Dr. Robert Cialdini: “The Godfather of Influence” on the Seven Principles of Persuasion in Marketing
00:52:483/6/2025
Dr. V. Kumar: Marketing Research and the Data Revolution
00:40:342/27/2025
Dr. Jagdish Sheth: Buyer Behavior and the Evolution of Marketing Theory
00:28:492/20/2025
Shelley Spector: Early Public Relations & Pioneers Who Shaped the Field
00:48:472/13/2025
Larry Tye on Edward Bernays: "The Father of Public Relations"
00:47:062/6/2025
David Aaker: "The Father of Modern Branding"
00:28:421/30/2025
Mark Tungate: Advertising History from Ancient Pompeii to Today
00:43:311/23/2025
Guy Kawasaki: The Remarkable Rise of Evangelism Marketing
00:34:021/21/2025
Dr. Philip Kotler: 'The Father of Modern Marketing'
00:31:151/15/2025
Introducing: A History of Marketing
00:03:251/13/2025
A History of Marketing
A podcast about the stories and strategies behind the campaigns that shaped our world. Featuring conversations with top CMOs, marketing professors, authors, historians, and business leaders.
