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Action Academy | Millionaire Mentorship For Your Life & Business
The Framework That Builds Magnetic Leaders & Winning Teams (w/ Nathan St. Cyr, $900K/yr Sales Leader & Action Academy Expert)
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You will never outperform your identity. I believe deeply that Brandon Turner, that Brian, they have seen themselves as billion dollar portfolio. The coolest thing about our identity, our subconscious mind, it does not freaking have a stamp of time. 80% of success comes from mindset and 20% comes from execution. If you focused 80% of your time on developing these areas of your life, mindset training, imagine the power that you would hold, that fear of failure. That's the thing that me want to retreat, but that's the exact time that I need to freaking go all in. So, Brian, first of all, dude, this, this thing is, and you said it, or someone said it, the, the, the value of this and this uniqueness that is not in other masterminds is the peer to peer connection. I'm grateful that Brian asked for feedback. It's talk about a little bit later, but he asked for feedback a lot. And then he goes and takes very quick action on feedback. It's one of my favorite fricking things. He's like, okay, well this, they're missing this. We got to get better here. He's adapting, he's building, and that's a really important thing. But along this journey, there's a few people that I want to say that I'm incredibly grateful for. If you've been in hospitality for over three months, if you've been in hospitality for over three months, can you raise your hand? Okay. I want you guys to know that watching you guys go out there and freaking execute like, and I don't mean execute like, oh, you got something under contract. I mean that you're utilizing each other. But look, I'm watching the, the hospitality crew and you're, you're, you're doing all this. So I just, I, I want to, I want to thank you guys for executing. That's the power. This, this happens. We get to come together. But it only happens if you show up, if you commit, if you go all in. Because when you don't, if anybody complains that they're not getting something out of this, guess who that's on on you. But when you go on, when you go all in, it's amazing. I also want to. Ben, dude, you've, you're a tremendous value to this group, man. So you've been a real value to me to be able to lean on just who you are as a person, your leadership, what you're building, how much you contribute to all of us. You're our adopted pod mate. But more than that, you're, you're a mentor to A lot of us. So I'm super, super grateful. I'm, I'm over overfilled with gratitude for, for this entire group. So thank you all. Thank you. Brian. Insight. Have you ever heard somebody talk about zone of genius? You ever heard that term before? Like what you're really best at. Part of my zone of genius is performance assessment. So I can either be the fuzzy warm Nate or I can hit you guys with, hey, we're family, shoot it to me real. Which one do you want? Do you really want me to be real? Unless we're falling short. I think that some of you, I've connected. So by the way, I've had, I've spent over 200 hours with you guys. I've spent over 140 hours with you guys on intro calls. And by the way, each one of those is an assessment. I am assessing you by the way. But in that I recognize, holy shit. The talent. When I said everybody belongs in this room, everybody belongs in this room. Human potential is unlimited. And you guys, your skills that you have are unbelievable. Some of the ideas that you have, some of your visions that you have. I asked everybody, I created a template in the intro calls because I didn't want them to just be fluff. Hey, what's your story? So I'm like, hey, here's my story. Send me your vivid vision and tell me what you want to accomplish. And in reading your vivid visions I'm like, okay, well it doesn't really match. You're missing a skill. And it's a skill that some of you guys excel with. And that's why Brandon is Brandon and Brian is Brian and Ben is Ben. It's a very, very necessary skill. Does anybody know what it is? He was in my hospitality call, he said, leadership now, eh, I'm gonna give you 50%. Right? So I'm gonna go one further step. What is leadership? My favorite leadership quote by John. I'm like chatgpt, give me the leadership quotes. All the best of them. Which one do I. And I'm like, this one is no question. Leadership is influence. Oh, it's right there. Leadership is influence. Nothing more, nothing less. It's, it's period. That's it people. So I have to say when I want to go out and help you guys with influence because ultimately I, my passion is leadership. But my, the reason that my passion is leadership is ultimately because behind all of it is truly influence. There's nothing more than that. It is influence. It's just influence of what? That's the difference between what most people perceive leadership to be and what leadership really is, it really is influence. But sometimes when people think about influence, they think about. They mix it up with persuasion, coercion, persuasive. But when I think of influence, I think of Meg. I think of influence. This way. If you're a frickin engineer, you're like, oh, that's for the sales guys. When you hear the word influence. No, that's bullshit. Magnetic influence doesn't have anything to do with that piece. It doesn't have to do with sales process. Magnetic influence is. What do you feel like to other people? What do you feel like when you're on one of those calls? When you're on a networking call with somebody else, what do you feel like? Do they want to part? Are they like. Because it happens all the time. Trisha comes in with a belief and she's like, I'm buying two hotels and all of a sudden I watch. All of a sudden it's like, oh, damn, what's happening? Is she freaking? All of a sudden she goes and lands. Freaking Drew. The guy's a beast. Like, what the hell? Then she goes out, they see that there's this Brian Tuba comes into the group. He's got 20 hotels under management. And she's like, huh, that's my team. Boom. All of a sudden, who joins Summit Collective? Brian Tuba, like powerhouse team. Holy shit. Just like that. Why? When she told me that she was going to buy two hotels on the first call, I knew that she was going to buy two hotels. It wasn't a question. Why is that? What does that come from? It comes from something much deeper than persuasion. Does anybody want this, by the way? Do they want to have magnetic influences? If you want to have. If you want to have magnetic influence, when you sit with someone, when you walk in a room, you feel different to people that you. Now, people lean into. What you say, if you want that skill, said yes. Okay, now I'm going to share with you a story. I debated whether I was going to share the story. But usually when you debate whether you should share something, guess what, price, should share it. So that was my insight. By the way, we're through with gratitude insight. Now I'm going to talk about framework. 2014 was the most difficult year of my life. I had been absolutely crushing it as a. As a sales leader, breaking every record that existed, turning. I got very good at taking what people perceived to be impossible. And now I was not just making people believe that maybe it's possible, but people started going, oh, Shit. He says it. Other people think it's impossible. I think it's probable. So we turned impossible into probable. That is a. That is a feat. Crushing it. In 2013, made $963,000 in commissions alone. Global leader three years in a row. Break. Everything was going freaking awesome. We were scheduled to go back to Minnesota, where I'm from, to introduce my newest daughter, Shastin, to my family. And we got freaking. We got the flu. And we're like, should we travel? We got the flu. No, let's. Let's not. So we stayed home. We didn't take them back to introduce them. On that Sunday before going back to work, I got a phone call and my father had had a massive heart attack. And it was probably the most difficult thing that I've gone through. He, you know, I rushed home, they had him on ice and he was gone. Had a profound impact on me. I went back to work two weeks later thinking I was good. And I'm a recovering alcoholic and addiction since 2006. Somebody slid an OxyContin onto the table and they said, do you want one? My life started flashing before my eyes. I knew the right thing to do. I said, nah, man. I watched him put it into his pocket. My mind didn't stop. I was in pain. And I'm like, it. Give it to me. And that was. That was it. I. I relapsed. So 2014 became very, very difficult because there's a lot of fricking wreckage, carnage that happens with addiction. But look, I faced it. I fessed up. One of the most difficult things that I accomplished was coming through that time period. Now we're getting to the back end of the year and I'm like, okay, it's been a tough year. I was having these headaches for eight weeks. I had these headaches. It wouldn't go away. I'm like, dude, my wife is like, go to the doctor already. Finally. I'm like, dude, it has been eight weeks. Maybe I should go to the doctor. So whatever, I go to the doctor. But I got a phone call at 9:30 that night. They took all this testing, and 9:30 at night, the doctor calling you back. That's not good. So anyway, like, hey, what's up? Well, not to alarm you, we. We see something and we want you to come in for some further testing. Bottom line is, on my left internal carotid artery, I have an unruptured aneurysm. And unfortunately, the way that aneurysms are set up, they have like, you can Go to places like Stanford and they can fix them if they're a certain type. They're not a certain type. They're just there. So that's what I have. I have an unruptured aneurysm. It's sitting in there. I'm like, okay, well, I live in Maui. What happens if something were to happen? And they're like, well, you'll get a really bad headache. And I'm like, okay, and then what? Like, well, they probably medevac you, but you wouldn't make it. And I'm like, oh, okay. So it's either. I'm either. It's either going to happen or not. And they're like, yep, okay, shift, right? Got a little shift. Got a family. Holy crap. Just came off the most difficult year of my life and then this. But the most difficult year of my life ended up turning into a real blessing because now I had to reflect on, what does this mean? And something changed all of a sudden. I had this realization that, well, if I don't know what tomorrow is going to bring, then what impact do I want to have? And I realized that my name meant something to me. I'm like, holy crap. When someone hears the name Nathan St. Cyr, what do I want them to associate that with? That's all I have. Like, at the end of the day, that's all I have. I'm going to give to my family. I'm providing all these things, but at the end of the day, what's going to live past me? And I recognized that it was impact. But here was the issue. If I wanted to have impact, I was crushing it in my current role, Absolutely killing it. And at that point it was like, all right, things were about, oh, I had three record breaking, oh, my team that I built. And I realized, okay, well, that's cool. People respect me and they want to work for me because they know that if they work for me, they're going to make more money, I'm going to make them better, all of these things. But if I were to be gone tomorrow, would they be as good? And out of that there was a shift. A new concept was born. I contacted the executives and I said, I want you to know that. And I'm extremely competitive. I said, I want you to know that I have a new goal for next year and it's not to be the global sales leader. It's for my number two to become the global sales leader. He's going to become the global sales leader. Because, see, now I felt like, well, If I can really go and help transform somebody that will last, my name will last, my impact will last. And so I created this framework that I called the four Pillars of Performance for Team Leadership. We'll go to the. And I want to blast through this because some of you aren't running teams yet, but I want to blast through this framework really quickly on what this framework was and what I taught. Because by the way, after I had this epiphany and I taught this to my number two in command, guess what the company did? Everybody that got a promotion to a director or vice president or higher in our entire company, guess where they went? They sent them to Maui, they put them up and they had them shadow under the St. Cyr Academy. You're exactly right. Because all of a sudden I had this framework that I was teaching. I went and frickin proved concept and they're like, damn, how can we take advantage of this and scale this?
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Yo, what's up guys? One sec. You're listening to a podcast right now and I freaking love that. But this is not making you more money. What makes you more money, more wealth, more equity, is being in the room with the people that you're hearing on today's episode. If you want to be around hundreds of other people like you leaving corporate America, doing big deals in business, commercial real estate and land, check out actionacademy.com go in the show, link the show description and click the link to book a call with our membership director team. We'll give you the resources, the connections in the community to actually pull off the stuff that you're learning about on this podcast and we'll hold you accountable to the actual implementation of the information that is actionacademy.com now let's get back to today's episode.
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So anyway, we I go and create what's called the, the the four pillars of performance at the time I've renamed them and I'll share with you why, but let me walk you through what this looks like. So if anybody is running a team right now, here's the framework that just proved to be incredibly successful, to say the least. It also translated not just to building sales teams, but then after that building award winning hospitality company, investment company, land company. All the stuff that I've done and accomplished has all come from an actual framework. So look, leadership framework. And it's going to go in this order. There's four simple things. The first one, championship, mindset and morale. I'm going to dig into this one a little bit deeper. So I'm just going to go surface level right here. Look, at the end of the day, we need to assess on a daily basis, every single person on our team, we need to assess what is their identity, what are their beliefs and what is their state. Every single day, every single person. When we can do that, what ends up happening is we have the opportunity to move. And when we have a group of individuals that we're influencing to be in their best aligned identity, beliefs and state, then what do you get from that? What do you get if you have a whole team operating under this incredible alignment? A cult. He said the first four letters of the word culture, it is a cult. It's gotta be the same thing. They must be rooted in the same base thing. I don't know, someone that's good at this shit should tell me I'm right. But, right, look, if we want to have culture, if we want to look at championship teams and anything, athletic teams, right, Whatever it is, if we go and look, if everybody identifies with their highest and best self, everybody believes the outcome and then everybody operates in the highest and best state in every single minute. Holy shit. And that's what you do in every second of every day. Now we got culture, man. So everything starts there. Number two, talent. So with talent, I think that there's. We've got so much to go do in a day that it's like, okay, I have to accomplish this today. And a lot of times what happens is our recruiting, when we have to recruit, when we need it, guess what? Too late. When we need to recruit talent, by the time we need it, it's too late. So we have to look at our teams and our organizations as the long run. That's why when you look at like eos and we'll get into operations, but when you look at that, there's a structure that says, okay, well what's next? Who's that next person? Because we always need to be looking for talent, even though that's very hard to do in the moment because other things seem to take priority. We also need to be able to develop talent. Like when people come in raw. When I look at this group right here, by the way, I can't believe I forgot this, dude. You were going to be my first person. My gratitude. I'm grateful for Brandon. I'm grateful for Brandon. I mean, look, he follows me around, he's helped me so much. Like, dude, it's not even. Anyway, thank you, bro. But bro, I talked to this guy, he's like, I like hostels. I Talked to him on an intro call. He's like, you do hostels? Like, yeah. Do you give a. And he's like, yeah, I love hostels. I'm like, I'm making 250 grand a year, and I'd like to come and do this. And I'm like, okay, let's go, baby. But we have to be able to develop talent. Do you believe, Brandon, that you've grown since you've been with us? Okay? So you got to be able to develop. So number one, we need to look for. We got to be out there recruiting it. Number two, we got to be able to develop it. And then number three, we need to set our business up to retain it, okay? And we could. We could spend all day on this one piece. But you should be thinking that way. What am I doing to recruit long term? What am I doing to develop and then what am I doing to retain? Okay? So talent makes things easier. I freaking promise you it's a critical component. However, why is mindset first? Doesn't matter how talented the freaking team is if their mindset isn't right. So mindset has to come first, talent, then comes second, third, operations operational excellence. And look, we can go. We could go extremely deep on this. But I just. I want you to just have this concept. If you're building a team from an operation standpoint, if you want to have operation operational excellence, we want to pair strength with strength. We want to look at what's the thing that moves my business forward. What. What's the highest valued areas of my business, and how can I put my most talented people in a position in the right seat in the bus to move that needle. Just thinks operational excellence really comes down to my ability to pair talent with what needs to get done in the right way, the most effective way. That's strategic operational excellence. Strength with strength. And then lastly, we have process. First of all, what is process? Can somebody give me their definition of process? So I believe that process in an organization is commitment. It's just the commitment to the standard and the way in which we're going to do something. That's it. Why is. When it comes to process, what. Why is commitment so incredibly important? It fosters accountability. Look, that's the. This. That's what this is really about. I mean, imagine if I'm on a team and I built a culture where we care about each other and we go create a way in which we say, is this. Is this our standard? Yes, it is. Do we agree on this? Yes. This is how we're going to do this? Yes. And this is the standard of excellence. We're going to, we're going to execute it at. Yes, we agree on this. The, the thing that's so important is now I can go. Do I want to let the team down? No, not if I built the culture on the right people. I don't want to let the team down. So now there's this underlying thing that I can have. I can hold myself accountable. Okay. I know this is the way that we do it. This is our process. We've committed to each other. And, and this is, I'm going to execute it at that level. If we don't have that commitment and we just say this is the way we're doing it, it's way less successful. So think of processes, how you commit as a, as a group, what your standard is, your standard of excellence. And then commit and then hold each other accountable. Because we want to be accountable, people want to be held accountable. It feels good. And then recognize people when they, when they do accomplish that. Accountability. So four pillars of performance. Going to start with mindset, morale. Then we're going to go to talent. Then we're going to go to operational excellence and we're going to finish with world class process. Okay, but here's the kicker. So they had all these people coming out to shadow me. And guess what happened by the look on my face, the long. You couldn't tell the results were they were, they, they were mixed. Some people took this and they went back and they killed it. Some people, they all had the same framework. And so it was, it was really hard on me. I'm like, no, I'm telling you this works. It's the truth. It's the gospel. It's my own, it's my own team, like performance, pillars, gospel. It works. You know what they told me the reason that it wasn't successful for others. They told me that they didn't have me. And I was like, what the, what do you mean they don't have me? Of course they don't have me. But this shit is not about a person. This is about, this is about a way of doing something. Yeah, but they don't have you executing it. And I'm like, what do you mean? It's the roadmap. But here's what I realized because somebody said to me, yeah, but what I mean by they don't have you. And now they started to expand on that. They said you pick out your socks at night based on the feeling that you want to create on the sales floor the next day. You're a little unique. And I thought about it, and they. They went on and listed about 20 things that were unique to me that they didn't see others doing. And I was like, holy shit. I'm focused on the wrong part of the puzzle. First, magnetic influence and the ability to lead teams is not just an outward expression, but it's absolutely as much of a discipline as any of these things. It's just internal. And so my whole life changed. I'm like, dude, okay, I gotta figure out what it is that. What do I do? So are you ready for that? Who wants to hear the freaking key to magnetic influence? So now let's talk about the power. This is where it should start, like. But I wanted you to understand from a story perspective what I found. Because at the end of the day, this framework is just, okay, how can I go teach people. How can I go and teach people how to go and do this when the reality is how is just a very small piece? And now how can I give them power, True freaking power, to actually have their teams lean into them if they were leading? And in this. In this situation, how can you have. When you go get on your networking call, how can you create that partnership? How can you have impact? How can you raise capital? How can you do all of these things that are going to be necessary? How can you talk to brokers? How can you have influence where, at the end of the day, it's not because of what you say? Jude, the information is out there. Any of us can do any of this shit, but what's the difference? The difference is the way that we feel. This is a human experience. We are traveling. Believe it or not, we're traveling through a human experience. So let's go focus on that first, because if I'm right here, people come to me. Doesn't that seem a lot easier? It's a hell of a lot easier when people are coming to you. So let's dig in. How do we do that? And by the way, it's going to mirror a lot of what we just went through. And the first one, and I hated this. What the hell is mindset? So I went to Tony Robbins. Like, these guys are freaking Tony Robbins coaches, like, for years. And I'm going to stand up here and talk about my one moment with Tony 20 years ago. These guys in the back are freaking part of the platinum club. They get the real shit. But wait a minute. If I'm still taking something from it and Talking about it 20 years later is that impact. So this is what he said. 80% of success comes from mindset and 20% comes from execution. And I'm like, well that's weird because that's not what I see. And by the way, the same stats were up there on the frickin board yesterday. Brian's like, and then Brandon and we're