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What up? What up? The biggest lie in entrepreneurship is I don't have time. Absolute bullshit. Whenever you say that, you are just giving yourself an excuse to not progress. And I say this with sternness, out of a place of love, because I'm talking to myself and I'm talking to thousands of other people that I've spoken to before where they just can't seem to find time until they're forced to find time within which they find all the time. So for the last few weeks, I have been noodling on how to condense time management into a short and sweet podcast, whereby you guys can actionably implement everything that we're talking about to change this excuse and eliminate this excuse for good. Because let's be honest, there are so many resources on time management, so many books, so many methods, so many strategies that it can get very, very confusing and overwhelming, which is why nobody ever starts. So throughout my entrepreneurship journey, I believe I have chunked down and simplified time management to the point where you guys can take it from this episode and change your lives, hopefully. So first, let me give context for anybody that's a brand new listener. This is the Action Academy podcast. We help you replace corporate with cash flow through buying small businesses and big old commercial real estate deals. I have managed my time across all seasons, so you cannot say a word to me because I have been in your shoes. I. I was the corporate employee working a hundred hours a week, not being able to leave my job. I was that guy. Then I was a brand new entrepreneur leaving that job in 2022, trying to figure things out. Holy crap. I have all the time in the world. What do I do with it? Guess what? Plot twist. Wasted it because I didn't know what I was doing. And now finally, version number three, where I run a multimillion dollar business and I can travel full time around the world and things still get done while I'm having fun. So first and foremost, out the gate, give yourself some grace, because up until this point, every single person listening, this is a writer downer. Has most likely never controlled a singular minute of your life up until this point. Seriously, think about it. You are born, then you are a toddler, then you're in elementary school, then middle school, then high school. Be here at this time, then leave, then go to sports, then come home, then dinner's here, then here, right? Bedtime. Wake up now. Then you go to college, then you leave college. What do you do next? You go to corporate America. So this entire time, for the entirety of your life, you have never been trained on how to manage your time. So of course you don't know how to manage your time. Nobody does until today. Let's get to it. Not only are we going to talk about the strategies that I have implemented, but also strategies that we implement within our Action Academy community. So to make things hit even closer to home, I'm not going to do this episode or give advice from the context of me, Brian Lubin, a single, childless male. Instead, I'm going to give this in the context of an avatar that we use for Action Academy. Because not only have I spoken to thousands of you guys, but we've done 2,015 minute intro calls for our Action Academy community directly from this podcast. So I know you guys, the avatar that we're using is going to be time management. Tim makes good money, about $120,000 a year. Tim works a corporate job where he needs to be in office. Between commutes and in office time, Tim has nine hours a day going to work. Tim also has a toddler, a newborn, a wife and a life. We'll even say that Tim owns a primary home and he has a rental property. So this is like 90% of the action Academy intro calls that we take. And now they're asking the questions, okay, I have a rental, I have a primary. Now what do I do so that I can buy these businesses, I can buy this real estate, I can do the stuff that you're talking about in Action Academy, and I want to book an intro call, but I don't think I'm going to have freaking time to even do it. So here's how you do it. Three steps, my friend, three steps. And I don't have a punchy or pithy name for these steps yet. You guys get to have the first version of these principles from me. Step number one is you're going to audit your current time. Step number two is you're going to identify your future tasks. And step number three is you're going to prioritize your future tasks. And through these three steps, you will find the time to be able to invest in commercial real estate, land, mobile home parks, multifamily self storage and small businesses. First thing we're going to do is audit our current time. Now, what does that look like? What I like to do and what I've done in the past, all the way back to corporate days is I will get a paper calendar that is broken down hour by hour, right? So it starts at like 6am and it goes all the way to midnight. You can conduct this audit over a week, two weeks, a month, however long you want to do it for the first time I did it, I did two weeks go in your phone and from 6 o' clock in the morning all the way to 11 or 12 o' clock at night, you're going to set an alarm at the top of every hour. When your phone alarm goes off, you're going to go into your notebook, going to take out your pen, and you're going to write what you did that last hour. By the end of your week or two weeks, you will have a very crystal clear idea of your schedule and what you spend your time on. Plot twist. You are going to be effing mortified at how much time you spend wasting time. And yes, I do mean I watched TikTok videos for the last 90 minutes. I had to write that and it hurt to drive this point home, I even did a mock calendar here. So I've got 6:00am, 8:00am, 10:00am basically, Tim's calendar broken down in two hour increments. First 6:00am wake up, get kids ready for school, breakfast and 8:00am, commute to work. 10 to 6:00pm is going to be corporate job and commute. 