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A History of Marketing | Wave AI Podcast Notes

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A History of Marketing

A podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders.

marketinghistory.org

10 episodes

Episodes

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Dr. Robert Cialdini: “The Godfather of Influence” on the Seven Principles of Persuasion in Marketing

00:52:483/6/2025

Dr. V. Kumar: Marketing Research and the Data Revolution

00:40:342/27/2025

Dr. Jagdish Sheth: Buyer Behavior and the Evolution of Marketing Theory

00:28:492/20/2025

Shelley Spector: Early Public Relations & Pioneers Who Shaped the Field

00:48:472/13/2025

Larry Tye on Edward Bernays: "The Father of Public Relations"

00:47:062/6/2025

David Aaker: "The Father of Modern Branding"

00:28:421/30/2025

Mark Tungate: Advertising History from Ancient Pompeii to Today

00:43:311/23/2025

Guy Kawasaki: The Remarkable Rise of Evangelism Marketing

00:34:021/21/2025

Dr. Philip Kotler: 'The Father of Modern Marketing'

00:31:151/15/2025

Introducing: A History of Marketing

00:03:251/13/2025

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