there talking. I'm like, oh shit, that's the stuff I'm gonna talk about. And I'm like, oh well maybe that's good. We are actually saying the same thing, maybe in a little bit of a different way, like, oh, they're in platinum and they spent 100 grand. I remember it from 20 years ago. Fucking goofballs. Shit. I think the company sent me, it was free. So look, mindset. This did drive me nuts in the beginning because everybody's like, well what's mindset? And I didn't really know how to exactly answer that. And I think Brian did a nice job. So I won't spend too much time on this. But it's. If 80% of success comes from mindset, probably a good idea that we all dig in and focus, create discipline in our lives around mindset. So what's mindset? To me, mindset is the alignment of these three critical components of identity, beliefs and state. I want to start with identity. Identity though, if you really think about this, it doesn't matter what your, what you tell yourself, your conscious mind, it doesn't matter. You will never outperform your identity. And I think in this group that's maybe the most important thing that you walk away with this weekend. You will never outperform your identity. I, I promise you that. I believe deeply that Brandon Turner, that Brian. I believe that they have seen themselves as billion dollar portfolios, that they have seen themselves as, as having a $10 million, $10 million per year community. They've seen themselves not only as accomplishing that, but the person that they need to be to accomplish that. Ben Call is he's laid out frickin roadmaps of how he's going to own an NFL frickin team. He's already seeing the person that he needs to be, the skills, the connections, all of those things. He sees them now because the coolest thing about our identity, our subconscious mind, it does not freaking have a stamp of time. It doesn't know the difference, doesn't know the difference between imagination, real. It doesn't know. We just need to know how to work with it. Nobody teaches us this shit. We just, we're the frickin. Here's the driver, that's our mind. And here's us, the passenger going through life. Cookies, cookies, cookies. Like fucking get into the driver's seat. Own it, become. And the way to do this? There's ways to do this. You identity and subconscious mind needs to be programmed in a different way than just our regular thoughts. So we can provide you with some specifics of that. But I think that this is a critical component to understand. I need to make sure that my identity, my roadmap of what I see, that I see myself as what I need to be what right now, and that I'm able to understand when should I talk to my subconscious mind and how should I talk to it? How does it, how does it gain understanding? That's a key component. Secondly is our beliefs. Why are beliefs so important? Why are beliefs so important? Why do beliefs matter so much? What is a belief? Beliefs are the strongest form of thought. Your thoughts that become beliefs are the powerhouse of emotions that have vibration that create and manifest fricking reality. Let's go Hol. Holy shit. But the coolest thing about this is that a belief, we think a belief is like something that's own, like, oh, I inherited, then this is the way that I think. No, the thing about a belief is that you can freaking, you can choose to believe whatever you want. It's beautiful. Oh, so I have the power that if I go get an alignment, if I see the person that needs to do that I need to become, I see it as myself. Now I frickin rewrite my subconscious mind and to have the identity that I need to accomplish that goal. And now I believe unequivocally I believe, I choose only thoughts that align with that belief will have power in my mind. And I go and choose that and create discipline around that. Then at the end of the day, holy shit, we only got one thing left to be an absolute powerhouse. And that's our state. And they, I mean we talked about it all day yesterday, that's our state. Brian actually said in the middle of talking about state. Oh, and you know Saint Cyr, he's in peak state 80% of the time. Like in the middle of him talking about state, I'm like, oh, I'm going to talk about this tomorrow. Freaking giving up all my stuff. But he said that out of all of the people in the room, why did he say that about me? Do you think that I'm the happiest person in here? I promise you I'm not. I promise you I'M not. Look, I. Trauma as a kid, struggled with addiction, overcoming it, bouts of depression, all of that. But yet the leader of the group points me out for being in Peak state 80% of the time. How does that happen? Because I can promise you this, it's not by accident. It's with massive amounts of attention and discipline. I have to program myself to be in state, otherwise I would be just a dick. But I'm serious, like it's not natural for me. I don't wake up so my alarm goes off and it's like, good morning champ. Like, dude, I'm picking out my socks with like gunslingers on them at night. Like I'm gonna wake up tomorrow and I'm gonna go slaying. Let's go. I have to do all of these things because if I don't take control and put discipline around what I know to be true, I know these things, they are truth. It's like the craziest stuff. I tried to have Bran and me tried to create this freaking damn visual aid and it didn't work. But it was like the magnets and it game board with Action Academy and we used AI and it was really weird. So we're not there yet. But if you, if you think about the power of a frickin magnet, like if I'm here with the most powerful magnet in the world and there's fricking knives over on the other side and I'm like, all right, if we unstrap those knives, who's going to walk in