Podcast
Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel
Hosted by Allison Hardy · EN
Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything.
If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket.
Here’s what you’ll get every week:
If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.
If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket.
Here’s what you’ll get every week:
- What’s actually working right now in email marketing
- Real-time tests, numbers, and results from my email unnels and my clients’ email funnels
- The honest, behind-the-scenes debriefs that most people never share
- The ah-ha moments that *might* make you rewrite your entire email nurture sequence
If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.
38episodes
Episodes
Newest firstAll episodes
EP 468 | Build Trust Faster with Video in Your Email Nurture Sequence
Feb 900:10:16Tap to summarizeYou know you're supposed to nurture your leads, but are you doing it in a way that actually builds trust fast? In this Email Empire episode, Allison shares a high-converting (but often overlooked) strategy for making your Email Nurture Sequence feel more personal, more effective, and more like content your people actually want to consume...video!She breaks down the why and the how, so you can start using short, strategic videos to make real connections (without needing perfect lighting or a fancy camera). TAKEAWAYS:Video accelerates trust by letting leads experience your voice, energy, and personality, something copy alone can’t always doEmbedding short (under 2-minute) videos in your nurture sequence helps you feel familiar before your pitch ever happensVideo fits right into your audience's habits, they're already used to consuming video content dailyVideo clicks train your leads to engage with your emails, so when you do pitch, clicking feels natural (+ expected)Pro tools like Descript can streamline the video process, especially its AI Eye Contact feature and captioning toolLINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Want to learn more about Email Nurture Sequences? Listen to episode #467.Ready to stop duct-taping your email funnel together? Snag one of the 12 VIP Week spots available in 2026 by clicking here.Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.Try out Descript, my favorite tool for face to camera video! Use this link and get 50% off for the first two months.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot
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EP 467 | The Role of a Nurture Sequence in a High-Converting Email Funnel
Feb 300:09:40Tap to summarizeYou’ve got a lead magnet that people are downloading, but then...crickets? Let’s fix that!In this Email Empire episode Allison Hardy breaks down the real MVP of your email funnel: the nurture sequence. It’s not about fluff or filler, it’s about helping your email subscriber see their problem differently so they’re primed to buy before you ever pitch.If you’ve ever felt like your email funnel isn’t selling the way it should, this episode is your behind-the-scenes look at what’s missing, and how to fix it.TAKEAWAYS:A nurture sequence isn’t just a warm welcome, it’s a strategic series of emails designed to shift your lead’s mindset and get them ready to buy.Unlike a welcome sequence, your nurture sequence focuses on your subscriber’s pain points, assumptions, and logical next steps, not on you.The goal isn’t to sell immediately, but to reveal new layers of their problem so your offer becomes the clear solution.Allison shares two concrete examples (including her own $80K email template funnel) to show how well-crafted nurture sequences do the heavy lifting before the pitch even hits.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Snag 1 of only 12 VIP Weeks available in 2026. If your nurture sequence feels unclear, or you’re not sure what to say, what comes next, or how your emails are supposed to work together, this is exactly what we solve during a VIP Week. Click here to learn more.Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot
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EP 466 | Using AI to Write Human-First Emails featuring Kinsey Soderberg [Empire Exclusive]
Jan 2600:23:19Tap to summarizeWhat if AI could help you write better emails without making you sound like a robot? In this Empire Exclusive episode, Allison Hardy chats with AI expert Kinsey Soderberg about how to use AI tools (like ChatGPT) in a way that actually amplifies your authenticity, without sacrificing your voice.Kinsey breaks down the exact ways she uses AI to boost email engagement, open rates, and connection with her audience, all while keeping things human-first, creative, and actually fun! If you're even a little AI-curious, but you don’t want to lose the human-ness in your emails, this episode’s going to blow your mind (and possibly overhaul your inbox strategy).TAKEAWAYS:You don’t have to choose between using AI and sounding like yourself. Kinsey shares how her “human-first” approach ensures every email reflects your voice, not ChatGPT’s.Kinsey’s “Quick Grab Prompts” are fun, swipeable prompts that she uses in her emails that skyrocket engagement and get your email list excited to hear from you.Kinsey reveals her sneaky-smart “Scrolly Box” trick for delivering long prompts without cluttering up your emails, and how ChatGPT helped her build it.Discover why “Catch the Latest” sections might just outshine the classic PS (!) and how short, punchy CTAs are outperforming wordy end-of-email pleas.Kinsey gives tactical tips to ditch the dreaded em-dash, beat the cliches, and make ChatGPT sound more you than you might on your own.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Hang out with Kinsey on InstagramVisit Kinsey on her websiteWant to learn how to host a Bundle that grows your email list with qualified buyers? Snag a spot in the upcoming Bundles That Don't Suck Masterclass.Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone!Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot
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EP 465 | How to Build an Email List of Buyers
