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Positioning is vital to any business, yet it’s too often neglected.

Many will stick to their original positioning even if it doesn’t make sense — which is like Amazon calling itself a bookstore.

Others will position too broadly and try to please everyone — there’s a reason McDonalds is bad at selling salads.

So how do you find the right position for your business?

Today’s guest, April Dunford, Founder of Ambient Strategy, joins the show with the answers you seek.

Join us as we discuss:

The most common mistakes leading to an uncomfortable position
How to test the effectiveness of your positioning
How to get everyone in your organization aligned around your position

Keep connected with Accelerating Value on Apple Podcasts or Spotify.

Listening on a desktop & can’t see the links? Just search for Accelerating Value in your favorite podcast player.