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A History of Marketing | Wave AI Podcast Notes
A History of Marketing
A podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders.
marketinghistory.org
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53 episodes
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Introducing The CMO Game
00:03:13
2/16/2026
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Tim Calkins: 60 Years Later and 20,000% Pricier... Why Super Bowl Ads Are Still Worth It
00:58:36
2/5/2026
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David Reibstein: Linking Marketing Metrics to Financial Consequences
00:58:50
1/29/2026
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Rory Sutherland: 'Capital M' vs. 'small m' Marketing & the Big Mistake the Industry Made
01:09:34
1/15/2026
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Philip Kotler: 'The Father of Modern Marketing’ Returns
00:40:22
12/23/2025
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Kevin Lane Keller: The Blueprint for Brand Resonance
00:44:29
12/18/2025
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5 Rules of Thumb for Early Career Marketers
00:43:12
12/14/2025
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Geoffrey Colon: Everything is a Remix, From the First Radio Ad to TikTok
00:51:08
12/11/2025
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Tracey Panek: Levi's Corporate Historian on Building a Timeless Brand
00:37:33
12/4/2025
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Margaret Getchell: How America’s First Female Retail Executive Built the Macy’s Brand
00:35:17
11/25/2025
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