In this Empire Exclusive episode, Allison sits down with funnel strategist and Thrivecart expert Dama Jue to talk about a simpler, smarter way to sell digital products without making your business feel like a never-ending launch machine.

Dama shares how she uses “subtle selling” inside her emails, why your audience actually needs to hear about your offers more often, and how she repurposes her best sales emails into an evergreen funnel that keeps working even when life life’s.

TAKEAWAYS:

Subtle selling is not about being pushy; it’s about consistently connecting your everyday thoughts, stories, and expertise back to the offers that can actually help your audience.
Dama’s “Evergreen Forever Funnel” shows how your best sales emails do not have to disappear after a launch; they can be cleaned up, repurposed, and turned into ongoing sales assets.
Your emails can train your audience to expect value and offers at the same time, which makes selling feel more natural for both you and your subscribers.
Data matters, especially when you’re deciding where to spend your time, energy, and money. Dama shares how tracking her leads helped her stop relying on platforms that were not converting.
There is no one “right” way to do email marketing. The real magic happens when you combine best practices with your own voice, your actual results, and the way you naturally sell.

LINKS YOU MIGHT FIND HELPFUL:

Check out the blog post that accompanies this podcast episode for more details and resources.

Get on Dama’s email list to see her emails in the wild by clicking here.

Go hang out with Dama on Threads.

Funnel not selling? Then you need to watch the recordings of the Funnel Fix Sessions! Over the course of 3 sessions, Allison will help you to dig into your existing email funnel, understand where and why it's not producing sales of your course or membership like it should be, and exactly what to fix so that it becomes a money making machine. Click here to get accesss.

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Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot