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Action Academy | Millionaire Mentorship For Your Life & Business
The 4 Ways To Actually USE Cashflow To Become F.R.E.E.
00:16:07
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I used to think making $10,000 a month would make me financially free until I hit ten thousand, twenty thousand, fifty thousand, a hundred thousand, and even further than that. And the more money I made, the more I was working, the more I was stressed and the more I was hating my life. So I started to question, why is it that I'm making more cash flow that everybody talked about through buying businesses and through investing in real estate, yet I wasn't having more freedom, more fun, more flexibility in my life. And that's when I realized that we talk about how to generate cash flow, but we don't talk about how to use cash flow. And that is the topic of today's video. Because over the last couple of years I've created and implemented a four step framework. I call it the free framework. And this is how you use cash flow in your life, in your business, so that you can actually do the things that you want to do. You can travel around the world, you can hang out with your kids, you can do all the fun stuff. And here's the four steps. Foundations, relief, execution and expansion. And so that's what we're going to be covering today in this video. So for those of you that don't know me, my name is Brian Lubin. I built an eight figure company from scratch while traveling full time around the world. I normally live in Texas six months of the year. The other six months I'm in Europe and Latin America. I've also bought four companies and I've helped a lot of people leave corporate America as well. So I know what I'm talking about. And you guys are really going to want to stick around if you're trying to get your first $3,000 of cash flow, your first $10,000, or if you're even at $100,000 plus of cash flow coming in per month and you're wondering what the hell happened? Why am I still stuck? So let's first start off with the cash flow conundrum in general, right? Because when I first started getting this cash flow, I thought my living expenses are X and if I make Y in cash flow, I'm going to be financially free. Right? That's where we begin. But I want to start this video with a premise that the people that I'm speaking to here are not just trying to hit 10,000 or $20,000 a month and just live on a beach. Most of us, 99% of us, are trying to multiply our net worth, multiply our income, multiply our cash flow over time. So yes, Maybe we've successfully, successfully been able to leave corporate America, but now we want to take all of that energy and effort and do it on our own, own thing. Because if you take the high performance out of a higher performer, what are you anymore? You're just a freaking couch potato or a beach bum. And none of us actually want to be that. So I want to use that slight caveat as we talk about the video today, because all this stuff that I'm going to be teaching you is how to multiply your net worth, multiply your cash flow, and multiply your freedom as you go on. So, again, when I first started, I thought that $10,000 a month, if I had $6,000 a month, is living expenses, and I brought in 10. Whether, again, that's from real estate or business, I'm free. But now the game has completely changed. So let's get into the free framework again. It's foundations, relief, execution, and expansion. And I'm going to double down on each one of these levels so that you guys will know which one that you're stuck at currently. And I'll also share my personal story of how I overcame that specific area. So the first one is foundations. Again, when you're looking at cash flow, when you're looking at making your investments, you want to go ahead and cover your bills for you and your family. This is the first level, and this is where most people stop. Again, this is how I used to think of things, too. When I first got into this game, I thought, 10, $20,000 a month, I'm set for life. And so this is going to be your mortgage, your rent, your food, your wife having Amazon packages arrive at the front door, your husband having Amazon packages arrive at the front door. Basically all your discretionary and living expenses, right? So we're not going to hit too much on that. This is the level that all of us are already at and are already striving for, right? So let's say you get to that. Let's say that you buy a business, you build a business, you build a real estate portfolio. And now here we are, we have that base level of financial freedom until all of a sudden, you look around, you look to your right, you look to your left, and you're like, well, what the hell? Now, I just left the job where I was working 40 hours a week, and now I'm working a hundred hours a week in my own business, right? Who can relate? Who's got two thumbs and did that this guy like and subscribe. But this leads to the Second level here, which is relief. This is maybe the most important level that you guys can all execute today through watching this video that will change your freaking life. Relief is going to be hiring an executive assistant, or in your case, probably most likely a virtual assistant. So your virtual assistant price range today as I'm recording this in 2025 is probably going to be around 2,000 to $3,000 a month. It's going to be a good virtual executive assistant that's working 40 hours a week.
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At it. As I scratch my nose.
