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Action Academy | Millionaire Mentorship For Your Life & Business
I Spent $889k on Personal Development.. Is it a Scam or Not? w/ Brian Luebben
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Over the last five years, I've spent $889,000 on personal development across coaches, courses, masterminds, events and agencies. 39 programs in total. Some of them changed my life and four of them made me want to literally throw up. So in this video, I'm going to show you every single receipt how they impacted my income each year. And also I'm going to grade each program A through F, with A being the absolute best return on investment and F being this sucks. I wish I would have never done this. I wouldn't wish this on my worst enemy. So. So after watching this video, you'll have a crystal clear understanding on what works, why, what to avoid, and how it can impact your income. Because here's what nobody tells you. The cheapest program I bought in the last five years made me a quarter million dollars. And the most expensive ones almost broke me. Let's get into it. So, three quick ground rules before we get started. Number one, I'm not going to pretend that I can calculate the ROI on each program. So what I'm going to do is just break down the total spend per year, my business income per year, and my take home income per year so that you guys can draw your own conclusions from each one of those data points. Rule number two, every program gets a letter grade A through F, no participation trophies. I'm going to break down exactly what rocked, what sucked and why, so that you don't waste your hard earned money. And number three, at the end, I'm crowning a category champion, the highest overall return on investment across five years. Coaches, courses, masterminds, agencies or events, one of them is going to surprise you. What made me the most money? Let's get into it. All right guys, so as I'm pulling up my document, we're going the years 2020 through 2025. So for reference, for anybody that's new that doesn't know who I am or why, you should listen to me, the years 2018 through 2022, I was employed, working a corporate job as a B2B sales rep. So any income that you see there is going to be correlated to my W2 job through my salaries and commissions. 2022, I left that job to go travel full time around the world and launch my own companies. You'll see that reflected here. And then 2022 through today, these last four years, I've been a full time business owner. So I built four companies, bought four companies, and we're building a hotel. So that's the reference for you guys to understand. And at the very end, I'm going to break down my cumulative income, revenue and total investment so you can see how it impacted it. So let's start with 2020, our favorite year, right? That year was so much fun. We got to go do so many things outside. So in 2020, in this year, I had just won rep of the year, rookie of the year, President's club, Diamond level. I was number eight out of 5,079 corporate sales reps. And so I was on the mountaintop of corporate America. And Covid hit derailed everything. I think that both for myself and for you guys, this was the year that we all realized, oh, wow, this sucks. I should probably do something on my own. Especially when we got a taste of working from home and instead of being in the field, I was like, get me out of here. So in 2020, I spent five grand on one event. And that's the one that started everything for me. So yeah, once Covid hit, I realized that I didn't want to do the corporate thing. And this is the time that I really wanted to learn how to invest on my own. At this point, I had a couple of rental properties, but I had no access to millionaires. And so this was the time where I was just like, dude, I have no mentors, no access. The only people that I was around were my co workers, friends and family who, guess what, were also working corporate jobs. So I ended up doing to produce this first event. It's this Mastermind group called GoBundance. I cold emailed this guy that I heard on a podcast worth a hundred million bucks. And I was like, dude, I like love everything that you're talking about. He was talking about health, wealth, all these different things. And I said, I'll do anything that you hate doing for free. I'll work for you for free. I just need mentorship. And he invited me to this event which to be in go abundance, you needed to be a net worth millionaire. And I obviously wasn't at this point. I had two rental properties at this point. And so. And I think I was in my mid-20s. And so at this rate, I was just like, I hope he responds. And he did. And the response was, I think I sent the email on a Tuesday and then by Thursday they were having an event in Colorado while I was working in Atlanta, Georgia. He said, hey, okay, cool. If you're really serious, we're doing this mastermind event. It's five grand per person. Come