Tasia, how are you doing today?
- [01:32]
A
I'm doing really well. Thanks so much for having me, Dusty. It's great to chat to you today.
- [01:37]
B
Absolutely. Really looking forward to it. As I mentioned, kind of in the open there, your YouTube channel focuses on tech tips. A lot of specifics around kind of Google and the Google work suite. Obviously now you're talking a lot about Google Gemini, which is their AI. They're the head of their AI stuff they have going on. But you'll also talk about just tech in general. So can you give my audience a brief kind of rundown of the origin story of this channel?
- [02:03]
A
Yes, brief. Brief is. So you're asking me to be brief? I don't know. I'll try, I'll try my best for you. But yeah, I, as you so lovely mentioned, I have a background as on camera talent, video producer and the like. And I was doing that gig. I'm Canadian. I was doing that gig in Canada and when I moved to the States. I really just thought, you know, how do I stay relevant in the tech space? What does that look like? And so I thought, well, I'll just throw content at the wall, if you will. I'll put a video up on YouTube every now and then. There was no plan. I was not consistent. I would not even say I had a, you know, like I technically had a channel, but I just was throwing stuff randomly. Could be a few times a year, even if people were googling me, they'd say, oh, Tasia's still doing tech stuff. Cool for her. And then, you know, I had started my own video production company. It's a little boutique video production company in Scottsdale. And when the pandemic hit, basically overnight, I lost like 90% of my business. It was just like, people were like, yeah, video is not priority. And my best friend was back home in Canada and she said to me, she had two little kids and if you remember, schools were closed. And she said, you gotta post content about educational tech for kids, like helpful educational tech. And I was like, okay, what else do I have going on? Might as well. And that was like February, March of 2020. And I just stayed consistent and just kept posting every single week. And fast forward to now to 2026. I think it was a natural kind of niche down. I never. People always talk about niching down on YouTube. I never did anything intentional to like move towards the Google workspace ecosystem. But I do live and work between that ecosystem. So the basis of my channel has really always been how can I provide helpful educational content to people? What's something they would find interesting? They might need to know what is something they're struggling with. And that is literally six years later, six and a half years later, what I'm still doing, I always just lead first with what should people know? Am I struggling with a thing? Do I think a thing's cool that someone else should know about? I'll make a video on it. So it's tech tips and it's a lot of Google tactics.
- [04:12]
B
Do you do this full time or what? Do you still do other stuff?
- [04:16]
A
I still do other stuff. So what Brio Media looks like for me is there's different arms of my production business now. So I have like my, what I call traditional clients where I'm shooting content for them and or scripting content, producing content, editing content, all that kind of stuff. They distribute it, they decide where it lives. I'm just behind the scenes on them, helping them produce whatever they need. And then there's this whole other arm which is YouTube, which because I've been growing it for the last six years is funneled under my business. Now it is, it is an income earner under my business and that's weekly. It's no matter what is going on, there's going to be a video out. That is what I do sometimes I'll do a bonus one too if I'm really acting crazy. But it's just, you know, it's become something I, I just love doing and even though it is a lot of work, I really like it and I like the content I'm doing and it, it keeps my. Helps keep my business fresh because it's not just kind of the. More like boring traditional client work. It's stuff that I'm actually topics I'm actually interested in.
- [05:18]
B
What do you think's been the hardest part of running the YouTube channel like from six years ago when you decided to take that jump into now to where you upload a couple, maybe one to two videos a week. What's been kind of the, I wouldn't say kind of the roadblock, but something that you know, you look back at and think, man, I really had to work to get through that.
