Action Academy Podcast — "This Episode Will Solve All Your 'Time Management' Problems In <15 Minutes"

Host: Brian Luebben
Date: October 27, 2025

Episode Overview

Brian Luebben tackles the pervasive myth of "not having enough time" to pursue entrepreneurship. In under 15 minutes, he presents a clear, actionable framework to transform how high performers and aspiring entrepreneurs manage their schedules, enabling them to systematically reclaim their time and achieve the freedom they're seeking. He walks through real-life scenarios, emphasizing practical steps that have worked for him and the Action Academy community, demystifying time management for anyone stuck in the corporate grind.

Key Discussion Points & Insights

1. The Myth of "No Time" (00:00–02:00)

• Calling Out the Excuse:
  • Brian starts with direct tough love:

    “The biggest lie in entrepreneurship is ‘I don’t have time.’ Absolute bullshit.” (00:04)

  • He explains that saying you don't have time is just an excuse to avoid making progress—most people only find time when they're absolutely forced to.
• Overwhelm of Resources:
  • With so many time management tools and books available, people are often paralyzed by options and never get started.

2. Understanding the “Time Management Tim” Avatar (03:30–06:00)

• Relatable Life Circumstances:
  • Brian introduces "Time Management Tim," a composite of typical listeners:
    • $120k/year corporate job with 9-hour workdays including commute
    • Toddler, newborn, spouse, home ownership, and a rental property
  • This persona mirrors thousands of actual intro calls the community receives, making the advice highly relevant.
• Key Listener Concern:
  • “I want to buy these businesses and real estate, but I don’t think I’m going to have freaking time to even do it.”

3. The 3-Step Time Management Framework (06:10–15:00)

Step 1: Audit Your Current Time (06:10–09:00)

• Get Ruthlessly Specific:
  • Use a paper calendar or notebook, hour-by-hour for at least a week.
  • Set an alarm every hour; when it rings, write down how you actually spent the past hour.

    “You are going to be effing mortified at how much time you spend wasting time.” (08:22)

  • Example: “I watched TikTok videos for the last 90 minutes. I had to write that and it hurt.”
• Awareness is Key:
  • Realize, for most, “you have never controlled a singular minute of your life up until this point.” (03:10)

Step 2: Identify Your Future Tasks (09:01–11:00)

• Aim for New Results with New Actions:
  • Determine what tasks you actually need to reach your goals.
  • For business/real estate:
    • 3–5 hours/week on education
    • 1–2 hours/night on lead generation
    • 1–2 hours/day on underwriting deals (efficiency goal: 100+ reps)
    • 3 hours/week on networking
• You Can’t Keep Doing the Same Things:
  • “Tim must now identify the tasks required for him to go from here today to… business ownership.” (10:19)

Step 3: Prioritize & Schedule Your New Tasks (11:01–14:30)

• The Crucial Trade-Off:
  • “This is the most difficult part of your life, ever, ever. You are signing a contract for one to two years where you are going to work your freaking ass off to reclaim 20 to 40 years of your life back.” (12:22)
  • Mornings, workdays, evenings, and weekends are your slots. Ruthlessly cut inefficiencies.
• Practical Examples:
  • Brian condensed his corporate work from 50 to 20 hours/week, freeing time for business tasks.
  • “If you have young kids, you probably need to wake up early or stay up late after they go to bed.”
  • “Weekends—those don’t exist. You are spending your time on weekends doing this stuff. This is the real, real.”

4. The Light at the End of the Tunnel: Leverage & Delegation (14:31–end)

• After the Grind Pays Off:
  • Once you’re skilled at the new tasks, you shift to outsourcing.
  • “You are so good at the thing that you can now demonstrate how to do it to a virtual assistant that you hired for four to seven dollars an hour across the world.” (15:30)
• Become a True Business Owner:
  • Key distinction:

    “I know people that make millions of dollars a year that are still employees of their own business. They are self-employed; they are NOT business owners.” (16:15)

• The Goal = Leverage:
  • “And that, my friend, is called leverage. … The more your time comes back and the more that you can exponentially compound your wealth and your freaking income. This is where you get rich. This is where you get wealthy.” (16:45–17:05)
• Personal Testimony:
  • Brian recounts how, by ruthlessly managing his time between ages 25 and 27, he reclaimed his entire future.

Notable Quotes & Memorable Moments

• "The biggest lie in entrepreneurship is ‘I don’t have time.’ Absolute bullshit." — Brian (00:04)
• "You are signing a contract for one to two years where you are going to work your freaking ass off to reclaim 20 to 40 years of your life back." — Brian (12:22)
• “If having six pack abs was easy, everyone would be ripped. If getting rich was easy, everyone would be a billionaire.” — Brian (11:40)
• “You are so good at the thing that you can now demonstrate how to do it to a virtual assistant that you hire for four to seven dollars an hour across the world.” — Brian (15:30)
• “I did that between 25 to 27 years old. And at 27 I had the rest of my life back. That’s a lot of life, God willing, to live.” — Brian (17:22)

Timestamps for Important Segments

• 00:00–02:00 — Debunking the “no time” myth and episode context
• 03:30–06:00 — Introducing Time Management Tim, relatable avatar
• 06:10–09:00 — Auditing your time: how and why
• 09:01–11:00 — Identifying new tasks that move you toward your goal
• 11:01–14:30 — Prioritizing and fitting the work into your actual life
• 14:31–15:30 — Leveling up: when and how to delegate
• 16:15–17:25 — The outcome: Leverage, freedom, and exponential results

Actionable Summary / The 3-Step Time Management Plan

1. Audit Your Time:
   Record, hour by hour, how you actually spend each day for at least a week. Be brutally honest. Find time leaks.

2. Identify & List Future Tasks:
   Define the specific new actions that will move you to your business or investment goals.

3. Prioritize & Schedule:
   Ruthlessly cut out unnecessary activities. Place your new, high-value tasks into mornings, work breaks, evenings, or weekends, accepting that a period of intense effort is required to reclaim your life.

Brian’s closing message is one of encouragement and realism: the process is hard, but there is a “promised land” if you stay committed. Leverage, freedom, and wealth are waiting, but only for those who audit, identify, and fiercely prioritize their time — starting now.