on out and you'll have a spot. We'll give You a chance to be here. And so that's the story of how I called out sick to work on a Tuesday, flew out to Breckenridge, Colorado, on a Thursday, and was around millionaires for the first time. So that room was so cool because I was the smallest fish for the first time in my life. And that's really what got me exposure to the whole world of personal development and mastermind. And all these guys ended up taking me under their wing. I was the youngest guy there. Everyone else was in their 40s, and they started inviting me back to events. So first $5,000 event cost grade A. Absolutely worth it. Yes. That was my first event. Now, this money right here was the most terrified that I've ever been spending anything because that I didn't have five grand. And so I put on a credit card, and this has made me millions of dollars. But we'll get into that here shortly. So that's the entire year of 2020. I did that, and I was just like, man, I got to get out of here. So in 2020, my total MA. My total personal development spend was $5,000. I had $0 of business revenue, and I had 200,000 do $152,000 of personal income. So my spend percentage of my income was 2%. First year getting introduced to personal development. All right, so now we're going to get into 2021. All right, so in 2021, I 6x my spend in personal development. So I went from $5,000 to $30,000. Now, a lot of you guys may be watching this and being like, wow, okay, well, you make a quarter million bucks a year. That was not the case in 2021. And this is where I want you guys to pay attention. Again, this is not financial advice. This is just what personally worked for me. This may not work for you, but I'm just sharing my story. So at this point in 2022, I got poached to go sell for a different company in the payroll space. So if anybody has been a software sales rep for a payroll company, you guys know it's hell on earth. And so I last there for three months, ended up crawling back to my old position. So 2021, my income dropped by, like, 70%. I went from $252,000 to $67,000 of income. Okay, so when you see. And that's gross. That's before taxes. So when you see $30,000, I spent damn near 50% of my money on personal development in my lowest income year, while still paying rent, still Paying my bills, everything. Okay. So in this year, I did three. Yeah, three events, three courses, and one coach. All right, so the events that I did were two more GoBundance events at that time. I did one in the spring, one in the fall. The second event was just rebuilding that network, continuing to strengthen the network. There was about 300 guys at that event, and I was just going in and just adding value, not asking for anything in return. So grade A worth it. Yes. The second Go Bundus event. This is where things started to actually, well, technically. Third, this is where things started to really pick up for me. This was what caused me to launch my podcast. So whenever you guys go to events, there's always like one conversation or one idea that just changes everything for you across the entire event. And. And these are in person events, by the way. This is where I was golfing with a guy and he told me that I should launch a podcast. He was like, hey, you're really personable. You're great at asking questions. Why don't you launch a podcast and interview all these millionaires? And so that's how my podcast, Action Academy podcast, was born. That I built my entire company, my entire brand and my entire network off of. So that conversation and this event right here ended up producing me, like, I don't know, man, millions of dollars for my podcast over the last five years. It's been insane. This is where it was born. Action Academy podcast. I also went to my first Tony Robbins event. So unleash the in anybody that's not familiar with Tony Robbins. He's a big personal development guy. This typically happens in like Q4 of each year. It's a wonderful event. It's like three, four grand for me. It was insane. It really helps unlock your confidence, unlock your ability, and I really enjoyed that one. So absolutely, yes, worth it. I then hired this guy to teach me about podcasting. So I spent five grand on a podcast course. You don't really need to do this. Overall, it wasn't very helpful as a course, but I put it as an A because it taught me how to monetize my podcast. And I realized that you didn't have to run ads on your show. You could just talk about services and goods that you were already using and then get an affiliate for promoting those things. So I started promoting this company right here, gobundance, and also this guy right here. So I hired a mindset coach at this point. And so when you guys hear of coaches, mindset sounds fluffy, but it's actually the highest ROI investments that I've ever had. And this one in particular, like, this, changed my life because this was the conversation that allowed me. Right here, him and I were