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This is the first level that you want to use cash flow to actually buy your time and buy your freedom back. So in level one foundations, we're only using the cash flow to pay our bills. In level two, in.
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Edit so in level one foundations, we're using the cash flow to pay our bills. In level two relief, we're using the cash flow to buy our time back. So this is the most important thing because what you want to do now is the more money you make, the more that you can afford to be left the hell alone. There's this wonderful quote that I don't know who to attribute to, which is pay the market and pay the world the price it demands to leave you the heck alone. That, my friends, my brothers and sisters, is the game. This is what we're trying to do. In the first line of defense, there is your executive assistant. Because if you don't have an executive assistant, you are an executive assistant to yourself. If you're responding to your emails, if you're doing your dry cleaning, if you're picking up your. Your food, if you're doing all this stuff, you are the executive assistant. So this is the first level that I would do. I would do a time study. We can do a full other video on that. But literally you're going through your week and you're just buying your time back with your Assistant Literally handling 80% of the stuff that you do not want to do or that you don't need to do. For me, it's mostly admin stuff and just stuff that slips through the cracks, like mailing stuff. Again, if you are in person in the US that $2,000 a month is going to go up to about maybe 70 to 80 thousand dollars a year. So if I was you guys, I would start with the virtual assistant in the Philippines or Latin America. That's where I would start. We hire from Peru and we also hire from the Philippines, but I personally prefer Latin because they're on the same time zone. Once you get past the Relief stage. Okay? Now you have your bills paid and, and now you have your executive assistant or your virtual assistant in place. Now you're going to be starting to do more of the higher level work in your business. This is where it really gets fun. This is where you multiply your net worth. This is where you multiply your cash flow. These are the stages that I've just learned about in the last couple of years and it will change your freaking life. Okay, Execution is the next stage. Right? So in your business, again, foundations, relief, those are, those are taken care of. That's 101. Now we're getting into 201 and 301 with execution and expansion. Execution is now we're hiring talent for your team. I talk a lot about business buying on this channel and in this podcast and you can buy the perfect business. It can have millions of dollars of profit. It can have decades of track record. If you do not know how to properly elevate, design, delegate, automate, and manage and lead a team, it doesn't matter how much profit the business is printing out or how much cash flow, you're going to be sucked into the business. Okay, so execution is using the cash flow to pay team members to do each function of the business that you are training them to do. Okay? Now this is a $100 million framework that I learned from one of my mentors. It's called I do, we do. They do. And this is the ultimate freedom framework that nobody seems to talk about. I do is I am going to do the function myself. I am going to learn how to do sales, how to do marketing, how to do fulfillment, how to do underwriting, whatever the function of the business is that you need to focus on, okay, that is I do. Then you hire help and now you do it together. This is we do. So we do is everyone's coming together as a team. You guys are collectively doing it together and they're learning alongside you. And what you do here. If you are not an analytical person, I'm about to save your life again. Like and subscribe Share this show Share this page what you're going to do, if you're a visionary person like me, a visionary CEO, you are going to do the function that you need to do. Whether it's sales calls, content creation, backend, invoicing for customers or fulfillment for customers, ar, accounts receivable, anything. You're going to have them on a zoom call with you, or if in person they're going to be sitting next to you. I call it Attaching at the hip. This person is going to be with you every single waking hour and they're going to take notes from what you're doing on Zoom or in person. Okay? Now you're going to verbalize out loud what you are doing, they are going to write it down and they are going to create the sop, the standard operating procedure for the function that you're talking about. So, so, so important. Now your exec assistant can also do this, but this is where we really have talent in place to execute this stuff. Okay? So an example of this is I go do sales. I did the first thousand sales calls for my company, right? Then I hire sales reps. And now I've got somebody stepping up into a sales leadership position, okay? So now this person is going to be managing that function without me. So this is managing the function. So maybe they do it as good as you or at best 80% to your ability, which in the words of Dan Martell, 80% done by somebody else is 100% effing awesome. Okay, so this is execution stage. That's I do and we do. Eventually you're going to get to they do, which is now they're able to execute the function without you. And guess what you didn't have to do. You didn't have to sit down and create processes for them. You didn't have to sit down and create workflows for them. Because what is that? That's admin work. Your team just did it with you while you were doing the thing. The most important part of the execution process of cash flow is that you have the person sitting there with you or on a Zoom call 247 documenting what you are doing every single waking moment of the process. Get it? Got it. Good. This is the fun level. Execution is fun. This is kind of that million dollar to $3 million range of business. This is fun. But there's a different level. There's another level. And this is where empires are created. This is where the Mona Lisa's are painted. This is where the Sistine Chapels are freaking built. Okay? This is expansion. Expansion is where you begin using the cash flow from your business, from your real estate empire, to now hire people that are better than you. They are now creating functions and building functions in leading functions that you didn't have the technical ability or knowledge to do. I have somebody that I just brought in for the back end of my company that called me on the phone and said, hey, I need five minutes of your time. He called me and he said, hey, Brian Sup It's Pat. I just want you to know that I created a function like this. Function for sure. I did it at a different company. This will add $5 million to your bottom line. I just wanted your permission to run it. I've got everything in place. I know what to do. You guys aren't doing this. I can do this. I can run it. I just want a percentage of it.