between this thing? Who's going to do it? No one. Why? Because we know that magnets have what power, they have force. So if that has that strong of a force, why do we not pay more attention to the other invisible forces? This is the thing I've never understood. Like why are people not paying more attention to the freaking real forces that exist? Like the shit that's really cool, like, oh, I can do that. The genie within. That's programming the subconscious mind. It's a book. Genie within. You should read it. Genie within. But read Psycho cybernetics first. But look, I think that this is the most critical part is that we understand that this doesn't happen by accident. And we need to put focus into it. That's the reality. We need to put focus into this and we need to. If you focused 80% of your time on developing these areas of your life, mindset training, imagine the power that you would hold. If you got to just create the identity that you wanted, that you just desire anything you imagine and dream of create that identity of the person that that needs to be to accomplish that. And then you go get behind it and choose the beliefs to support it. And then you go put the practices and disciplines in place to live in peak state fricking constantly. Imagine your power. Imagine Tony Robbins power. Dude, what does that guy feel like? I got one shake of his massive ass hand that, like, wrapped around my arm. Like my arm was a finger. But he was like. I got like. But the energy that this man projects, like, that's. That's not by accident. That is. That is deliberate. Okay, so mindset, guys. Freaking critical. Second, communication. If we want to have magnetic influence, we need to be able to communicate. And I'm going to share with you this. Communication starts with our clear understanding of where we want something to go. We got to get clear first. Damn. We're just out there like, like talking and shit. Like, we gotta understand, like, well, what is it that I'm actually trying to accomplish? Where is it that I need to get people to go? What is it that I need? How do I. How do I need them to perceive this? We need to first of all understand clearly where we need to go. And then secondly, communication is about understanding where others are at. We need to be able to read a room. We need to see when you guys are drifting. We need to see when you're not. We need to understand and feel, okay, what's the state of where everybody is or one person, whoever it is, you're on a network call, whatever it is, you've got to understand where they're at so that you can create the right emotional message to move them. People move in the direction that you want based on emotion, not logic. So when you're on the call with me just going through all of this stuff, I'm like, is this almost over or are you moving me? You're like, okay, you're just. Even if it's just there. So communication is about understanding where we want to go very clearly, understanding where someone else is at and then crafting our communication. But we too often just like, think that we can just say stuff, email stuff, send messaging, without really understanding where do we want to go? Where's the person at? And what did they need? How can I align with them? What did they need? What did. What story do they need? What narrative do they need to hear? How do I emotionally move them? Communication is about elite communication, I should say, not communication. Elite communication and the ability to move people in the direction that you want is truly those three Steps, Performance. So the first piece that I realized about performance is the recognition of the relationship that we have with the fear of failure and how others are going to perceive that. So what's your relationship with the fear of failure? Because when you sense the fear of failure, what probably should you do? When you feel the feeling of fear of failure, what should you probably do? Say it. Lean in. Do we just lean in or should we go all fucking in? We should go aloha on him. But that's the reality. Look. When we sense a fear of failure, what I learned very early is, holy crap. It's like that fear of failure. That's the thing that makes me want to retreat. But that's the exact time that I need to fricking go all in. That's the team that I need to. That's the time. Kick it in. Let's go. I had this thought. I'm like, I want to share. I feel like I know you guys because you know, it's man. To have fricking Brandon Turner here and to have frickin guest speakers are mind blowing. To have frickin Joe here and Christina, to have them have coached with Tony Walk or Tony Robbins, Just the. The amount of talent, that's freaking great. But I felt like, what about the people that. What about us that are in this thing communicating on a daily basis? Like, what do. What do you need? What do we need? And I just had this thought. I just felt compelled. I'm like, oh, oh, that would be so fearful to ask Brian if he wants me to speak, but I'm going to do it anyway. And I did it. And then I'm like, damn, Tia, that's my wife. Damn, what was I thinking? And then he responded back, yes. And I'm like, whoa, what did I do? But look, this is something in my life that I'm constantly doing. I'm recognizing. Where do I feel that fear of failure? Because that's where I need to go. That's where I need to push in. That's what I need to attack. Where's the fear? Okay, go. Where's the fear? Okay, go. And when you do that enough, I mean, so what, I get up here and you guys are like, oh, Nate, he's cool. So what? Like, what is it? What's the worst thing that would happen? But on the other side of that, what's the best thing that could happen? Brandon Turner's like, dude, that guy lives on