speaking while I was putting on my tie in the office parking lot. And he completely changed how I thought about things, because I was originally thinking that I was going to get out of my job in six years. And he was the first person that said, well, why don't we do it in six months? And I said, excuse me. So, yeah, six months. And I was like, well, we can't do that with the strategy that I have today of multifamily investing. And he goes, okay, well, why don't you think about a different strategy instead? And so that's the day that I stopped focusing as much on passive income and then instead changed my goal to cash flow. So I wanted to quit my job, travel the world. And I changed my goal from, how do I generate 20 grand a month in passive income data? I generate 20 grand a month in cash flow so that I can do that while traveling the world. That changed my life and allowed me to quit my job six months later, literally. So this for 5,800, was the highest ROI investment that I've ever had. I'll put that one in green then. These two were bullshit. These two were terrible. I'm going to just say laundromat buying course, an email building course, and you guys could probably understand the same influencer that both of those are from. I will not name her. But, yeah, not great. I spent three grand on each. I believe that that total may be incorrect, but courses just never were it for me. I never liked online courses. I've never really gotten high ROI from a course besides one that I made a quarter million from. So you'll see that here shortly. So that is my 2021 again. I spent half of my income at this rate. And so my 2021, I invested in a total of seven programs for $30.6K. I had $0 of business revenue and $67,000 of personal income. My percent spend percentage to my income was 45.7%. So 45 cents. That every dollar I took home from my W2 job that year went to personal development, and my income dropped by 73% from the year before. So this was my big bet on a year. All right, so I've not only done this as a rich person, I've done this as, like, yo, I'm broke. I'm putting every dollar into this. Okay? But stick tight for what happens in 2022, because you'll be like, holy shit, this is insane. So, and apologies for the French. I'm just getting fired up now. Let's get in 2022. All right. So my. My spend actually drops a little bit because this is the year that I quit corporate America and went to travel the world. And that was directly off of the gobundance in person mastermind events and also the mindset coach that I hired. So that allowed me to leave corporate America and start traveling the world. So my personal development spent was a little bit less here. I did not have any side hustles, no business yet. I was just traveling off my kind of passive income and cash flow from the podcast. So in this year, I formally joined gobundance. So it was ten grand a year. I paid ten grand. I wasn't able to go to any of the events, but just from the connections I made, virtually, it was a great time while I was traveling the world. Yes, worth it. I had a mindset coach for 12 months. Same guy, I hired him for a year. So that was 12 grand. So a grand a month. So that was good. Not as great as it was before because, candidly, it was my fault. I wasn't really leaning in. I just was kind of traveling the world and having fun. Also went through a breakup at this time, so he just kind of helped me through the breakup, essentially. And then I did this local mastermind at the end of 2022. It was okay. Like, we went to Austin, Texas, and we had like 10 people fly out. I spent 15 grand, 1500 to go fly there and back. I give it a C grade. That one didn't really have a rhyme or reason to it, but I still put that was worth it because I saw my friends. So my total spend for 2022, super easy. 23, 500. And so I took home $179,000 that year. So my business did a 179. Obviously, I'm unemployed at this point, so this is my business and my real estate combined here. So 179. And I spent 13% of that income into personal development through $23,500. All right, so now let's get to 2023, where things get juicy. 2023, this is where I formally launched my business action academy. So it's a mastermind, and this is my core business I'm still working on today. And so here I did another gobundance event. So I just built more relationships. Just these were people that were coming on the podcast, mentoring me, giving me advice, you know, multi Millionaires. This is how I built all my connections in real estate essentially. And then so I went to one event, another year of the mastermind. They raised the price to 12, 500. This is where things get crazy. So then I went from a mindset coach to a business coach and the business coach was $50,000 a year. And I was just like, I have no idea how I'm going to afford that. So what I ended up doing was negotiating with him and I was like, look man, like I don't have 50 grand to give you for this. But what I can do is if you believe in what I'm going to build, I'll give you 10% of gross income. So not net gross after launching my business. So I launched it in 2023 and I ended up giving him 2010% gross of that income throughout that year to coach with me. And so he ended up having a great ROI on that. He made 72,000 because I did $720,000 that year. That's a blast. So that was my a very expensive one. But he helped me just like get through all of the hardest parts of entrepreneurship when you get started. 