Podcast
A Taste of AZ
Hosted by A Taste of AZ · EN
Food and drink: a shared experience and cornerstone of cultures all around the globe. But how often is the essence of "place" captured in the food? A strong community of taste-makers in the 48th state are doing their part to create an identity of their own while highlighting what truly is native in the Sonoran Desert. These are their stories.
17episodes
Episodes
Newest firstAll episodes
iconic cocktail
May 1500:56:44Tap to summarizeIn this episode, we sit down with Matt Farrow of Iconic Cocktail Co. to talk about the journey behind one of Arizona's most recognizable cocktail mixer brands. We recorded this episode on location at Arizona Wilderness Miracle Mile and covered everything from Matt's small-town Missouri upbringing to bartending, moving through Colorado and California, and eventually building a brand that now shows up on cocktail menus, retail shelves, and bars across Arizona. Matt shares the unexpected path that led to Iconic Cocktail, from experimenting with flavors as a kid and working in restaurants to discovering a bigger opportunity in consistency, storytelling, and making better drinks more approachable. We get into the evolution of Arizona's beverage scene, the rise of non-alcoholic options, how Iconic found its footing through farmers markets, and what happens when passion and curiosity turn into a business that people genuinely connect with. Along the way we talk Arizona whiskey, craft cocktails, #MattFacts, bartending chaos, and why some of the best businesses start by simply paying attention to what people actually want. Whether you're a cocktail nerd, mocktail fan, or just someone who loves hearing the stories behind Arizona brands, this one's a fun journey.
Transcribe →the sacred pint
May 100:51:43Tap to summarizeIn this episode, we sit down with the team behind Sacred Pint and get a full look at what they're building out in Queen Creek… a spot that's all about great drinks, strong community, and a laid-back hang. At the core, it's a serious beer program. We're talking 36 rotating taps, over 100 beers in the cooler, plus wine, sake, and a surprisingly strong lineup of non-alcoholic options. Everything is curated based on what people actually want to drink, with a mix of local Arizona breweries and standout selections from outside the state. Food plays more of a supporting role here. They keep it simple in-house with light bites like charcuterie and snacks, and then bring in food trucks on select nights, mainly weekends, to round out the experience. It keeps things flexible, keeps the focus on the drinks and the vibe, and gives people something different depending on when they show up. What really stands out is the intention behind it all. This isn't trying to be everything. It's a place to grab a drink, meet people, hang out, and settle in. And that simplicity is exactly what makes it work.
Transcribe →compa spirits
Apr 1600:52:26Tap to summarizeIn this episode, we sit down with Abel from Compa Spirits, and partway through, Chef LT Smith from Chilte joins the conversation as we film this one on location at Chilte in Phoenix. What started as Abel bringing in mezcal from one family in Oaxaca has grown into something much bigger. Today, Compa Spirits represents multiple families, spirits, and wines from across Mexico, all rooted in story, craftsmanship, and connection. From small-batch mezcal to Mexican wine and even sake, Abel shares how following curiosity and building real relationships helped shape what Compa is today. A big focus in this episode is the trips to Mexico. Abel talks about bringing chefs, bartenders, and industry professionals down to meet the families behind the products, see the process firsthand, and experience the culture in a way that goes far beyond importing and distribution. These trips are about connection, education, and creating a deeper understanding of where these products come from. As LT joins in, the conversation shifts into how those experiences are showing up back in Arizona. From collaborations and menus to the overall growth of the food and beverage scene, there's a clear ripple effect. Filming this at Chilte brings it all full circle. It's a place that reflects that energy, that connection, and that push to keep building something meaningful.
Transcribe →the herb box
Apr 900:55:36Tap to summarizeIn this episode, we sit down at The Herb Box in Old Town Scottsdale with founder Susan Wilcox, and this one is packed with energy, perspective, and a whole lot of real talk about building something from nothing. Susan takes us all the way back to starting The Herb Box as a tiny catering operation with no experience, no money, and a willingness to just figure it out. What started as a small side hustle turned into one of Arizona's most recognized restaurants, built on instinct, risk-taking, and a deep connection with the community. From opening locations they weren't ready for, to navigating brutal lease negotiations, to completely reinventing her business during COVID by launching a company that now feeds professional sports teams, this is a story about moving fast, learning on the fly, and never standing still. We also get into what makes The Herb Box stand out today. Everything is made from scratch. No shortcuts. No buying pre-made ingredients. Just thoughtful, ingredient-driven food that hits every note. From the corn and goat cheese flatbread to creative vegetable-forward dishes, the focus is simple. Make food that feels complete, balanced, and actually good for people. This episode is a reminder that action beats perfection every time. Build it, adjust it, and keep going.
Transcribe →let's eat w/tucson foodie at agustin kitchen
Feb 1200:30:07Tap to summarizelet's eat is a special series where we make it all about the food. In this episode, we're joined by Shane Reiser of Tucson Foodie as we head to Agustin Kitchen in Tucson's Mercado District to try some of their top dishes. From sourdough pancakes topped with lemon honey butter and peaches to a rich, savory shakshuka with roasted tomatoes and runny eggs, we break down each plate bite by bite. We also try the smashburger (Shanes first EVER!) made with beef from K4 Ranch, served with that nostalgic, Big Mac–style flavor, plus battered rockfish and shoestring fries that Agustin is known for. A curried chickpea and roasted squash dish rounds out the table, showcasing the restaurant's balance of comfort and creativity. subscribe to our magazine: https://www.atasteofaz.com/subscribe a taste of az instagram: https://www.instagram.com/ATasteOfAZ/ a taste of az facebook: https://www.facebook.com/ATasteOfAZ/ a taste of az tik tok: https://www.tiktok.com/@atasteofaz
Transcribe →tucson foodie
Feb 500:52:08Tap to summarizeTucson Foodie is a community-driven platform shaping how Southern Arizona experiences and supports its local food scene. In this episode, we sit down with Shane Reiser, owner and leader of Tucson Foodie, to talk about his unconventional path from nonprofit work and the University of Arizona to running one of Tucson's most influential culinary brands. Shane shares how he went from being a fan and subscriber to leading the platform. With no formal background in food or media, he breaks down how growing 5 businesses now benefits the growth of Tucson Foodie. This story-telling, experience-driven engine supports local chefs through events, member dinners, restaurant takeovers, and monthly mixers- proving that when you eat local and support local, the impact goes far beyond the plate. subscribe to our magazine: https://www.atasteofaz.com/subscribe a taste of az instagram: https://www.instagram.com/ATasteOfAZ/ a taste of az facebook: https://www.facebook.com/ATasteOfAZ/ a taste of az tik tok: https://www.tiktok.com/@atasteofaz
Transcribe →social design studio
Jun 13, 2024Tap to summarizea taste of az sits down with Nicole Herman, founder of Social Design Studio, at one of their latest projects, Oliver's Modern American. Based in Scottsdale, Arizona, Social Design Studio specializes in boutique hospitality spaces, designing for restaurants, nightclubs, hotels, spas, and salons. Their team of passionate designers and creators seamlessly connects interior design, brand, and concept through their expertise in both interior and graphic design.
Transcribe →