- [05:37]
A
I think for me it was figuring out what the schedule looks like and I think, you know, a lot of people can get caught up in that and maybe we overthink it a little bit. And I always just preach like consistency over anything. So that could look different for you than it does for me, than another creator. So for me it was just working it in and treating it as part of my business. Like this is a legitimate arm of my business, I need to treat it as such. So when I'm color blocking my gcal, which is something I do, I don't just make content on it, it's how I live. It's open on my other screen right now. I'm looking at my calendar and like that to me was just once I figured out that structure and like what does my week actually look like that I'm delivering YouTube content every single Thursday morning. What does that look like in terms of like the mini work back for the week? Of like what tasks need to be done when. And that's a non negotiable. So to me it was just like building those deadlines in and sticking to it no matter what. So even if it's a busy week on the client side, it's like I'm working late then because I have to get, I have these deadlines and so it's it was just more so once I got my head around that, then it was like, okay, I can figure out how to manage the time and sometimes it'll be a lot of hours, but it's worth it to me because I like doing it.
- [06:53]
B
What does that look like as far as your video production process? So from start to finish, you don't have to be brief here if you don't want to, because I want to kind of really understand for you behind the scenes, what does that look like all the way from ideation until post publish? What does that look like?
- [07:10]
A
Yeah, so I keep a running Google sheet and it's like every year. So I. It's a big. It's a big sheet, but I have different tabs for each year. And essentially what it looks like, it's all my idea, all those ideas that I might have or I might think I want to do and I throw them in a sheet and like, as I'm working, this is like prior to the start of the year, essentially. And I'll say, okay, Like, I know, I'll start filling in the sheet with, okay, I know Prime Day is going to be a thing, so I'm going to talk about that. I know typically every year I talk about my favorite travel tech that I'm using whenever I'm traveling and I need to stay connected. So I start there with the things like, I know. And then I'm like, okay, I know Google's going to have a software thing, a product launch here, and I kind of just start filling in a schedule in a Google sheet. And it's malleable. Like, I can move it around as stuff changes as, you know, if, if something happens and I go, oh, this needs to go here. Like, it's never something that I'm like, must be locked in. Unless we're going to talk about partnership stuff that I know has to go at a certain date, then that's a lock in. But other stuff can be kind of like, okay, I know we're gonna talk about this. And then from there I'll just fill that, like, as the year goes on and stuff comes up or interesting things happen, or I'm having a problem with a tech thing I need. And I go, oh, this might be an idea. I'll add it to my sheet. Add to my sheet. Even that sheet dusty is color coded because I'm like a very visual learner. So it's not just my gcal. Like, everything to me is like. So then in one look at my Google sheet, I can see like this was published, here was the date that it was published. This was what the topic was. Like, here are my notes on it. Everything is in the Google she.
- [08:46]
B
And you're doing, when you're doing this are the tools, all Google tools. So like all of your notes are taken and say Google Docs and Google Sheets. Like, because I want people to understand a lot of the tools you're using are just free other than like paying for the storage. You know, the storage behind the scenes of getting, you know, a few terabytes to make sure you can upload and have storage to do this. But what does that kind of suite of tools look like for you while you're doing this and then finish that process?
- [09:11]
A
Yeah, it's pretty well all the Google Workspace suite of apps. So it kind of all starts in that sheet and then where I keep kind of everything, all the scripting done once I move to the scripting stage, that's all Google Docs. Everything's in there. Because everything's so searchable and findable to me that it's like, I mean, you know, as a content creator, sometimes you'll be like, did I do a thing on this? This seems like I did it. Did I do. You know, and I'll go back in my sheet or my Docs or my drive and with a quick little search it's like, oh, okay, I can. Yes, I did. And here's when it went out, here's what it. And it's very easy searchable way for me to keep everything super duper organized. And I'll just keep all of my YouTube scripts are Google Docs, every single one. And then when I'm going to make the next script, typically what I'll do is like. And another thing that might be helpful for people, it's not just a script I'm doing. When I write a YouTube script in Google Docs, I have my, my title, I have my description, I have my any links that need to be in the description. I have all my tags. So like everything is in there. So then when I'm making content the weeks out, I'll typically just copy that over and then it's obviously a whole new script. The description changes, the tags will change, but the format is always there for me. So I'm not starting from scratch each time. When it comes to actual editing software, screencasting softwares, there's a couple different screencasting softwares I use that are not in the Google ecosystem I use. Camtasia is one of the which is just Happens to have my name in it. No, I don't get a kickback from them, but I should.