0 to 1 million is the hardest part. And so I directly attribute having a personal one on one weekly coach to help me get through that. And he was through referral from one of the guys in gobundance. So then I also shout out self publishing.com is an agency. First time I hired an agency. So this is like a business service. I gave them 7, 500 bucks I believe and I gave it a B because I used them to write my first book. I sold 10, 10,000 copies of my book. From passive to passionate. How to quit your job, grow your wealth, turn your passions into profits. That made me a couple hundred thousand dollars. So honestly, I'd probably give this an A. So shout out Chandler bolt and self publishing.com group. So for a grand total of 97, 300. Remember I spent five grand three years before, right? So now as a summary for 2023, my total business income was business revenue was 729,000. My personal income was 350,000 and my total spent on personal development was 97,000. So this is the first year that spent as a business owner, purely 27% of my income. Now if you pay attention, my income rose 307% year over year from 2022 to 2023. So that's my take home income, taxable income, profit. So pay attention to that because that is now I have surpassed my corporate income by 100,000. But it took from leaving in 2022, it took me a full year. So it took me one year to beat my corporate income by $100,000. Okay, now here's where things get super, super spooky, super crazy is going into 2024. Okay, now let's. Let's run because this is where I started crashing and burning with my money. Because now I got a little bit of money in my pocket, got a little bit of cheddar, and I'm like, okay, where am I going to go spend this? And I wasted it a lot. In 2024, I hired a paid ads agency. I spent 15 grand for them, five grand a month for three months. And. And it was terrible. He did not know what he was doing at all. I didn't know what I was doing. It was time. It was like, to put it nicely, it was two virgins trying to make a baby for the first time. Neither one of us knew what we were doing. Did not work out. So was it worth it? Heck no. It was an F. That was the first time I blew 15 grand. And when you first talked to these ads guys, they're like, oh, we're going to make you so many millions of dollars. Uh huh. Like ask for track record. This guy didn't know what he was doing. Again, business coach, $50,000 rehired. My coach gave him a B. Still good time, good season. Not as great as the first one. But I was like, all right, cool, let's do it, man. So another 50 grand for the coach to the dome. Then I hired this guy named Alex Hormozi. In 2024, I went to the inaugural acquisition.com scaling event, like their in person workshop. So again, big, big on events. So that event was, I think seven grand. I gave it a B. I learned a lot of stuff. It was worth it. They broke down. How to actually think about scaling your company the different stages of scale. So I'm actually considering going back to one of these again. But I had a good time and I will do it again here in 2026. This one's crazy. So I did my birthday. I actually put this as a mastermind event. I spent $36,000 for my own birthday party. So what I did was I invited all of my entrepreneur friends and business owner friends out to Whistler Canada. And I was like, hey, you guys, come out. I'm paying for everything. I'm paying for the food. I'm paying for a private chef. I'm paying for the houses. I just want you guys to show up and come celebrate my 30th birthday with me. And so that ended up becoming an annual tradition. So I spent 36 grand on that. And you will see the ROI on that in the next year in 2025. It's insane. But man, just like the connections from that and the relationships that I deepened there, like, I've done so much business with the people that were at that event. It's so awesome. Then I went to another mastermind, so EO Entrepreneurs Organization. I don't want to poo poo on them too. Too bad. But for me, it was just not a good experience. I paid chapter dues for like seven grand and then they immediately told me I owed national dues. On top of that, I was like, wait. So I thought that this was like seven grand. Now you're telling me I owe like another six, seven grand. I don't want to do that. And to be honest, I want to give a fully transparent. I have not played full out in this group. I've heard wonderful things about them. People have had great experiences with them. For