You’ve been obsessing over your email open rates, but they’re not the metric that actually makes you money.

In this episode, Allison Hardy breaks down why your click rate is the real MVP of your email funnel, and how to improve it without rewriting every email you’ve ever sent. If your list isn’t clicking, they’re not buying...and that’s a problem you can’t afford to ignore.

TAKEAWAYS:

Clicks—not opens—are what drive sales and signal positive engagement to email providers like Gmail.
If you’re not training your email list to click early and often, asking them to click to buy later will fall flat.
The PS section is prime real estate, don’t let it go to waste without a clickable link.
Placing your link multiple times (including near the top) boosts the chances your reader will actually take action.
How you invite the click matters just as much as where it goes—clarity, variety, and benefit-focused language are key.

LINKS YOU MIGHT FIND HELPFUL:

Check out the blog post that accompanies this podcast episode for more details and resources.

Want to learn more about creating a culture of clicking in your email funnel? Listen to episode #468.

Want to learn how to strategically set up your P.S. for clicks? Check out Profitable P.S.'s!

If your emails are getting opened but not clicked, VIP Week is where we fix the strategy behind that, and fast! Snag one of the 12 VIP Week spots available in 2026 by clicking here.

Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.

CONNECT WITH ALLISON:

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DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

EP 469 | The Real Email Metric That Drives Sales