Maui. Holy shit, what can I do with that guy? No, but seriously, what's the best Thing that can happen and that's the other side of it. And then we get more comfortable, then we grow, then we expand. So performance number one, you guys in this group, because that's what this is about, is how can I arm you when you leave here to actually go create progress in this community? Look at every freaking moment as an opportunity to perform. Okay, here's a couple keys. Number one, know your strengths. What's your zone of genius? What are you really freaking good at? Because if you can live in that area of strength and then you can go and show people that, oh, I'm, I'm really good at this. And they, they're like with, with, without saying, I'm really good at this. If you could just do something. All of a sudden, whoa. Damn. Holy crap. That's fricking. That was nuts, dude. Derek, you just stood up and frickin talked like a frickin. I was like, dude, that dude can frickin slang. Let's go. He had an opportunity, he took the opportunity. How many of us kind of wanted to share, but we were like, I don't know what I'm gonna sound like, maybe I won't. What if people think what I'm gonna say is stupid? What if. Blah, blah, blah. Right? Yeah, but limiting belief. Yeah, but. Well, lean in now. Here's what I believe is the most important thing that you can control. Preparation. Brian sent out this little jab, I don't know if you saw it. 13 hours, I'm like, sucker. 13 hours, shit. I'm gonna, I'm gonna visualize doing this frickin three hours in the morning and three hours at night every single day until that fucking happens. 13 hours. I'm going to know everything that I'm going to say. Every story. How can I connect? I'm going to go through this thing. What do they need? I know them. I know them better than others. What are my strengths? How can I go? How can I deliver? What can I do? How can I bring laughter? How can I bring levity? How can I be strong? How can I be. Blah, blah, blah. I'm going to picture. What story can I tell? I'm going to go through it and then I'm going to deliver it. And I'm going to tell you a funny story right now because last night I was delivering it. I went back into my room and I'm delivering it. Have you ever. And I got the music, same music that was playing this morning. Because I know that that's going to put me in state. So I'm up there. Yeah, I'm in my room freaking. I don't fucking victory. Arms up. Yeah, I'm freaking feeling it. Do you ever have the feeling someone's looking at you? Well, I had that feeling and I turned around and I swear to God, the housekeeper was standing there like this, turn down. And I'm like, oh, I swear to God. True story. It's fucking nuts. But look, prepare you what moment? Who could you be talking to in that moment? Who could you be networking that you don't know? And all of a sudden there's that perfect, because you're prepared. Go focus on your strengths. Get prepared. Show people that you can perform in the highest pressure moments. The one that can freaking stand up to it and then freaking deliver in it. That's value. You want to be value. You want to make sure that you're valuable in life, be able to go freaking hand or handle pressure, and then freaking perform and execute at the highest level where you get people thinking, I don't know, I could do that. I don't think I could do that. But again, this came from a moment of me feeling like, oh, I shouldn't send this text. Oh, now I must. So I send the text and then now I'm in the moment. Frick, I committed. I hope my passport doesn't come. Shit, what have I done? Go all in. Be willing to go and put yourself out there and perform. People will appreciate just the fact that you did it. I learned this so early as a sales leader. It was like, man, people are just fricking. They have their friends that are managers. And then when they had a frickin no deal and they'd be like, I got nothing. Just sign me out. And I'd be like, oh, I'll talk to him. Oh, there's nothing there. That's fine. Let me just talk to them. And then I would go and dig in and I would get more movement in 30 minutes with someone. Then that person got in two hours. And then what did they think about me? I didn't get the deal, but what did they think about? Holy shit, that kid can frickin. He'll go all in. Damn. He. He got further with them than me. And all of a sudden, next time when they got someone that's kind of on the fence now, they're like, I want to use him because I watched him perform on something that was crap. So we never know. We just got to go all in. We got to be willing to perform at every moment. Go step in. Can you guys do that seriously, when these calls come up, can you just freaking be prepared? Go all in. Be your best self. Know what you're good at. Know what your strengths are. Go show people how you can go produce. Because man, not only will it get you further and create magnetic influence, but when you have a team, it's absolutely, it's street credibility. There's nothing, there's nothing better than street cred. Being able to go in and do it freaking better yourself. Nothing better. The last thing is perception. If we want to have magnetic influence where people lean into us, intentions don't matter. Can I say that one more time? Our intentions don't matter because the reality is perceptions equal reality. So what somebody perceives versus what you intended, the important part is their perception. We need to so to perceive. What do we need to be? First of all, see, you might read in Forbes and all these different, these different magazines on leadership. Oh, emotional intelligence. I don't really know what that means, but I think that it's relating to this shit. I do, I do. I think