me, it's just not my flavor. It's very buttoned up. I'm not very like buttoned up as an entrepreneur and so maybe this is good for me later on. But at this point, I did not enjoy it. Then I did the worst thing that I ever did, which was a YouTube ads course. Again, I put this as an agency, but it was basically a course. $20,000. I gave an F. This is way too complicated. They did not have great delivery systems. They didn't have people walking me and holding my hand through the process. And so they basically said, hey, here's like a 20 hour course for you to go learn and integrate on your own. And I've got adhd. I was like, there's no way in hell that I'm going to do this. And it was terrible. So this YouTube ads course was absolute crash and burn waste of $20,000. Lighted on fire. Pour gasoline on it. Then in the end of 2024, I decided to be a big boy and I went to Tony Robbins date with Destiny with four of my team members. So this is the first time that I went to not only invest with me, but for my team. So I brought. It was me and three of my team members. Excuse me. So four total. And so I spent $47,000 to fly all of us out to date with Destiny again. It's another Tony Robbins eventually. It's like a week long. It's very intense, very good. I highly Recommend everybody do it at least one time. And that was for sure worth it. That's where I also upgraded to Tony Robbins Platinum Partners, which is his top level Mastermind. It was 85 grand, huh? And yeah, so here I put the master. I was a little bit of a dud. In particular. Here's why I thought it was worth it. I'm glad I did it. I'm not doing it again. I did not renew, but I love Tony. The issue with the Mastermind was as soon as you spent 85 grand, you'll see in 2025, I had to pay for each event. After that, which I thought was a ripoff. I was like, I'm paying $85,000 for access to this mastermind, to pay 10 grand plus per event for us to go to and for you to have access to all the different events, even the free ones. It's like so much travel. And so the reason that I didn't really vibe with the Mastermind was everybody was like a self development junkie. And they were just spending every single month. They were just going to a new personal development seminar. And I was like, do when do you guys have time to, like, raise your kids and run your business again? There are some absolute studs in there. I've made great friends in there. I still put it as worth it. For me, it just was like, not my flavor. But I'm still glad that I did it. And I ended up making a million bucks from this. So again, stay with me and I'll show you why that happened in 2025. So that was my final investment for 2024 with my total cost of $270,000. This one was. I had three, though, that weren't worth it out of a total of eight. So three out of eight were swings and misses, but spent $270,000 in 2024. This is my first big spend year. So to break that down, 2024, 270,000 spend. My business did 2.1 million in revenue that year, and I took home 1.3 million in personal income. So spend percentage as a percentage of my income was 20.8% around 2021% rounded. And then the business slash revenue growth was about 200%. So 1, 8, 188% business growth and 271% income growth. This was the first year I took home a million bucks. 2024, super fun. Okay, so now let's get into 2025. 2025, I went ham. 2025 starts off with a bunch of events here. So I had three events, which were the Tony Robbins Platinum Partners events. Again, not only do you have to fly around the world, but you have to pay for the events, like, tens of thousands of dollars. So I ended up spending 15 grand. It was 10 grand plus, like, travel and everything for the Platinum Finance event. This one was actually pretty cool. I thought I put it as worth it as an A. There was lots of billionaires at the event. We had, like, Ray Dalio as one of the keynote speakers. That Platinum Finance event, like, if you want to get in the room with some ballers, that one was really fun for me. The next Platinum event was Croatia. This was like their adventure event. There is no itinerary. There is no curriculum. It's just, hey, let's go hang out in Croatia with a bunch of millionaires. That's what I did. Spend another 15 grand. That was a D. It was completely pointless. I don't know why. I mean, like, I'm glad that I went. It was cool, but I didn't really, like, have any material gain from it. It just. I thought I was a waste of money, to be frank. Then everything changed because I went to Tony Robbins Business Mastery as a Platinum Partner. This one was included in membership of the Mastermind. I paid three grand because it was me and one of my team members that came out. This one was an A grade. This event made me a million dollars. So this. I'll pause here really quickly to tell the story. The Business Mastery event taught me the concept of state story and strategy. So a lot of people in business, you focus on the strategy of what you want, and