Podcast
Accelerating Value
Hosted by Proof Analytics · EN
Accelerating Value is a marketing show for marketing, communications, sales, and operations leaders who want to see their business value clearly and succeed, no matter what storms are shaking the marketplace.
In each episode, we go beyond the normal marketing podcasts to pick the brains of leaders and experts, gaining valuable insights into how they find the way forward and navigate their way to success. Accelerating Value delivers the critical stuff you need to know, straight from the people who have walked it out.
The show topics include strategy and value creation, data and analytics, and the current events that give context into your most pressing questions, spanning a wide range of industries.
It’s time to see marketing and sales in the context of the business and the marketplace, not just a series of campaigns and a collection of channels. Every episode of Accelerating Value is packed with real-world, hard-core business acumen you can use now to increase your business impact, value and ROI.
10episodes
Episodes
Newest firstAll episodes
Polishing the Crystal Ball: How to Improve Your Forecasting
Feb 1, 202200:52:33Tap to summarizeHow well can you see the future? With the tools available today, forecasting has become easier and more precise than ever — but only if you avoid the common pitfalls many organizations fall into. To help you steer clear of these potential traps, I invited Bill Schmarzo, Customer Advocate, Data Management Incubation at Dell Technologies, onto the show to share the secrets to forecasting — and I predict it’s going to be a great episode. Join us as we discuss: Why humans are natural forecasters The importance of agility and pushing decision making down in your organization Why data and technology should supplement human decision making, not replace it Keep connected with Accelerating Value on Apple Podcasts or Spotify. Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.
Transcribe →Why RevOps Should Be Your Revenue Referee
Jan 25, 202200:37:41Tap to summarizeThe rise of RevOps over the past 5 years is impossible to overlook. But despite the surge in popularity, this business function is still in its infancy — leading to many questions as to its most effective implementation and the future of the role. To help answer those questions, today I’m speaking with Nate Follen, Revenue Ops & Biz Systems at BentoBox, who shares the secrets to successful RevOps. Join us as we discuss: The ideal role of RevOps within a business How data reporting and RevOps work together The future of RevOps Keep connected with Accelerating Value on Apple Podcasts or Spotify. Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.
Transcribe →How Marketing Can Better Drive Revenue
Jan 18, 202200:42:57Tap to summarizeMarketing is essential to any organization’s bottom line… But it’s no secret that it’s often difficult to attribute its ROI. So, how do you make sure you’re getting the most from your marketing mix? To help answer that eternal question, I invited Lance Werling, Director of Worldwide Revenue Operations at Medigate, onto the show to share his marketing expertise. Join us as we discuss: The lag time between marketing efforts and results The best ways to handle historical data How to get Marketing, RevOps and the C-Suite speaking the same language Keep connected with Accelerating Value on Apple Podcasts or Spotify. Listening on a desktop + can’t see the links? Just search for Accelerating Value in your favorite podcast player.
Transcribe →The Dawning of the Big Ops Era
Jan 13, 202201:07:12Tap to summarizeBig Data has finally become a reality for most organizations. And the increased complexity it brings is ushering in a new era. We’re beyond Big Data: It’s a Big Ops world now. Today I’m joined by Scott Brinker, VP Platform Ecosystem at HubSpot, the perfect tour guide to welcome you into this exciting new world. Join us as we discuss: - The rise of Big Ops - How to navigate increasing complexity - The No-Code Movement Keep connected with Accelerating Value on Apple Podcasts or Spotify. Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.
Transcribe →The Art & Science of RevOps
Jan 4, 202200:41:13Tap to summarizeThere is an age-old issue in the revenue functions of every business… Sales, Marketing and Service are all quick to blame each other when something goes wrong. How do you finally get alignment between these key components in your business? According to today’s guest, Alisa Goldschmidt, Senior Revenue Operations Manager at Harver, one of the best ways is through RevOps — and she joins the show to share why. Join us as we discuss: The value of having each revenue function under one umbrella How to measure success across these departments How RevOps makes life easier for the C-suite Keep connected with Accelerating Value on Apple Podcasts or Spotify. Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.
