Elizabeth Molina: [00:00:00] Hello, my beautiful people, I'm Elizabeth Molina, and I am your beauty guru in this podcast, I will share with you all you need to know about beauty from the inside out, you will gain access to the latest beauty trends from head to toe, mind and soul. You will hear from the experts themselves, the trendy influencers, celebrities, athletes and of course, myself on all things beauty. This is definitely the place to be. Biohacking, hacking life, hacking into the life. For your beauty routine, are you ready for your global obsession? Today's podcast guest is the co-founder and CEO of Young Goose. His name is Amitay. Amitay is an entrepreneur in the Biohacking and Spaces. He's also, like I said, the co-founder and CEO of Young Goose, a biohacking skincare company. And he is also the host of The Young, a biohacking beauty podcast, which is super duper cool. And we get to really go in today and kind of talk about what is biohacking, how does it fit the beauty space and how is this beauty line merging the two together? Of course, these are some of my favorite topics, so we are going to be diving in.

Elizabeth Molina: [00:01:18] Welcome, Amitay, to the podcast. How are you doing today?

Amitay Eshel: [00:01:23] I'm doing great. Thank you so much for having me on. I'm actually very excited to be on the podcast.

Elizabeth Molina: [00:01:29] Awesome. Thank you so much. I'm excited because you're doing some amazing things and I want to talk about the journey. We're obviously this is a big podcast. I'm all about Pudi holistic insight and our mind and soul, all of all of it. This all interconnected. And you have a very interesting story. You come from a different background, like you have a military background. So do you mind how do you go from being in a tactical division in the Israeli army to basically biohacking skin care to give us a new technology that we haven't seen yet? Can you tell us about that? I would love our audience and I are like, intrigued.

Amitay Eshel: [00:02:09] Yeah, I think this is a twofold answer because the short answer is where I was in the military and I was in a very small unit in an even smaller task force in that unit, and it was a special operations unit in the Israeli military. In the short answer is you learn to think outside the box and you learn that the enemy is always innovating. So you have an intrinsic urge to innovate and to find that the next step to whatever the large goal that you've set. If so, that's the short answer. If you want to hear a little bit of the story. Yes. As we as we said, I ended up at the end of my military career, was heading the reconnaissance task force and section of my small special forces unit in Israel. Life is very demanding. There are a lot of ups and downs and a lot of negativity you see around you, especially if you serve and on the front line. And when I kind of find myself in the private sector and being asked to manage individuals because this is the kind of profession I chose, I got addicted, you might say to the the amazing feeling you're getting when you're letting when you're giving another person the opportunity to feel better about themselves. And that was such such a sharp contrast in comparison to what I did before. And and it was so speaking into my soul, if you would.

Amitay Eshel: [00:03:52] I love that feeling. When when when you know, you made an impact on someone like someone's life. The positive impact that I have been chasing that feeling so I started in Israel is amazing in innovation in the beauty space as well, but mainly in cosmetic procedure, innovation. So anything that's got to do with cold lasers or types of healing lasers, types of radio frequency devices, you'd be surprised probably, you know, eight out of ten treatments that you've undergone, like ablative treatments, harsh treatments that you've undergone, if you would have there, they were done with an Israeli product. So I started as an executive in that space, took the lessons I learned in my military career. How do you accomplish a mission? How do you build a tactic for for that mission and apply them to the private sector? And then before the pandemic, a few months before the pandemic, we've launched a startup that's called Jungle's. In this startup basically aims to really ring in all of the latest biohacking innovations and bottle them up into something as simple as possible skincare product, and that's another area that I feel skincare is kind of going awry where you have, you know, one product to every half a problem and know need a few products, each problem. So part of our idea was to have all of these amazing new technologies there, but make it as simple as possible.

Elizabeth Molina: [00:05:35] Yeah, what a great story. And I love how you brought in the military of solving a problem. You have to be in head. You have to prepare. You have to strategize. And here's the same thing. We're strategizing against time, gravity, the pollution in the air, the food that we eat, what we drink. This is what you are kind of trying to plan ahead is what you're saying. You're strategizing. How do I optimize my skin, my health for mitigating really what's happening on in the environment and in the world? Everything is changing. So I love that. But how did you guys come up with the name Young Goose? I really think it's very interesting. I try to think of it like, what is a young goose and what does it look like and why do we want to be like Youngie? So. So tell me about the name.

Amitay Eshel: [00:06:20] First of all, the fact that you're already asking about the name to me is is a is a small win, you know, because I we wanted an interesting name. And when we established our our startup, the name was different, the name was called Emesis. And for me is is a positive effect that the body undergoes because of stress. Unfortunately, our goal is larger than just skin care and in other spaces that we were hoping took to kind of expand to the name was taken. So, you know, we had to kind of scramble and find a new name. And my partner thought of the name. Obviously we want the end goal is to maintain youth and the the connotation of Gousse, which is to us is a very positive animal. That was nickname in the military as well. And so it wasn't necessarily about me, but the connotation was very was very positive to us and it rang nicely. A nice Israeli saying it doesn't apply in every situation is nothing better than good enough. You know, if it's good enough, it's good enough. So we all like the name. No, there is no reason in a lot of areas in life to over complicate things and, you know, to overthink things. And we try to apply this principle where

Elizabeth Molina: [00:07:50] It's a cool name. The packaging is really beautiful. I like that. It's er like seal like you just pump it, it comes out. I mean there's so many great things about the packaging. The way that you guys deliver it is just beautiful packaging. But I was like trying to figure out like does it stand for something, is he going to tell me it's like some sort of peptides like like I was like breaking my head, like what is usually I'm pretty good at figuring out the names and like what they mean, where they came from, where the origins. And I couldn't figure this one out. And I'm like, I just have to ask him, like, it's an interesting name. It's a beautiful packaging. If you guys are watching this live, you could see I'm holding up the bottle of what water there, what they're really known for, which is a product called the Caird. It's a cream. But we'll get into that in a little bit. Before we do, I kind of want to ask more questions about skin care. So why antiaging? Like, how

Amitay Eshel: [00:08:45] Come, like every addiction you don't plan to get addicted beforehand? Right. And that that includes good, good addictions as well. I'm going to tell you about a recent interaction I had with a lady named Lillian, who was a professional institution. And obviously she already knew the product by working with her and making sure the products succeed with her business and to see how from the person that has a lot of personal issues, you know, sons with that are not, you know, rocking it in life at the moment, that they have challenging lives. And you can see a person with a lot of burden when I've when I've encountered her the first time. And the addicting feeling is the fact that I didn't solve anything else in her life. I didn't go and fly the Australian Council or son or whatever that would be. But what I did do is create a difference in a specific area of her life that has proliferated to other areas because she feels amazing about herself and what she can achieve. And she feels hopeful about the future. And I believe that when we have. This approach, not that not for me, like a Fugazi kind of standpoint of other things in mind, but you are going to be tackling things, your attitude is going to be much better and other things are going to respond better to you. So that's just an anecdotal example in general, because I started in that in that beauty space, these were the responses I got addicted to. When people go through a transformation or are hopeful about the future, they can see a light at the end of the tunnel, if you will, or they can see how they're going to be more confident. Confidence, I think, is underrated in general. That's something I feel I can really touch people individually. What we try to do in this in this company is obviously reach out to more people and end up as being the golden standard for for skincare and biohacking skincare and the agents in here. But that's a large goal. I'm addicted to the personal feeling of meeting a person and changing their lives personal.

Elizabeth Molina: [00:11:03] Oh, yeah. I can ...

Ep. 17 - Biohacking Meets Beauty w/ Amitay Eshel