As in any large metropolis, mornings in New York City start like this: small coffee and one bagel please.

和任何大城市一样，纽约市的早晨是这样开始的：一小杯咖啡和一个贝果。

They come to work rain or shine and are always welcomed by busy New Yorkers: the food cart vendors. Two dollars will buy you a breakfast.

无论晴雨餐车小贩都会来工作，而且总是受到忙碌的纽约人的欢迎。花两美元就能买一份早餐。

Another popular morning destination is the deli, short for delicatessen, usually a small store that has everything one might need: a small snack selection, some hot food and the obligatory coffee-to-go.

另一个受欢迎的早餐去处是熟食店，通常是一家小商店，里面应有尽有：有各种小吃可供选择，还有一些热食，当然也少不了外带咖啡。

We've had a lot of famous people come in. All these people are coming so restless alone. And Howard Stern is a customer, but he doesn't drink the coffee.

这里很多名人光顾。所有这些人都是行色匆匆，霍华德·斯特恩就是常客，但他不喝咖啡。

Coffee first came to New York in the early 1600s, back when the city was called New Amsterdam by its Dutch founders.

咖啡最早于17世纪初传入纽约，那时这座城市还被其荷兰殖民者称为新阿姆斯特丹。

New York City was really the coffee capital of North America, and the coffee culture of New York City is very distinct because it was a Dutch colony.

纽约市曾是北美名副其实的咖啡之都，而这座城市的咖啡文化因曾为荷兰殖民地显得格外独特。

By the 1800s stores would sell steaming hot cups of coffee for a few cents. Local rumors and news came for free.

到了19世纪，商店会以几美分的价格出售热气腾腾的咖啡，还可以免费听到当地的谣言和新闻。

Once paper cups made their entrance, coffee-to-go became a morning routine.

一次性纸杯问世后，外带咖啡成了早上的例行公事。

We provided an excellent cup of freshly roasted coffee every single day for 100 years. Alexandra Vassilaros is the owner of a coffee empire.

100年来，我们每天都提供一杯优质的现烘咖啡。亚历山德拉·瓦西拉罗斯是一位咖啡店主。

For three generations, her company has been giving New Yorkers what they need most in the mornings.

三代人以来，她的公司一直为纽约人提供他们早晨最需要的东西。

Since the 1960s, many New York coffee shop owners have been immigrants from Greece.

自20世纪60年代以来，许多纽约咖啡店的老板都是来自希腊的移民。

So it's not accidental that one of the most recognizable coffee cup symbols here is an amphora.

这里最具辨识度的咖啡杯标志之一是双耳瓶并非偶然。

Like yellow taxi cabs, they were a symbol for coffee-to-go, but then Starbucks came along.

就像黄色出租车一样，它们是外带咖啡的象征，但后来星巴克出现了。

Starbucks has done a very good job of creating a roast profile and roasting notably darker, for example, than many other roasters.

星巴克在烘焙工艺上做得非常出色，其咖啡豆烘焙程度明显比其他许多烘焙商更深。

And for many years, this was their sole point of differentiation. They had quality coffees and they roasted them very dark.

这方面多年来他们一枝独秀。他们有优质的咖啡，而且是深度烘培。

And their consumers started to become educated to actually appreciate that.

他们的消费者开始逐渐认识到这一点并真正懂得欣赏。

For those New Yorkers who prefer to sip their coffee in a less hurried manner, there is Caffe Reggio. Walls are adorned with Caravaggio style paintings.

对于那些喜欢悠闲品味咖啡的纽约人来说，雷吉欧咖啡馆是不二之选。墙壁上装饰着卡拉瓦乔风格的画作。

Benches are decorated with the Medici family ciphers and the coffee machine here is the oldest in New York.

长椅装饰有美第奇家族的徽章，这里的咖啡机是纽约最古老的。

At this time it should be, you know, packed with the line inside outside.

这个时候应该里外都挤满了人。

Caffe Reggio owner Fabrizio Cavallacci has been here for the last 50 years, and so were his parents before he took the helm.