How Posting 365 Days On Social Media Got Her OUT Of Corporate America w/ Courtney Johnson

Summary

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Action Academy | Millionaire Mentorship For Your Life & Business

Host: Brian Luebben
Guest: Courtney Johnson
Episode: How Posting 365 Days On Social Media Got Her OUT Of Corporate America
Date: April 21, 2026

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Episode Overview

This episode centers on how Courtney Johnson transformed her life by posting on social media every single day for a year—a challenge that not only helped her escape a corporate career she loathed but also resulted in a six-figure book deal and a thriving business. Alongside host Brian Luebben, Courtney breaks down actionable strategies to build your personal brand, attract opportunities, and leverage content creation—even if you have no audience or experience at the start. The conversation is celebratory, motivational, and filled with practical advice for high-performers eyeing entrepreneurship.

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Key Discussion Points & Insights

1. From Corporate Life to Content Creator (00:16–03:29)

• Courtney’s Background:

  • Grew up without a traditional corporate or entrepreneurial blueprint; parents were a teacher and a grocery store worker.
  • Developed "career cheat codes" by observing privileged colleagues (“rich kids”) during her early career (00:19).
  • Compiled years of notes and began posting them on social media, eventually leading to her book Career Cheat Codes (00:16–01:09).

• First Steps on Social Media:

  • Started posting on TikTok inspired by a post promising “if you post every day for a year, you’ll never worry about money again.”
  • “I thought, that is complete bullshit. ... But what it does mean is that if you post consistently, you will always have an opportunity.” (01:28–02:05 – Courtney)

2. The Power of Imperfect Action (02:13–05:58)

• Both Brian and Courtney stress that you don’t need to be a multimillionaire or have your “dream life” before sharing your journey.

• Your Niche Will Choose You:

  • In the beginning, Courtney posted about a variety of topics (Airbnb, marketing, food, etc.), but the data clearly pointed to career and personal branding content as what resonated (03:29–04:22).
  • “Instead of choosing your niche, your niche chooses you. Your audience tells you.” (03:40 – Courtney)

• Addressing Imposter Syndrome:

  • Focus on teaching people “two steps below you.” Even if you’re a med student, you have valuable experiences for those just starting out.

3. Metrics & Strategy: Data-Driven Growth (08:26–12:10)

• Iterative Approach:

  • It’s not enough to post daily—you must adapt based on feedback and performance.
  • “The algorithm doesn’t hate you. You’re just boring, or you’re not implementing strategy.” (08:26 – Courtney)
  • Conduct ongoing ‘science experiments’ with your content: hooks, tonality, topic, emotional state, etc.

• Which Metrics Matter?

  • Brian looks at saves and follows, above likes or sheer views: “This gave us 100,000 views and it gave us 10,000 followers ... versus 500,000 views and 67 followers. Huge difference.” (10:16).

• Opportunity Baiting:

  • Make content with a targeted opportunity in mind (e.g., attracting speaking gigs).
  • Visualize your dream DM/opportunity, then reverse-engineer content to attract it (12:10–13:30).

4. Role of Different Content Formats (15:18–19:02)

• Carousels: Best for storytelling, educational info, and curation (Tim Ferriss “Five Bullet Friday” style).
• Stories: Effective for sales and audience interaction—invite followers into your journey with questions and polls, e.g., “Should I do the blue or red couch?”
• Reels: Best for discoverability, building trust, showing your face/voice, and capturing attention quickly.
• Immersion Strategy: “Aversion, immersion, conversion content”—use each format for a different part of your funnel (18:10–19:02).

5. Building the Content Habit (19:19–21:26)

• Courtney’s Content Club: Daily live Zooms to build content creation as a consistent habit, not just a one-off tactic.
• “There’s literally two games: Consistency and Optimization. You can’t optimize unless you’re consistent.” (19:59 – Courtney)
• Atomic Habits analogy: Packing gym clothes comes before going; posting consistently is step one.

6. Embracing the “Cringe Mountain” (26:12–30:09)

• The best opportunities lie just beyond your “cringe comfort zone.”
• “Cringe Mountain … typically the best performing content is right on the edge of that cringe circle.” (26:12 – Courtney)
• “Year one, they call you crazy. Year two, they call you lucky. Year three, they call you for advice.” (29:59 – Brian)
• Ignore outside negativity—those doing less are always the loudest critics.

7. Acting on Inspiration & “Action Anchors” (33:40–40:48)

• “Inspiration has a shelf life.” (33:42 – Brian)
• Viral content ideas come in the moment—capture and act on them ASAP (“impulsive content”).
• Use “action anchors”: Take immediate, tangible steps as soon as inspiration strikes (e.g., buy the microphone, register the domain).

“Michael Jackson used to say if he didn’t write down a song idea, the universe would give it to Prince.” (36:31 – Courtney)

8. Bold Asks and Living Inbound (24:33–26:06)

• Make one uncomfortable, public ask on social each month to attract your dream opportunity.
• Example: Someone posts, “I want a private jet to Idaho,” and actually gets it (25:02–25:42).
• “Probably 20% of every ask gets accepted.” (25:42 – Courtney)

9. Betting on Yourself: Investments, Masterminds, & High-Stakes Moves (41:14–47:45)

• Both Brian and Courtney share moments where they put up scary amounts of money for coaching, masterminds, or business growth.
• “I've invested over 2 million cash dollars in personal development.” (41:37 – Brian)
• The fear never goes away—you act despite it, and often experience breakthrough returns.

10. Lessons on Proximity (31:28–33:37)

• Environment matters: “Go where your goals are normalized.”
• The quickest growth comes from immersion with people already living the lifestyle you’re working toward.