when you can't figure out the strategy, you freak out. But that's not the wrong. That's the wrong area to start focusing on. What you want to start with is your state. So how you're physically showing up, like, are you tired, stressed, and angry, or are you really excited, motivated, and optimistic? Like, if you are stressed, sleep deprived, and angry, you will not come up with a strategy that you need to. To change your business. I did this in Black Friday of 2025 to where I was. It was like two weeks before Black Friday. I had no idea what the offer was going to be for Action Academy. I remembered I was like, I was so stressed, so angry, so tired. And then I was just like, I got to change my state. And so I watched a bunch of Tony Robbins videos in the car on the way to South Texas for the holidays. And I just got in. State came up with the idea for our offer for Black Friday of that year, we did $1.3 million literally a week later from scratch. So that one framework, that one idea, the idea of state learning about that made me $1.3 million. So worth it. And that's how events and masterminds work. So that was a cool story. But going to marketing agency. I spent $30,000 on a marketing agency to run my email. So it's five grand a month for six months. F awful agency didn't make me a dollar. They started spam emailing my list and it was just nightmare fuel. So we just had mass unsubscribes from my list. There was no value. I think their top copywriter ended up leaving. I'm not going to name the agency, but it was a really bad experience. I wasted 30,000 dol. Again, pay attention to all this money that I am losing because it like you're going to lose money sometimes, sometimes it's going to be a dud, but it's still okay because if you keep swinging, you're going to have a lot of home runs again, because this is right after the event. That made me a million bucks, right? So I rehired my business coach here also in the summer of 2025. This is my last year with him. He's been great, but now it's time for something new. But I re upped with him. So I did put it as not worth it for now. But still wonderful coach, wonderful experience. Just time for something new. That's it. This right here, it's my swag. No, this right here. Shout out. Jason Fladdeling. I took a webinar course from him. I think it was like two grand and it made me $250,000. And so what this was was I started running webinars as a lead funnel for my company, Action Academy. And I did not know how to properly organize a webinar, like the flow of a webinar. And so he was the one that did Hormozi's book launches. And so I did his course on how to create a perfect webinar and a perfect pitch. And it made me a quarter million dollars in two webinars. So shout out Jason Fladling. I want to be your friend. Then we went to agencies. This is where I went into a season of business ownership. So agencies for Cole Gordon. So big shout out to Cole Gordon. I spent, oh my goodness, over a hundred thousand dollars with Cole. I did an agency with him for $20,000. Closers IO he helped me build a sales organization. So we hired two sales reps. Great, great experience here. So $20,000 a grade. Then I joined Cole Gordon's eight figure boardroom mastermind for $67,000. Good mastermind. Learned a lot about process and scale. I gave it a B as a grade. I think it could be done better, but it includes three events for free, so all good. I'm a happy camper. Not going to renew, but I'm glad that I did it. Then once again, we hired a paid ads agency for $20,000. This one was a C because this was a good agency but with bad execution. And also I was to blame on this one. So sometimes you have to just raise your hand and just say, hey, I'm to blame on this one. And that one was straight up, like my fault. It was a combination of the two. So I put not worth it. We didn't make a single dollar from ads once again, but we learned a lot. So I chalked this up to I paid 20 grand to learn a lesson here. Right then. This is my last year of gobundance as the mastermind. I did not renew this year. And, you know, it's just I am onto something different. I'm on to a different avatar. I'm not really doing as much real estate investing anymore. And that's basically a real estate and kind of like a mid-40s adult male mastermind. And I'm 31, like really hungry, trying to get after it. So it just wasn't a vibe anymore for me. So I did not renew this year in 2025 for GoBundance. Then three more agencies. I did Cole Gordon Recruiting. I paid $40,000 to have unlimited recruiting for sales reps, customer success reps, all this stuff. Great time. This was a wonderful one. So for Cole Gordon recruiting, another A because they're able to go out and get us talent from their ecosystem. Every talent is everything. And so it made it so easy. So streamlined. Loved it. We also hired a full media agency that I'm currently with right now. Spend about 54 grand with them. Good experience to run my YouTube. They're going to edit this YouTube video along with my podcast. Great experience. It's not an A yet until we get everything dialed in. And I think that they would agree as they're watching this and editing this video, we would both agree the same thing. Once we're dialed in with our systems and processes, that'll go up to an A. I also hired a fractional COO agency, so I needed somebody to come in that had operations experience. And this woman ran $100 million media team before. So this one I've spent $36,000 on and I gave this one an A because she immediately brought in a players for the marketing and sales team to be key hires in like leadership. So that one was an A. Absolutely. I spent $8,500. 