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In this episode of Abby Chat Slot, I sit down with Julian Kynaston - award-winning marketing leader and founder of Propaganda, the pioneering brand consultancy behind transformative successes like GHD, Illamasqua and GenM.

Julian shares his unfiltered thoughts on creativity, courage, and what it really takes to build a brand that stands the test of time. From his early days in youth culture to leading Propaganda for over 30 years, Julian has shaped some of the UK’s most recognised names and learned a few hard truths along the way.

We talk about:

The power of courage and conviction in branding

The story behind Illamasqua and brand devotion

How he helped scale GHD to global success

His purpose-driven work as Chair of GenM, tackling menopause awareness through brand action

And what SMEs can do to outthink not outspend their competition

This conversation is honest, inspiring and full of lessons for anyone working in branding, marketing, creativity or business leadership.

Listen now and subscribe for more real conversations with creative leaders.