Podcast
Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel
Hosted by Allison Hardy · EN
Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything.
If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket.
Here’s what you’ll get every week:
If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.
If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket.
Here’s what you’ll get every week:
- What’s actually working right now in email marketing
- Real-time tests, numbers, and results from my email unnels and my clients’ email funnels
- The honest, behind-the-scenes debriefs that most people never share
- The ah-ha moments that *might* make you rewrite your entire email nurture sequence
If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.
38episodes
Episodes
Newest firstAll episodes
EP 448 | Monetizing your audience with sponsorships featuring Justin Moore
Sep 1500:25:29Tap to summarizeThink brand sponsorships are only for influencers with massive followings or perfectly curated Instagram feeds? Think again!In this episode, sponsorship coach and creator economy expert Justin Moore pulls back the curtain on how any expert-led business (yes, even yours!) can start landing lucrative, aligned brand partnerships.You’ll learn how to shift your mindset around monetization, the exact framework Justin uses to teach sponsorship strategy, and why your niche audience might be more valuable to brands than you ever imagined.TAKEAWAYS:A niche audience is your superpower. You don’t need massive numbers to land brand deals, just a focused, valuable audience that matches a brand’s ideal customer.Sponsorships work best when they’re win-win-win. It’s not just about getting paid. It’s about making sure the brand, you, and your audience all benefit from the partnership.Stop pitching like a fan and start pitching like a pro. Brands don’t want love letters, they want to know why you're the best person to help them reach their goals.Do your research, and start with your audience. Justin shares how a simple survey can unlock surprising insights that make your pitches irresistible to brands.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesOrder Justin's new book Sponsor MagnetFollow Justin on InstagramTurn months of overwhelm into one day of DONE. I’ve got 3 spots left for my Beta Email Funnel VIP Day — you’ll get a full nurture + pitch sequence done in one day. Grab your spot here.Take the Annual Audience Survey! For every survey completed, Allison will be donating $5 to Eveytown for Gun Safety.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
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EP 447 | My unintentional break from Instagram Stories (+ what happened)
Sep 800:13:49Tap to summarizeWhat happens when a marketing strategist accidentally ghosts her favorite social platform all summer?In this episode, Allison Hardy gets real about why she took an unintentional break from Instagram Stories, and what that break revealed about her business, her boundaries, and what truly moves the needle.If you've ever felt like the emotional rollercoaster of social media is too much (you're not alone!), this episode will help you to reassess, reset, and return on your own terms, or not at all. Because yes, you can take a break. And no, it doesn’t mean your business will fall apart.TAKEAWAYS:Your business can (and probably will) survive if you take a break from a platform. Sometimes, it might even grow.Knowing what actually drives results in your business is way more important than doing what everyone else is doing.Just because a platform works doesn't mean it works for you.Creating strict boundaries around content consumption can drastically improve your mental health.Identifying your "tipping point" (what truly moves your business forward) helps you make smarter, more sustainable decisions.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesListen to the 6-Figure Secrets podcast episode about tipping pointsWant to see what a high-converting sales email actually looks like? Grab The $80,000 Email Template! This is the exact email that brought in $80K in sales in 2024 (yep, really!) and a breakdown of why it works, so you can write emails that do the heavy lifting for you.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
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EP 446 | How saying "No" to a big team lead to bigger wins featuring Laura Kendrick
Sep 100:22:15Tap to summarizeWhat if success doesn’t look like managing a huge team or scaling to seven figures?In this episode, Allison sits down with copywriter and Cheeky Copy founder Laura Kendrick to pull back the curtain on building a business that’s both wildly effective and intentionally small.Laura shares how she ditched the hustle, redefined success, and created a choose-your-own-adventure client experience that converts without chaos. If you’ve been craving simplicity without sacrificing sales, this episode will show you how to make it work your way.TAKEAWAYS:Laura redefined success from “just surviving” in the early days to now running a cozy, high-converting micro business that fits her life—without the pressure to scale big.Simplification became her theme: fewer offers, clearer messaging, and flexible containers (like her VIP days) that meet clients where they are.By focusing on her zone of genius—voice-driven copy and strategy—Laura creates trust-building offers that convert faster, especially in today’s "trust recession."Marketing doesn’t have to be complicated; when your backend is streamlined, selling becomes more about conversations and less about endless funnels.Knowing your ideal client and aligning every offer to serve them shortens the path to “yes”—and gives you the clarity to say “no” to everything else.