Podcast
Zero to Community
Hosted by Sam Bhattacharyya · EN
Why is a ramen company livestreaming, and why is a biotech VC firm doing a podcast?
In an age of AI, where videos are generated and marketing increasingly automated, these companies are building communities as an authentic way to connect with their industry, and build trust and credibility.
How can you build community for your company? I have no idea 🤷...
.. But I do know people that do know what they're doing!
And so I'm going to interview founders and marketers who build communities around their products through events, meetups, webinars, livestreams, podcasts etc... I'm not gonna focus on the success stories, I'm going to focus on the early days, on what it was like when they hosted their first webinar and no one showed up, to paint a releastic picture that can help inform anyone that might be interested in getting started themselves.
In an age of AI, where videos are generated and marketing increasingly automated, these companies are building communities as an authentic way to connect with their industry, and build trust and credibility.
How can you build community for your company? I have no idea 🤷...
.. But I do know people that do know what they're doing!
And so I'm going to interview founders and marketers who build communities around their products through events, meetups, webinars, livestreams, podcasts etc... I'm not gonna focus on the success stories, I'm going to focus on the early days, on what it was like when they hosted their first webinar and no one showed up, to paint a releastic picture that can help inform anyone that might be interested in getting started themselves.
3episodes
Episodes
Newest firstAll episodes
How Rally found success engaging with the UXR community through AMAs
May 1, 202500:37:54Tap to summarizeLauren is the head of content marketing @rallyuxr, the first Research Ops Platform with a CRM at its core.In this Episode we dive into:(1) What Rally is and who uses it(2) How Rally has engaged with the User Research community(3) How Rally got started with their AMA series(4) Learnings going from Journalism into marketing(5) Advice for marketers thinking about community or webinars for their own companiesCheck out great content from Rally at: / rallyuxr or here on YouTube @rallyuxr This episode was edited with @katana-video , which is a tool that makes it easy to turn Zoom recordings into video podcasts. Check it out at https://katana.video You can find more episodes at https://katana.video/podcast
Transcribe →How Airtime built a community of UX researchers before launching their product
May 1, 202500:34:16Tap to summarizeAkos is the CEO and Co-founder at @airtimeux. In the first episode we dive into how he built a community of User Reseachers around airtime. Outline:What airtime is and who uses itWhat Airtime's community look's likeHow Akos got started building a community pre-productMistakes along the processAdvice for startups considering building communityGet an idea of what Airtime's webinars look like @airtimeux Check out Akos on LinkedIn: / akos-kiss-dozsai Check out Airtime: https://airtimeux.com/ This episode was editing with @katana-video , a tool for easily turning zoom recordings into video podcasts (https://katana.video) Check out more episodes at https://katana.video/podcast
Transcribe →z2c-trailer
Feb 12, 202500:02:30Tap to summarizeNo description available
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