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In this episode of Accessibility Craft, Amber and Chris sit down with Roger Rowles of Made Right Media to talk about what it really looks like for a digital agency to level up its accessibility practices. Roger shares how his team moved from early accessibility assumptions and overlay reliance toward a more thoughtful, proactive, and client-centered approach.

The conversation covers how agencies can introduce accessibility without making it feel like an upsell, how to position remediation and rebuilds with legacy clients, why accessibility is an ongoing practice rather than a one-time checkbox, and how better accessibility work can also support technical SEO. Along the way, the crew tastes Stereochemistry DIPA from Spindletap Brewery, a bold double IPA with a bright label, layered hops, and a surprising thumbs-up from our historically IPA-disliking hosts.

For show notes and a full transcript, go to AccessibilityCraft.com/170.