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Notable Quotes & Memorable Moments

• On posting before you’re ready:

  “You don’t have to wait until you are qualified to start posting. Career is like an infinite ladder… All you need to focus on is teaching people two steps below you.” (04:35 – Courtney)

• On the “lottery ticket” of social media:

  “I view every single post as a literal lottery ticket. You can post this one thing and change your life and your family tree forever from one post.” (27:51 – Brian)

• On the power of bold asks:

  “Every single month...make one extremely bold ask that makes you so scared, the ‘butt clenching’ ask publicly on social.” (24:05 – Courtney)

• Cringe Mountain:

  “Once we get over the cringe mountain into the land of cool, people are going to do nothing but support us.” (26:15 – Courtney)

• Inspiration and execution:

  “The longer you wait, the less likely you are to start and the less likely you are to do it.” (33:42 – Brian)

• Masculine vs. Feminine energy in content:

  “Masculine is the structure, the system. Feminine is the download, the impulse—acting in the moment on an idea.” (36:15–36:31 – Courtney)

• On investments and risk:

  “Every single one [of the coaching investments] was terrifying. ... The scariest thing was the first $5,000 weekend with millionaire investors when I was still in corporate.” (41:51–45:08 – Brian) “First time I invested in a mastermind was $36,000. I said, I can’t afford this universe, give me an idea… and Content Club launched right after.” (45:08–45:39 – Courtney)

• "Richest real estate in the world":

  “You know what the richest real estate in the world is? The graveyard. Because that’s where all the ideas go to die.” (40:50 – Brian)

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Timestamps for Core Segments

• Courtney’s career cheat codes origin: 00:19–01:09
• 365-days challenge philosophy: 01:28–02:13
• How to niche down (or let your niche choose you): 03:29–04:22
• Coaching people stuck in imposter syndrome: 04:35–05:58
• Why engagement metrics matter (not likes): 09:50–11:09
• Opportunity baiting for inbound success: 12:10–13:30
• Content formats & their best uses: 15:18–19:02
• Daily posting and habit formation: 19:19–21:26
• Bold asks and “Cringe Mountain”: 24:33–30:09
• Ignoring unqualified advice: 30:34–33:10
• Acting on inspiration (“action anchors”): 33:40–40:48
• Risking big in personal development/masterminds: 41:14–47:45

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Additional Resources and Actions

• Courtney’s Book: Career Cheat Codes (Available on Amazon)

• Content Club: Daily group for accountability and content creation—run by Courtney

• Recommended Reading:

  • The Creative Act
  • The War of Art
  • The Artist’s Way
  • Atomic Habits (for building routines)

• Connect with Courtney:

  • Instagram: @courtlandjohnson
  • LinkedIn: Courtney Johnson
  • TikTok: courtney.period.johnson

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Final Takeaway

This episode is a rallying cry for taking action before you feel “ready.” Building a personal brand is now the greatest lever for career and business opportunity, and the playing field is wide open for those who show up, experiment, and iterate. Above all, your most “cringe-worthy” posts may be the ticket to your next breakthrough.

“The graveyard is the richest real estate in the world. Don’t let your ideas die there.” (40:50 – Brian)

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Action Step:
If you listened this far, make your first “cringe” post today. Tag @courtlandjohnson and @brianluebben—they’ll cheer you on.

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Transcript

[A]

All right, Mr. And Mrs. Quick Corporate, let's freaking go. Court Johnson. What's up, girl?

[B]

Hello.

[A]

How you doing? How you feeling?

[B]

I'm feeling great, you know, pregnant right now, so.

[A]

That's pregnant. Let's go. Congratulations. And you just birthed a new book baby, too.

[B]

Yeah.

[A]

So talk about the book Career.

[B]

Career cheat codes. Yeah. Basically, I didn't grow up with understanding the corporate environment. Like, my dad worked for a grocery store. My mom was a teacher. So I got into the corporate world being like, what the is everybody talking about? Why are they using this weird language? Why are they kissing their boss's ass? I didn't understand it. So I did something really creepy early in my career. I started documenting the things that I called these rich kids would do. I went to a really affluent college, even though I wasn't rich. And so I ended up working with them after school. So I ended up working with them after I graduated. So I would just stalk them. I would creepily stalk them of what they were doing, every single little step. And over 10 years, had this giant document of my career, cheat codes that I stole from the rich kids. And I started posting about it on social media, and it got picked up

[A]

into a book that's super cool. So, like, the power of posting, were you. Did you have, like, a big following? Did you have a big brand? Or, like, walk us through, like, that first journey of you posting the first career cheat code. Like, what were you thinking about? And, like, what's kind of been the outcome to kind of zoom out to where we are today?

[B]

So in 2020, I was scrolling on TikTok and I saw this post that said if you post every single day for an entire year, you will never have to worry about money again. And I thought, that is complete bullshit. There's no way that's true. And I'm gonna try it. So I did try it, and it was true. It definitely is a little dramatized. Like, it doesn't mean you're gonna have billions of dollars flooding your bank account. But what it does mean is that if you post consistently, if you post consistently on social media, you will always have an opportunity. You will always have a gig. You will always have a freelance role or a client. If you show up and are visible every single day, it is true. You will not have to worry about where your money is coming from. There will always be an opportunity to make money.

[A]

That is what I believe to be wholeheartedly true, because I did the same thing, and I try to tell people and you. And I just Spoke about this on your podcast as well, which is people think that you need to get there before you post content. Multimillionaire, traveling the world. I've got all these businesses or all this money or all these, all this real estate portfolio. But the reality is people don't care about where you're at today. They care about where you're at today in comparison to where you started from. And they're invested in the journey because then they feel like you guys did it together. And so when I started, I was in corporate, you know, and I just had a podcast Mike for $279 and I was just asking rich people questions until I became rich. And you did the same thing. You're like, okay, well, I'm going to just talk about this until something happens. And it's the action before knowing what the reaction is going to be. Like, what's the end outcome, what's the result? So can you talk a little bit about, like, how do you get started moving with action and in this case, posting on social media before you have a plan or this perfect outline, how do you do imperfect action?

[B]

Yeah. You are not going to come up with your social media strategy by sitting down and thinking about it or planning it. That comes from data. The way you get data is by posting consistently. So I posted 365 times in one year and this book came at post 350. So I wasn't even talking about career when I first started posting on TikTok. I have two Airbnb. So I was talking about Airbnb, talking about decorating, talking about where to thrift in Austin, talking about food, talking about marketing and talking about career, talking about everything. Just sharing what I was interested in and what I was up to. It became very, very clear very early on that the outliers were content about career and personal brand. So I said, all right, I'm going to post more about career and personal brand. Continue that cycle of testing, evaluating, finding the outliers, recreating those outliers. And it creates this really beautiful loop where instead of choosing your niche, your niche chooses you. Your audience tells you. Yeah. Your audience tells you what they they want to hear by the data. Again, if you go look at your top 25 performing posts ever, it's probably going to be very, very consistent and very clear messaging of what your audience needs to hear. But I want to go back to one thing you said about you don't have to wait until you are qualified to start posting. You don't have to wait until you are a published author or keynote speaker, have this much money or got your PhD to post. Career is like an infinite ladder. There is always going to be people that know infinitely more than you, and there are always going to be people that know infinitely less than you. Okay? So think about a ladder that stretches infinitely upward and downward. All you need to focus on is teaching people two steps below you on the ladder. And usually that's where you were one year ago, two years ago. So focus on that. What did you wish you knew a year ago, two years ago in real estate, in quitting your job, in your career, whatever it might be, go teach that. And that is going to help someone. I have people come to me that are students, and they're like, courtney, I don't know what to post. You know, I just got into med school. It's day one of med school. Like, I don't have any qualifications. I'm not a doctor. I can't post. Okay, well, how did you get into med school? How did you decide to move across the country? What was that moving process? Like, how are you studying? What are your study guides? How are you making community like you have something to teach somebody else that's trying to get to where you are?

