← Action Academy | Millionaire Mentorship For Your Life & Business
Action Academy | Millionaire Mentorship For Your Life & Business
What I wish I knew before I became an Entrepreneur....
00:15:03
Loading summary
Transcript1 lines
- [00:01]
A
All right, it's 9:00 o'clock at night on a Tuesday. I've got Hormozi's handbooks in front of me as I'm sitting down to rewrite the entire sales process and sales scripts for my business for Action Academy. And today, slash tonight, I want to record a quick video and quick message about what I wish I would have known before becoming an entrepreneur. Namely, two feelings that you're going to experience as you're going through the process of entrepreneurship and how to kind of navigate through them. Because a lot of people think the entrepreneurship is just like glitz and glamour and travel and Ferraris and Audemars, Piguets and Rolexes, and there's a lot of stuff that goes on in the background that isn't that. And so I want to make this quick video slash podcast message for people that are thinking about the idea of entrepreneurship and perhaps are considering pursuing it. And if you are that person, this message is for you. Please listen to what I'm about to tell you because this will really, really help you as you're going through these processes that I'm about to describe because they are inescapable. You will go through them on your journey. And also, if you enjoy what I have to say here in this message, please send this to somebody else that is pursuing I entrepreneurship or is thinking about pursuing entrepreneurship. So when I was in corporate America, for people that don't know me, maybe you're tuning in for the first time. From 2018 to 2022, 2017 to 2022, I worked a corporate job. So I made it to the top of corporate America. And every single thing in corporate is very predictable and planned for the most part. So what I mean by that is that you have career advancements, you have promotions, you have opportunities advancements, right? But there's a sequential path for you to get where you're trying to go. In corporate, there is no ambiguity for the most part. There's a lot of politics, there's a lot of ass kissing, but you know, if you work really hard, you do a good job, this is the next step. Then this is the next step. Then this is the next step. Winning and losing is pretty clearly defined from 2022 to 2026. This four year period out of these last eight years has been entrepreneurship for me. So I quit my job in 2022 to go travel around the world and build businesses. And for reference, Action Academy is now going to be an eight figure business here in 2026, which is amazing. It's Sick. It's, it's. I'm really, really proud of what we've done and what we've accomplished, because every million dollars we make as a company is like $100 million of acquisition for our members. And so for me to make $1 million, we have to provide like $100 million of value to somebody else. And it's fricking amazing. But what I wish somebody would have told me about entrepreneurship as I was kind of going through this journey, is there are so many parts of it that you just don't know anything. You don't know if you're doing the right thing. You don't know if you're doing the wrong thing. That is, the trade off from corporate America to entrepreneurship, from employment to entrepreneurship, is certainty. You need to get really clear on your feelings, thoughts, and relationship with uncertainty, because entrepreneurship is the process of dealing with uncertainty. And I'm a huge Tony Robbins guy. I invested over a hundred thousand dollars to be in his platinum partner mastermind. And so I literally have traveled all around the world with Tony. And a quote that he has that really stood out to me was that the quality of your life is directly dictated by the levels of uncertainty you can comfortably live with. So I'll say that one more time. The quality of your life is dictated by the levels of uncertainty that you can comfortably deal with. Because we act like we want certainty, but if we had no certainty, there'd be no variety. And, and if we knew exactly what to do to get a certain outcome, it wouldn't be as exciting or thrilling or rewarding to hit that outcome because we didn't have to struggle to get the outcome right. And so everyone says, oh, yeah, I'm cool with that uncertainty until you get to this point and you're just trying thing after thing after thing, because each level of business will fundamentally break you. It's not like this nice gradual, you know, squeezing like an anaconda around you. Like, your business will break at every single level of the business. And it takes the breaking of the business just like more so going to the gym. It's the breaking of the muscle down to where you literally tear the fibers and they repair and replace stronger than they were before. But it takes that breaking down process to yield that result, if that makes sense. So it's the same thing with business. In the beginning, it's your marketing breaks, or your ADS account, you know, gets banned or breaks, or you've got a lawsuit, and that's what breaks. You've got a partnership that breaks. You have an employee you have to fire that breaks. You have something with your op operations and your onboarding that breaks, and you have a key person quit at the absolute worst time. And so it's very much so. When it rains, it pours. And in the very beginning, I assumed that entrepreneurship was just kind of up and to the right. You know, I knew that there was going to be issues, and I knew that there was going to be challenges, but I didn't think that it would be like this. And so the core point and core message of this video and of this, of this idea is that the best description I can have of entrepreneurship is that of when you're in a. In a plane and you're about to take off on the Runway, so you know your destination, You've got your ticket booked. You're sitting in seat row 3A. You know if you're a baller or 13A or 13C if you're. If you're not. And you know where you're going, and you know that the captain's going to take you there, right? And so the plane starts going. You get pushed back in your seat. You're excited. You've got some momentum. Plane leaves the Runway. And as you leave the Runway, you see all of these clouds, like the big, fluffy white clouds, right? And as you're going through the clouds, your. Your plane is going left and right and up and down, and the turbulence is hitting, and you're looking out the window, you're like, okay, I know it's the clouds. I understand. I'm not going to die. I don't think I'm going to die. Sometimes your body's telling you you're going to die, but you're like, it's just some clouds. I should be fine. We're going to make it through to the other side. But you don't know when the clear sky is going to come. You don't know how thick the clouds are. That is entrepreneurship. That is the feeling of running a business. That is what you can expect. Nobody told me this, and now I'm telling you guys, I'm passing this on to you. That is the feeling of entrepreneurship, is you're going through the turbulence and you're going through the clouds, and you know that you're heading in the right direction. Generally, your nose is pointed up and you're flying in the right direction. You're going up, but you don't know when the clouds are going to stop. And then eventually, you