8,500 on a leadership COO event. So this is where I sent my, my operations director to the event. I gave it a B. I'm not quite sure what the ROI is on this yet, but my operator is doing amazing. So I will report back on this over time. And then another event that I did was included in the eight figure boardroom. I sent my sales director and I sent my marketing director to that. I'm not quite sure what they implemented from this, but again, they had some really good conversations and good perspective from it. And then lastly, my birthday round two. I spent $86,000 on my 31st birthday to fly 36 friends that were all business owners and entrepreneurs. And so I had one of the gentlemen for my birthday before he cashed in a favor and flew us on a private jet to my birthday this year. So that's $30,000 for one ride one way. And we had like nine or 10 people in the jet and so that was insane. And so we had 36 people at my birthday this year. And again, like I will continue spending an infinite amount of money on this because it is maybe one of the highest ROI things that I do is just literally throwing an event for my birthday and I get to network and mastermind with like the best entrepreneurs and I have so much fun with them. So shout out to everybody that was on my birthday. So again, out of this one we had a total of 16 investments in 2025 for a grand total of $463,000 spent. Crazy, right? Almost half a million dollars Now. The business did 5 million in 2025 and I took home 2.2. So my spend percentage of income was 21 that year, which is pretty aggregate. Business grew 138% this year over year and my income grew 69. So this is where scale is starting to come in. And my income's not growing as fast anymore. So that is 2020 through 2025 for a total of 39 programs. $889,000 spent. Total business revenue of 8.08 million will hit $10 million this year. We'll both hit our $10 million in Action Academy and we'll hit our $10 million a year mark. So valued both ways as an eight figure company in 2026 I had a gross average income or a gross total income of $4.34 million over the last five years in my percent spend as a total of my income has been 11%. So this means of my take home income I've basically taken 10 cents out of every dollar to reinvest it back into me and my business and my skills. So now breaking down the category championship out of courses, coaches, masterminds, agencies and events I did four cor four courses, five coaches, six masterminds, nine agencies and 13 events. So for the courses four, four courses, 13 grand total percent of my spend was 1.5% two were worth it, two weren't.50% hit rate. Yeah, that's basically the online course world. Coaches I had 5 coaches 189 grand spent 21% of my spend. 4 were worth it, 1 wasn't 80% hit rate. Masterminds I had 6 for 197,000 22% of spend 4 were worth it, 2 weren't 66.7% hit rate. Agencies 9 agencies hired for about a quarter million bucks. 27% of spend 5 were worth it, 4 were not.55% hit rate on agencies. This is pretty much what you should expect when you're running your business. And lastly, the category king is in person. Events I spent at 13 events over 5 years for 237,026% of my spend. 12 were worth it, one wasn't 92.3% hit rate on events over the last 5 years. So at the end, at the closing of all of this, that's everything I've spent for $889,000 across the five years. This has been my business, this has been my life. Hopefully you got a lot of value out of this video and these breakdowns. And what I will end with is you will never have every single thing be perfect ever, ever, ever. But I can say without a shadow of a doubt the importance of having investment into personal development. If you literally just do what I did and you invest 10% of your income of your take home income into getting better with your skill sets, with your leadership and with your team, I can highly predict that you will have a similar outcome to me. But again, this is just my personal story. Hopefully you guys can save this, share this with people. But yeah, that's been my experience and happy masterminding, happy personal development, happy personal development hunting guys. Thank you so much. And if you like this video, of course, like subscribe, comment and talk to you in the next video.