[A]

I freaking love all of that tattooed on your forehead. Like, if I could just, like, preach it. Because we talk in Action Academy a lot to people that are listening to this podcast or watching this show specifically, is they want to be investors. You know, they want to be entrepreneurs, and they want capital, they want audience, they want customers. Nobody that is in my world wants to be famous. Nobody wants to have millions of followers. And you don't need millions of followers. You need, like, 7,000 of the right followers. And the cool thing is, with the algorithm today, it has never been easier to build a brand and an audience, because in the past, it used to be who followed you, dictated your amount of reach, and now it's the interests that dictate your reach. So an example of this is I know a guy that does strip strip malls. So he does, like, strip centers. So you, like, go to a target, all the things that are attached to it. Like, you've got, like, a Palm beach tan or like a smoothie shop. So he. He does those things. Not a sexy subject, but he just talks about. He's like, hey, yeah, I own these strip malls. And. And, you know, here's how I think about it, and here's what's going on. And, like, I just had this tenant that I had to evict, and it was really rough. He's not going to be a guy that you get stopped on the street. You're like, oh my God, strip mall guy. But he's got a lot of freaking people now that are interested in what strip malls that are talking to him. I want to talk about kind of the antithesis of what you just said, and I want your take on it. So post every day for a year. You'll never have to worry about income again. I agree with that comma and with the caveat that you have to at some point take the data from the post that you have been doing and alter your approach with each post. So instead of just thinking, hey, I'm going to post 365 times a day, how many people do you know? I can name thousands that are posting the same type of content over and over again. And it never hits. And they say, TikTok hates me, the algorithm hates me. I'm shadow banned. This is terrible because they never experimented with, hey, maybe I changed my tonality, maybe I changed the hook, maybe I changed the idea, maybe I changed the format. So can you talk about that process of like, how do you shift as you're, like, how do you gather the data along the way to make shifts and kind of pivot?

[B]

First of all, the algorithm doesn't hate you. You're just boring or you're not implementing strategy now. I would say for the first 30 posts, post, whatever, don't worry about making it better, don't worry about improving after that. After you have about a month of data, you want to start implementing it. Now. What I find to be really interesting and a big mistake people make is again, they say, okay, well I'm just gonna post and every day for a year I did the thing, but you're not improving. I think of it like learning the guitar. Nobody in the history of ever has gone to guitar lessons every single day for, let's say three years and not left those three years learning how to play the guitar. As long as they have a good instructor and they're taking the feedback, okay, feedback is really important. Your audience will give you that feedback. Look at the comments, ask your audience what they want. Look at the data. It's going to come back to you. It's going to be very clear, Very, very clear. And again, just by seeing your outliers, you can identify in those outliers, what was I wearing, what was the background, what was the topic, what was my tonality, what was the hook, what, what emotional state was I in? How did I Approach this like, was this controversial, what were the comments? That's going to give you the exact strategy now that you can run these like science tests, you're or you can run these like science experiments. You're creating a hypothesis, you're testing that, you're iterating and you're improving. And that's really the whole method.

[A]

Yeah, so we've ran the same method going from what you're talking about where we started with like 3,000 followers back in the day to now. It's like we do a couple, I think we do like 10 million views a month or something on Instagram. And so what we look at specifically for our metrics and this will help a lot of people because it doesn't matter if you have three followers, 3,000 or 3 million. And these are the metrics to pay attention to. Like people think likes are everything. That's not true. So what we look at more importantly than likes is we look at saves and we look at shares. So number one, if they save the piece of content, then that means that was good value driven content. If you have a lot of shares, it means it's very well packaged content, it's bingeable, it's digestible, they want to share it with their friends. That's not necessarily going to build influence. We look for saves. But the number one thing that we look at is for every reel that we post, what was the amount of people that viewed it and the amount of people that followed from it? So that's what we look at to see. Okay, cool. This is really interesting. This gave us 100,000 views and it gave us 10,000 followers versus this had 500,000 views and it gave us 67 followers. Huge difference there. Let's go double down on the piece of content that gave us the followers. And so I'm curious, do you have any like KPIs, any metrics? Like what are the things that you look at?

[B]

It depends on what my goal is at that moment. So sometimes it might be sales, it might be signups, it might be booked calls, thousand percent. Or sometimes I do, I bait my audience. So I do something that's called opportunity bait where I'm going to cast a net because I want to get, I want to get booked for speaking for south by Southwest. So I might do a post that's targeted towards that and obviously that goal would be south by Southwest speaking gigs. I might do a goal or I might do a post where my goal is saves, where it shares. So I will implement save bait, share Bait. Comment bait. Like, bait, share to story bait. Click through bait. And there's different triggers that you can do to trigger each of those. So, again, it depends. What I encourage my audience to do is just opportunity. So I. And I encourage your audience to do this right now. You guys can do this with me, everyone in the studio. So we're going to close our eyes. All right? Now imagine you get this opportunity in maybe your Instagram inbox, your LinkedIn inbox, your Gmail inbox, wherever.

[A]

Oh, shit.

[B]

You got an opportunity coming in your inbox, and you're so fucking excited. You cannot believe that this person is in your inbox right now offering you this thing, this deal, this opportunity, this trip, this whatever you are. Like, I have been wanting this. This is so fudgeing. Perfect. Okay, open your eyes. What is that thing?

[A]

For me, it was a big name that was responding to me from a cold dm. That is somebody that I respect as an entrepreneur. And they're like, yeah, I'll do the podcast. Here's my email.

[B]

Okay, but this is inbound, so it's not even a cold dm. This is just them inbound.

[A]

Oh, yeah. Then I want to be the same thing and be like, yo, I want to be on your podcast. Hey, I'm going to be in town for south by Southwest. I want to be on your podcast.