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesHang out with Laura over on InstagramVisit Laura on LinkedInTurn months of overwhelm into one day of DONE. I’ve got 3 spots left for my Beta Email Funnel VIP Day — you’ll get a full nurture + pitch sequence done in one day. Grab your spot here.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
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EP 445 | How we revived a client’s “dead” email list
Aug 2500:13:14Tap to summarizeHave you ever looked at your email stats and thought, is anyone even reading these?! You’re not alone.In this episode of the 6-Figure Secrets Podcast, Allison digs into how she helped one of her Done-For-You Email Funnel clients take a “dead” list (15% open rates and 0.3% click rates) and completely revive it, doubling their open rates and multiplying their click rates by TEN.She’s walking you through what flopped, what worked, and the exact five-step plan you can steal to get more eyes on your emails, and more sales in your business. TAKEAWAYS:Why open rates matter more than you think (and why “industry standard” isn’t good enough).The three subject line styles you need to test now to boost open rates.How changing just your sender name can make your emails feel more personal (and actually get opened).The biggest mistake people make with click-throughs and the simple fix that doubled this client’s clicks.A five-step action plan to revive your email list without overhauling your entire funnel.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesWant more behind-the-scenes strategies like this? Subscribe to the Email Marketing Trend Report for just $7/month and get real client case studies, data-backed tweaks, and actionable tips delivered straight to your inbox. No fluff, just what’s actually working in email marketing right now.Want to see what a high-converting sales email actually looks like? Grab The $80,000 Email Template! This is the exact email that brought in $80K in sales in 2024 (yep, really!) and a breakdown of why it works, so you can write emails that do the heavy lifting for you.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
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EP 444 | Black Friday doesn’t have to be a dumpster fire featuring Bekah Read, Dolly DeLong, and Mara Kucirek
Aug 18, 202500:22:42Tap to summarizeIf you’re hoping to have a record-breaking Black Friday this year, this episode is your ultimate prep guide!In this episode, I’m joined by three online business powerhouses—Dolly DeLong, Mara Kucirek, and Bekah Read—to talk about what’s actually working (and what to avoid) when it comes to Black Friday sales. We’re pulling back the curtain on strategies that will save you from last-minute stress, set your audience up for a “heck yes!” purchase, and help you decide exactly what you should be selling this year.Whether you’ve had Black Friday flops in the past or this is your first one ever, you’ll walk away with a clear plan to make this your most profitable (and stress-free!) sale yet.TAKEAWAYS:Start planning your Black Friday sale months in advance, not in November. Rushed sales = missed opportunities and unnecessary stress.Plant the seeds early. Tease your offer long before Black Friday so your audience is already ready to buy.Decide on your sale timing now (will you run it early or during Black Friday week?) and commit.Don’t just slash prices. Sstack value by adding bonuses or implementation support so your buyers see the offer as a no-brainer.Plus, Dolly, Mara, and Bekah share the details on their upcoming free Black Friday Summit, where you can dive even deeper into proven strategies for your 2025 sale!RESOURCES:Check out the blog post that accompanies this episode for additional resourcesSnag a free ticket to the Black Friday Summit hosted by Bekah, Dolly, and MaraCONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
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EP 443 | Let's talk all things email
