Why is a ramen company livestreaming, and why is a biotech VC firm doing a podcast?

In an age of AI, where videos are generated and marketing increasingly automated, these companies are building communities as an authentic way to connect with their industry, and build trust and credibility.

How can you build community for your company? I have no idea 🤷...
.. But I do know people that do know what they're doing!

And so I'm going to interview founders and marketers who build communities around their products through events, meetups, webinars, livestreams, podcasts etc... I'm not gonna focus on the success stories, I'm going to focus on the early days, on what it was like when they hosted their first webinar and no one showed up, to paint a releastic picture that can help inform anyone that might be interested in getting started themselves.