that that's what it's saying, right? To have emotional intelligence is to be able to be self aware, step outside of yourself and be willing to say, oh, okay, let me not think from my perspective, but from others. How do they feel? My messaging? How am I impacting them? How do they perceive me? Now to do that takes vulnerability and it also takes being willing to ask for feedback. There's two ways to ask for feedback. One of them is when you get feedback, you're like, screw this person. They don't know what they're talking about. It's just the reality. That's what a lot of us want to do. Or we start to feed ourselves the story of why. Oh, well that's because, oh, they're just salty because of this. Oh, they're just. But what we might want to do is go. And some of that may be true. Like I'm not saying that just because somebody feels a certain way that like they're right or. But we need to be self aware and we need to ask for feedback. And then we need to be like, okay, so where is the truth in that? And what part do I take and does it align with ultimately? Because if it doesn't align with what I care about or my value or where we're headed, then, oh, we're just, we're not a fit. Okay, cool, no worries. Not everybody's going to be a fit. But if we are now it's about understanding, well, how am I affecting them? How can I better affect them. How can my messaging be better? Oh, okay, that makes sense. So feedback, being self aware, perception is more important. And I think that Brian has done a really nice job creating a platform for us to generate a perception. And I don't feel like you guys take full advantage of it because my perception of you may be like, oh, I've never seen your name before. Is that an issue? I'm not talking about me, but just in general. If people don't know you because they don't see you and you have no perception, then why would I want to connect with you, partner with you, mentor you? But if you're out there and you're, you're like showing up, showing up, now you're better than most people. Oh, man, this person really shows up. What perception are you creating? What perception are you creating on social media? Are you creating a perception on social media? Says the guy that went 48 years without it. Brandon had to create me a Facebook account and Instagram and LinkedIn. And then I realized, holy, nobody knows me. I really blew this thing. Better start. But look, I mean, at the end of the day, what's. How are you perceived? Because you guys are talented like you really are. You guys are skillful. You guys are in this room because you've bet on yourself, every one of you. You bet on yourself to be in here. You bet on yourself double to be here in person. Like, hell yeah. And so now you need to make sure that people have a perception of you that will help you ultimately move forward. And when I said before in the beginning that. Here's my insight, my insight is that some of you are going to be stuck if you don't change your behavior. The behavior is this, man. I need to put this work in. I need to be prepared.
- [49:50]
B
Nate, how much money have you invested into Action Academy deals?
- [49:54]
A
By the end of this year, it'll be $1 million.
- [49:56]
B
I've invested about 400,000 myself. And I'm investing 2 million next year. Is the goal 2 million liquid. Everything that Nate's saying not only will pay you in dividends and relationships and in partnerships, but in capital. So what he's giving you is literal million dollar advice. Because, Nate, I don't know about you, but I'm not investing with anybody that randomly posts for the first time and they're like, I've got a deal.
- [50:18]
A
Care less about you could care less about your deal.
- [50:21]
B
Exactly.
- [50:22]
A
I care about you, and I will care about you and rather invest with you even knowing that. Okay, yeah, there's risk and you might lose my money. But you know what? I believe that you'll do everything you can to not because I know who you are, because you've invested in me, because we've invested in a relationship, because I've seen what you do. I've seen the way you behave because you continually show up fair. So look, all of us, when we leave here, we can either just be like, all right, well that was cool, or we can actually go, shit, man. Boy, there's. I should probably put some actual discipline into these different areas. Maybe I didn't even realize that I'm not putting discipline in. But that's, that's a different, that's always a difference. The difference now is, okay, like, is this new information. It's out there, everywhere. It's just put together in how I, how I've lived it out. But now what do you go do with that? If you want to progress? My suggestion is put it into action.
- [51:22]
B
Boom. Thank you guys so much for listening to another episode of the Action Academy podcast. My one ask real quick before you go, if you enjoy this episode, if it brought value to you, please share this episode with one to three friends that you think could get value from it. This is how we grow the show. And at minimum, if you could leave us a five star rating and review on Apple podcasts, Spotify or whatever platform you listen to, that would mean the world to us is how we get in front of other entrepreneurs. If you're done sitting on the sidelines, you're done listening to the podcast and you want to be the freaking guest on the podcast, go into action academy.com, go in the show description, the show link, and book a call to speak with our Action Academy community. We have hundreds and hundreds of people just like you buying businesses and commercial real estate with full coaches, full mentors, full support, full capital, everything. ActionAcademy.com is where you'll find us.