- [10:37]
B
Too bad.
- [10:39]
A
I have used them for like a million years now. They're my go to just because of like the suite. But there's a, you know, there's a few. And then I'm editing on Final Cut Pro because I do have a Mac and I feel like again, people want to overthink stuff. Do you need to use an Adobe suite? I have the Adobe suite for when I need to, but I feel like for a lot of my tutorial based content, Final Cut Pro does just fine. That's. So that's how I edit it all. Now when it comes to like the promotion side of it, I use Gemini. Gemini will help me because it can pull from the depth of my YouTube. It understands my tone, it understands my audience best I can say, like, can you make a Facebook post for me? Turn it into three tweets, Give me an email newsletter including a punchy subject line that people are going to want to click on. So I really do use the Google suite from top to tail, if you will, conception to publishing.
- [11:34]
B
It's so cool that we live in a world where we have tools that can kind of be that helpmate beside us like Gemini or Claude or whoever you want to use. And maybe you can speak to this. I always tell people like that I coach as far as creators, you got to be using AI or you're going to be left behind. But you don't want to use it to replace what you're doing. You want to use it as kind of a guide or kind of a guardrail per se of just like, okay, I'm going to use this as. Let's bounce some ideas off of each other. Here's the title that I've come up with. What are five to ten other alternatives that you think would be good? You know, optimizing for curiosity and all the things that we know work on YouTube and then you don't necessarily have to copy and paste what it says, you just use that kind of as idea generation. Can you speak on kind of your usage of AI and whether or not you're pro? It sounds like you are for using it, but kind of how you utilize it within your workflow.
- [12:28]
A
Yeah, I, I couldn't agree more with what you just said. I think the biggest thing for me is AI is not. I don't believe it's going to replace us. Like, yes, there's some scary stuff out there in terms of like being a content creator. And seeing how easy AI generated content is. But I still think there's a big value add in having a real human aspect to content. So I feel like for people that are afraid of it completely, that is to me the crux of like the issue is you will be left behind if you don't understand the tool and know how to use it. It's not that it's there to replace you, it's you understanding it enough to use it to help you, whatever that looks like for you. So for me, I use it a lot as a personal assistant and that's prob. Super basic. Like a lot of people are probably using it much more advanced than that. But it can look different every single day. What I need from Gemini or clutter, whatever anyone's using, they're all generally the same, you know, so like, whatever you're comfortable in, there's no right answer. But for me, like in Gemini. So sure, it can look like very simple stuff helping me promote social content, but on the client side of things, it's like if I have a work back schedule I need to get created and my calendar is just packed. I've had Gemini linking to my gcal, say to me, like keeping my calendar in mind and like all the stuff I have going on, a client is asking for all of this. Here's the document of the brief. Is this deadline even attainable? And if so, what does that mean for my calendar? And in seconds, Gemini has told me what, you know what I mean? Like, either it's attainable or it's not. Or here's what we need to do, here's when you need to start this work back. And like that saves me literally probably an hour and a half of time. Yes, I'm still physically creating my work back because I'm tweaking things on my calendar as stuff moves around. Sure, sure. But again, so it's. While it's not completely taking it off my plate, it took a good hour and a half in just that one example off my plate. So different things will look different to me on the day. I don't. Some people use it for scripting, I don't use it too much for scripting. I use it a lot for idea generation, whether that be for my own stuff or for client stuff. Because again, because it's linked to my YouTube, it can tap into like, what is my audience looking for. So if it's a particular slow time, the summer can be slow sometimes. And I'm like, oh, I'm just not inspired by the ideas I have in my, my Google sheet, like, I'm like, ugh, what's Gemini thinking? Like what is something that. Because you know, it ties in and like, you know, on YouTube they have all the AI suite now based on the back end of YouTube too to help creators like to say, like, here's some idea generation, but I'll use it for that and you know, it'll sometimes spit out a script and like, it's never how I would talk, you know. So like again, it's not there to replace you, it's there to help you and say, oh my gosh, like I wouldn't have thought about thing. This is a great idea and actually it made me think of another one. So even if you're not taking the idea it gave you, it can really help you in like a brainstorming capacity as well. A lot of people are probably using it a lot for actual content creation. I do a few images, songs, stuff like that, videos for fun. Mostly. I don't, I don't use that stuff in terms of like client facing stuff or on my YouTube channel, but to each their own. So it really looks different how I use it, but I do use it every single day.