[B]

So next week, how do you optimize for that? Make a video for this person, say, which. I actually did this exact same thing. There's this podcaster I absolutely love. Her name is Shannon McNamara, obsessed with her podcast. So I did that. I imagined what my most exciting thing to come in my inbox would be right now. It'd be a message from Shannon. So I baited her in a video. Hey, Shannon, I think you. I'd be a great guest on your podcast because XYZ and hey, audience, can you guys all help me tag Shannon in the comments, Get Shannon to notice me? And everyone's commenting, everyone's liking sharing it, DMing her. We're all spamming her. So obviously, she knows that if I come on her podcast, I'm going to bring a ton of viewers, and that's going to generate that opportunity. So the next day, I get a DM from Shannon saying, okay, I saw your video. You can come on my podcast. I'll go on yours, et cetera. So I would recommend figuring out what your most exciting opportunity is right now and then going and baiting for that opportunity to come in your inbox, because I believe and living an inbound Life to where, yes, outbound is important, sales is important. It's great, however, to live a life where you never have to apply for a job ever again. You never have to apply for speaking opportunities. You don't have to pitch yourself to investors. You don't have to pitch yourself for a book deal. Whatever your goal might be, it's all coming to you. Inbound. That is what I create. That is the goal for me and my clients of building a personal brand.

[A]

I love that because again, it comes back to, you don't have to. You can have 700 followers and post a reel, and that reel can go viral now on Instagram and TikTok. I focus more on Instagram. That's just what we have a lot of value with and a lot of experience with. And like, we use manychat and stuff like that. Can you talk about the difference between. For somebody that's listening to this and they're like, if they made it this far, they're like, okay, cool. Like, I don't want to be an influencer. I don't want a million followers. But I. I like, I'm picking up what she's putting down. I like what I'm catching with Brian's throwing here. Like, I want to have investors, I want to have opportunities. Like, I understand if I just talk about what I'm doing, I'll have more deal flow, I'll have more investors, I'll have more whatever that it is that I want. But I see these things. Like, I see posts, I see carousels, I see stories, I see DMs, I see reels. So can you walk us through each one of these, like, reels? What are they best for? Carousels? What are those best for? What are they, like, stories? What do you do in the stories versus doing in the reels? Can you walk us through that a little bit about your strategy that you teach?

[B]

Yeah. I really love carousels for storytelling and for information.

[A]

So walk people through what a carousel is.

[B]

Okay. Carousel on Instagram is the slidey picture feature.

[A]

The multiple pictures.

[B]

Multiple pictures. I love carousels for storytelling. I think it's really, really powerful for storytelling. Storytelling. I also think it's really, really powerful for sharing information, education, edutainment. Um, I also really, really love share. I also really, really love carousels for curation. Content curation. This is one of my favorite content types that I think is so slept on. So content curation is really what Tim Ferriss does, right? Instead of creating content, he curates. So his five Bullet Friday email, he's not coming up with all of those ideas and he's just sharing a podcast episode. He likes a book that he's reading right now, a product that he enjoys, whatever. So I love curation. It's so good for the, for the bait content. So you're going to curate your favorite books that have helped you. You're going to curate people to follow, you're going to shout out and shine the spotlight on others. Carousels are great for that. Stories. Stories are really good. I mean, personally, for me, I sell the most in stories out of LinkedIn, TikTok, Instagram, every single function. Stories are great for sales. I also use manychat and just have a ton of triggers that come from my stories. Stories are also great for audience interaction. So you're putting up question box, you're asking your audience what they want to see. What I love for stories, especially with your real estate folks, they're building out a rental. Should I do the blue or the red couch? Like get your audience involved?

[A]

Yeah.

[B]

That is so fucking important. If your audience feels involved in what you're building, if you're asking them for feedback, they're going to be so incredibly loyal because subconsciously they feel like they're a part of it and they're invested in it. Like their decision making had something to do with what you're doing. And they're going to be addicted to you and your content. So love stories for that. Reels. Reels are great for showing your face and showing your voice and talking and speaking. That is one of the best ways to build trust and credibility. And I know it can be really fucking scary to get on camera and, and to do a talking head video, but the best way to do it is practice over and over and over and over. And you can do it in fun ways. Maybe you're hosting a webinar, you're doing a talk, or you're going on a podcast and you're using those clips as a place to start. But talking head videos and learning how to talk to camera and feeling comfortable with it is one of the best skills that you can develop right now in 2026. It's gonna help communication, it's gonna help speaking, it's gonna help you being able to pitch. It's going to help so much in your life. Did we do we get them all?

[A]

Yeah. Now that was all right. Yeah. D All the above. Yeah. And I would say that learning how to attract and hook and retain attention for 60 second to 90 second reel and podcasting 10x my communication skills.

[B]

Totally.

[A]

And so for our answer for the same thing, if I was to answer, it would be reels for discoverability. So that's what we use for new audience to come and attract them into following us. Carousels are more for our current audience. So sometimes carousels can get virality. So always put an audio on the carousel and it will have a better shot at trending. So we do a lot of carousels for like, okay, cool. For the people that already follow us. Let's do more of our stories. Let's do more of what we talk about. Let's do more of, you know, like a value. You know, let's give them value here with the carousel. And then the stories is where you sell. So the stories is like, okay, cool, now I'm going to actually have a conversation with people and I'm going to say, hey, do this or download this or take this action or hey, just check out what I'm doing for my business. And then the stories are where you build the intimate connection and where you convert. So I call it aversion immersion conversion content.

[B]

I love the words for everything.

[A]

Yeah. I make everything a framework.

[B]

You know what? That doesn't matter. That is correct. And it doesn't matter if the listener, somebody listening to this is not actively posting and has not built the habit of content creation.

[A]

Let's talk about what you do every morning for this.

[B]

Yeah. Every single morning I get on Zoom with a group of 50 to 100 people. I tell them exactly what to post, I give them a framework. We actually coach them through any fears that come up. We create the content together. Like on the call. You have to post on the call. Yeah, Every single day, click post. And we like and comment on each other's posts. The reason why I do this is because, yes, the strategy is important and anybody that implements that strategy is going to see success. But they will not implement that strategy if they haven't already built the habit of content creation. So there's two games in content creation. There's Consistency Game and there's the Optimization game. Consistency game is just building the habit of posting, posting, posting, posting. Optimization is understanding, learning about the platforms, optimizing your content. Now strategy and optimization does not matter if you're not posting right. You could put that whole framework down in a deck and everybody can memorize it and they could have it perfect. But. But if they're not actually getting content out because they're scared or they're in this analysis paralysis around getting it perfect, it's not going to Happen. Something I love from the book Atomic Habits is they say that the. They said that the first gym habit is not going to the gym every day.

[A]

It's packing your clothes.