Jan 1900:07:26Tap to summarizeIf you’ve ever caught yourself thinking, “Email marketing would work…if I just had more people on my email list,” this episode is going to flip that belief on its head.Allison Hardy breaks down why a massive email list isn’t the secret to more sales, and why focusing on intentional growth matters way more than just watching your numbers go up. She shares her favorite email list-building strategy and explains how it can bring in the right people (the ones who actually buy) without burning you out in the process.TAKEAWAYS:A small email list isn't the problem, unintentional list growth is. Quality always beats quantity when it comes to building a profitable email list.Hosting Bundles is more than a lead genration strategy, it’s a way to control who joins your email list and why they’re the right fit for your offer.A successful Bundle follows three rules: (1) the topic filters your audience, (2) the contributors are aligned and strategic, and (3) the Bundle is the start of the journey, not the finish line.The Next Step Bundle brought in 1,193 new email subscribers and $3.5K in direct revenue, but the real win was the post-Bundle email funnel that consistently sellsLINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Want to learn how to host a Bundle that grows your email list with qualified buyers? Snag a spot in the upcoming Bundles That Don't Suck Masterclass.Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone!Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.CONNECT WITH ALLISON:Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot
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EP 464 | The Tiny 106 Waitlist That Outsold My 11,000 Subscriber Email List
Jan 1200:06:54Tap to summarizeWhat if the tiny waitlist you're overlooking could outsell your massive email list? In this de-brief episode, Allison pulls back the curtain on her recent Black Friday launch, where 78% of sales came from just 106 people on a waitlist, not her full 11,000 subscriber list. Allison breaks down how qualified, pre-sold email subscribers did the heavy lifting before the cart even opened, and why that’s the real secret to conversions.TAKEAWAYS:A strong waitlist strategy can dramatically outperform a large, unqualified email list. Allison’s 106-person waitlist converted at 17%.Your sales emails don't need to do the convincing when the decision is already made during the waitlist phase.Timing and positioning beat urgency and pressure, every single time.The most important sales work happens before anyone ever clicks a “buy” button.Selling to fewer, more qualified people often creates more predictable and profitable results.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Want to watch the full waitlist strategy de-brief? Click here to access it.Want smarter emails without starting from scratch? The Email Marketing Trend Report is your no-fluff, $7/month guide to what’s actually working in real email funnels right now. Each month, you’ll get a bite-sized PDF delivered to your inbox with simple tweaks that help your emails sell more—without rewriting everything from the ground up. Snag your subscription right here.Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone!Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot
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EP 463 | The 3-Part Email Funnel That Consistently Drives Sales on Autopilot
Jan 500:14:39Tap to summarizeMost email funnels are a hot mess of confusing automations, mismatched lead magnets, and pitch sequences that try to teach instead of sell. In this kickoff episode of the Email Empire Podcast, Allison Hardy is pulling back the curtain on exactly what makes an email funnel consistently sell, without relying on a single trending sound or Instagram Story. If you’ve ever wondered why your emaill funnel isn’t selling (or where to even begin building one), in this episode you’ll learn the three things that actually create sales in your email funnel, and the three things you’ve probably been told matter, but absolutely don’t.TAKEAWAYS:If your email funnel isn’t selling, the problem started before the pitch, and most likely, with your lead magnet.Your email nurture sequence isn’t fluff, it’s the most powerful sales tool in your entire email funnel when done right.Selling starts with safety. When your subscribers feel seen and supported, they’re far more likely to buy.Your email pitch sequence must speak to all 7 buyer types in your audience, and not a single one of them needs more education.If you want your email funnel to stop collecting dust and start making sales, it’s all about intentional structure, not last-minute copywriting.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Snag 1 of only 12 VIP Days in 2026. Email subscribers nurtured with strategic emails spend 47% more than non-nurtured leads, which means you need an email funnel that does more than sit pretty. Let Allison build your entire email nurture and pitch sequence in just one day, packed with personality-driven, sales-focused emails designed to sell. Your email funnel will become your best-selling salesperson, on autopilot. Click here to claim your VIP Day before all 12 spots are gone!Know you need email marketing support, but not sure what offer works best for you? Fill out this form, and Allison will be back in your inbox with a few options that fit you, your business, and your budget best.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot
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EP 452 | Grow your email list with Pinterest featuring Nadalie Bardo
Oct 1300:24:35Tap to summarizeThink Pinterest is just for recipes and DIY projects? Think again.In this episode, Allison sits down with Nadalie Bardo—aka Your Pin Coach—to pull back the curtain on how Pinterest can become your top-of-funnel secret weapon. From getting 1 million views her first month on the platform to building a 24K email list, Nadalie shares the exact mindset shifts and strategies that helped her go from anti-commute to full-blown business owner.If you’re tired of feeding the social media beast and want a smarter way to grow your email list (and your sales), this one’s for you.TAKEAWAYS:Success starts with knowing what you don’t want. Sometimes running from burnout leads you straight to freedom.Pinterest isn’t social media. It’s a search engine, which means your content has a longer shelf life and can work for you for years.You don’t need to be everywhere. Audit your platforms, find what’s actually working, and go all in.Pinterest drives traffic to both your content and your products, but its true power lies in filling your email funnel with qualified leads.Getting started is simpler than you think. Set up a business account, do some keyword research, and start pinning with intention.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesVisit Nadalie on her website and download all of her Pinterest resourcesTurn months of overwhelm into one day of DONE. I’ve got 3 spots left for my Beta Email Funnel VIP Day — you’ll get a full nurture + pitch sequence done in one day. Grab your spot here.Take the Annual Audience Survey! For every survey completed, Allison will be donating $5 to Eveytown for Gun Safety.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
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EP 451 | They downloaded your lead magnet...now what?!