- [15:44]
B
I interrupt the show this week just to tell you briefly about what we offer creators. I don't run ads on this podcast currently for a specific reason. I just want to let you guys know about all of the amazing things that we here at the studio can offer you. The creator. I do one on one coaching. I do about seven to ten calls a week. I offer a lower entry cheaper option which are YouTube channel reviews or audits if you just want a different set of eyes on your channel. I sit down, take a look, record about a six to eight minute screencast video, letting you know where I think you can most efficiently spend your time. And then we have other offerings like our Mastermind group where we do monthly Mastermind calls. I record exclusive solo podcast episodes there every Friday and you just get to rub elbows with other creators. And then all of our free offerings, like our email newsletter, our spreadsheet that has a running list of all the tools that are mentioned here on the podcast. All of that will be in the show notes down below. And now back to the show. Yeah, I do as well. I think you just made a very good pitch to exactly what I would say. So no need to kind of double down there. I do want to ask you, you mentioned consistency and how important consistency is. Can you talk about why you feel that way? As far as the YouTube side of things go because it's important for a number of reasons. But I'd like to hear your kind of thoughts on consistency and why it's so important to you on your channel.
- [17:12]
A
Yeah, for me I picked once a week because that's simply just with my schedule what was attainable for me. There's a lot of creators that I've had the pleasure of meeting at some events and stuff which is so fun. And a lot of them are doing two to three times a week and think it's crazy that I'm only doing one, you know, so like it's all of what works for you. So for me that is what works right now currently with my business is once a week. It's something that I knew I could do and I could stick to. Number one, that's why I'm doing once a week. Number two is all about the audience. So to me it's like the audience then knows. I've gotten used to this pattern recognition. Every Thursday at 8:00am MST, Tasia is releasing a video and it's probably going to be on one of these three or four topics. So it begins something like a repetitive like old timey TV shows when we all used to have to sit down and watch something on Thursday nights or something. Like you get in that mindset of like oh yeah, my favorite creator is posting this thing today. I'm going to watch it. And then it's also too like just with people and probably with content creators are creating more now on YouTube is just people are consuming content like never before and quicker before. So you have to be putting stuff out in order to please the algorithm. Because I feel like algorithm, another word for that could just be audience. That's what it is. So in order to be fed and to feed the audience you have to keep posting stuff because YouTube's gonna look at it and be like, well this person isn't actually active anymore. Doesn't mean old stuff can't pop up. It still happens to me on YouTube where like a very old video, all of a sudden it's been fed and people are commenting and I'm like where is this coming from? But like it's just to keep it relevant. And that on the back end of that too is important because YouTube has years and years and years and years and years in such a depth and searchable platform. If someone get happens upon a video of yours from like three years ago, it's then oh look, this person is still making content. Oh look, she's got something from this week or last week. Cool. And it just gives them another opportunity for you to be seen. There's a lot of reasons. We could talk for four hours of why you need to be consistent on YouTube.