[B]

It's packing your clothes. And then the second habit is driving to the gym parking lot and sitting in the parking lot. They're saying if you cannot sit in the gym parking lot every day, you're not going to be able to work out every day. And so oftentimes people come to me asking me for strategy and, like, advanced strategy. I'm like, great, show me your last hundred posts. They don't have it. Like, you have no business being in advanced strategy unless you've proven that you can be consistent. Just because I've seen it so many times. Again, overthinking and then not actually executing on it. And so it doesn't matter how hard they're trying or how perfect the post is, if you're not posing at least once or twice a week for a couple of months to a year and then committing to content as a new identity, you're not going to be successful in it.

[A]

Yeah. Now, I'd even say this may seem aggressive for some people that are listening to this, but, like, once a day.

[B]

I agree.

[A]

Yeah, because it's actually easier because then you don't have that six days of off time and you're like, oh, okay, well, now it's like cold plunge. So an example of that is we're both doing this in Austin, Texas. Like, there's a lot of sauna and cold plunge. When you first get into a sauna and you jump into your first plunge of the session, you're like, I hate this. I'm dying. And then when you go back in the sauna and you go back for your second plunge, you just jump in. You're like, all right, I already got the first one out of the way. We're good. And then you can just like. And then by the third time, you're like, okay, this is nothing. So it's the same thing is I did a podcast every day. This is what. I'm not recommending this, by the way, but that from. For people's mental sanity and mental health. I did podcasts every day for three and a half years. As soon as I took a summer off from doing a podcast, which was last summer, every day, I was like, I'm never doing this again. And so there's. There's a danger in. In pattern and habit interrupt. So once you get going, you gotta keep going, otherwise you're gonna have A problem. And I want to circle back to something just to like clarify something you say and like double click on it because it for sure works. You made you called your shot out on social media for this person. I'm sure it didn't get millions of views, but like, maybe it had a couple dozen comments. I did the same thing with Dan Martel. When Dan Martel was in Austin, Texas, I posted on my story, I said had his book is like, Dan Martel, hey, I'm ready, dude, I'm ready. I'm here in Austin. I've got your book right here. I think we'd be boys. I like, I'm ready to go now today. Let me know. And then so I'm so serious. Somebody, one of my friends knew Dan, forward it to his assistant. I get a text message. This is how good his assistant is. I get a text message from his assistant Ann, and she texts me personally on my personal stuff and say, hey, this is Ann with Dan Martell, like 4pm today. Can you do it? And so you can't just get ready. You got to stay ready. You gotta be ready for when that moment comes. You better knock it out the park. And because I knocked it out of the park three years ago, we've been able to maintain that relationship and then see each other from time to time. And now I'm friends with this team and it's influenced my content a lot. So again, that that story didn't get millions of views or hundreds of thousands even, but it got the right views and it spoke to the right people. And I'd like to emphasize that targeted content may not get millions of views, but it's gonna get the right views. So how do you teach people about the right views versus the wrong views versus just optimizing for views? How do you kind of coach them through that?

[B]

Yeah, views are definitely not everything. I mean, they definitely help, but they don't necessarily always lead to that goal. Like, if you want again to generate a very specific opportunity, like interviewing Dan Martell, you gotta strike at that exact opportunity. So what I coach my clients to do is every single month they have to make one extremely bold ask that makes them so scared. Like, this is like the butt clenching ask publicly on social media.

[A]

What are some examples?

[B]

Some examples are, I want to speak here. I want to meet this person. I want to be mentored for free by this person. I want a brand deal. Some people will be like, hey, brand, I want free stuff. Like, will you send me, I don't know, a free couch? I Want investors to come into my business. I mean, so many different things. Sometimes people even be like, I want a boyfriend. Like, can you guys help me out? But you can make an ask. And you would be surprised how many people want to support you in that.

[A]

I saw this one girl shout out, shout out to her. I'm not sure this would work as well for, for the homies, for the boys, but for the girls, hey, I mean, shoot your shot. This girl was like, hey, I'm in Miami right now and I really want a private jet to Coeur d', Alene, Idaho. And my flight got canceled and I'm pissed and I don't know what I'm doing. Like, pretty girl. She's like, and I would really like a private jet. So anybody like, you comment, anybody that you know that has a private jet, I shit you not, she got a private jet. Her next post, like, this is just like scrolling the for you page. And I was just like, damn. She's like, on a next post, I click a profile. Next one is her on the. On the private jet. So she got to Idaho, man.

[B]

She asked you ask. Oh, my gosh. Probably 20% of every asks gets. Gets accepted. So every time we do this, it's a hundred people that are making an extremely bold ask. And again, this is not a little ask for each person. It's something that's so scary that they have to be coached into actually pressing posts, and then they have to be coached into not deleting it. Like, we are on that fucking edge of the cringe.

[A]

Okay, talk about that. Let's hit on that. Talk about being on the edge of cringe. What's the value in that?

[B]

Yeah, so first of all, cringe. We have Cringe Mountain.

[A]

Yeah.

[B]

Okay, Cringe Mountain. We're climbing up Cringe Mountain. We're getting attacked by the cringe monsters. And everybody at the base of the mountain is like, who does he think he is? Oh, my God, what is she posting? Whatever. But once we get over the cringe Mountain into the land of cool, people are going to do nothing but support us, right? Like, Mr. Beast is not going to shit on your first YouTube video and be like, oh, the lighting sucked. Right? Like, Joe Rogan's not going to, like, shit on this podcast and be like, oh, you need a higher quality mic. Or like, the. The format was bad. No, they would literally be like, that's amazing. Keep going. That's how I started. Like, you're doing great. Right? And so we're all climbing the cringe mountain together. When we're posting on social media and there's different levels to the cringe mountain. Right. So we've got our cringe comfort zones and, and typically the best performing content, the content that goes viral and the content that generates the most opportunities is right on the edge of, of that cringe circle. So these are the things where your brain is telling you all sorts of stories about why you shouldn't post this. Oh my God, what are they going to say? Oh, what if so and so sees this? Oh my gosh, what if I'm rejected? Oh my God, this is going to be horrible. Those are the things that you want to post. Those are the, those are where the magic opportunities come from. I mean, I'm sure when you post about Dan, there was probably a part of you that was like, am I being annoying or like, is this. No, you're like, fuck it, I'm doing it and you got the opportunity.

[A]

Well, two, three, three things that just came to mind from that. So the first one is that I have never in my life had somebody doing better than me talk down to me or talk shit to me.

[B]

Yeah.