Aug 11, 202500:11:47Tap to summarizeYou’ve got email questions? Allison's got answers this week!In this episode, Allison’s giving you straight-up, no-fluff answers to questions about email marketing that were sent to her by her audience.In this lightning-round style episode, she tackles 12 questions she's received over the last quarter about email marketing. From how often to email, to what to do when no one clicks, and everything in between.If you’re ready to turn your list into a sales-making machine (without sounding like a robot or relying on spammy tactics), this episode's for you.TAKEAWAYS:Ever wonder what “selling daily” really looks like in your emails? This answer alone is worth tuning in for.The one habit your subscribers need to build if you ever want them to actually buy from you.Allison’s spicy take on opt-outs for promos. (You might rethink your whole list strategy after this!)Think your list is too small to sell? Allison’s got a truth bomb that will have you emailing with confidence.What to send when you’re not launching, and why that might be the most important content of all.RESOURCES:Check out the blog post that accompanies this episode for additional resourcesWant to write pitch emails that actually sell (instead of hearing crickets)? If you loved the tips in this episode, Pitch Perfect gives you the plug-and-play templates and strategy to write sales emails that speak to your buyer types, overcome objections, and make money, without sounding like a robot.Want to see what a high-converting sales email actually looks like? Grab The $80,000 Email Template! This is the exact email that brought in $80K in sales in 2024 (yep, really!) and a breakdown of why it works, so you can write emails that do the heavy lifting for you.CONNECT WITH ALLISON: Follow Allison on Instagram DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business. Music courtesy of www.bensound.com
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EP 313 | Crafting a clear message featuring Marisa Corcoran
Feb 6, 2023Tap to summarizeReady to discover what to say and how to say it to magnetically attract your dream clients? Then you need Marisa Corcoran in your corner!In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa is the creator of the wildly popular Copy Chat summit, and helps coaches and creatives craft their uncopyable message inside her program, The Copy Confidence Society. Her framework has been featured in Business Insider, Thrive Global, and Voyage ATL. When not click-clacking on her laptop in the Atlanta sun, you can find this Harvard grad analyzing a Real Housewives episode like it’s government policy and consuming inappropriate amounts of Nutrageous bars.TAKEAWAYS:Marisa starts with telling us that it is important to know our ideal client. She reminds us that there are two many purchase decisions consumers make. They decide that they want what you are selling and then they decide if you are the person they want to purchase from or work with.Marisa advises that a great place to start with your messaging is to create a “what I do” statement that is clear, specific, and measurable. She goes into detail about how you can do that.Connecting with your audience is not only about getting the ideal client language specific, but deciding how you want to show up. People connect with your personality. We both discussed times we connected with clients because we were just showing up as who we are.RESOURCES:Find the blog post that accompanies this episode hereRegister for Marisa's Leave ‘Em Wanting More: The 3-Part Framework to Create Copy with Creativity and Chutzpah hereDownload The $80,000 Email templateCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
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Failing forward featuring Kimberly Allston
Sep 19, 2022Tap to summarizeKimberly is a former queen of quit, smile faker, and depression sufferer. For way too long, she lived a life without any joy. Through intense heart work and self-care, she was able to transform her way of living. She is now passionate about teaching women how to cultivate more joy and live out a J.O.Y. Lifestyle.Kimberly is the founder of Real Connection Ministry, the Women's Virtual Summer Camp Weekend, and the J.O.Y. Lifestyle Festival. She is a devoted Christ-follower who has co-authored 2 devotion books. She's also a wife, mother of 3, and seasonal triathlete.TAKEAWAYS: + To Kimberly, success means enjoying the journey, and enjoying the blessings that come from the journey.+ If you’re feeling lost or burnt out or prioritizing your self-care is 100% necessary. Kimberly’s favorite self-care strategy is working out. It builds confidence, and if you’re feeling lost or burnt out your confidence has probably taken a hit. It releases endorphins, and it creates a habit of taking care of yourself. + Failing forward is something that Kimberly uses in her business to help her create results and experience success. Failure is inevitable. It’s going to happen. But when you can approach failure without it becoming an identity, you can use it to create momentum in your business. RESOURCES: Find the blog post that accompanies this episode here: http://www.allisonhardy.com/blog1/failing-forward-featuring-kimberly-allstonVisit Kimberly’s website: https://realconnectionministry.comHang out with Kimberly on Instagram: https://www.instagram.com/realconnectionministryLearn how 6-Figure Funnel can help you create a 6-figure passive income stream by selling more of your course, membership, or digital product: http://www.allisonhardy.com/6figurefunnelCONNECT WITH ALLISON:Follow Allison on Instagram: www.instagram.com/allison_hardy_DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. This helps us to reach more online coaches who are creating a thriving 6-figure business.Music courtesy of www.bensound.com
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