Today With Sandra Funk:

Today with Sandra Funk, we explore the transformative power of client experience in building a thriving interior design business. Sandra shares her pivotal "dark night of the soul" moment when three clients fired her in one day, and how this crisis became the catalyst for completely reimagining her approach to client relationships.

We dive into her philosophy of viewing client partnerships as "mini marriages" that require clear communication, boundaries, and emotional understanding throughout the design journey. Sandra reveals the specific strategies that have made House of Funk so successful, from surprise and delight moments to avoiding nickel-and-diming clients for small changes.

As The Interior Design Standard celebrates five years and 1,000 members, Sandra also shares exciting news about evolving her coaching program into a more intentional, curated community for serious designers who want to level up their businesses.

LuAnn Nigara and Sandra Funk’s Ah-Ha Moments:

“I started looking at it from the client’s point of view. How will it land for them instead of what works for me?” - Sandra Funk

More About Sandra Funk

Sandra Funk is the founder and CEO of the boutique interior design firm, House of Funk. After 20 years as a luxury designer, Sandra is now a business strategist deeply rooted in empowering and educating design entrepreneurs. With her turnkey approach, she welcomes designers into her inner circle, sharing her proven process for a balanced, joy-filled and wildly profitable design firm.

Connect with Sandra Funk

Interior Design Standard

Interior Design Standard Sneak Peek

How to Start an Interior Design Business

Interior Design Pricing

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Other Shows:

#520: Power Talk Friday: Sandra Funk: The Interior Design Standard is Here!

#660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard”

#753: Sandra Funk: How to Grow a Thriving Luxury Interior Design Business

#801: Power Talk Friday: Sandra Funk: How Mistakes and Obstacles Led to Growth & Transformation

#845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating

#1010: Overheard: Developing Resilience in Interior Design Business Leadership with Antonio Deloatch Jr, Sandra Funk and Robin Burrill