The world of B2B SaaS has fundamentally changed. The era of "growth at all costs" is behind us, and the margin for error has disappeared. In a market defined by tighter budgets and the rapid rise of AI, the old playbooks for execution simply don’t work anymore.

You’ve invested in the right GTM strategy and enablement programs. But if your sales process is still scattered across static documents while the market demands speed and precision, you are left with unpredictable results.

It’s time to bridge the gap between theory and the new reality of execution.

We are excited to announce the launch of Revenue Execution: Defining the Standard for Revenue Excellence, a new podcast launching on December 2nd.

Hosted by Accord CEO and Co-Founder, Ross Rich, this show is for leaders dedicated to transforming sales theory into results. We skip the fluff to have honest conversations with the industry’s most successful leaders about the reality of building revenue infrastructure.

Tune in each week as we break down how top leaders:

Transform sales processes into enforceable revenue infrastructure.
Get real ROI from their biggest investments: people and process.
Operationalize AI to enforce playbooks that make every rep execute like a top performer.
Create standards that drive consistency across the entire team.

If you want to learn directly from tech’s top revenue leaders and operators about how they build their engines, this is the podcast for you.

We are kicking things off with an incredible lineup of leaders navigating these shifts right now:

Andrew Zinger – Senior Global Director, Global Revenue Enablement at Fastly
Vanessa Brangwyn – CRO at Motus
Jordan Watson – Director, Customer First Enablement at Okta
Chris Perry – CRO at Carta

Launching December 2nd on Spotify, Apple Podcasts, YouTube, or wherever you listen to podcasts.

Introducing Revenue Execution with Ross Rich