[A]

It is always the people that are doing nothing that are the loudest. And so I say the loudest people are the ones with the most limited experience. The next thing is that to your point, it's like every single post, I view it as like literally a lottery ticket. Today people are going and buying scratch offs. People are putting, you know, 100 bucks on a freaking spread for the Dallas Cowboys game. But nobody's like, hey, I can literally post this one thing and change my life and my family tree forever from one post. Every person that's gotten success in anything from social media, it all started from one post.

[B]

Yeah. I mean this entire book deal, six figure book deal, biggest publisher in the world, a singular post.

[A]

My whole business.

[B]

A singular post.

[A]

My whole post. My whole business started with posts and asks and emails. I called email people like crazy. You would be shocked. And so what I do is like my favorite lottery. So literally the best lottery ticket today is social media posts and cold email because nobody's doing the cold email. So I'll go to these big, rich, famous CEOs for me in particular. And I always email them in the evening. It'll be like 7:30, 8:00 clock in the evening because that's when they're checking their email at the end of the day. And so I just go straight to them. I don't email their assistant, I don't email their vp, I don't email Their manager. I just email the CEO of the company and I'm like. I say, like, I emailed Gary Keller. Keller Williams. I was like, hey, Gary, like, big fan. You know, I've got some mutual friends. I'm in Austin, Texas. Like, and I was like, you want to be on my podcast? Like, here's the podcast. I do. He's like, yeah, I'll do it.

[B]

Love that.

[A]

And it's just like, it's always funny because it's always, like, sent from iPhone. And she's like, yeah. And you're like, oh, there's a billionaire that just responded to me that didn't exist before. Like, wow, this is really interesting. But I love what you said about Cringe Mountain. Because it's funny because you get to the other side of Cringe Mountain and it's cool. Yeah, right? So I always say, year one, they call you crazy. Year two, they call you lucky. Year three, they call you for advice. So it's the same exact thing. You're just on the other side of Cringe Mountain. And it's like, who are you to tell me what's cringe? Because if anybody's listening to this at this point, like, they're a fricking weirdo. Like, they're like, okay, at this point, if you're still listening, it is 30 minutes deep in this podcast video, in this YouTube video. If you guys are not committed to posting one freaking post to Courtney, like, tag Courtney. Tag her.

[B]

I'll comment like, you're a freak.

[A]

If you're still listening to this and you're not going to post. Yeah. So it's just like, it's crazy when you think about it, because, look, I have to remind myself of this. And it's the same thing that I apply for everyone. It's the same thing as nobody that's doing better than you is going to shit talk you. Right. It's always going to come. The shit always comes bottom up. If you want a 1% life, you have to ignore that advice in 99% of people.

[B]

Yeah.

[A]

And that is the most uncomfortable part for people is they still want to take advice from their mom, from their cousin, from their stepdad, from their boss. And they're like, none of these people have the results that you want. And you have to stop listening to people that you've listened to your entire life. They don't have the results. So do you have any examples or stories of where you had conventional advice from people that you knew, like, and trusted? And then finally you're like, this is Actually, the different direction that I want to go in. And then you ask somebody unconventional, and it gave you a different piece of advice.

[B]

Yeah, I mean, my whole book is about this. Like, I was given the advice, put your head down, work hard, and everything will work out for you and you'll

[A]

be taken care of and you'll be. By Mr. Corporate.

[B]

Exactly. By Mr. Corporate. And I believed that. I thought, okay, I'm going to be the hardest worker. Being the hardest worker only gets you more work. That's your reward.

[A]

Pie eating contest for the contest is more. The winner gets more pie.

[B]

Yes, exactly. Winner gets more pie. I just realized it was a dead end. I'm like, there must be another way. There has to be another way. And it was through proximity that I realized there was another way. It was through being around people who are entrepreneurs, putting myself in those circles even when I didn't feel like I belonged to, and then even going into content, like, being around other content creators where it was totally normal to take out your phone and film in public or film in your car. Just seeing that around me and seeing it as normalized rather than something that was so weird and crazy was like, I swear, you, like, learn by osmosis. It was just like an immediate flip of a switch. There's actually one party I went to a friend of mine, and I was not posting yet. A friend of mine invited me to an influencer event. She's like, you work in marketing. Maybe it'd be helpful for you to come. I saw all these influencers around me and I was like, fuck it. I'm gonna identify myself as a content creator. Like, hi, I'm Courtney. I'm also a content creator. I went home that night. The next day, I started the 365 day challenge. Like, being around people who are actively doing the thing and claiming that identity is so massive, you cannot do it alone. Like, it is almost damn near impossible. Just like you were sharing on my podcast of getting mentors. It is almost impossible to do it alone because you will be surrounded by so much negativity or just, like, skepticism or weirdness around your content creation that you gotta find people that are doing it. Like, go where your goals are normalized, not even where people are trying to accomplish your goals. Like, if you're trying to get fit, don't go to Planet Fitness where, like, everyone is, like, not fit and paying 10. Right. You want to go to, like, Equinox or something where everyone is already fit and it's normalized.

[A]

Aesop Soap.

[B]

Yeah, exactly. Like, if you're starting a startup, maybe don't go to WeWork where everyone is also starting a startup. Maybe go somewhere where people have exited multiple startups, right? Like BO, that level above, and that's going to get you in that a new version of a comfort zone of what's normalized. And it's going to be so much more helpful for actually executing without the resistance, because there's so much fucking resistance in content creation, execution. It's so vulnerable.

[A]

Yeah. Immersion yields, conversion.

[B]

This is so good. Oh, my God, I love the framework.

[A]

That's all I think about all day. Like, this is what I do for half my week. Think of frameworks and stuff. Yeah. No, and another thing is like a quote that keeps coming to mind from what you're talking about is one of my favorite lessons of entrepreneurship, which is inspiration has a shelf life. And so the longer that you get an idea, I call it a download. And so an example of this that you executed perfectly from your story was you left this influencer event and you didn't wait a fucking week. You didn't wait a fucking month. The next morning you woke up and you said, I'm going to start a 365 day challenge. And the longer you wait, the less likely that you are to start and the less likely you are to do it. And so to your point of people that whip out their phones, my best pieces of content. I was in the fricking shower the other day and I had an idea and I was like, I should talk about the story of me and my girlfriend meeting each other from across the world. It was like destiny. It was like this whole manifestation thing. It was crazy. Like, how it happened. Happened. Same day, she's in Japan, she draws this fortune that says she's about to meet the love of her life. I get this feeling in the pit of my stomach that says I shouldn't go to Ibiza. I should go to the Italian Dolomites and write down who I want to marry and like, all of her characteristics and qualities that same day. The minute she drew the fortune was the same minute I got the pit in my stomach. On the. On the same day.