Transcribe →The Secrets of Planning & Executing Successful Strategy
Dec 28, 202100:33:33Tap to summarizeDo you believe your business can stay successful by luck alone? There is only one definition of luck I’ve heard that will consistently drive results: Luck is when preparation meets opportunity. But you might know that by another name — strategy. Today’s guest, Karen Root, Director of Experience Strategy at Boehringer Ingelheim, is a master strategizer, who joins me to untangle the secrets to planning and executing a successful strategy. Join us as we discuss: Why strategy begins with asking the right questions How marketing can overcome the standard C-suite criticisms Why you should seek strategy insights from outside your industry Keep connected with Accelerating Value on Apple Podcasts or Spotify. Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.
Transcribe →The Positionary Mission: Who Are You, Really?
Dec 21, 202100:49:03Tap to summarizePositioning is vital to any business, yet it’s too often neglected. Many will stick to their original positioning even if it doesn’t make sense — which is like Amazon calling itself a bookstore. Others will position too broadly and try to please everyone — there’s a reason McDonalds is bad at selling salads. So how do you find the right position for your business? Today’s guest, April Dunford, Founder of Ambient Strategy, joins the show with the answers you seek. Join us as we discuss: The most common mistakes leading to an uncomfortable position How to test the effectiveness of your positioning How to get everyone in your organization aligned around your position Keep connected with Accelerating Value on Apple Podcasts or Spotify. Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.
Transcribe →MOVE: Market, Operations, Velocity, & Expansion
Dec 14, 202100:28:28Tap to summarizeEveryone wants to know what the next best move is. That’s going to depend on where you’re standing now, of course. But here’s a hint: You’ll probably need to build out your RevOps. In this episode, I chat with Sangram Vajre, Chief Evangelist and Co-Founder at Terminus and author of The MOVE, about answering the question, “What’s our next move?” Join us as we discuss: The SaaS Valley of Death, a.k.a. hitting $10M The 3 Ps of market fit Why RevOps is essential for growth Who is the best RevOps fit right now Retention is the new acquisition Keep connected with Accelerating Value on Apple Podcasts or Spotify. Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.
Transcribe →A Guide To CMO Contention: How To Build a Bridge w/ C-Suite
Dec 7, 202100:56:58Tap to summarizeThere’s a record level of distrust between the C-suite and the CMO. And just like an unhappy customer, regardless of the facts or reason, that unhappiness needs to be addressed. With the intention of getting to the bottom of this contention, we’re joined today by three guests with CMO experience, either current or former: Debbie Murphy, CMO at Gibraltar Industries Lisa Cole, Global Marketing Leader at FARO Technologies Domenic Colasante, CEO at 2X. They discuss how they really feel about the conflict and what can be done to alleviate the situation. In this episode, we discuss: Declining marketing budgets, low levels of trust, & a high turnover rate How to optimize for both the short & long term Using data to predict for the future & helping businesses understand Aligning C-suite & marketing How to let marketers out of the box Keep connected with Accelerating Value on Apple Podcasts or Spotify. Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.
Transcribe →How to Effectively Align Marketing & IT
Dec 2, 202100:46:57Tap to summarizeWhy is it that IT & Marketing always seem to speak a different language? It’s because they’re focusing on their process, not the outcome they need to achieve. Solving the alignment problem starts with putting the customer first. Today, I’m joined by Jason Galloway, Principal, and Bret Sanford, Managing Director of Marketing Consulting, at KPMG, where their extensive research into the problem has given them key insights that will have CMOs and CIOs finally speaking the same language. In this episode, we discuss: Why marketing and IT have trouble understanding one another and the common obstacles they face Why putting the customer first is the best approach to solving the problem How an agile model and clear leadership can lead to the best outcomes for the customer and your organization Keep connected with Accelerating Value on Apple Podcasts or Spotify. Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.
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