If your click through rate could use some love, this Email Empire Podcast episode will show you exactly what to do to bring that number up!

Join Allison as she breaks down one of the most underutilized (and high-converting) sections of your emails, and why your clicks might be low simply because you’re not asking for them clearly or strategically enough.

TAKEAWAYS:

Most people scroll straight to the PS before reading anything else, which means that space is prime real estate, not an afterthought. If your most important link isn’t there, you’re missing easy clicks.
If your click-through rate is low, it’s likely not because your audience “isn’t interested”, it’s because you’re not strategically positioning your calls to action throughout the email.
Diagnosing low clicks isn’t just about tweaking subject lines. It could be a lead magnet issue, nurture misalignment, weak offer positioning, or unclear calls to action.

LINKS YOU MIGHT FIND HELPFUL:

Check out the blog post that accompanies this podcast episode for more details and resources.

Listen to episode 469, The Real Metric That Drives Email Sales, to learn more about email click through rates.

Want to learn how to strategically set up your P.S. for clicks? Check out Profitable P.S.'s!

If your emails are getting opened but not clicked, VIP Week is where we fix the strategy behind that, and fast! Snag one of the 12 VIP Week spots available in 2026 by clicking here.

Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.

CONNECT WITH ALLISON:

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DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

EP 471 | How to Improve Your Email Click Through Rate