[B]

Yeah.

[A]

Right. So I'm in the shower, I'm thinking about that. I'm like, that's fucking. That's a fucking video. And so I literally have to get out of the shower. Babe, babe. Like, I just got a towel on. I'm soaking wet. I'm like, send me. Airdrop me the videos of you at the freaking Japanese temple. What are you talking about like, send me the videos. You, the Japanese temple girl, send me them. And now it's like we threw that up and it's gotten hundreds of thousands of views, you know, like over 10,000 people. We did one where we were, we did our couple's vision retreat and that got 10,000 people DM'd us asking for our work. Like our worksheet that we used for that. So it's like you have to act on that thing impulsive content.

[B]

So what you did right is impulsive content. Be so fucking impulsive with your content.

[A]

So if stop what you're doing and

[B]

stop what you're doing. Like you're going to be driving down the road and you're going to be like, oh, that's such a good idea. Go pull off to the side of the road. Pull up to the side of the road. I literally got a Tesla so I can click self drive every time I get a content idea.

[A]

Dear Lord.

[B]

So I don't have to pull off to the side of the road so I can like see. Save that 10 seconds.

[A]

And is that not always the viral piece of content?

[B]

It. Yes, it always is. It's not the one you put all this time in. And that's actually the masculine and feminine dynamics of content creation. So the masculine dynamic of content creation. And these are not gendered energies, just like polar, polarizing energies.

[A]

I push energy versus pull.

[B]

Exactly. So. So we've got the masculine energy of content creation. This is the structure. We know that we're hitting these three beats. We know that we're promoting these things. We have these keywords. We're posting at least five times a week on these channels. This is pre scheduled, whatever. There's a process.

[A]

Yeah.

[B]

Then we have the feminine energy of content creation. So that is the immediate ideas. You get on the spot. That's like living in the ideas zone. Right. That's driving down the. Exactly. You're in the shower, you still have shampoo in your hair, you look terrible, you're going to film it anyways. You're acting impulsively. Michael Jackson used to say that if he did not write down a song immediately that the universe would give it to Prince. So Michael Jackson implemented this. Yeah. Like if he was fused driving, if he was hanging out with a friend, whatever, he gets an idea, stop what he's doing, going and writing it down immediately. So it wouldn't go to Prince. Because how often have you been, you know, oh, I had that idea. I saw that piece of content. I had that idea a week ago. Oh, I had that idea for that product. Well, you didn't act on it. The universe is gonna give that idea to someone if the message needs to come through. So it's like honoring those downloads and. And acting super fucking impulsively on it. And that's usually what goes viral. It's usually the masculine energy of content creation that sustains the sales and the goals or the webinar signups or whatever. The conversions.

[A]

Yeah.

[B]

And it's usually a feminine energy that has those spikes of going viral or getting a ton of. And that's. That can be hard to recreate. You can find those. But a reason why they work so well and why they often become viral is because you're in the emotional state of that video.

[A]

Correct.

[B]

To where if you go and you sit down three days later and film that thing, well, you're not angry anymore, so it's not gonna come through as well. Or you're not super overjoyed anymore, so it's not gonna come through as well. So also really important, when you get these ideas, you're getting them because you're in an emotional state. You're fucking angry about this thing that happened. You keep thinking about it. You're like, I'm. Make a post about it. Go right there, right then. Now, if you're like a professional actor, this is what actors do. They can channel the emotion and recreate that emotion at a later time. Most of us are not professionally trained actors, so you got to act impulsively.

[A]

But to your point, this goes so far beyond content creation. This is entrepreneurship at its core. If you like, how many people had the idea of, oh, like, I wish that there was an app where I could press it and then food comes to me.

[B]

Yeah.

[A]

One person actually did it and that became doordash, you know, and so again, it's literally a lottery ticket. These downloads, they're so important. And so I call it action anchors. So as soon as you get that download, every single business that I founded, every single thing and idea, or I could point to millions of dollars of cash in my bank account from having an idea and implementing it immediately. It doesn't need to be the full idea, but you need an action anchor that anchors that idea to reality. Because to your point, the universe, God, whoever, is going to take that idea if you don't act on it, and they're going to give it to another entrepreneur or another content creator. Creator. And they're going to go run with it like Michael Jackson. I love that you said that. He's going to Give it to Prince. And so an example of this doesn't need to be massive. You wake up in the middle of the night and you say, I should run a marathon. Sign up for the marathon. Go pay the 300 or whatever it is, or 3,000. I don't know how much marathon costs. Get your bib to sign up for the marathon. Like, for me, I was like, I need to start a podcast. I promise you, by the time I got home, Amazon prime is awesome. $279. I was in Colorado. By the time I was back home in Atlanta at the time, in 2021, I had my podcast microphone sitting there waiting for me, and I could just plug it into my computer and I could start yapping. All right. So many times. As soon as I got the idea for Action Academy, I was on the treadmill at the gym, I got off the treadmill, I went home and I was like, okay, I got to follow™ for Action Academy. I got to get the domain for Action Academy immediately. And then so it's just like every single thing, you become more sensitive to it. It's like an energy you have. You have to. You have to cash that lottery ticket in. I freaking love that great rabbit hole.

[B]

If you're listening to this and you're thinking, this is little. Woo.

[A]

Woo.

[B]

How do I actually implement.

[A]

Oh, that's. I mean, I would shit action. Where were you the last four minutes? Where I was just going. I would.

[B]

I would recommend reading the Creative act, the War of Art and the Artist Way are three really good books to actually cement a lot of the things we're talking about. Because I know it can feel like, how do I get into the idea zone? Like, what does that mean? Those are really great.

[A]

I've got a. I've got a. I've got a fucking banger for you, Courtney. Ready?

[B]

What's your banger?

[A]

Yeah, it's better than you even think it's going to be.

[B]

Okay.

[A]

You know what the richest real estate in the world is?

[B]

What?

[A]

The graveyard. Because that's where all the ideas go to die.

[B]

Oh,

[A]

shit. Oh, shit. Like, and subscribe.

[B]

I love, I love that you're talking about the lottery ticket, because the amount of dude bros from my high school that are, like, addicted to gamble, she or whatever. I'm like, you could have just started a business and had the same feelings.

[A]

Yeah, no, it's hilarious. I used to sports gamble. I used to do all of that. And I was just like, brother, have you just heard of entrepreneurship?

[B]

You'll be gambling back.

[A]

Like, you can be the casino. Yeah. It's a freaking blast.