hit clear skies, and you hit clear blue skies, and you're cruising and everything's going great, and your business is operating until you decide to rise again. And so just imagine you have just layers of clouds each time in each season, at each level of entrepreneurship. And so then you start rising again, and you go through the same clouds all over again, and you don't know if it's going to kill you. You don't know what's going on. You don't know if you're going in the right direction anymore. You start to be in the clouds so long that you become discombobulated, and you're like, I think I'm going right, and I think I'm going in the right direction, and I think I'm going up. And so a thought that I've been really marinating on over the last couple of months, months, as we've been going through a season of clouds turbulence in the business, as we scaled from seven to eight figures, this is the hardest push that we've made in our business. Is, is this scaling process of going from 5 million to 15? I will say that the thought that keeps coming up is a question. And the question that I find myself asking is, is this hard for everyone or is this just hard for me? So it's like, is this typically hard or is this atypically hard? An example is we went from 0 to 5 million just from the podcast, just from organic. And now we're trying to start with ads. And anybody that started with ads, it's like a huge daunting process to get good at ads. And so I respect anybody that's good at ads and has an ads machine flowing, because I get how much investment it takes in time, energy, emotion, and ad spend to get that thing figured out and to get that funnel operating. And it's just so hard. And so you're just kind of looking around and you're like, am I just stupid? Like, do we just not get this? Or is this just this hard? And it's like, when you're hiring, you're like, am I just an idiot? Like, do I just not get this? Or is this just this hard for everyone to figure out? And as I've been going through this process, something that's been helping me a lot is the realization that it is just that hard. It's like, it's not just hard for you, it is just that hard. Like, this is just the process that you're going through because you start asking, you start doubting, you're like, am I just not cut out for this? You're like, why does everybody else seem to figure this out and I don't? And the answer is, they just kept climbing. That's it. They just pushed through the clouds. They just pushed through the turbulence, and they got to clear skies. Okay, now it's up to you, completely watching this and listening to this, to decide what clear skies that you want to sit in and want to maintain before you start pushing again. And maybe you get to a certain level of clear skies where you're just like, I just want to. I just want to clear sky this for the rest of the way. I don't want to grow anymore. But that question's really helped me. Is this typically hard or is this atypically hard? Hiring is just typically hard. Onboarding people is just typically hard. Setting a vision, setting comp plans is just typically hard. Running ads for the first time, it's just typically hard. And so for me, I talk a lot about, like, mentorship and community. And what really helps is when you have somebody that's been to the altitude that you're trying to get to, and they can kind of look down at you, not in a negative or philosophical way, but, like, in a way where they're looking down at your altitude that you're at right now. So maybe they've been to 30,000 foot and you're at 20,000, and you're really struggling, and they're saying, no, I've been there. Like, you're doing the right stuff. And so it's like that validation is so needed as an entrepreneur, and it's. If you're just figuring it out on your own and you're just winging it. Godspeed, dude. Not you're. You're a crazier mfer than I am. Because for me, the number one thing that my coaches and my mentors and my friends that are where I want to go already, they've already been there. The biggest benefit I've received from them is them just telling me, hey, no, this is just hard. You're doing okay. Like, you're not. You're not an idiot. You've got this figured out. Keep going. You'll be fine. And so I hope everybody realizes, like, that's not even a pitch for mentorship, but dear God, man, like, if there was ever one, like, that's it. It's just my mentors just being able to be there to tell me that I'm going in the right direction. Keep going, dude. It's like, million dollar. That's a million dollar pat in the back. It really is because it gives you the confidence when things are really, really tough. And so I'd compare your mentorship and mastermind to very much so. When you're going through turbulence, if you have the pilot come on the freaking cockpit, the. What is it? The intercom, and he says, hey, guys, you know, this is John. Captain John speaking. And, you know, we're going to experience a little bit of turbulence here, so if you don't. If you don't mind, I would like for you to get back in your seats, buckle the seat belts. Everything's going to be fine. Planes not falling out of the sky. We're going to take you exactly where you're trying to go. And it's going to be turbulent for the next 20 minutes. Little bump, a couple bumps here and there, but we're going to make it through fine. And then it's going to be clear skies. Dude, that's mentorship. That's mastermind. That's. That's what it's like to not do entrepreneurship on your own. For me, as somebody with flight anxiety, that is the greatest thing in the history of the world. But when I get hit with turbulence and I have no idea, no idea it's coming, and nobody tells me about it, and all of a sudden, I've got my freaking Jack and Coke in my hand, and I'm going to the bathroom, and then all of a sudden, it's boom, boom, boom. You're like, whoa, are we dying? Are we. Are we going to fall out of the sky? What's going on here? And that's Mastermind. And so if anybody's listening to this, like, this is what entrepreneurship feels like in closing. It feels like you are taking off. You're going up through clouds. And then entrepreneurship is clouds, sky, clouds, sky, clouds, sky. And you're always going to go through these clouds. You don't know how long it's going to be. Some clouds are easy. Sometimes the turbulence is easy, sometimes it's significant, and it's severe. But as long as you know that your. Your nose is pointed up and you're still climbing and you're heading in the right direction and you're heading towards where your ticket said that you're heading towards, everything's going to be okay. And so if you don't want to do this on your own and you want help with this, like, this is why we created Action Academy. Action Academy helps me as the founder as much as it helps somebody that is in it as a member, because we're all going through this together, and I I even lean on the members sometimes too. So we help employees transition into entrepreneurs through acquisition, entrepreneurship through buying businesses, buying real estate. If that's something that's interesting to you and you're resonating with what I say today, then go in the description and there will be a link. Actionacademy.com you can check us out. Guys and girls, I hope that you enjoyed today's message and keep your nose up, keep flying. You're going to get there. Godspeed.