- [19:24]
B
We definitely could. A lot of it is optics, and you just mentioned it there. The back half of that answer. A lot of it. I think I take into consideration what I do with podcasting. This show is almost 16 years old. When I started this show, I had. You know, I wasn't married. I didn't have any kids. Now I have a bunch of kids, and I'm married. And so, like, a lot of things have happened, but one thing has stayed the same, and that's that every Friday, I release an episode where I have a conversation with a creator. And I think that people love the comfort of knowing that, like you said, the TV show on a Saturday morning, or whatever it may be, that consistency not only helps you in the algorithm, whether it be podcasting or YouTube or blogging or whatever it may be, but it helps you kind of stay grounded and helps you stay on top of things. You know, that you had that deadline. So I think that you said it very well there.
- [20:13]
A
You bring up another good point, too. Sorry to interrupt you. I want to tag onto that because I'm, like, a completist when it comes to podcasts, so. So when I stumble upon a new podcast listen, I'll, like, oftentimes go right back to the beginning and be like. And so you having that depth of content, that just speaks to why that's so important. Because then you're giving somebody like, oh, I binge now. I have bingeable content that I can catch up on and then. Wait, the weekly releases.
- [20:40]
B
Yeah, absolutely. That's a. That's exactly what I was trying to get at there. I want to now transition into monetization, because you mentioned it off air. Oftentimes people think, you know, I've had a lot of creators on the show, hundreds of them. When I've had people email me and creators will say something along the lines of this. They'll say, yeah, you know, on a bad month, I might make $15,000. And people hear that, and they think to themselves, oh, man, they're living in a completely different realm than I am. Now. There is money to be made as a creator. There's good money to be made if you know what you're doing. But do you mind just breaking down kind of how you make money as a creator, and then maybe, on average, what you might make from those things for sure.
- [21:24]
A
And it's nowhere near that number. So I think this is important for people to understand because people have a tendency to look at subscribers, which is, let's just be real, it's cool. But it's a vanity metric. It really doesn't actually mean anything at the end of the day. Like, I love my plaque, I'm proud that I got there, you know, past a hundred thousand, but it really doesn't mean anything. And the tricky thing for me that I have found on YouTube is because we do not control, we have no control over really how our content's fed or how much advertisers are willing to pay for any ads. So for me, a good month is like, I'm just going to talk ad revenue first. Just so YouTube ad revenue on the back end, a good month is like maybe 25 or $2,600. That's a good month for me. In a slow month, like the summer, 1600, $1700. So I also need to mention, and you know, like, I don't want to get in too into the weeds on this, but a couple years back I was one of the channels that got hit with what I call a bug, the invalid traffic bug. I met a lot of other creators that it to where YouTube just pulled our revenue and they just said, oh, you have invalid traffic to your channel. So basically they hold back. Oh, we overpaid you because it was invalid. So now we're holding back. So I had a good 14 months of that where I was making next to nothing. It would be like $600, $700. So I went from like 2,500. So this is a lesson for creators to say, first of all, I had talked to people that had quit the full time gig and we're doing YouTube full time and this happened to them. And that's horrific. And it was such a mind trip for me and honestly quite depressing when you're putting out all this hard work and all this content and then YouTube is telling you you're responsible for traffic to your channel. And it's, well, I would own YouTube if a creator, like, if I was a creator that knew how to control traffic to my channel, I would own the platform. But anyway, so like, and you can't get any help, you can't get anybody to help you. You just have to ride out the horrible wave. So I also just mentioned that as a cautionary tale for people because I think a lot of people see these numbers and these vanity metrics and go, you must be making bank off YouTube. And it's like, listen, I'm not gonna knock making, you know, this year if I, if I make, let's just throw out a number of 24 grand from AD revenue. I'm just making up a number based on an average just on ad revenue. That's not something to sneeze at. But like that's not a livable wage by any stretch. So it's like if I would have stopped the other side of my business, I would be effed. Like, you know what I mean? Pardon the language. Because at any time