There’s a record level of distrust between the C-suite and the CMO. And just like an unhappy customer, regardless of the facts or reason, that unhappiness needs to be addressed.

With the intention of getting to the bottom of this contention, we’re joined today by three guests with CMO experience, either current or former:

Debbie Murphy, CMO at Gibraltar Industries
Lisa Cole, Global Marketing Leader at FARO Technologies
Domenic Colasante, CEO at 2X.

They discuss how they really feel about the conflict and what can be done to alleviate the situation.

In this episode, we discuss:

Declining marketing budgets, low levels of trust, & a high turnover rate
How to optimize for both the short & long term
Using data to predict for the future & helping businesses understand
Aligning C-suite & marketing
How to let marketers out of the box

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A Guide To CMO Contention: How To Build a Bridge w/ C-Suite