8:00pm is going to be dinner and family time. 10:00pm kids to bed, sleep. And then in parentheses, I have kind of sort of. Right. All right, so this is step one. We need to figure out where our time is. Time is most valuable currency. So just like we're figuring out where our money is in our bank account, we need to figure out where our minutes and our hours are in our day. Because Plot Twist, Elon Musk and Jeff Bezos have the same 24 hours that you do. They are just much better at elevating and delegating them. Now we break our days down into three sections. These are the only three sections that exist for you to choose from. Section one is morning working and evening. Those are the only three sections of your day outside of being fast asleep. We'll come back to these sections in section three. Now that we know exactly what we're spending time on and how much time we're spending on those things, we now ask the question, what are the new tasks that are required for me to add into my life that I am not currently doing? That, that will yield the results that I'm looking for. That will yield the investments that I'm looking for. This is what we help with a lot within Action Academy, but I'll give you a realistic example here. Time management. Tim is working his job, growing his family Growing his life. And he decides he wants to buy a small business. Time management. Tim isn't currently doing anything within his time to push the ball down the field of buying a small business. Tim must now identify the tasks required for him to go from here today to to their point B. Business ownership. Some of these tasks look like an education task, a lead generation task, a networking task, and an efficiency task. In essence, what you're doing here is identifying your lead measure actions that are the controllable inputs that will yield the outcome of ownership of a business or real estate. So like I said, here's what this would look like from a time perspective. Three to five hours a week of education, learning how to do this stuff. One to two hours per night of lead generation, calling sellers, going on Facebook groups, calling brokers, emailing brokers. Then it's going to look like one to two hours a day of underwriting these properties. That's the efficiency goal. Underwrite 100 properties as fast as you can so that you can understand what you're doing and do it on the back of a napkin to be able to submit an offer, right? So you get faster and more efficient at this. That's the efficiency goal. And then lastly, maybe you have three hours per week that you have designated to networking and meeting new people. All in all, you're looking at about 10 to 20 additional hours a week added, if not more, onto your current workload in order for you guys to yield the result that you're looking for. Holy shit, Brian, that sounds hard. Yeah, duh, duh, it's hard. I'm not screaming at you, I'm screaming with you. Of course it's hard. If having six pack abs was easy, everyone would be ripped. If getting rich was easy, everyone would be a billionaire. What? We would all be hanging out on Richard Branson's island, sipping fricking Mai Tais with shredded oiled abs. But that's not reality. That's not how life works. And because of that, it's never been easier to win. Because now the game is step three, level three, prioritizing these tasks. Now that we know the 10 to 20 hours of additional workload on top of our current lives, and we know what our current lives are because we did the time audit. Now it's about priorities. Now it's about where do I fit these tasks? Where do I fit these actions into my current life? So now you're fitting your future life into your current life. And guys, I'm not going to sugarcoat this, this is the most difficult Part of your life, ever, ever. You are signing a contract for one to two years where you are going to work your freaking ass off to reclaim 20 to 40 years of your life back, if not more. That is the contract that you are signing. It is unavoidable. There is no shortcut. Even if you join Action Academy and you pay me money, the shortcut is doing this work. Now, the caveat is we're going to help you identify the tasks and prioritize the tasks faster. Duh. But now that we're at step three, that's where we go back to mornings, work and evenings. Those are your three areas of opportunity to optimize. So you have to find time to carve out on your mornings, your working time or your evenings. Can you carve out an hour or two during work to underwrite properties, to email brokers to do this type of stuff? That's where I started. I started with my corporate job. I get condensed my corporate job from 50 hours a week down to 20 hours a week because I got so good and so efficient at it that I could invest in real estate during my corporate work working hours. If you cannot do that, you need to make a conscious decision about your mornings or your evenings. If you have young kids, you probably need to wake up early or stay up late after they go to bed. This is what is required. Oh, and weekends, those don't exist. You are spending your time on the weekends doing this stuff. This is the real, real. This is what people don't want to tell you. So let's wrap all this up with a bow again. Okay, so the first step is prioritizing the time that you have today. Where are you spending your time? And you're going to cut ruthlessly at any inefficiencies. Okay, you're going to get tight with this. Step two is identifying the correct actions that you need to take in order to yield the results that you want. Step number three is now you're going to prioritize those tasks and you're going to figure out where do those tasks fit on your calendar within your day. But wait, guys, don't worry. There's a light at the end of the tunnel. Okay, hold my hand. Come with me. I'm going to take you to the freaking promised land. Five star rating and a review for the Action Academy podcast. Share this with 30 people. There comes a time where you do this stuff. You put in your hours, you do the rocky cut scene. That is unavoidable work. And you get good. You get good enough to do the thing. You get good enough to talk to the brokers, you get good enough underwriting properties to where you're freaking lethal at it. You get good at negotiation, get good at partnership, you get good at networking. And, and at that point you now move into what me and Leila Hormozy talked about at the previous episode. Now you can demonstrate, document and delegate. You are so good at the thing that you can now demonstrate how to do it to a virtual assistant that you hired for four to seven dollars an hour across the world. They are going to create an SOP and a process around what you did. And now they are going to teach it back to you, give it back to you. You're going to coach them on it and all of a sudden they are running that process in the background without your time required. And that, my friend, is when you are a business owner key distinction because I know people that make millions of dollars a year that are still employees of their own business. They are self employed, they are not business owners. And wonderful quote, wonderful book on this is Cash Flow Quadrants by Robert Kiyosaki. When I started up Action Academy I was doing everything because I didn't understand this stuff. It was so complicated to me that I couldn't figure out where to put my time. Now I have team, now I have my team that are helping me. We actually are clear about roles, responsibilities, who's doing what. And now I can hire out positions and hire out actions that get done without me being involved. And that, my friend, is called leverage. And the better that you get at that, the better that you get at hiring, the better that you get a delegation, the better that you get at process, the more your time comes back and the more that you can exponentially compound your wealth and your freaking income. This is where you get rich. This is where you get wealthy. Put your freaking head down. Give it two years. If even I think you could probably do it in less. But if you commit to two years, to changing your life and giving up weekends, I think wholeheartedly, I believe that you will reclaim the rest of your life. And I did that between 25 to 27 years old. And at 27 I had the rest of my life back. That's a lot of life. God willing to live. And with that, ladies and gentlemen, we are at 13 minutes and 50 seconds. I am finishing my sermon here a full minute before. How is that for managed time in recap? Audit your time today. Identify the new tasks that are required for your acquisition and moving towards your goals and and prioritize those tasks and figure out where you're going to fit them in your mornings, your working time or your evenings slash weekends. Guys, if you want help with this, we will give you your time back. Literally. If you want your hand held through all of this, that is our Action Academy community. We have coaches, we have mentors, we have extensive training on all of this to where you don't have to guess, you don't have to spend five years, 10 years figuring this stuff out. We will just bring that five to 10 years of experience to you day one and we'll say, hey, welcome to Action Academy. Here's where you're messing up. Do this, this, this instead and let's get you some acquisitions within this year. Guys, you know where to go in the show description. Click the link actionacademy.com Book a call. Happy to speak. Thanks guys. Talk soon.
Host: Brian Luebben
Date: October 27, 2025
Brian Luebben tackles the pervasive myth of "not having enough time" to pursue entrepreneurship. In under 15 minutes, he presents a clear, actionable framework to transform how high performers and aspiring entrepreneurs manage their schedules, enabling them to systematically reclaim their time and achieve the freedom they're seeking. He walks through real-life scenarios, emphasizing practical steps that have worked for him and the Action Academy community, demystifying time management for anyone stuck in the corporate grind.
“The biggest lie in entrepreneurship is ‘I don’t have time.’ Absolute bullshit.” (00:04)
“You are going to be effing mortified at how much time you spend wasting time.” (08:22)
“I know people that make millions of dollars a year that are still employees of their own business. They are self-employed; they are NOT business owners.” (16:15)
Audit Your Time:
Record, hour by hour, how you actually spend each day for at least a week. Be brutally honest. Find time leaks.
Identify & List Future Tasks:
Define the specific new actions that will move you to your business or investment goals.
Prioritize & Schedule:
Ruthlessly cut out unnecessary activities. Place your new, high-value tasks into mornings, work breaks, evenings, or weekends, accepting that a period of intense effort is required to reclaim your life.
Brian’s closing message is one of encouragement and realism: the process is hard, but there is a “promised land” if you stay committed. Leverage, freedom, and wealth are waiting, but only for those who audit, identify, and fiercely prioritize their time — starting now.