Oct 600:08:10Tap to summarizeYou spent hours, days, or maybe even months creating the perfect lead magnet. You send out into the world and it gets downloaded. But then what? Crickets. No sales. No engagement. Nothing!If your lead magnet is internet famous, but isn't turning into sales, this episode is your crash course in what comes after the lead magnet download. Tune in for some Get ready for some tactical advice to finally make your lead magnet work for you, and bring in sales on autopilot.TAKEAWAYS:Your lead magnet is just the beginning. Post-lead magnet download should be a strategic email funnel that brings in sales.A Nurture Sequence warms up your lead by addressing their next-level pain points, which preps your leads for your pitch.The Pitch Sequence isn’t about teaching, it’s about overcoming objections and speaking directly to different buyer types.Most entrepreneurs underutilize their email funnels, landing them in the “friend zone” instead of converting leads into buyers.A well-built email funnel runs on autopilot, selling your program consistently without live launching.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesSnag a spot in the upcoming Sell on Autopilot Masterclass! In just one hour, Allison will show you how to set up simple email funnels that bring in sales while you’re at the ballfield, running errands, binge-watching Netflix, or ya’ know…sleeping—so your business keeps moving even when you’re not.Turn months of overwhelm into one day of DONE. I’ve got 3 spots left for my Beta Email Funnel VIP Day — you’ll get a full nurture + pitch sequence done in one day. Grab your spot here.Take the Annual Audience Survey! For every survey completed, Allison will be donating $5 to Eveytown for Gun Safety.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
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EP 450 | The burnout breakthrough that changed everything featuring Ash McDonald
Sep 2900:24:57Tap to summarizeWhat if the version of success you've been chasing... isn't actually what you want?In this episode, Allison sits down with Ash McDonald, a former therapist turned soulful business coach and worldschooling mama, to talk about redefining success on your own terms.From building a half-million dollar business while traveling full-time to shutting it all down for five months to come back to herself, Ash shares the unfiltered truth behind her burnout breakthrough—and why peace, not profit, is her new North Star.TAKEAWAYS:Success isn’t static. Ash shares how her definition evolved from chasing financial milestones to pursuing deep peace and alignment.You don’t need a big team or massive hours to run a highly profitable business. Ash breaks down how she thrives in just 3 hours a day.“More” isn’t always better. Ash explains how letting go of a $1M revenue goal led to more joy, more presence, and more actual take-home pay.Burnout isn’t just about doing too much. Ash reveals how subconscious patterning and nervous system work can shift everything.Your business gets to fit your life, not the other way around. Ash’s journey shows what it really looks like to build from radical self-trust and clarity.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesSnag Ash's Burnout Breakthrough for 50% when you use code 6FIG at checkoutFollow Ash on InstagramVisit Ash on her on her websiteTurn months of overwhelm into one day of DONE. I’ve got 3 spots left for my Beta Email Funnel VIP Day — you’ll get a full nurture + pitch sequence done in one day. Grab your spot here.Take the Annual Audience Survey! For every survey completed, Allison will be donating $5 to Eveytown for Gun Safety.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
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EP 449 | Create your own momentum
Sep 2200:08:17Tap to summarizeEver feel like you’re waiting for “momentum” to just magically appear in your business?In this solo episode, Allison Hardy pulls back the curtain on a 5-day email sale she ran (while sitting at a baseball tournament!) that brought in consistent daily sales—without a launch runway, new offers, or being glued to her phone. She breaks down exactly how she manufactured her own momentum and how you can do the same with simple, aligned actions.TAKEAWAYS:Momentum isn’t something you wait for—it’s something you intentionally create with clear strategy and consistency.Email is where sales happen. Instagram might spark curiosity, but it rarely closes the deal.You don’t need a big launch, a brand-new offer, or endless Instagram posts to generate revenue.Clear deadlines and urgency work—but only if you stick to them. Moving the goalposts can erode trust.A warm list, aligned offers, and a simple plan are the foundation for creating sales on your terms.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesWant more behind-the-scenes strategies like this? Subscribe to the Email Marketing Trend Report for just $7/month and get real client case studies, data-backed tweaks, and actionable tips delivered straight to your inbox. No fluff, just what’s actually working in email marketing right now.Want to see what a high-converting sales email actually looks like? Grab The $80,000 Email Template! This is the exact email that brought in $80K in sales in 2024 (yep, really!) and a breakdown of why it works, so you can write emails that do the heavy lifting for you.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
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