and creators know like we don't own the content, we don't own the platform. So at any time like I live with this fear in the back of my head that YouTube could either pull my channel, pull my revenue, tell me I have invalid traffic again and then what. So that's always something I keep in mind. So what I started doing after this is all to say after that happened and everything took such a hit and I was basically still putting out my content, but making almost nothing for it was okay. I really need to branch out and like start doing more of like the partnerships and the like. So I do use like I have affiliate linking that I use. A lot of creators do better with affiliates than what they make in YouTube ad revenue. I'm not one of them because I don't really do a ton of product based stuff or you know, like even the software based stuff, I'm not, it might be a couple hundred dollars a that I'm making off affiliate revenue. Unless I have a good month, it's like prime day or it's like tech stuff I'm doing that'll get a bit of a bump but it's essentially dribbles in for me. So that's something as a creator I'm working more towards is like affiliate marketing. I want to grow that. The big thing I jumped into when all this invalid traffic stuff was happening a couple years ago was the partnerships and the sponsored content. And for me it's this fine line because I won't take, I don't take 98% of things that, that people reach out to me about because it's not aligned with what my audience would want. So I'm only taking a partnership or a sponsorship if there's value in it to the audience. So do I use the product or software and, or do I think my audience would get value from it? That's it, that's how I base everything. So if it's a no on either of those, I don't do it. But I have picked that up. So I would say like for this year that number will probably end up being 10 to 12,000 in partnerships, but then also from YouTube. And I think something a lot of people miss is you can have partnerships that don't live on your own channel. So now what I'm doing is branching off to other partners, if you will, where I'm creating the content, I'm producing the content. They found me because of my YouTube channel. They want that style, but they want it, they want to own it and they want it to live on their channel. And a lot of creators will say no, no, no for me because I'm in, in the background. Like I used to host content all the time. I'm like, yeah, sure, I'll do that. So that to me for this year is probably going to look at 25 to 35,000. Just dependent. There's a couple contracts that may or may not come through. So if you put all that together on just the creator side, it's not bad. Someone could live on that. You know what I mean? Like, okay, so that's kind of the, the nutshell of like what I'm doing and it's always a work in progress and trying to like, like find that balance. Because I don't want to be like, oh, I'm just selling out to take a bunch of partnerships. The money seems nice, but like it's just not aligned. I just don't, I don't look at my YouTube channel at that at all. I know a lot of people do and I don't judge it. And I think good on you. I just don't want that for my channel or for my audience.
- [27:04]
B
Yeah, it's wise not to put all of your eggs into one basket. I think the invalid traffic situation that you mentioned is perfect proof in case of that. And I hate that you had to deal with that. I had some clients who did as well. But that's just one of many things that could happen. You know, the algorithm changes on a day, they sneeze and push a button and next thing you know your videos aren't showing up. There was a bug about two months ago where videos, the YouTube you weren't getting shown in Google search anymore. And so that like, for a search based channel like ours, you know, a lot of times that can take views and so there's a lot of things that can happen, which is why I preach, you know, email, newsletter, start consulting, get a premium group, make sure your website's up to all the things to make sure that as A creator, you're setting yourself up for success on things that you own. And you're not just counting on the window dressing of your YouTube channel. Right? Use it. As my buddy Roberto says, he uses every video kind of as a business card per se, where that video could land you that next job, or in your case, that next partner that you work with on their channel, whatever it may be. And I've done a lot of work like that as well. There's been a lot of big software companies who like my screencast videos and they'll hire me and they'll say, hey, you've done these videos now for almost 15 years. Can you come do it and showcase my software? But on my channel I'm like, yeah, if you pay me enough, I will.
- [28:23]
A
Exactly.
- [28:23]
B
And so, yeah, and so there's, there's some kickbacks there. There's so many creative ways that, that we can make money as creators.