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Do you got goosebumps right now, dude? This is the game. This is how we use cash flow. This is everything. We go from paying our bills, foundations to relief admin, to execution, where you're training somebody on how to do something all the way to expansion to where expansion is somebody else coming. Every single person that you hire is the best person in that space and you are buying their experience to come in and increase the aggregate IQ and experience levels of your company.
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Imagine you're doing multifamily investing and you bring in somebody that's maybe your portfolio is $5 million. And you bring in somebody that was the head underwriter for somebody that did $50 million and they come back to you and they say, oh, I know what to do. This is what you're doing wrong. You're not submitting offers in this particular way. If we just change this workflow, we'll triple the lead volume, we'll triple the deal flow. That is what I'm experiencing right now. And all of this happens without you. So execution, they grow with you and then they start to execute without you. Once you get to expansion, the company is actually actively growing without you. And if you jump back into your company, you're actually minimizing it. You're actually taking away from the effectiveness of the company and you're actually reducing the growth of the company. You are now getting in the way. So the faster that you can go through these four utilizations of cash flow, your life will change. And this all started from this Facebook post within our Action Academy community. This guy was saying, you know, I want to buy a plumbing company and I want to buy a larger company. And I don't know if that's going to be more work for me to buy a larger company or less work. My goal is to travel three to six months out of the year. And I just don't know if buying a larger company will help warrant that. And my response to him was, in the macro, the reason that we buy a larger company in business acquisition is because you want to have that margin, you want to have that profit, because the profit is what we redistribute back into the people and you can hire better talent. The minute that you hire your first six per six figure person is the minute that you will never hire another five figure person again. Is it five figures? Whatever is beneath six figures, okay, it is night and day different. You don't have to manage this person. This person is just executing like crazy. And then the person on top of that is like, I can pay you half a million dollars based off of how much money you're freaking bringing me, how much profit you're bringing me. That's the freaking game. And guess what guys? This is coming from somebody that just went from like 700,000 to 2 million to 5 million and now like the goal is 15 to 20 million in the next year. So while I'm also traveling three to six months out of the year. That is the game. And so again, if you're at your first levels of cash flow, if you're looking at something, if you're looking to buying a business and you're throwing following this channel to learn how to do that, it's a faster way of accelerating through foundation, relief, execution, expansion, the free framework than investing in real estate. But still, if you're investing in real estate right now, like use this framework because there are so many guys and girls that I know with big old portfolios that still aren't utilizing this. And this is the game. It's all talent, it's all SOPs. This is how you buy your freedom back. So guys, if this was helpful for you, please, this is a brand new channel. I'm just getting started at this. Please share this. If you're listening to the audio format of this on my Action Academy podcast, come to the Brian Lubin YouTube channel. If you're on the YouTube channel, please like, please subscribe. Please share this and comment your favorite parts of the video. I'm always looking to improve and I'm a brand new YouTuber in this space doing two videos every single freaking week. So guys, thank you so much for rolling with me and hopefully you got some value here. Talk tomorrow.