If you’re wondering why your email subscribers read your emails but don’t actually click on anything, this episode might hit a little close to home (in the best way!).

Allison breaks down why email clicks aren’t just a metric, they’re a behavior you need to train. Because if the first time you ask your audience to click is when you’re asking them to buy, you’re already behind.

In this Email Empire episode, you’ll learn how to intentionally build a culture of clicking inside your email funnel so sales feel like the natural next step, not a big leap.

TAKEAWAYS:

Clicking isn’t just a performance metric, it’s a trust signal. Every time a subscriber clicks, they’re showing that they believe what you’re sharing is worth their time and attention.
The first opportunity to train click behavior starts immediately on your lead magnet's thank you page. A strategic tripwire offer can introduce your audience to taking action right away by buying from you.
Delivering your lead magnet through email (not just on the thank-you page) creates an early habit of opening and clicking in your emails.
A strategic Email Nurture Sequence should send readers somewhere intentionally (like short face-to-camera videos on your website) to deepen trust and build engagement.
When you consistently invite small clicks before your pitch sequence, buying becomes a continuation of an existing behavior instead of a brand-new ask.

LINKS YOU MIGHT FIND HELPFUL:

Check out the blog post that accompanies this podcast episode for more details and resources.

Listen to episode 469, The Real Metric That Drives Email Sales, and episode 471, How to Improve Your Email Click Through Rate, to learn more about email click through rates.

Want to learn how to strategically set up a tripwire on your lead magnet's thank you page? Check out Tripwires That Sell!

If your emails are getting opened but not clicked, VIP Week is where we fix the strategy behind that, and fast! Snag one of the 12 VIP Week spots available in 2026 by clicking here.

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

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Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot

EP 472 | Turn Passive Email Readers into Click-Happy Buyers