- [28:30]
A
I want you really, you really with the email newsletter thing, that was a game changer for me when I finally got. I really was not serious about the email newsletter until a couple years into Covid, I'll say, because that's when I started my channel, really getting consistent on my channel and like it was a freaking game changer for me because then when I created a course, because I had done that a couple years ago, I launched a Google course. What a great way. Like I had built up this email newsletter, like great way, easy way to promote people and to create and like I do respond to people if they have questions via the newsletter or whatever. So it's just like creators should not sleep on that. It can take time. Like it, it's taken me years to build up an email newsletter. But it's wonderful because then when I'm ready to like release a new course or webinar offering or something, it's like you have like a built in audience that you can spread that to. So that's huge to not sleep on the newsletter.
- [29:23]
B
I think what is something that you wish you would have known sooner now that you are six to eight years into this, what is something that you look at and say, man, I wish I would have known that sooner.
- [29:35]
A
Be patient because there's a lot of advice out there for creators. Some of it really good, some of it is just nonsense. It's like, I think a lot of us get too far in the weeds on it and I think for me it's just like be patient and just keep up with the consistency. Because like if you would have said to me, yeah, you're gonna be sick seven, eight years in and like, you're still trying to figure out how to get watch time up. You're still trying to figure out how to get more viewers. You're still trying. You know, I'd be like, really? After that many years? But it takes time. Like, everyone likes to look at YouTube or any content creator and be like, oh, that must be nice. Oh, look, they have this and they don't look at all the hundreds and thousands of pieces of content that were made before the one thing hit. So it's just be patient. And I mean, to me, I feel like I had a leg up because I just like the content and I like what I'm doing. And I think for anyone out there listening that if you do not like it, it's not going to work. Work. It's just not. You're not going to be consistent. And if you are, the audience will know immediately that you're phoning it in. You have to like it because it is work and it is a job.
- [30:45]
B
So I give the members of our mastermind group the ability to ask questions to our guests that we bring here on the podcast. And I've got one for you here. As we close out the show today, the person is home. Rapid Repair is the name of the channel on our mastermind group. And they ask, what metric did you use to consider your YouTube channel successful? Was it a sub count? Views, ad revenue, brand deals, funnel to other businesses? When did you consider your channel successful and what metric did you look at?
- [31:15]
A
I think for me it's watch time views. I used to look at a lot more. I'm questioning views now because, you know, we could have a whole other episode on just what I think AI search is doing to our content and watch time, which is upsetting, but I think for me it is that overall watch time and how long people are staying on the content is most important. I like views because it's a pretty metric. I like subscribers because it's a pretty metric. And brands still ask for that. I don't think that's a measure of success at all. I think something people should look at is your view to subscriber ratio. So that is something I've been trying to work on in terms of like, what does this look like? Because just somebody. Just because somebody had subscribed, like, you know, as a subscriber of channels, you don't necessarily watch every piece of content someone puts out.
- [32:06]
B
No.
- [32:07]
A
So to me, like, and every niche looks different, by the way, for this. So Some niches it's super low of a percentage. Other niches, much higher percentage of view, like the view to subscriber ratio. But do some digging and find out what is the metric for you and see how you can up that on your channel. That's something I'm really focused on right now. And that user also brought up another good point which is, is also just, I look at it as the opportunities I've, I'm being given at this point as a metric of success. So that's not actually a technical metric on YouTube, but it's something where for me personally, where I'm like, wow, like it's really cool, you know, like I'm invited to like a Google event as an example. That is so freaking cool to me. And even if it's just something where it's like, yeah, I don't, I'm not getting paid to do that thing. I just, I love this stuff. So to me to go out and meet, meet other creators and be recognized by a company, whatever the company is, to be like, hey, be part of our newsletter or come to this event or we'd love to partner with you on this thing. That to me is a sign, is a sign of success in terms of like, whoa. The content is actually hitting and it is working because people want to work with me because of it.
- [33:16]
B
Yeah.
- [33:16]
A
So different for everyone.
- [33:18]
B
I love the view to sub ratio thing for like tech channels and tutorial channels like mine and yours. Oftentimes that is a really wide gap gap because a lot of times I'm uploading a video. For the long term I'm uploading a video.
- [33:29]
A
Correct.
- [33:30]
B
You know, maybe discovered six months from now. I have videos all the time that are 8, 9, 10 months old and all of a sudden they get, they get picked up by search. And you mentioned AI search and that's a whole nother topic and a whole nother podcast episode that we can do, obviously. But I do believe there's always going to be a place for video. I really believe that. I think that when people are searching how to do something, I'll speak as a parent, you know here when I'm looking how to build something or I'm looking how to fix something, yes, the AI search can get me to a certain point, but there is oftentimes 75% of the time I will always opt back to. Man, it got me this far. But in order to finish this thing, I've got to watch the video. And so I think I'm learning as the consumer. I just want to start at the video. That way I can kind of go start to finish. I think there's always going to be a place for video, especially for. For tutorial content. But I think that it does look different now. For simple answers, you can just go right there. The AI search it fixes it for you. The last question I want to ask you and pose to you is as you. As we close out today, thousands, tens of thousands of creators listen to this each and every week. What would you leave them with? What was maybe a bit of advice that you've gotten that that has really helped propel you or get you to where you are?
- [34:42]
A
This is going to sound extremely basic, but just do the damn thing. Make the content. A lot of people get stuck in the. What if this happens? What about that? What if I don't say this right? Oh, what if I can't ed very well. What if I don't have the best camera? What if I don't? None of it matters. And I know there's going to be creators cringing that I just said that right now. But like any of us that have been creating for years go back and look at our first few years of content and we're going to cringe. Like the goal, of course you're going to get better from doing. And this is easy for me to say because I'm, I'm a visual learner. So just like you're touching on the how tos on YouTube. It's like, yeah, I need to see it. And then I can go, okay, and then I can do it hands on, you know, and so, so this to me is a natural sense of like, I need to do the thing in order to get better at the thing. So if I never would have posted that first piece of content or when Covid hit, if my best friend wouldn't have been like, please put some educational content out, I wouldn't have. Wouldn't have thought to do it. And then I just, I pushed myself to like, well, I might as well now because the rest of my business is on hold. Let me just do this weekly. And what do I find helpful and interesting? I just kept putting it out. My old stuff is garbage. There's gonna be people that watch. I should be kinder to myself. Garbage in production value in tutorial and content. It's very helpful. But like, there's going to be people that watch my newest stuff and go, oh, I can make better video great. It doesn't have to be perfect. And like, perfection will kill you on, on any. I think any platform at this point, especially if it's just you and you're just starting, you do not need a whole team. You do not need expensive equipment. You need to make, make the content that people want to see and that looks different for everybody in every audience that just do it. Put it out there. And who cares what other people like? Who cares if you're embarrassed what someone's gonna. I don't care. Put the content out.
- [36:34]
B
I completely agree, Tasia. I could not have said that any better. You have been a phenomenal guest. I'm going to link your YouTube channel for those who are interested to follow along with her journey a little farther beyond this podcast episode as well as her website. She's got a lot of stuff and offerings for people and if something that she said resonated with you, reach out to her, let her know. I always tell people that when they're listening to the podcast to to let the guests know if something they said really helped them on their journey. So, Tasia, thank you so much for joining us today.
- [37:07]
A
Thank you so much, Dusty. I really appreciate it.
- [37:09]
B
And that's a wrap on this week's episode of the podcast. I hope you enjoyed that conversation. If you did and you are not subscribed, whether it be on your podcast player of CH or over on YouTube, if you prefer to watch the video version of the show, do so. It's absolutely free. Don't forget to check the number of things that we have as far as offerings for creators. One on one coaching, YouTube channel reviews, mastermind group, all of that will be linked down below. With that said, if you know someone who you think would be a great fit as far as a creator to have on this podcast, please send me an email dustyustyporter.com and with that said, we'll talk to you guys next week.