This month, one of the biggest shows in Australian radio was suddenly pulled off air.

For years, Kyle and Jackie O have been treated as untouchable – a breakfast radio juggernaut that could pull huge audiences, generate endless headlines, and weather scandal after scandal.

So much so that the Australian Radio Network handed the pair a $200 million deal – one of the biggest contracts Australian media has ever seen – betting Sydney's most popular breakfast show could go national.

But that bet turned shaky: The show struggled to win over Melbourne, controversies kept piling up, and the regulator repeatedly found it in breach of broadcasting standards.

Now, after an on-air rupture that has blown apart the partnership at the centre of it all, the future of that enormous deal is in doubt.

Today, Kyle and Jackie O’s former boss and host of the Game Changers Radio podcast, Craig Bruce, on what happens when the most expensive bet in the Radio business falls apart.

If you enjoy 7am, the best way you can support us is by making a contribution at 7ampodcast.com.au/support.

And you can check out Craig Bruce’s podcast Game Changers Radio here

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Guest: Craig Bruce, host of Game Changers Radio

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Kyle and Jackie O's $200m break up and the end of the shock-jock era