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The fastest way to reach the executive who can green-light your deal: write the email they’ll actually read.

Nate Nasralla breaks down two real examples of emails you can draft for your champion to forward directly to their boss.

Instead of selling to your champion, write the message so they can sell through them.

Open with a priority the executive already cares about so the email immediately feels relevant.

Use insights from discovery to highlight the tension or bottleneck slowing the team down.

Then close with an executive-level ask—getting their take on a decision, tradeoff, or pilot.

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