[B]

Have you had some like crazy ass giant investment bets on yourself that you were like clenching butthole.

[A]

Oh for like me personally?

[B]

Yeah, like, like a gamble. Like I'm putting 100 candles in that. Sorry.

[A]

Right now. Okay. Ye. Yeah. Fun. Let's go. Okay. So over the last four. Yeah, over the last four years I've invested over 2 million cash dollars in personal development.

[B]

That's amazing.

[A]

So. And it's across Coaches masterminds. Events like the one on one coaches become more and more expensive, but more and more higher roi.

[B]

But what was the scariest one?

[A]

All of them. Every single one of them was terrifying. I'll tell you the scariest thing, and this will maybe not apply for some listening. The scariest thing is when you're, you're having success in your company and maybe you're at this point or you're about to get to this point, you're at a point in your company where you're having success and you've got like hundreds of thousands or millions of dollars and you're ready to 10x. You're like ready to go to the next level and you have the new people coming in where you're like, I know that, like you know how to take me to $20 million a year because you've been there and I'm gonna pay you 3, $400,000 to get me there as a salary. And you hire that person and all of a sudden you have zero profit because you just hired. I added in February. We had one of the worst months we've had in four years. I don't know why it was called. I call it my symphony of suck. Everything sucked. But in that same month I had a download that I was like, I gotta hire this girl, I gotta hire this guy. I gotta hire this guy. And I just kept getting softball opportunities to me and you got to swing at the plate when you get them. And So I added $50,000 a month of payroll in a month where like going up to the month was like $50,000 of revenue.

[B]

Yeah.

[A]

And so I put my. You have to put your fricking balls on line, guys and girls. Put your fricking balls on the line. Like, let's freaking go. And so right now it's like I'm basically running a non profit.

[B]

Yeah.

[A]

I went from millions of dollars of profit in my company to right now in this season, I'm a freaking non profit because all my profit is getting ate up by all these people that are investments that are all lottery tickets. They're all investments that will cash out later. But there's a window of time in between where the work needs doing. And you don't know if this is going to be the person that gets you there, or you don't know if they're as good as they say that they're. They are. And you don't know. And you're just like, dude, you're $300,000. Like my media guy that just hires 18 grand a month. And I'm like, are you going to be the one that gets me to a million followers? I don't know. I hope you are. Shout out. He's going to watch this and edit it. So it's just shout out, Ryan, what's up, dude? And so that's the scariest part. And then when it comes to the masterminds, not as much. I've got two masterminds. I've got one that I paid $85,000 for, which is Tony Robbins Mastermind, and I had one that I paid $67,000 for annually. So those are both going year, year by year. Masterminds don't scare me as much because I know I just need one idea. But in the beginning, it was like the scariest thing I ever did was when I was in that corporate job and I got that first cold email, responded for my first lottery ticket that I sent out to a guy worth a hundred million dollars, and he invited me to a weekend that was $5,000 with a bunch of millionaire real estate investors in 2019. I was like, I don't got five grand. So I would say that was the scariest one. Like, now I can invest half a million dollars. And I'm like, I can see the roi. But back then I was like, okay, I'm gonna put five grand on my credit card for the first time. I don't know what's going on. But anyway, so that's my scariest one. But what about you?

[B]

Yeah. First time I invested in a mastermind was $30,000. And I was so scared.

[A]

For your first one?

[B]

First one. Actually 36, because I. I paid in two.

[A]

Put your balls out there. I love it.

[B]

Yeah, it was really scary. It was two years ago. $36,000. And I said, I can't afford this universe. Give me an idea. I gotta figure out how to pay this $36,000 credit card bill.

[A]

And then it always works, doesn't it?

[B]

Oh, my God. Woke up the next day with the idea for Content Club launched. It made all the money back in like two weeks. Crazy.

[A]

I have this thing called the 10 year rule where it's if you are going to Remember and experience 10 years from now or beyond, do it. And if you. Or a thing or a purchase. So if you're gonna remember that car, that thing, or that purse, or even that purse, maybe that person, that person you're going to have for the next 10 years, you're going to be like, man, I can't believe I've freaking bought this. But if you won't remember it, don't do it. And so I had the same thing I was going to. I just finished my first year of traveling around the world in 2022. I came back that December. My friend was getting married in Singapore. Have you seen the movie Crazy Rich Asians? Yeah, basically that first off, best air airplane movie ever.

[B]

Yeah, it's such a good.

[A]

It's my first. It's my favorite airplane movie.

[B]

So good.

[A]

And so like, man, tears every single time she's walking down the aisle. And so I will for sure use that exact song at my wedding. And so I remember, like, I was like, oh, this is my Crazy Rich Asians moment. Like, let's go. Like, this is it. One of my. One of my life. Have I been invited to Singapore? When am I ever gonna go again? And it was like eight grand before I even touched down in Singapore for the flights because it was around Christmas. It's gonna be Christmas and New Year's and it's like a ten day thing. And so I stayed at the Marina Bay Sands, which is the same hotel from the movie. I booked the flights. I did not have that money. And I promise you when I did that, I was like, I'm gonna remember it for the rest of my life. That one time I went to Singapore and then I was literally walking onto the plane from the airport and they upgraded me to first class free upgrade just because I was delta, like platinum or whatever. And then so I was like, oh my God. And then as soon as I was there, stripe dinged like three times. And it was like three sales from my thing of like three people. I talked to like two months before and they covered the flight was eight grand.

[B]

Wow, that's.

[A]

But like, how many people have you spoken to that have had that same exact experience? You just described it exactly. I just described it exactly. Which further validates in closing that when you get the download, someone somewhere in the universe is like looking out for you. And if you don't get it, Prince is getting it.

[B]

No, literally.

[A]

Yeah.

[B]

So perfect.

[A]

So if people want to follow you, they want to learn more, they want to read the book. Where can they go?

[B]

Yeah, my book is Career Cheat Codes. You can get on Amazon, you can follow me on Instagram at Courtland Johnson, LinkedIn at Courtney Johnson. Tick tock Courtney. Period, Period Johnson. If you just Google Courtney Johnson, I will come up everywhere. You can join my content club. If you want to create content with

[A]

me every single day, wake up every single day. Do it. Guys, this is your download. This is your opportunity. If you are watching this this far and you still aren't going to do content, you're weird.

[B]

You're weirdo.

[A]

So like and subscribe and I can't wait to see y' all's videos. Tag Courtney. Tag me. We'll give you a thumbs up. We'll like it. So, guys, thank you so much for tuning in. It's been Brian Courtney with the Action Academy podcast signing off.