← Action Academy | Millionaire Mentorship For Your Life & Business
Action Academy | Millionaire Mentorship For Your Life & Business
We Built Our FIRST 8 Figure Company (And Everything Fell Apart)
00:12:27
Loading summary
Transcript1 lines
- [00:00]
A
What's up, everybody? Long time no talk and I owe you guys an explanation. So what's up? Welcome back to another episode of the Action Academy podcast here in February of 2026, as we are back to recording brand new episodes. So what the heck happened? What's been going on and what are we doing now to give you guys brand new, fresh, valuable content that's even better than the podcast was before? Times 10, times 100. So buckle up, let's go for a ride. And if you guys could do me a favor and let the people know, let the people know we're back. You know, insert Slim Shady, guess who's back, back again. Action Academy's back. Tell a hundred friends. Okay, so if you guys can help me with that, that would be greatly appreciated so we can get back in the swing of things and giving you guys a great auditory experience here. So first things first, let's celebrate some wins. Action Academy is going to be an eight figure company this year. So we did it. It took about four years. I think right at the four year mark, we will have scaled from zero to $10 million for Action Academy. So in two different ways. So number one is cash collected, just 10 million bucks. And number two, at a $10 million run rate per year. So every way that you can do evaluation for a company, we're going to be there. So, so super excited, super proud. We have what I think 13, 14 full time team members working at Action Academy. I believe we have maybe 20 extended through different contractors and people like that. So it really has been a team effort. And so first off, let's just go ahead and get to yes, let's celebrate the win, but also let's talk about what the hell happened, which begins with addressing the elephant in the room, which is I haven't been recording new episodes. I've recorded two new episodes. Cameron Herald, if you guys haven't listened to that one this week, go check that one out. And then also Vic Tipnus, the one with the private jet. That is the episode from I believe two weeks ago. Besides that, it's been a lot of replays going all the way back to kind of October, November. And so couple things happened here. A macro thing and then a macro life thing and a macro business thing. Now, number one is the importance of habits. For four years, I did a podcast episode every day. So every single day I was like, what's the podcast episode? What's the value? What message, what lesson am I gonna teach today? And so that's what kept up the habit. I Never miss, no matter where I am. If I'm in Greece, if I'm in Italy, if I'm in Spain, if I'm in New York, I'm making a podcast episode. Okay? This Last year, in 2025, going into the summer, I batch recorded two months worth of podcasts. And so when I was in the summer, June, July, I didn't record any podcasts. And so I just straight up lost the muscle, period. I just lost the muscle. And so it's a good life lesson for anybody. Like, if you just take two months off of anything, you're gonna lose the habit. And so that's what happened. And then it just carried through Q3, Q4. What happened then is business got busy. Now, in the beginning of this podcast, I was a curious young lad asking really rich people and successful people how to run businesses, build businesses, invest their money. Now I've become that person. And I stopped viewing podcasting as something that I should be doing with my time. And I instead started focusing all my time on running the business, running Action Academy, building the org chart, growing the team, growing the vision, allocating funds, who are we hiring and when. And that just became my life. And we, we did a bunch of really cool wins. We've grown the business like crazy, but, but now full circle, coming back all the way to where it began, which is just giving you guys a lot of value, okay? Because we've experimented with paid ads and we've experimented with organic for Action Academy members themselves, which, holy crap, guys, we're at 600 members in Action Academy. 600 members, active members. We did $428 million in acquisition last year. Across the members in real estate and business, the average Action Academy member did $1.43 million of acquisition. They added 40,000. 41. Sorry, $41,000 of passive cash flow. And that's combined total across business and real estate. So for anybody that's real estate, you know that that makes it even more impressive. And the average Equity gain was $256,000 per Action Academy member. So TLDR average Action Academy member in 2025 added almost over a quarter million, not almost over a quarter million dollar equity for $41,000 of cash flow, and on average bought $1.43 million of assets. So our work was not in vain. We did a good job. And as we're growing this community and as we're growing this mastermind, it's just the best people that come in are just you guys that listen to the podcast. We're going to be focusing up really, really hardcore on YouTube as well. But I'm going to be doing both. And this is going to be back to coming back to basics of me just doing half of my freaking week. It's just coming up with content, you know, doing interviews for you guys, having the best stories, having the best guests, having the best frameworks every single week for you guys and content. And so that's what we're gonna do. And so I'm really excited about it. So here's what happened. There's two different ways to think about business. And as you scale, there's a lot that's required from you. There's working on the business and there's working in the business. Now, in the very beginning, when you're scaling or when you first purchase a small business, you are working very much so in the business. Okay? So you're doing marketing, you're doing sales, you're doing fulfillment, you're doing all this stuff. And then you get to a level where you hire a team and then the team is assisting you as the CEO in accomplishing the task. So think about it like now, instead of two hands, you've got 20 hands that are out actively doing things. So this stage is essentially what's called the messy middle. So you have extensions of you that are going out and they're doing the things maybe as good as you or 80% as you and things are getting done at scale. But then you get to a new level where now the eight figure level and scaling from 10 million to 20 or 30 million dollars a year requires