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What happens when you give a stand-up comedian a sales script and tell him to start cold calling?

Alex Murphy sits down with his brother Andrew (a comedian in Austin) and gives him a crash course in cold calling.

The goal: sell comedy show tickets… using real B2B sales tactics.

First, Alex teaches Andrew the classic AIDA framework — Attention, Interest, Decision, Action — the same framework popularized in Glengarry Glen Ross.

But learning a framework is one thing…

Executing it live on cold calls is another.

So Andrew has one challenge:

Get 5 connects with sales leaders in Austin and try to sell tickets to his comedy show.

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