you to actually remove yourself back from the business. So that's what I'm having to do right now is kind of pull back from working in the business, which is, you know, leading the marketing, leading the blocking and tackling, leading the sales team to now you come in and you place leaders and drivers. So you put a sales director in, you put a marketing director in, you put a CMO or a COO in. And you've got these management layers. So that's just the level of business that you get to. And that is what becomes more passive for you as the business owner. And that's what all of you need to get to is, is like level one of the game, hire help just to buy your time back so that you can focus on the more important things in the business. Then you're focusing on the more important things in the business. And then you hire that out through management and through leaders and drivers. And then the third level, which I'm Getting to now is getting back to working on the business, which for me in Action Academy, my highest and best use is content, creating this clarity, creating the vision for where we're going, who we are, what we are and what we're becoming. Cash flow, managing our books and our statements and cash in the door versus cash out, where's it invested. And lastly, connection. So me going out and having the relationships with Cameron Herald, Vic Tipness, all these guests that come on the show, me actively reaching out to these people, I'm on their podcast, they're on my podcast, I've got relationships with them, they come to keynote speak for us and they come to give you guys value. Okay? So it's just like if I have a billionaire on here to give value to you guys, you guys get access through my relationships and through me going out and putting the effort in to get that billionaire to share content with you. Right? So that needs to be a significant, significant portion of my week. And so what I got back to was just getting back stuck in the grind. I was just working in the business, working in marketing, working in sales, working in product. Just like. Yeah. And so the podcast just disappeared. I didn't have anybody to help me up to this point. You can even hear me with the show. It's a lot of ums, a lot of us, and I'm getting better at that. I'm going to take some time to get back into the swing of things to be more concise for you guys. But this is just like a heart in the sleeve episode. But yeah, it was just me doing the podcast. Me in charge of my media, me in charge of everything. So imagine this. You have an eight figure company with one guy that's in charge of everything for the marketing. So if I don't exist, like there's no leads that come in the door, there's no people that book appointments, there's no people that apply to be an Action Academy. Nobody knows about Action Academy if I don't get up and work. So very much so Keyman Risk. And now I'm proud to say that we built a really, really sick team now that's coming in. So we have two different people coming from two different very, very large creators that you guys would know. I'm not going to share their names on here, but one of them built a $100 million business in the real estate space and I have his CEO of media operations now on the team. Very cool person to have, who we're learning a lot from very, very fast. And then there's another gentleman that has an eight figure brand in the investing space and we are able to use his media team. So I was able to get his media team to come help us now. And so now it's a really, really cool mixture of people. So the content that you're going to be hearing on the podcast is in the next couple of weeks, as we get onboarded or ramped up, it's gonna be phenomenal. You guys are gonna get just behind the curtain stuff. Very highly polished, very highly edited. It's just gonna be clean, no fluff, no bullshit. Just the good stuff, man. And I'm excited to get back to that for you guys. So at the end of the day, to kind of close out this episode for the last two minutes here, the lesson here is that there are different seasons. There's different seasons of business, there's different seasons of everything. And my biggest lesson that I've learned is that paid ads, I thought were just gonna come in and just be the answer, right? You just do a bunch of paid ads, you don't have to do any content because let's, let's call a spade a spade. It's doing content still a full time job. Like me sitting here doing this requires hours of my time. And when I'm doing these podcast episodes, sometimes it requires me literally flying across the country to interview a guy or a girl for you guys. And so. Cause a lot of time, a lot of effort, I'm just viewing this more. So like the Hormelsey model where I'm just like, all right, I'm just gonna give more proportional, proportional effort into this than anybody else will and just do a violent amount of effort and quality and content and value to you guys at scale. And then we'll just see what happens from it, you know, because running ads is cool, but you're just reaching a cold audience. You're not adding any value to them. And I would rather just like freaking love on you guys and give you as much value as humanly possible. And then if you want more, you know, you hop in, in Action Academy and then we help you even more. And at that point, we've got a full team that is able to assist you and help you. And so I'll do an episode here probably next week or two that talks about all the changes that we've made in Action Academy and how we've improved things. Because we increased the average net equity per member by 58% and we averaged increased the average acquisition over 100%. So we doubled the average acquisition and increased the average equity 58% which is substantial. And this year we're going for over half a billion dollars in acquisition, which is bananas to think about, but that's what we built, man, and that's what I'm super proud of. So guys, we're back. I'm excited to give you guys some fresh new episodes this next week. Share it with your friends. Let them know that we're back. Let the people know. Share the show. And as always, if you guys are stuck in your New Year's goals and you want to buy a freaking business, you want to buy some cash flow and real estate, check out actionacademy.com or go in the show description. Join one of the 600 members that are in 48 states across the United States. We're a freaking mission. We're a movement. We'll help you be one of those people that do the $1.43 million in acquisition this year. So talk soon.